Lessons in Channel Branding -Speaking a Brand language & Using The World Around You To Tell Stories

Brian Behm, Creative Director and Motion Designer

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15 Videos (2h 3m)
    • 00 INTRO AND TRAILER

      1:35
    • 01 CLIENT BRIEF

      0:53
    • 02 BREAKING APART BRAND GUIDELINES

      5:55
    • 02.5 WE'VE GOT TO TALK ABOUT FRED SEIBERT

      1:41
    • 03 DEVELOPING A MOOD BOARD

      5:08
    • 04 DIRECTING OUR FIRST SHOOT

      5:33
    • 05 SECOND SHOOT

      6:13
    • 06 THIRD SHOOT (FINDING IDEAS BY INVESTIGATING A LOCATION)

      7:48
    • 07 FOURTH SHOOT

      4:25
    • 08 DAILIES

      10:41
    • 09 BUMPER #1 FINISHING

      34:49
    • 10 BUMPER #2 FINISHING

      31:41
    • 11 THE REVEAL

      1:20
    • 12 FINAL THOUGHTS AND YOUR ASSIGNMENT

      1:32
    • BONUS VIDEO: UNICORN LUMBAGO TIMELAPSE

      3:30

About This Class

Part of being a motion designer is learning to bring your own creativity but still speaking in a brand's voice. In this class, we'll walk through the process of designing for a brand. We'll take apart the provided brand guidelines and use that to build a visual language we can use. With that language, we'll build a mood board and then come up with story ideas based off of that board. Using simple props, we'll explore the outside world and film multiple concepts that we'll bring back to the studio and turn into finished bumpers.

This is a great class for anyone who's getting started in branding or just trying to figure out a way to improve their YouTube channel. It's also a great class for people who want to learn more about the compositing workflow of a broadcast designer.

3 of 3 students recommendSee All

This course provides some great insights into the creative thought process, and also includes some great compositing workflow tips! Definitely worth watching - now I just need to find time to make some of the crazy bumper ideas floating around in my head...
Kyle Hamrick

Motion Design, Video Editing

Shows a fun and insightful way to look at your surroundings to help spark creativity, and how to bring that feeling through in the edit to make some awesome branding bumpers!
Corey Cudney

Creative Editor

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Students

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Project

Brian Behm

Creative Director and Motion Designer

Brian Behm is a creative director, motion designer, and artist based in Austin, TX. With a long history in new media production, he develops broadcast packages and has worked on music videos, film openings, visual effects, written music themes and all sorts of other design projects. He's lectured across the United States, including the National Association of Broadcaster's convention and SIGGRAPH, and is available for freelance design, speaking and consulting work.

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