Lessons in Launching Your Creative Career: The Art of Self-Promotion

Brad Woodard, Illustrator + Graphic Designer

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9 Videos (1h 50m)
    • 1. Introduction

      2:26
    • 2. Welcome to Class

      3:28
    • 3. Creating an Effective Portfolio Website

      12:40
    • 4. Tracking Your Progress

      13:47
    • 5. Social Media Part 1

      21:18
    • 6. Social Media Part 2

      15:55
    • 7. Professional Writing and Voice

      16:14
    • 8. Reaching Out

      14:35
    • 9. The Launch Campaign

      10:05
63 students are watching this class

About This Class

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Whether you are a creative just starting out, trying to land that first job, or you are ready to make the big leap and go solo, self-promotion is the key. You may have the best portfolio in the world, but if nobody knows it exists, it doesn't matter.

I am Brad Woodard of Brave the Woods, a design and illustration studio, which I recently left the corporate world to start with my wife, Krystal Woodard. 

After a few years of experimenting with self-promotion, we found a formula for launching our brand successfully. My background in design and illustration, paired with Krystal's background in social media and professional writing, created the prefect storm, allowing us to start and run a successful design and illustration studio of our own. In this class I'll walk you through everything we learned along the way. 

What You'll Learn

This class is a step-by-step guide to the science behind effective self-promotion. For all you creatives, this means getting your work seen, gaining followers, connecting with the creative community, using social media to your advantage and creating a stronger portfolio and personal brand. Through a series of short video lessons, project steps and other resources, we'll cover:

  • Getting your website in order. 
  • Making social media a business tool. 
  • Professional writing and voice. 
  • Reaching out and connecting.
  • Launching your brand.

What You'll Do

You'll prepare your personal brand for launch (or re-launch) by creating a self-promotional piece to send out to prospective clients and followers. This self-promo piece will be in whatever format is most effective for your work. Some examples may include a physical mailer, an e-blast, an invitation to an event, or a care package. This project is meant to showcase your work and gain momentum for your brand.

200 of 214 students recommendSee All

Thank you Brad, so many good advice in this course! Just one thing, I realize you have now updated your website since you did this course. Any new insights on how we should think, in the year of 2018, when we create our promo-website? Many thanks, Karin
Karin Ulin

Graphic designer + Illustrator

Very informative class!
Nancy Colindres

Graphic Designer

I learned a lot, and I loved particularly the last two classes! It was exactly what I needed right now.

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Brad Woodard

Illustrator + Graphic Designer

 

I am a graphic designer and illustrator raised in the Great Northwest, now living in Boise, Idaho with my wife and two little kids. After graduating with a BFA in graphic design, I started my career as an information designer and illustrator at Column Five Media. The digital illustration courses I took in college paid off, as I found that more and more clients were requesting illustration work in their designs. Merging both skills together I have been able attract all ty...

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