Lessons in Channel Branding -Speaking a Brand language & Using The World Around You To Tell Stories | Brian Behm | Skillshare

Lessons in Channel Branding -Speaking a Brand language & Using The World Around You To Tell Stories

Brian Behm, Creative Director and Motion Designer

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
15 Lessons (2h 3m)
    • 1. 00 INTRO AND TRAILER

      1:35
    • 2. 01 CLIENT BRIEF

      0:53
    • 3. 02 BREAKING APART BRAND GUIDELINES

      5:55
    • 4. 02.5 WE'VE GOT TO TALK ABOUT FRED SEIBERT

      1:41
    • 5. 03 DEVELOPING A MOOD BOARD

      5:08
    • 6. 04 DIRECTING OUR FIRST SHOOT

      5:33
    • 7. 05 SECOND SHOOT

      6:13
    • 8. 06 THIRD SHOOT (FINDING IDEAS BY INVESTIGATING A LOCATION)

      7:48
    • 9. 07 FOURTH SHOOT

      4:25
    • 10. 08 DAILIES

      10:41
    • 11. 09 BUMPER #1 FINISHING

      34:49
    • 12. 10 BUMPER #2 FINISHING

      31:41
    • 13. 11 THE REVEAL

      1:20
    • 14. 12 FINAL THOUGHTS AND YOUR ASSIGNMENT

      1:32
    • 15. BONUS VIDEO: UNICORN LUMBAGO TIMELAPSE

      3:30

About This Class

Part of being a motion designer is learning to bring your own creativity but still speaking in a brand's voice. In this class, we'll walk through the process of designing for a brand. We'll take apart the provided brand guidelines and use that to build a visual language we can use. With that language, we'll build a mood board and then come up with story ideas based off of that board. Using simple props, we'll explore the outside world and film multiple concepts that we'll bring back to the studio and turn into finished bumpers.

This is a great class for anyone who's getting started in branding or just trying to figure out a way to improve their YouTube channel. It's also a great class for people who want to learn more about the compositing workflow of a broadcast designer.