Lettering for Package Design: From Sketch to Label

Jon Contino, Creative Director

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
4 Videos (35m)
    • Introduction

      1:09
    • My Favorite Hand-Illustrated Labels

      13:24
    • Translating Your Mood Board Into Sketches

      14:07
    • Working With Your Top Design (5:54)

      5:53

About This Class

Join iconic lettering artist Jon Contino as he shares his process for preparing, designing, and executing iconic graphic labels. Whether it's packaging, t-shirts, or apples, there's a right way to design and illustrate a label — and now you can learn how.

You'll go behind-the-scenes in Jon's studio to explore what inspires him and see his full label design process — from research, sketches, and composition to manipulating final colors on the computer.

With 30 minutes of video lessons, 3 class-specific project guides, links to favorite articles, and a collection of core reference images, this class will inspire you to transform a simple sketch into a real mark. Get ready to make a lettered label you'll love!

f3f351b9

Designs by Jon Contino

 

362 of 401 students recommendSee All

Really Impressive
I like to see the process from beginning to end.
Always like to see Jon's work and hear his ideas.

10,075

Students

553

Projects

Jon Contino

Creative Director

As a New York native, I have been under the influence of corporate mass marketing and inspirational street art since my first breath. Not surprisingly, I have garnered considerable attention for my unique approach to design utilizing hand-drawn lettering and typographic illustration in conjunction with a modern yet minimalistic sensibility.

I received numerous accolades for my fusion of old and new world aesthetics and continue to influence modern trends in graphic design ...

See full profile