Lettering for Brands: Working with Clients to Create Iconic Designs

Louise Fili, Designer

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
8 Lessons (50m)
    • 1. Introduction

      2:03
    • 2. Inspiration

      3:28
    • 3. Louise's Studio

      4:42
    • 4. Personal Projects

      4:51
    • 5. Working With Clients

      12:49
    • 6. Creating Identities

      10:14
    • 7. Presenting Final Work

      10:28
    • 8. Conclusion

      1:25
24 students are watching this class

About This Class

Enter the world of Louise Fili: lettering icon, design pioneer, AIGA Medalist, and best-selling author.

When Louise opened her design studio over 25 years ago, there were few women leading in design. But: by staying true to her Italian inspirations, love for art deco typography, and passion for design history, she carved a new niche that took the graphic world by storm — creating designs that matched her artistic passions, solved client needs, and felt forever relevant to the modern world.

In this inspiring 50-minute class, you’ll go behind-the-scenes into Louise’s studio to explore her creative process, design philosophy, approach to working with clients, and so much more. Key lessons include:

  • Client Management: The 20 questions to ask before beginning any project
  • Visual Brand Identity: Portfolio case studies exploring the start-to-finish process for developing and updating key brands in the food & hospitality spaces
  • Passion for Excellence: How small design details make all the difference, both visually and in professional relationships

Along the way, you’ll explore exclusive footage from projects throughout her storied career, focusing on before-and-after logos, iconic packaging, and personal projects.

Louise’s award-winning custom typography is a fixture in graphic design, and enthusiasts and creatives of all levels will love the inspiration, tactics, and wisdom she shares for students of all ages.