Let's Talk Freelance With John Morris | John Morris | Skillshare

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Let's Talk Freelance With John Morris

teacher avatar John Morris, I help freelancers get clients.

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

24 Lessons (16h 7m)
    • 1. Trailer

      2:11
    • 2. EP6: Upwork Exploitatie Part 2: Build Your Profile

      86:15
    • 3. EP5: Upwork Exploitatie Part 1: Master Strategy

      55:05
    • 4. EP4: Instant Influence Part 1: Vision

      42:34
    • 5. EP3: The Purple Cow Principle

      42:19
    • 6. EP2: Pandemic Proof Your Business and Life

      79:58
    • 7. EP1: How I Fooled Inc. Magazine

      38:17
    • 8. BONUS: How to Get Started Freelancing

      51:47
    • 9. BONUS: How to Rank In Google for Key Freelancer Searches

      33:49
    • 10. BONUS: Package and Price Your Freelance Services

      51:57
    • 11. BONUS: How to Create a Job-Getting Portfolio

      27:17
    • 12. BONUS: Finding Passion In Your Freelance Career

      34:11
    • 13. BONUS: How to Pick a Profitable Freelance Niche

      44:34
    • 14. BONUS: Build Your Freelance Website With WordPress

      78:16
    • 15. BONUS: I Just Built Your Freelance Website For You

      21:39
    • 16. BONUS: How to Estimate the Time and Cost of Projects

      25:49
    • 17. BONUS: Manage Scope Creep & Pushy Clients

      19:04
    • 18. BONUS: How to Become a 6-Figure Freelancer

      51:43
    • 19. BONUS: How to Craft a Winning Proposal

      25:30
    • 20. BONUS: How to Get Clients In Competitive Markets

      18:23
    • 21. BONUS: Quitting Your Day Job and Freelancing Full-Time

      20:43
    • 22. BONUS: How to Create a Profitable Online Course

      67:13
    • 23. BONUS: The Apostle Principle

      33:59
    • 24. BONUS: How to Get "Lowball" Clients to Increase Their Budget

      14:26
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About This Class

This class is all about implementation. Inevitably, as you make your way through relevant courses, you'll reach a point where you get stuck or aren't sure where to start. The most helpful thing you can have, at that moment, is someone who has been through that exact same thing.

Figured it out.

And, can help you get unstuck and moving forward.

That's what this is class is for. It's driven by you and the road-blocks you're facing. Think of it as more of a reference manual than a linear course. Browse the list of lessons and look for the problem you're facing or question you have and watch that lesson.

If you can't find what you're looking for, ask in the Community section.

And, I will (most likely) make a lesson answering your question.

That's my goal with this.

You don't need any prior knowledge. There's no required materials you need to bring with you.

Meet Your Teacher

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John Morris

I help freelancers get clients.

Teacher

Click here to start this class

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Reviews Archive

In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update.

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Transcripts

1. Trailer: When I was in the army, we had an institution called the Center for army lessons learned. And they would interview soldiers returning from Iraq and Afghanistan about the techniques, tactics, and procedures that they were using in country. And the point was to continually identify the things that we're working and use them to train soldiers, getting ready to, to play over to Iraq and Afghanistan. Now there's a military instructor. I worked with that information a lot. It drove our training and allowed the army to continually get better at its wartime mission. Well, that's the same basic premise behind Let's talk freelance. The purpose is to capture and share all the strategies, tactics, and techniques I've learned and I'm still learning in my 17 year freelance career from landing your first clients managing projects, building a sustainable business, inner game like confidence, work-life balance, and so on. All the experiences that I've had and what those experiences taught me, passed on to you to help you start and grow your freelance or online business bigger and faster. And the reality of that is those lessons don't always fit neatly into a regimented course. So think of, Let's talk freelance as a weekly podcast out course that gives you big lessons to make dramatic shifts in your business. It's not about whiz bang or that one weird trick or gimmicks that aren't sustainable and put your business at risk. It's about wisdom. It's about insight, deeper trues that change the way you think to help you create shifts in your business that can lead to dramatic increases in results. Now what do my students say? Well, Scott calls it CEO level guidance and vital. A. G says it was way over the top as far as new ideas, resources, and content. Chad says, of course is jam-packed with examples, tips and action steps. And Jan said the class helped him to do important research and narrow down what it was his clients really wanted, which was a big roadblock that he had been struggling with. Stephen calls it a great and inspiring format for Skillshare. And ya here calls it a great class. And I have many more reviews just like this. So if all that interests you and excites you, then this course will be for you. And with that said, let's go ahead and get started. 2. EP6: Upwork Exploitatie Part 2: Build Your Profile: Hi Maurice here. Welcome back to another episode of Let's Talk freelance and Upwork exploitative body part 2, where we're going to be talking about building your profile. Now one caveat before I get into this, recently, upwork has sort of changed its approach to how it deals with content creators. They've been starting to issue a lot of take-down notices and cease and desist letters to people who do screenshots or screencasts of the back end or the inside of Upwork. I personally have had a couple of YouTube videos taken down, but taken down I've had several cease and desist letters given to me. So for the foreseeable future until upward changes, it supposition or something else happens related to that, I won't be doing screencasts from the back-end of Upwork simply to avoid all of that sort of mess. I don't know if legally they can really do that, but I also spent some time I'm really going to spend a lot of time worried about or fighting. And it really ultimately, I don't think matters in terms of what you actually do because it's just filling in some boxes. So anyway, if you're wondering why I'm not screen casting the backend that that is why. So again, like I said, we're going to dive into how to build your profile according to the strategy that I laid out in part one. So with that said, let's go ahead and dive in. And the first thing we need to talk about is the difference between generalized profile, specialized profiles and project. So Upwork lets you create a general profile and up to two specialized profiles and also be able to add sort of one-off projects to your profile. Now, just a little bit of a humble brag here. Way back in the day when I first started talking about Upwork. Nobody was really talking about special at specialization back then with your profile. And it was probably close to a decade ago that I started doing that. Now, it's an actual feature in their system. And I know that people from Upwork, I've watched my videos because I've talked with them a lot about it. So I just want to say it was 0 concrete proof. I'm saying that I'm responsible for this feature, so you're welcome. But it is, it is honestly an important thing. An important thing that they've added that I think is very valuable for, for you and it's a great thing, okay, so you should be using these things as best you can and we're going to walk through some ways for you to do that. And I'm going to give you my general advice on these. And so we need to think of it kind of like levels. You have hyper-specialized, specialized, and then general. So let's talk about that a little bit. So when I talk to freelancers about how they should craft their services, how they should figure out what services they're gonna offer based off of their general sort of skill set. Because most freelancers go into freelancing saying, Well, I'm a web developer or I'm a graphic designer, or I'm a writer. And they don't necessarily have some super highly specialized thing that they want to do. Like for example, if you're a developer, you don't necessarily know that you want to go in and create plug-ins for WooCommerce. That's not necessarily what you set out to do. You like coding. And so how you can do the different ways that you can do that. You kinda open to all of them. Same with graphic design writing. I imagine I'm, I'm not necessarily one of those people, but I imagine it's similar to that. So what I tell freelancers to do is to follow this pattern of category subcategory and end result category being sort of like what you would do for if you are a web developer, be web development that because of the broad category, a subcategory might be WordPress and then an end result might be WooCommerce websites. So each level is a little more specific. Well, you can use your three Upwork profiles to follow this. Okay, So one for the end result. So you might use WooCommerce, WordPress speed optimization, beauty tips, articles, logo design for plumbers, etc. Really specific, the end result is it's moving it from being a service to being something very specific, almost like a product. And the example I like to use is, if you're a photographer, most people don't come into you for photography, right? They don't come into a photographer for general photography needs. What they come in for our senior photos, or they come in for wedding photos. Those are actual end result. Those are more products than they are services. Okay. So that's the, that's the area of the realm the end result operates in. So again, you can see these examples of WooCommerce website, speeding up your WordPress site, a beauty tips article, a logo for plumbers, etc. They're very, very specific and you can use one of these profiles for that. So one of your specialized profiles for that, you could use one for the subcategory. So. You have this really specific profile that's going to fit very well with the strategy that we talked about, about relevance and specificity in part one. And if you haven't watched part one, I highly recommend you do that because I'm going to be referencing it quite a bit. But now you kinda come up and you expand what you can offer, sort of one level, and that's the subcategory level. So now if you're a developer, it might be just WordPress. So you're not just doing WordPress sweet optimization, but you're doing general WordPress stuff. Maybe you can do plugins, you can do themes, and so someone can see the O, you can do this other stuff too. Or for a writer might be instead of doing specifically beauty tips articles, which happens to be your specialty, you say, Oh, I can do other sorts of writing two, so I have article writing. Or if you're a graphic designer, maybe it's not so specific as Logo Design for plumbers or logo design for real estate agents is just sort of more general logo design that you can do. So again, you can use one of your, your specialized profiles for this. So you have one that's really specific, one that sort of upper level. And then you have your shorter general profile, which is for the category. And that you can have it be web development, you can have it be writing, could be graphic design. And so what happens in that way, you're hitting every level that a client may want to hire you at from the very broad, where they just they need a rider that they maybe want to work with on a ongoing basis to the very specific, whether they have a very specific project that they need help with. They need someone to come in, execute on the project and get out. And so what it does is it helps you to build those upstream services that you can grow into as you get jobs on Upwork. So you're not stuck with this very highly specialized niche. You're open to all of these other services and you can start getting work for those four or in those areas. Now, obviously this isn't a hard fast rule. You don't have to do it this way. You could definitely do it other ways. So for example, you could do maybe your general profile is WordPress and then you have your two specialized be WordPress themes and WordPress plugins. That would make sense that, that would see someone doing it that way. So again, it's just not a hard fast rule is just one approach to, to how you might do it. Ultimately, you want to focus on what it is that you want to do and what makes sense for the kind of work that you want to do. Okay, So don't get so wrapped up in what's going to get me hired and just just bending over backwards to do whatever you have to do to get a client hire you, and you end up doing things that you don't really want to do or you're not really all that good at. You want to focus on what it is that you wanna do. And then use the different profiles that you have available to you in ways that make sense for you to kind of build these upstream services. Or where when someone looks at your profile, that makes sense, Hey, you're a WordPress developer. And then if I want a theme, I can learn more specifically about what you can do with WordPress themes. Or if you're applying to a job that has, that's asking someone to build a WordPress theme. You can include the profile for that. That's all based around WordPress themes and it's more relevant to them. So again, just use all of these tools to your advantage Ultimately. Now of course, we also have to talk about projects because Upwork let you create individual projects was set prices that you can offer to clients. So this is essentially fiber. This, it's their way of competing with fiber. If you look at it, it almost looks, looks very close to two, how fiber does it as well. So that's the big idea here. And again, this is a good thing. This is, it's more stuff for you to do, but it's a it's a good thing for you to be able to do. On the client side, actually, Upwork has done this a little bit to where they allow clients to create very specific things that they need. And they, they, the, the freelancers can come to them and apply for their very specific projects. So they've done it on both sides. But what it allows for you, what it allows clients is they can hire you for a specific finite service that already kinda has everything decided what the deliverables are, what the price is. And so instead of you having to bid on jobs, they can come to you and just hire you based off of one of your projects, just like they would over on Fiverr. Now, you should do this. This is everything that you can do to increase the chances of you getting hired. You should do that. You just want to keep what you offer in line with the other services that you're offering because you want your job has to hop job history to be as congruent as possible as you get more work. So you want everything to make sense. So you don't want to put in your profiles, your general and your specialized profiles that you do WordPress stuff and then go over to projects and have a graphic design project or a writing project. It just, it's not congruent. Okay, So you want to have things that are congruent across the board when it comes to the projects that you offer because you want to become known as the sort of go-to guy or go to gal. For whatever kind of work that it is that you ultimately do. And it's not just about clients looking at your profile and saying, oh, this is the WordPress person or this is the WooCommerce person, or this is the logo person. It's also about the algorithm. It's also about the algorithm being very clear on what it is that you do and making sure to show your profile in search and the suggestion listing to show it to people who are highly qualified for what you do. So you have a much better chance of them clicking through them, inviting you, them hiring you, you're doing a good job than being satisfied. All of it goes together. And again, a lot of this is based off what I talked about in part 1 of this series. So if you've watched that, you'll understand what I'm saying here, but you just want to keep the algorithm straight. You have to sort of tend the algorithm a little bit. You know, it's kind of, it's kind of like a child that you need to constantly point in the right direction and that's what you're doing with this. Now, if you really want to get strategic, you could use your projects for the end result. Remember we talked about the end results are very specific senior photos for a photographer, it might be a specific kind of article for a write