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Lettering for Package Design: From Sketch to Label

Jon Contino, Creative Director

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4 Videos (35m)
    • Introduction

    • My Favorite Hand-Illustrated Labels

    • Translating Your Mood Board Into Sketches

    • Working With Your Top Design (5:54)

47 students are watching this class

About This Class

Join iconic lettering artist Jon Contino as he shares his process for preparing, designing, and executing iconic graphic labels. Whether it's packaging, t-shirts, or apples, there's a right way to design and illustrate a label — and now you can learn how.

You'll go behind-the-scenes in Jon's studio to explore what inspires him and see his full label design process — from research, sketches, and composition to manipulating final colors on the computer.

With 30 minutes of video lessons, 3 class-specific project guides, links to favorite articles, and a collection of core reference images, this class will inspire you to transform a simple sketch into a real mark. Get ready to make a lettered label you'll love!


Designs by Jon Contino


390 of 429 students recommendSee All

Jon Contino is one of the best illustrator, lettering artist out there. He is one of the reason i got interested in this art. Highly recommended.
Very interesting and well-articulated. I enjoyed the walkthrough of the process from concept to final design. It's nice to see a tutorial that marries traditional hand lettering with a production ready digital final design.
Rachel Lang

Artist, Designer, Sewist

very inspiring!





Jon Contino

Creative Director

As a New York native, I have been under the influence of corporate mass marketing and inspirational street art since my first breath. Not surprisingly, I have garnered considerable attention for my unique approach to design utilizing hand-drawn lettering and typographic illustration in conjunction with a modern yet minimalistic sensibility.

I received numerous accolades for my fusion of old and new world aesthetics and continue to influence modern trends in graphic design ...

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