Let’s Build a Travel Channel on YouTube That Stands Out From The Crowd | The Budgeteers | Skillshare

Let’s Build a Travel Channel on YouTube That Stands Out From The Crowd

The Budgeteers, Travel + Adventure

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12 Lessons (1h 8m)
    • 1. Welcome to the Class

      1:37
    • 2. Let's Make a Plan

      6:36
    • 3. Let's See What Works

      7:25
    • 4. Choose Your Style

      4:44
    • 5. Build That Brand

      9:48
    • 6. Let's Talk Gear

      4:53
    • 7. Let's Stand Out & Visualize

      7:06
    • 8. Maximise Social to Grow

      3:21
    • 9. Meaningful Growth Tips

      7:38
    • 10. Juicy Growth Hacks

      5:14
    • 11. Ways to Earn Revenue

      7:37
    • 12. Final Thoughts + Assignment

      2:21
17 students are watching this class

About This Class

Course Goal  - To create a class that teaches you how to build a meaningful and successful travel channel on YouTube (and a strong brand around everything that you do).

Aims and Objectives

  • To teach you how to build a consistent brand and personality around your channel in order to build a foundation for success later on down the road.
  • How to make your content stand out from the crowd and build an engaged community around your channel.
  • How we grew from 0 - 100,000 subscribers in our first 70 videos.
  • We are not going to teach you how to edit, or how to shoot epic travel cinematic (because we don't do that) BUT we are going to teach you how to build a meaningful and successful channel.

Transcripts

1. Welcome to the Class: The goal of this class is for you to learn how to build a meaningful and successful travel channel on YouTube and how to build a brand around that so you could make an income. My name is Patty. I have helped build a travel channel and a brand called the Budgeteers, and this course is full of useful information and lessons that we've learned along the way . So anyone who wants to take this course you will well be on your way to making it successful and meaningful Travel channel. We're going to teach you how to build a consistent brand around your channel so that you build a foundation for success continuing through that the lifetime of your channel. We're going to teach you how to stand out from the crowd and build a community around your channel. We're gonna talk about and show you how we grew from 0 to 100,000 subscribers in our 1st 70 videos. We're also gonna teach you how to monetize your content as early and as best as possible, which we know is really important in your first few years. What we're not going to do is teach you how to edit or shoot really beautiful cinematic travel film because that's not what we're best at, what we're really good at and what this course is specifically aimed. Fel is for anyone who wants to build a meaningful and successful travel channel on YouTube . So we're really looking forward to you starting this course and coming along a journey with us on Duh. Hopefully you're gonna learn a lot. 2. Let's Make a Plan: planning, planning, planning. We need to plan what we're going to do. It's the cornerstone and foundation off everything that your brand on your channel is going to stand for before we went off and we made the budget is meat and ties. Who started the channel we made a plan on. We've built our brand around that original plan along the way over the past five years on, obviously as you grow and as you develop on, did you learn more skills? You can grow and develop the brand, but it's all based around everything that we did in this stage. And yet I just want to say if you've already created a channel, okay and you've got a name and a logo on a banner and you've started making content, that's great. If you're taking this course, I really think that if it's not succeeding right now, OK, in your opinion on do you think you could you could be doing better. You can have a bigger, more meaningful channel come through the next few lessons as we go through the planning stage because it's OK to go back at the drawing board and re re brand and restructures your content and how you present it and your whole travel channel. If it needs rebranding, and it's okay to rebrand and restructure a zoo, long as you don't do it more than, like two times, three times, that just gets too confusing for your audience. But if you're here, come with us. We're gonna plan from the beginning so that later on we're gonna be succeeding. So this is a really important part for planning process. And I wanted to get pen and paper or just be ready to have a thing here because I've got two important questions that are really gonna help you understand what kind of travel channel you should make. Okay, what do you enjoy about traveling on what is your most genuine and authentic travel style? OK, so yeah, I just have a thing for a second here. Like, what do you enjoy about traveling on what? Your most genuine and authentic travel style? Because the answers to those questions should be the building blocks for your travel channel. And we're gonna talk about why in a second we really think that whatever you've just written down or whatever you thought about, yeah, you should be basing everything that you're going to be doing in the future of your channel around those those answers. Like, for example, I know that there are a bunch of types of content travel content that do really well on. I could just grab my camera and go make a bunch of videos in that area on. I would get low to subscribers, and I'd get loads of views on bond. I'd play the system, but in the U tune your three, when my brand and channel is based around something I don't actually care about. And it doesn't make me fulfilled its not my genuine or authentic travel style on. But I'm not doing things that I enjoy about traveling. Then you're not setting yourself up for success Later, you can build a really successful and meaningful channel if you are genuine and if you're authentic and the content that you make is showing that I want to tell you what I wrote down and you'll be able to see how the things that I've written translate into the style of content that we make on our channel, which is a meaningful and successful channel. What do I enjoy about traveling I right here that I love the thrill of discovering new places. I love immersing myself in foreign cultures, trying new foods, gaining that feeling off, being remote and far from home as well as you know, just being free and liberated. So that's why I enjoy personally, Andi, my genuine travel style. Okay, I've written here being in the back of a pickup truck going in that direction. Andi, basically, that just means, you know, being free and having no plan. I've written here not having a set route and flexibility. Okay, so I don't like being on a destructive structure Tall. I don't like being on a cruise ship or I don't like going in luxury organized trips. I like being in the back of a pickup truck, going in any direction. That seems the best idea at the time. Andi, if you look at what the content that will be making because the other two people that make our channel ties and Lena they have very similar answers to these questions. And if you look our content, you can see that we do discover new places. We do immerse ourselves in foreign cultures. we'd love to try and foods around the world and the cultures around the foods. We do a lot where we really do make the audience feel like they're with us and that they're free and liberated from being at home and being at the office and being, you know, in the 9 to 5 grind, we obviously love going in the back of pickup trucks and just hitchhiking and having fun. And we're very flexible on. And our whole brand is built around the answers to that question that we asked before. Okay, so just go back if you just I didn't really think about it. Just take a second here. What do you enjoy about traveling? Write it down on Dwight, your genuine travel style. Write those down because that should help you start to think about what kind of travel channel you should make. Or if you've already made it, you should go back and make content and Maurin what you're passionate about. It's going to help you later on. We promise. So before we go into the next lesson, I just wanna say right now that you know, you can see that I am an adventure seeker. I am an adventure traveler, and that's the type of content that we make on our YouTube channel is thriving because of that. Okay, so in the next lesson, we're gonna be planning again. But we're gonna be trying to narrow down your ideas of what you enjoy. Onda. What's your genuine travel star? Because we're all different. Okay, How can we then take those ideas of what you like and apply them to what's working on YouTube? And we're going to start funneling in in the next lesson on honing in on what's what you like and what YouTube likes and finding a middle ground and building a channel in, ah, in an area that's gonna work for you. So we'll see you in the next lesson where we're gonna deep dive and look at what works best in the travel sector on YouTube on yet narrow down. And hopefully we're gonna have that niche honed in on at the end of the next lesson. 3. Let's See What Works: Okay, so here we are, planning once more this time we're looking at what works on YouTube. You have to figure out how to apply what you enjoy and what was genuine to you to what's working on YouTube. Okay, because this is how you going to succeed? What are the most popular and successful types of content on YouTube in the travel sector? Well, we've narrowed it down to five types, like genres off successful content. So the 1st 1 here very successful type of content is travel days. Okay. Documenting and making videos around transport like flying from one part of the world to another. Reviewing airlines, reviewing airport lounges and economy versus premium economy. Train a C tier one versus business class. You know what I mean? People love watching other people travelling in the airport, going through everything, getting on the flight, getting their bags, getting to the hotel, that type of content very watchable. And there are channels that make content specifically on that. And there are channels that use those videos a lot because they're very successful. A second really successful and popular travel type in travel is budget travel on. That can be luxury budget, and that could be low end budget. Okay, luxury videos reviewing fantastic hotels and airlines and restaurants and things like that . Also, channels that do the opposite, like go really low budget. Cheapest way to get here. Cheapest way to get there. For example, Reviewing luxury versus budget is, well, that's very popular. Everyone has a different budget. Every audiences are gonna have different budgets. Some channels direct their content to the luxury market and some to the low end market on some to everyone. On a mix of everything, it's again very successful on YouTube to review budgets and talk about money and how much things cost on DSHEA showing off if it's expensive, that's very but cliche, but it's very, very popular in this genre. On travel 3rd 1 is food, food videos now, obviously food and drink and beverages and everything that you might think that that's a different type of genre altogether outside of travel. But you can't go and eat dumplings in Taiwan and then go curry in India and then go, you know, sausages in Germany without traveling and experiencing culture. So food videos are also travel videos in one sense or another. And there are so many channels out there that are so successful that are based around food . They are actually traveled channels. Okay, they are Travel Channel's, but they're based around food, and we love food videos. We've made dedicated food videos and always include food in our videos, because who doesn't love to eat? And we can portray eating and describing the food in an entertaining way. And again, if you're foodie, these kind of things should be triggering you in your mind here, like I should make videos about this it should be making. It is about that again, like what kind of content do you enjoy toe watch as well. That's gonna help you narrow in on the content that you should be making experience videos . So when people go out and they experience something like staying in an insane accommodation on the side of a mountain, all are doing extreme sports trekking up a mountain, going to a volcano. It's very fun. It's very, very, very tiring to film on and difficult to edit, but very, very, very rewarding for the viewer in very motivational again. If you're not an adrenaline junkie and I like to keep things safe, Then you shouldn't really building a channel around doing, you know, hiking up Mount Everest, for example. The final one is useful videos. There are channels out there that always concentrate on giving useful factual information to people out there. A lot of people, these channels are very successful who have questions. How do I book a ticket in India on the train? How do I cross the border in this country? What do I need to do this? And how do I get around here and what did it and how do I pack a backpack in the heart? What do I need to bring when I go to South America? But you know all those panicky questions that everybody has? Well, lots of people go to YouTube for the answers, and there are channels that hit just always sending out content around answering useful questions. Onda, we we try to give you some information as much as we can For us useful videos and useful channels. They're not driven by personality. Okay? People don't go to the channel to find out what you know. This person is not to say they just want to know the answer to the question that Googled, in fact, useful. If you're gonna make a useful video channel, just get to the point straight away. If there's even 10 seconds at the beginning of you making a cup of tea, people aren't interested. They want to know the answer that they were looking for. So it's not something we are passionate about on our channel. But we doing cleared useful information wherever possible whenever it's suiting the story that we're trying to tell anyway. So as you can hear thes five popular travel types, you should one of those should really be triggering you more than the other. It's okay to use more than one to build your brand around. In fact, our secret is that we try to include all of them in each episode or we try to anyway. And a really good example is the first episode off Siri's four. We include a whole segment where we travel from our home countries to show Lanka Andi, that's like a travel day. That's a whole section of the video. The first episode, 1st 10 Minutes, is basically a travel day, our channels, the budgeteers. So we're staying in budget accommodation. Stay in a hostel and we eat street food and we get the cheapest beers we confined. Review. Have loads of fun INGE in Colombo in Sri Lanka for you know, for hardly any any money and show where you can go that's completely free and really fun. So we include budget. We include food. We eat a lot of the local food in the first episode way. Learn about katu and what that is, and we show that we eat that we explain about the food we go to temples on. We have experiences with the locals there and, you know, we're using that element on. We also give useful information about where things are and maybe how much things cost. So as you can see, you can borrow from the types of content that works to build your overall content strategy around. But there are different types of content style as well. Okay, if you're putting your hand up and you're thinking OK, I want to make videos and I want I want to include information and you saw everything and I want to show how I get around and I want it to be about me and my friend, and I want to show our human side as well. So it's gonna be part documentary, and that's fine. That's fine. But what you're probably thinking now is, well, how do I present the type of content that I want to make? Okay, because there are three main travel styles in the way that the content itself is presented , and these are the three most popular ways. Okay, So again, this is going to help you visualize. How is my content gonna look now that I've chosen what's have a content I should make? 4. Choose Your Style: It's very important that you choose the content style now and you stick with it for as long as you can, because changing the way you present your content is justice. Drastic to your audience is changing the type of content that you make a. Well. There are three really, really popular ways that Travel Channel's the successful ones present their their content. Andi, we're gonna teach you what they are. Point and shoot. This is a quite easy way to present your content. Okay, you just have a camera. It doesn't have to be an expensive camera, but it can be. And you just walk around and you film everything you see on do. You don't really necessarily have to talk that much sometimes, not at all. Andi, you just explore, you get lost. And if there's no real plan and you just film everything and you get home and edit that together and believe it or not, there are so many successful channels where they just have a small camera and they walk around in the film. What's going on, Andi? People love it. People love to see a person walking around in Prague for the afternoon and people love to see what it's like to walk down the Venetian canals on where to get a good coffee, that kind of thing. It's escapism and that you get to see a place before you get to it. You know you don't need to be a TV presenter on be really charismatic and and well spoken on camera, cause it can be completely no racking and scary. There are loads of opportunities for you to make a really successful and meaningful brand where you don't even have to speak. Okay, it's true on, uh, there's also documentaries. These are This is the kind of content that we make its shot over days and it shot over weeks and we get home and we enter everything when we get home. And we did voiceovers and we have music and we have sound engineering. We have interest me out shows, and we have subtitles All of the things that you wouldn't be able to do if you were knocking out content to three times a week or more. Sometimes every day. There's no way you can make a documentary in a day, so they take weeks normally, so the good ones take months on bond. It's important to know that if you want to be telling really longer form stories and have mawr meaningful storylines within your content, then this is a really interesting content style to start exploring. You do need a lot off practice. We jumped into it, and at the beginning our stories weren't as well formulated as they are now. But people still really love our 1st 1 so you don't know if you don't start. And sometimes people prefer it when it's rough and ready and you're still figuring things out. The final type of content style and the most popular is travel Blog's. Okay, what does the travelogue me, And it basically means you wake up in the film the entire day or a part of your day in order. Morning breakfast, dinner. This is what happened. This is what happened next, and that's what happened at the end of the day. And then you fall into your bed and you turn off the camera. That kind of fly on the wall mini documentary of that particular day. They're very cute. They're very likable. People can get really attached and get to know you. You do need to be more vulnerable. He's give more information, need to be more personal on bond. They are very, very popular. Okay, but there are channels out there that knockout many vlogs 10 minute blog's every single day off their traveling around the world. And they are so successful because I think people resonate with them because they get to know them, and where they are is like the secondary part off the brand. It's more about them. So if you're thinking that you want your channel to be about you and your friend or your partner together, then making travel vlogs is gonna build that success in the best way. I would imagine it's important to plan this now because now you know which types of content work and what types of present presentations work. Andi. I wanted to apply the answers to the first lesson where we said, What do you enjoy about traveling on what's genuine to your style of travel? And I wanted to start thinking and applying what you said to what's working and how you want to present it. You should start to be formulating in on what kind of content you want to make. And in the next lesson, we're gonna really focus and make our last few touches in the planning process so that we can get out there and start making content and start making an income. 5. Build That Brand: So why do we keep saying that you need to build a brand and not a YouTube channel? A brand, okay, is a promise to its customers. Okay. And in this case, it's a promise to your viewers in your audience that you will deliver this type of message in this type of way and make the audience feel a certain type of way on. And that's basically what you want to be doing. You want every single thing that you do with all around or channel, whether it's the visuals which would get onto later what the content itself, the social media around it, the way you communicate with your audience, every single aspect of your channel should come under the umbrella off. The brand that you want to have is the cornerstone of everything that you do. Okay, build that brand. Don't build a YouTube channel. YouTube channel is part of your overall brand. So what we're gonna do now is we're going to say, OK, now you know what brand is. How do we How do we How do I know what promised to make? Because it's really simple to say Yeah, he needs promise. Your audience you're gonna do this in this type of way, and you're gonna feel this way. But you need to actually really deeply think about how do we plan our brand? Because this is the planning stage. If we don't plan this brand now, later on, it's gonna be a mess. There are too many channels out there right now that I see that don't have a strong brand. They chop and change their content style. They chop and change the type of content that they make. The content, the way it's presented on the content itself changes because they don't know what their brand messages. They don't know what their channel is on. They might be in the 3rd 4th 5th year, 60 of them making their content. The problem is your brand. If it's not well planned in, it starts to fall apart. So did the audience. The audience look from the outside. They can see it's a mess, onda it. There's not much meaning there on this channel. This just this class is about building a meaningful and successful channel, and the brand is gonna be the part that connects your message to your audience. Brings it all together. Imagine if McDonald's overnight stopped selling burgers and fries and replace it with sushi and sushi Me Tomorrow. You went in there? No Big Mac, no hamburgers. My chicken nuggets. Just sushi. Okay, 90% of the people gonna be outraged. Where's my big back? But 10% of people will be like, Oh, I love sushi. Came some sushi. Okay, Andi, when these Travel Channel's who don't have a strong brand and a promise McDonnell's promised to give you burgers and fries when they break that promise. And when I created breaks that promise Oh, I'm doing this now and I'm doing in this way. The audience is is going to switch off because they connected to you originally with what your brand was back then. So just like planning your menu in a restaurant and sticking to it, you do need to plan to brand on stick to it. Off course. McDonald's could bring out sushi items on their menu tomorrow, but what would they do? They would bring it out that have a few. They test it in a few restaurants, they would speak to their customers and say, Do you enjoy these? What do you think you think we should sell them? Do they taste good? And if the content wasn't well received or of people said, I don't like sushi, and MacDonald said, OK, maybe we shouldn't do it. They tried it. They tried it a little bit and they saw didn't work on. We try new types of content on. If it works, we push out more. If it doesn't work way, I don't really do it again. Are we trying a slightly different route? Because as you grow is a creator and as you grows brand, you will want to diversify the type of content you make, but you want to keep it within the umbrella of the brand. Okay, so let's talk about how to build a brand around the content that you want to make. Okay, so that's build that brand, and that's stand out and start making meaningful connections to people. Half of the channels I see pop up on YouTube YouTube will recommend me this channel, and I'm drawn to it because I can see that they just from the titles in the thumbnails in the way that they're doing their content, they're just copying other channels and That's okay. There were lots of people out there copying the most successful channels. I think it's human nature to see what's working and copy it. However, this is a course about building a meaningful on successful channel. And yes, you could go out there and copy the best travel channel's exactly same thumbnails. Same 10 content, same video tiles in the same place is doing the same things and just replace your face with their face or vice versa. You know what I mean? This is not what this course is about. We want we want you to be original, okay? And we want to make content that's meaningful. However there is. There are ways to see what's working and see why it's working and adapted to what you want to do without it coming across like you are just blatantly copying someone and your brand as well. Okay, if you start copying someone's brand, they're gonna get pissy with it on. Trust me, I know a lot of really successful Travel Channel's that aren't happy with everyone copying them on. They won't work with you in the future. They won't recommend you. They won't collaborate with you on board content creators respect other content creators, creators, not re creators. Case to create, create Don't recreate. So what is the best way to grow on? Make fantastic content and stand out and be genuine and be consistent to the brand that you want to make? Okay, this is where you need a pen and paper, or you should be writing this down. Okay, Because there are four key factors to a strong brand. Keep talking about branding. This is how you build a brand. There are four factors that a strong brand has on. I want you to listen and write down what you think your brands Factors should be a strong brand should have values, personality, a purpose and objectives. And I want you to take a minute, maybe go make a cup of tea or a cup of coffee, OK? And I want you to write one or two objectives next to the factors that are going to build your brand remember values, personality, purpose and objective. Okay, good. So I hope you've had a minute there to write down some objectives, OK? Because we're gonna build your brand around what you just wrote, okay, because that's genuine. I'll show you what I've written that connects our brand to those key factors. Undervalues undervalues Ivor in the word responsible. I think we should be responsible when we show people how to travel. OK, we have an obligation. Teoh. If we're gonna be lucky enough to travel the world, we have to be responsible enough to look after it. And Lena, one of the budget is on our channel. She came up with that on. I love what she is saying that on the eso undervalues our values. We say we're going to be responsible as much as possible. Our personality, our brand's personality. I've written fun, silly and relaxed. Okay. I want the content to be fun, relaxed. It's not gonna be super serious. It's quite fly on the wall. It's quite silly on. What's funny is if you were to describe the three characters off of our Channel me ties and Lena, I think fun, silly and relaxed are very good adjectives to describe. Because they're describing us is our personality types. And it's describing the kind of brands personally as well under purpose. What's the purpose of the budgeteers brand? Onda? It's to entertain. Okay, We want people to sit down and watch it and smile and cry and laugh and think We want emotional reactions. We want people to be entertained. That's the main focus on purpose of our brand. And the objective of our brand is to make travel seem more accessible to anyone. Okay, money and anxiety and fear. And there's a lot of things holding people back from traveling. We want to knock those walls down. So our objective is to make travel accessible to anyone. So if you haven't already, let's go back. Values, personality, purpose and objective Right down some words and some adjectives next to those on. I see you in a second if you haven't done it, because there's a case we didn't get the first time. But now I wanted to do it. Okay. Otherwise, you're in big trouble. So have a look at what you write down. Do those words resonate and connect with the type of brand that you were planning to make, and do they connect with the type of content that you want to make? If the answer is yes, then we are getting closer now to understanding what type of content we should make And why , Andi, What type of brand we're gonna build around that if you are looking at this and you're realizing that there's a mismatch, there's no connection between what you've written there and what you've planned. There's a disconnect, and it means that in one aspect you've not bean genuine on. Do you need to fix that? Now? Remember that those who are genuine building more meaningful content and build a more meaningful channel that entail makes more income. 6. Let's Talk Gear: Let's talk gear. Now. We are not a camera channel. And we're not gonna give you specific specifications of the best cameras and why? OK, but I do think you should know that there is three tears that you should expect to financially put money into to make content. Luckily, the lowest here, you can start making travel content, good travel content for $500. Okay, on each three off these tears, I want you to understand that there are in each tier, the budget here as well as the high end here. There are multiple channels making a lot of money from the content they make, even if they've got a really cheap set up or really expensive self. So this is very specific to your needs as a person. As as ah, camera enthusiast gear enthusiast. I'm not here to sell this camera over that camera. I'm just gonna that, you know, it's quite basic the three tiers that you should start to expect to put your content style in. Okay, the 1st 1 is budget. Okay. This is gonna cost you between $502,500 to set up. You're gonna need a go pro or some kind of action camp or you're fine if you find shoots decent video on. Do you need a laptop to edit you candidate on your phone people. Just some channels edit on the phone. And I'm not talking about channels that I've got 500 subs talking about channels. I've got hundreds of thousands of subs on. Do you need a hard drive to store things on? Latest Good GoPro your fire? Any laptop, it's gonna cost you 500 to 2.5 1000. You'll be amazed how many channels get insane views from just walking around filming on their phones. So I don't think he's go out there and buy a $10,000.4 K 8 k super camera. That's, you know, three day. Okay, there are people out there succeeding because the content and the brand they built that's stronger than the camera that they bought. Okay, you know, building a channel based around how expensive your cameras, your building, a channel on a brand around everything we told about in the planning stage, the 2nd 1 is the mid range. This is where we said Okay. Here. You're gonna have a DSLR camera. It could be an entry level one. Lena and I and tires. We all have entry level. I've recently upgraded to a semi professional one, but Siri's 12 and three we show on entry level DSLR cameras. We have an external microphone. We do have a GoPro cause we like to do underwater and action shots. We do drone shots way have the cheapest journey combined over $500. Drone Onda. We have elapsed often hard drives again to edit and store footage that typically cost 2.5 $1000 to $5000 depending on how much money you want to spend on the cameras and lenses. But you can. You can at the low end, spend 2.5 $1000 get going, and then you got your high end budget. There are channels out there that spend upwards of 5000 upwards of $10,000 on their gear on their content. Looks incredible, but their brand and the channel was built around fantastic looking content. It's part of the brand and the identity, so they invested a lot of money. They got a DSLR, but that shoots four k That's brand new. That Scotland fantastic lens. They've got the most expensive up to date GoPro, like the 3 60 cameras and the ones that do super slow motion. They have a drone, but they have a fantastic $3000 during the shoes and four K. They have a really expensive Mac book pro on. They have the most expensive hard drives. Honestly, there are people out there that I know make content that I've spent upwards of $20,000 which is crazy to make and what you what you seem often is. You see people making budget looking content like trouble vlogs with high end equipment on Duh to me. I think you don't need to waste money and throw money down the drain on camera equipment in your first year. Unless that's part of your brand and the content star you want. Okay, start cheap. It's easier. It's easier to start cheap later on when you start to make money in year two because we're gonna talk about that later. You're not gonna make money or any decent money in you want OK in Year two, like we did in your three from May I think it was your four. I was like, I'm finally gonna upgrade my camera. So, yeah, that's the kind of gay that you gonna need. Um, and a t end of this course will send you some links to some really good channels that review good cameras for travel. 7. Let's Stand Out & Visualize: Let's talk visuals in the previous lessons we've talked about house plan, the content that we should make and what brand we should be building around that. And then we've we've touched on the gear what kind of cameras we need. But how's it gonna look? How are people going to perceive what you do? Because visuals are so important on YouTube, you cannot build a meaningful and successful channel if it looks rubbish. Andi, you do not need to be a photo shop wizard. You do not need to be a photography legend. OK, you just need to have consistency, and it needs to be clear. Okay, there the two words that I'm going to focus on and it's gonna be quite fun in this lesson. We're going to be looking at some channels and just go into their home pages on because you'll see what's working and why. And it's really simple. It's just consistent, and it's clear this goes for not just YouTube but also your Facebook annual instagram and all of your other social media platforms that complement your brand. You should be thinking about how does everything look? Okay? Looks are very important, especially on YouTube. People have to choose your content based on how it looks. How does your channel look? Does it look professional? Does it look like it connects? Is there a brand that they can connect to? The kits subscribe? It Does the thumb now appeal it? Does it have the right? Does just everything look good? Yeah, they'll click on it or watch it and watch time and click through rate And all the technical YouTube algorithm stuff is based on your visuals. So let's talk about what works. This is Karen and Nate. They are a super successful travel channel. They have over a 1,000,000 subscribers on. We've traveled and worked with them before, but let's just look at their visuals. This is their home page. Okay, what you can see follow our adventures to 100 countries New episode every other day. So they have a brand there. They telling you immediately what they doing? Okay there, traveling to 100 countries. What kind of content of the making was travel videos? It looks like vlogs, and it's coming out every other day and they look nice on. They're smiling and they're all look, they've gone to Egypt. that go on here that all these cars look cool. Wow, I'm interested that subscribe on 1.3 and four million people have already subscribed. Let's look at their thumbnails. Okay, you've got them doing things. They they have simple text. They have clear branding the black background with white text, and then they seem to have an emotional image of themselves in the middle of every single thumbnail. Basically, they are consistent and they have a clear message. And visually, it's very simple there, not trying toe overwhelm you with flags and emojis and outrageous, outlandish things. It's not super over the top, colorful. It's just simple, clear message. Fantastic, fantastic visuals. Next is Drew Pinsky. We don't know this guy personally, but we know he's very successful. He makes a video every day, but let's talk his visuals here again. Look at his YouTube banner. He's recently rebranded, and this looks fantastic. He's got picture of himself. It's good phone number there on. Then it says Drew Pinsky, daily travel videos to every country so like care, and they have a message that's clear. We're going to 100 countries, and he's saying, I'm going to every country on there, making daily travel videos, and he's smiling and it looks quite fun, Andi. Then if we go down to his our thumbnails again, look how at the top he has the text and it's white and in its yellow, white, yellow, white, yellow, white, yellow, white, yellow and the yellow compliments with the yellow in the banner. So he's consistent. He's clear, and he's visually simply telling a story. Consistent, clear. And you can see now what's working. Just no over the top, no, over the top. Next up is king it. This is a smaller channel, but a very, very cool channel. We love these guys, and they've recently rebranded, not just the way they visualize their channel, but even the content they make. And the reason why I want to talk about this very quickly is this is a channel that we know them. They they weren't having success in the type of content and the brand that they had previously made and stuck to for three or four years, and they decided that they needed to rebrand, and they wanted to change the type of content they made. On overnight, they realized that they were being more genuine. This is the type of content that they wanted to make all along. This is typing style they wanted it to be. But in the beginning they didn't plan, and they just think they admit that they just try to make videos that were supposedly going to be popular, but it wasn't genuine to them. Now they're making content that's fantastically genuine to them on Do they have grown and a growing growing growing very quickly Right now? Again, their brand is so much stronger because of it. King it rule your own world adventure travel So off, you know, and they're pulling the took took. You can see that this personality there. There's a story that you know that they're not polished and there's gonna be problems. And if you see there thumbnails, there's smiles, There's crying, There's happiness, There's travel. There's Mom, this family that's love. There's a bus in there. There's a lot going on, right? So there's these draws you in, like, Who are these people? I want to subscribe. I want to find out so fantastic visuals on Do they have recently completely rebranded on? Do you know if they did that again. If they completely abandon tomorrow, that's too much. But it's like you can see now. Okay, Like I said in the beginning, it's OK to rebrand if you need to just do it in the right way. Use your genuine, authentic travel style. So to push that message. And lastly, let's look at our channel. Okay, now, if we need to update no, we don't need to rebrand. We just need to touch things up a little bit. Our banner. Okay, we have too much going on. There's a lot of text there. Watch our Siri's new episodes in Sri Lanka Herbal but not up leading episodes in Sri Lanka anymore. Ties. Patty Lena. We've got a picture there with our flag. I think that's good. That's part of our brand is like who we are, where we're from. We're an international brand, says. I think that's important to keep that we're selling our T shirts. They're telling people to subscribe. There's a lot going on there, so we are going to take that on. Strip it back. I think what we just need to concentrate on his travel and adventure on the budget have all logo stripped back. We just need to keep the look the same as our logo in the budget is panel there. And then you look at our thumbnails again. Is consistency in the fact that we've got logos in the right place? Similar text is colorful, was bright. It's okay to analyze all the time. Yeah, How to make things more consistent. How to make things clearer and simple simplicity in your visuals is so important. 8. Maximise Social to Grow: your instagram and your Facebook and any other type of social media platform that you choose to complement your YouTube channel. It's very important that they have their own personality on have a purpose and build that brand together. Okay, Don't want it to be a something completely different. You want it to complement the messages off your content on your travel channel as well as the brand that you're building. Social media like Instagram and Facebook is also really good, because you can tailor your messages much mawr in depth because nobody wants to watch a 15 minute video on your channel, Um, about something that's going on behind the scenes. Okay, you want to keep that stuff for social media? You want people because the people who will hunt to really connect with you and resonate with your brand and your content massively will immediately organically go and find you on Instagram and Facebook. They'll want to know what do you get to in between your videos and where are you now? They'll ask you questions and it's okay. This is a place where people can get nearer to you. Okay, you can still control it, you know You don't have to have people banging on your door knowing where you live, but you can. You can talk and nurture your community and build that brand from the comfort of your own home on your sofa watching the telly, which is Y instagram, and we choose Instagram and Facebook to do that. It's also great because you can show how much hard work you put into your craft and people when they see how hard you work. They appreciate your work even more, but I also don't spam. There are people out there that are on it every day, showing you every day, the good and the bad and the ugly. And it's not a reality TV show, your instagram and Facebook. You don't want to bombard people with too much of your behind the scenes. It's also good to keep it ever mystery. Okay, give nuggets of information that you're doing this and you're thinking about that, but don't you keep it a little bit mysterious, and that will draw people in even more. But remember every single piece of content, every instagram story, every photograph, every anything you say on Facebook or Instagram should be based around the key factors of your brand that we talked about earlier. Okay, what? Your values and your personality and what your objectives. Okay, even on Instagram story of you watching the TV being a slob, it's behind the scenes and it's you connecting with the audience. But remember that brand. Okay, if your brand is a luxury travel channel, for example, you don't want to be showing people. What's your favorite flavor of pot noodles? Instant noodles. Okay, if your budget travel channel like, Well, if I'm staying in a five star hotel, I'm not gonna be showing on instagram. I've never stayed in a five star hotel, But if I was, I wouldn't be sharing on Instagram because it's not part of the brand. People would be confused. People would be like, Wait, why is the guy making videos about budget travel? Staying in a, you know, for luxury hotel flying five style first class, you know, why is he wasn't what's going on that be consistent with what you post on? Duh. This all helps build a meaningful and successful brand 9. Meaningful Growth Tips: Okay, We're in a position now where we can really give you some tips on how to grow your channel and your audience. Andi, trust me, some of these are growth hacks. Okay, there we did learn some tips of the trade on how to get more subscribers quickly, but the reality is there's three cornerstones to growing. Andi, they're not cheats. Their harsh realities. Eso we'll talk about these first, and the 1st 1 is you have to create and you have to create a lot of content. Okay, your content is king, and if you don't make enough of it, you will not grow the first year. You should just be creating content nonstop as much as you can, especially if you're dialing into this full time. You've chosen the type of content you've chosen. This the content style. You've got your brand, you visualize that you're doing all the things. But if you're not making the content enough, you're just not gonna grow. And if you've chosen to make you know, documentaries that take weeks and months to make, that's fine. But don't make one and then sit back and say I'm got 1000 subscribers put up 10 videos, often epic syriza Did you need to create more? You need to. Cramer. I think you need to create 50 videos before you can get Teoh 10,000 subscribers. If you're lucky, if you're lucky, we got we didn't get lucky. We just built a really strong brand from the beginning. So just remember, like our success comes from the planning stage. Onda. We created content as much as we could communicate. You need to communicate to your audience from the beginning constantly. I see channels out there that do not respond to their comments. They upload a video, not single one is responded to, Um, and I know people are busy and got things to do, and when they upload the video, they just want to switch off. That's not what you should be doing. Should be communicating to your audience. I think I don't know. I don't know the stop, but we probably responded T dates since the start of our channel to 90% of the comments on our channel. I'm not joking. Every time we would upload a video, we would respond to every comment, every comments as much as we could. It's so important to nurture your community from day one. And I know that you know, when you're uploading a video and it's getting millions of views because you've got a fantastically huge successful channel, you cannot physically respond. So everyone, of course you can't. But in your earlier stages, if you're getting 150 comments on the video, you should respond to 150 of this comments. 90% of them are just thanks. Uh oh, I'm glad you enjoyed it. You can actually have messages and copy and paste them like I always have, like a Oh, and thank you so much for watching really appreciate it, Our copy and paste that to a tailored message. So if John says love, this video's awesome. I really enjoyed it from start to finish. Hilarious, I say. Oh, hi, John. Copy and Paste. I really appreciate you watching a video. Glad you enjoyed it. They take such a positive impact feeling from being responded to whether it's extremely, very or extremely personal, and you can get as detailed with it is you want communicate to your audience through the comments. If you do live streams, try to try to talk to everyone a zoo, much as you can. As much as you can spend the time as much time creating the content as communicating to the people watching it, you've got to nurture that community because later on, when you've got that connected audience and you community feeling it's like a family, you can have a much more meaningful travel channel and collaborate. Collaborate is a growth tip as well, so create the content and communicate as much as you can. But collaborating with other channels is a great way to grow because a channel might have a similar size audience, too, or a bigger audience than you or small. That's fine, and they introduce you to their audience and you introduce them to your audience. Imagine if you went to someone's house party and there's 50 people you didn't know and the cool people who invited you like Oh everyone, this is John and Alice, John and Alice. You just meet 50 new people and they that's how it works on these two, basically a really cool channel we collaborated with introduced us to their audience. On overnight, we had about 2000 new subscribers, 2000 people from that audience came over to our channel on and I don't know the number, but it probably a little bit less went over to their channel, but their channel was much bigger than ours. But you've got to collaborate with caution, okay? You do not want to assume anything. You don't want to just drop someone an email like a cold call and expect people to want to collaborate with you. Remember, they are doing you a favor, okay? You are not doing them a favor, okay? Even if you come up with a really great idea that you think they would be, they would love to do. Don't expect them to appreciate an email or a d m saying hi. We love you. Can we collaborate with you on this? Some create is are desperate to collaborate with as many people as they want because they know the importance of collaboration to grow. But personally, we we are very careful with how we approach channels that we want to collaborate with, only collaborate with channels that their brand resonates with your brand. It doesn't conflict because it doesn't make sense and their audience is not gonna come to you anyway, if you know where the budget is. So we do budget travel. If we If we collaborated with a guy who reviews first class airline tickets on and all the rest of it, then their audience is not going to be interested in hostels and hitchhiking Eso we just you choose people who make content that's, you know, similar to what you make. And, yeah, just remember that most collaborations are really poorly planned and really poorly executed , so it's a really good way to grow. But do it professionally. Andi, you know, speak if start friendship first. Okay? Because basically a collaboration is a business deal. You're saying we'll give you some of our audience and you give us some of yours. That's why we don't appreciate cold calling collaboration requests. Build a relationship. When you get the trust of someone and you become friends and you have meaningful connections, then you can say, you know what? We should go make a serious together sometime. Oh, you're gonna be in this country. We're gonna be there as well. Oh, I've got this great idea. What do you think about this? They're more likely to appreciate that and work with you. So it's just a tip. You can cold call and send 1000 YouTubers at their request, and most of them will say no. And some of them say yes and you'll grow because of it. So you should definitely collaborate with other channels as much as you can. It's part of your create phase as well. You know you're creating content. You should collaborate as well, but just do it with caution on dumbed. If it's well planned out and well thought out and it's done for the right reasons, then you're gonna see the positive results because of it on your gonna grow quicker than you wouldn't do if he didn't cooperate with other people. But don't collaborate on every video, you know, keep your brand about you and what you do, and occasionally have someone come in and introduce them to your audience and vice versa. 10. Juicy Growth Hacks: eso we talked about that in order to grow, you need to create, you need to communicate, and you need to collaborate there. The three most important ways to grow. They're your consistent ones. If you consistently creating, communicate on collaborate, you're gonna grow, grow, grow quicker than everyone else. But you must must think carefully about these. These are like, um, the poison apple in the Garden of Eden. Okay, You know, you're gonna you're gonna grow if you do this. But this is the negative impacts if you do it too much on the wrong way. So let me explain. One of the quickest ways to explode in the travel sector is to penetrate a specific country . Andi, create content around you being in that country. There are countries specifically India, the Philippines, Turkey, Poland. To an extent, there's a bunch that going to those countries to make specific types of content like it basically just like you, experiencing that country and doing things in their country. The audience will be massive. The views will be huge because the people in that country love to watch foreigners try their foods and, you know, explore their country. They'd love to see it. It's It's just like gold dust for for YouTube. And YouTube recommends that content like wildfire. Andi, I mean, when we were in India, okay, we didn't know how much of an impact that was gonna make on our channel, but we would upload a video on day. Three hours later, he would have 30,000 views, their 2000 people with three hours. It was crazy, and we didn't understand what was going on. But YouTube was The algorithm was going, oh, foreigners in India making interesting content. It's very engaging. It's very long watch times very high, the algorithm just a little. And it says, Let's promote this channel and we grew. But we'll end left. You know, we stopped making videos in India and then we went to Sri Lanka. So although when you go to these countries, you do get more following and you do get more views. They typically don't follow you around to the next country unless they are not connecting with just you in that country. But they're connecting with you and the brand that you've built. So luckily on dumbed well, lucky Onda also, you know, we planned this out. We didn't want to just go to a country like India and make a bunch of videos of us reacting Teoh Indian culture in Indian food. We made a really good, powerful, strong, emotional, fantastic documentary there. And so, of course, the Indians loved it. But everyone loved it on a lot of the Indian audience followed us into the next series on, and they're still with us today, so be careful. What will happen is you'll go to a country and you'll start making content and you'll see the views shoot up. And you will think that you know the best you're growing, you're gonna have a 1,000,000 subscribers in you and then you leave that country and then you go back to your original views or that they you drop down because everyone that came on unsubscribed and didn't follow you to the next country because they don't care about you. They only wanted to see the videos that they used to seeing. So just be careful, okay? Because you go down not just a creative dead end, OK, but you go down a business that end as well, because if your audience is 80% from one country when in the next lesson, when we talk about revenue and the sources of revenue that you make, a big one is sponsors, and the first thing a sponsor's gonna want to know is, Who is your audience who watches your videos where they from? How are they? Because their customers for that sponsor And if you say, oh, I've got, you know, 85% off my audience from one country, they're going to say, Well, we want to advertise to the world and we want advertise to the U. S and Canada. So just think about that. It's gonna hurt you financially later on as well. If you just focus on one particular um, country. However, if your planning stage when you planned the brand and you planned your content and everything if you planned on just being in one country. If you're moving to a country and you want to travel channel about that country, that's fine, because that's genuine. And that's authentic to what your brand was all about. The beginning, and that's gonna come through and you're gonna be successful. But if you want to travel to more countries and see more of the world. Just think about it. It's a hack. There's information. You probably already knew it, but that's the inside Korea. Yes, the Patty budget is version off. That particular hack, because way could go to these countries and just make syriza in Syria's there, um, and grow and grow and grow and grow, but we know the dangers of that for the overall brand on the business side of it as well. 11. Ways to Earn Revenue: Okay, let's talk about money. Okay? We do want to make a meaningful travel channel, but we also want to make money because we need money to buy a flight. So any money to replace our camera equipment when it breaks on, we're busting our balls, filming, making entertaining videos, and we want to be sustaining that. And so we need an income. So let me explain where we're making our money and where you can make your money with your travel channel. A hugely important one that's quite usually overlooked is AdSense Google AdSense. Every 1000 views you'll get a specific rate and depending on where your audience is, is depending on how much money you get. For example, if you have 100% audience in the U. S. Your 1000 views, you're gonna get more than, like two or $3 I get $4 for every 1000 views you get on your videos. But if you've got 85% you know, India and following, let's say that they're not spending the same amount money on advertising on Google in India than they are in the U. S. So your your revenue goes down per 1000 something to think about, but it's every month. Once you pass 1000 subscribers and 4000 washed watch hours. Yeah, once you pass those milestones, you start making money on Google AdSense on. It's great because it's like a piggy bank, and for us, we don't take the money out every month. But whenever we're gonna go make a big Siri's, we look at our AdSense and it's been passively growing on we go war. That's nice. So it's a very important metric to think about having ads on your videos, on planning your content around that. Because if you get if you get lots of views, you could make okay, sponsors and sponsorships where brands advertised their products on their services within your content, these will start to come through mawr when you get 10,000 subscribers or more, and when you get 100,000 you get way more. Basically, they marketing companies. They have this software that has all of the channels and this size, And so whenever you hit that milestone of 10,000 subscribers, you're in that database, and then when you hit 100,000 you're in that database on budgets and everything is spread across the channels. So you will just get lots of people emailing it on. We always say, Choose a sponsor that aligns with the brand that you built. Andi appeals to what you think your audience would want to buy or want to use. If the answer is yes to those two questions, we always say, Okay, we want to work with you and then you can negotiate price. And when you work with a sponsor over, deliver, over, deliver, make it the most professional video you'd make that month, let's say over deliver the minutes and seconds that they demanded. If they said all, can you tell the world for 60 seconds, talk about it for 70 seconds. If they say, Can you talk about 90 seconds? Talk about it for 100 seconds because they're gonna They're gonna be timing these things. They're looking at the metrics they're looking to see if you deliver on what the contract says, and if you over deliver and you perform well and you really push that video to be the best it can, they're gonna book you again and again and again. Andi, you know one of our sponsors. We've been booked, I think, 21 times by one sponsor. So we were always over deliver on. They work with us again and again and again. So it's good for business memberships. This'd something you will unlock when you get. I think over 50,000 subscribers on the potential of memberships is mind blowing. If you can transfer 1% of your audience just 1% to become a member, where they pay money every month to support your channel a bit like patriarch, they get perks on. You can decide those yourself, but you can choose how much it costs. Andi, if you promote it correctly and you give the right value, that is a great way to make money. Affiliate links. Basically, you have links in the descriptions of the videos. Anything you talk about or you have your camera equipment links there. Amazon links. If you're aware affiliate links, they give you a small percentage on the overall sale that was driven by people clicking on that link, whether it's a tour in a safari in Africa that you did or if it's the camera equipment that you used and they used Amazon to buy that camera. You could make an income Onda. We need to develop that more because we don't really do it that much. But some of our friends who are travel you, Cheevers, make an absolute killing doing that. So she definitely look into that selling your content if you make throwaway travel blog's that quite cute and whatever, no one's gonna wanna buy them exclusively. But if you're making documentaries were making travel, Siri's companies will approach you and say, Can you make an exclusive Siris for us? Or can we buy your content and give it to our viewers Will give you royalties or whatever we've been approached many times. Andi, we've always said no, we just didn't agree on terms. But you can sell your content on, make a lot of money tours. Believe it or not, you do not need to have a big following to start selling tours where you take your audience to a part of the world and travel together. You figure out how much it's gonna cost. You figure out how much time you're gonna invest in it and what what kind of value you're gonna bring you. You can add on as much or as little as you want on top. So you make a profit on bond. We've done it. We've done it two years in a row. We've taken people on a bike trip on bond. It's being a great, great yes way. Don't overcharge way. Keep it quite. It's not a massive business push for us. It's more of like a community builder. It's more like we're building the brand, building that community. But we did make a bit of money on it, But again, there are channels out there who organized tours on they make a fortune. So, yeah, you can make money from traveling with your subscribers. On the final way is merchandise, T shirts and mugs and things like that. I think you'll be better it than way have designs, and we are in the background talking about developing our merchandise to be more interesting. And b'more connect ful. Right now, we just have our logo on T shirts and they sell. They sell, they've made. They've made money for us. Don't get me wrong. It's a really good revenue stream. You should definitely get creative on also include your audience. If you can in the design process, because people are more likely to invest in something that they help make. So so they're the main ways that we make money. And most Travel Channel's make money on dumb they're all really important is very important that you have multiple revenue streams. If you just rely on AdSense, you be broke. Anyone? If you just relied on sponsors, you would be waiting for a year for anyone. See female you. So it's a slow burner for some of them. But if you keep an eye on all of them and water them, then you're gonna have a garden Teoh flourish and your revenue streams. They're going to be good, especially if you're doing this full time. It's gonna become your life. This is gonna become your just. This is gonna become the thing that paid for your house one day. So it's a big deal. So that's what revenue streams are out there. That maybe some more coming soon. So that's great. Yeah, it's I'm not the most business minded person. So this chapter is basically like, this is what the kind of money you could make, and it is how we make it. So hopefully that was useful on. We're gonna go into the last lesson now. 12. Final Thoughts + Assignment: Okay. This is the last lesson in the course. Arizona. Say thank you so much for listening to all of these lessons. I don't know if you listen to them. I only want go or you listen to a few one day and then a few of the other day, whatever. I just want to If you've made it to the end, I really appreciate it. Andi, I let let us know. Um, if you have any more questions because it's this is I'm a teacher by trade, by the way. Okay, that YouTube is my part time hustle. Full time. I'm a teacher. I'm a prime mystical teacher. So it's strange to teach without having people here to have their hand a bargain. It can. I just elaborate on something. So we are open to questions on and we have some homework for you. So what we want you to do This might not happen today. This might happen in a month or happening six months, but using everything that you've learned from us in this course we wanted to post below a screenshot and a link to your home page. I want to see your band. I want to see a logo. I want to see the thumbnails and the content style you're making. And I encourage all of the students of this class as well as I to give you feedback. Positive. Constructive feedback, please. What do you like? And what do you recommend? Could be better. We always want to improve. And as we did in this course, when I brought up our own channel home page and I saw things we need to change and improve on, we should always be evolving our branding. We should always be evolving our content into a stronger, meaningful brand. So improving our visuals is important. Improving our content is massively important. And that will happen over time. I just want to say one more time. Thank you so much for taking this course, and I hope it was useful. And I can't wait to see your channels below. And, um yeah, from us ties. Alina on here. Okay, were on lock down. Remember the Corona virus? This is filmed during the coronavirus, so we can't all be here to teach you. But we've worked on this class together on bond from us to you. Thank you for taking our course on, uh, good luck with China.