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Lessons in Launching Your Creative Career: The Art of Self-Promotion

Brad Woodard, Illustrator + Designer

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9 Videos (1h 50m)
    • 1. Introduction

      2:26
    • 2. Welcome to Class

      3:28
    • 3. Creating an Effective Portfolio Website

      12:40
    • 4. Tracking Your Progress

      13:47
    • 5. Social Media Part 1

      21:18
    • 6. Social Media Part 2

      15:55
    • 7. Professional Writing and Voice

      16:14
    • 8. Reaching Out

      14:35
    • 9. The Launch Campaign

      10:05

About This Class

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Whether you are a creative just starting out, trying to land that first job, or you are ready to make the big leap and go solo, self-promotion is the key. You may have the best portfolio in the world, but if nobody knows it exists, it doesn't matter.

I am Brad Woodard of Brave the Woods, a design and illustration studio, which I recently left the corporate world to start with my wife, Krystal Woodard. 

After a few years of experimenting with self-promotion, we found a formula for launching our brand successfully. My background in design and illustration, paired with Krystal's background in social media and professional writing, created the prefect storm, allowing us to start and run a successful design and illustration studio of our own. In this class I'll walk you through everything we learned along the way. 

What You'll Learn

This class is a step-by-step guide to the science behind effective self-promotion. For all you creatives, this means getting your work seen, gaining followers, connecting with the creative community, using social media to your advantage and creating a stronger portfolio and personal brand. Through a series of short video lessons, project steps and other resources, we'll cover:

  • Getting your website in order. 
  • Making social media a business tool. 
  • Professional writing and voice. 
  • Reaching out and connecting.
  • Launching your brand.

What You'll Do

You'll prepare your personal brand for launch (or re-launch) by creating a self-promotional piece to send out to prospective clients and followers. This self-promo piece will be in whatever format is most effective for your work. Some examples may include a physical mailer, an e-blast, an invitation to an event, or a care package. This project is meant to showcase your work and gain momentum for your brand.

149 of 157 students recommendSee All

This class is very helpful! I learned so much about how to properly use social media and branding myself. I definitely recommend this class to other people!
very helpful for entrepreneurs, like me!
Great content and ideas that can apply to almost any type of creative business. Can't wait to start implementing them.

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Brad Woodard

Illustrator + Designer

I am a graphic designer and illustrator raised in the Great Northwest, now living in Boise, Idaho with my wife and two little kids. After graduating with a BFA in graphic design, I started my career as an information designer and illustrator at Column Five Media. The digital illustration courses I took in college paid off, as I found that more and more clients were requesting illustration work in their designs. Merging both skills together I have been able attract all types o...

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