Lettering for Package Design: From Sketch to Label

Jon Contino, Creative Director

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5 Videos (35m)
    • Introduction

      1:09
    • My Favorite Hand-Illustrated Labels

      13:24
    • Translating Your Mood Board Into Sketches

      14:07
    • Working With Your Top Design (5:54)

      5:53
    • Explore Design on Skillshare

      0:37
37 students are watching this class

About This Class

Join iconic lettering artist Jon Contino as he shares his process for preparing, designing, and executing iconic graphic labels. Whether it's packaging, t-shirts, or apples, there's a right way to design and illustrate a label — and now you can learn how.

You'll go behind-the-scenes in Jon's studio to explore what inspires him and see his full label design process — from research, sketches, and composition to manipulating final colors on the computer.

With 30 minutes of video lessons, 3 class-specific project guides, links to favorite articles, and a collection of core reference images, this class will inspire you to transform a simple sketch into a real mark. Get ready to make a lettered label you'll love!

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Designs by Jon Contino

 

419 of 460 students recommendSee All

Good fundamental process overview... less skill based, other than addressing good visual hierarchy. The end seemed sorta skipped through.
Jon Contino is one of the best illustrator, lettering artist out there. He is one of the reason i got interested in this art. Highly recommended.

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Jon Contino

Creative Director

As a New York native, I have been under the influence of corporate mass marketing and inspirational street art since my first breath. Not surprisingly, I have garnered considerable attention for my unique approach to design utilizing hand-drawn lettering and typographic illustration in conjunction with a modern yet minimalistic sensibility.

I received numerous accolades for my fusion of old and new world aesthetics and continue to influence modern trends in graphic design ...

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