Learn Marketing: Facebook & Instagram Ads + Design | Nima Tahami | Skillshare

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Learn Marketing: Facebook & Instagram Ads + Design

teacher avatar Nima Tahami, Entrepreneur & Graphic Designer

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

57 Lessons (4h 20m)
    • 1. Welcome!

      1:40
    • 2. Planning Our Marketing Campaign

      4:58
    • 3. Exploring Online Ad Platforms

      3:53
    • 4. Browsing Sample Facebook Ads

      5:05
    • 5. Browsing Sample Instagram Ads

      1:59
    • 6. Picking the Right Images

      2:41
    • 7. Where to Find Images to Use

      2:37
    • 8. 3 Sample Ads to Design

      5:11
    • 9. Downloading Images to Use

      1:53
    • 10. Starting with a Facebook Ads Template

      4:30
    • 11. Adding Our Image

      2:36
    • 12. Copywriting for Our Ad

      5:41
    • 13. 3 Steps to Writing Effective Ad Copies

      8:59
    • 14. Adding Text to Our Ad Design

      3:38
    • 15. Adding Branding to Our Ad

      3:42
    • 16. Headline & Description Text

      4:45
    • 17. Picking the Right CTA

      2:44
    • 18. Creating an Ad Set

      6:32
    • 19. Finding More Images using Plugins

      4:37
    • 20. Cropping & Resizing Our Images

      3:23
    • 21. Adding Text to Images

      5:54
    • 22. Editing Photos Inside Figma

      2:50
    • 23. Exporting Our Ad Sets

      3:40
    • 24. What are Carousel Ads?

      4:23
    • 25. Downloading Resources

      3:17
    • 26. Carousel Ad Template

      4:31
    • 27. Adding Our Profile Photo

      3:04
    • 28. Adding the Carousel Ad Photos

      6:28
    • 29. Copywriting Our Primary Text

      3:27
    • 30. Ad Copy Exercise Solution

      8:35
    • 31. Adding Our Testimonials to Headlines

      6:47
    • 32. Adding a CTA

      7:00
    • 33. Product Ad Overview

      1:40
    • 34. Sketching our Product Ad

      2:54
    • 35. Designing a Background

      5:17
    • 36. Adding a Gradient

      5:23
    • 37. Using Plugins for Backgrounds

      6:15
    • 38. Background Templates to Use

      5:45
    • 39. Finalizing Our Background

      1:43
    • 40. Adding a Mockup

      8:23
    • 41. Coming up with a Slogan

      4:20
    • 42. Picking a Slogan

      4:06
    • 43. Applying Our Slogan

      5:26
    • 44. Writing Our Primary Text

      3:33
    • 45. Primary Text Exercise Answer

      4:20
    • 46. Cropping for Instagram

      3:38
    • 47. Exporting our Product Ads

      1:20
    • 48. Bonus: Carousel Version

      4:59
    • 49. Bonus: Finishing our Carousel Version

      6:15
    • 50. Facebook Ads Manager Intro

      5:58
    • 51. Choosing a Campaign Objective

      3:58
    • 52. Creating a New Campaign

      3:24
    • 53. Campaign Setup

      4:39
    • 54. Ad Set Setup

      7:49
    • 55. Selecting a Target Audience

      7:02
    • 56. Ad Setup

      9:47
    • 57. What's Next?

      1:28
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About This Class

In this course, you will learn how to design beautiful & effective marketing campaigns that can be used for Facebook & Instagram advertising. As an added bonus, we’ll explore the Facebook Ads creator tool and learn how to publish our ads.


All of this will be done with the help of Figma. A leading design software, helping teams and individuals create designs faster and more efficiently. Figma is free and you can use it right on your web browser, on Mac and Windows.


Is this course for you?

You're in the right place if any of these apply to you:

  • You’re interested in digital marketing and not sure where to start

  • You’re a beginner-level marketer looking to learn more about Facebook & Instagram advertising

  • You’re an entrepreneur with a business offering and want to attract more customers to your product or service using online ads.

  • You want to brush up your design skills as an intermediate or expert level marketer to take on bigger clients or charge more for your services.

  • You’re interested in earning income as a freelance marketer.

  • You simply want to enter a new career path, and marketing has interested you.

By the end of this course:

You will have learned the fundamentals of marketing and designing effective marketing campaigns for Facebook & Instagram. You will be able to create image ads, put together carousel ads, write ad copy, and design product ads all from scratch to attract potential clients for your business or your clients’.

What do I need?

This course is for both beginners & intermediate-level marketers looking to expand their skills. All you need is a computer and a web browser.

Never used Figma before? 

No problem! If this is your first time using Figma, it's recommended that you first check out the Introduction to Figma course before taking this course (optional step):

About your instructor:

This course is taught by entrepreneur & designer Nima Tahami. Nima has more than 11 years of experience designing and developing dozens of mobile apps and web apps for both clients and startups of his own. Nima's current startup, ShiftRide, has been covered in many news outlets, including Forbes, where his app was highlighted for its ease of use. Nima’s lead the marketing for startups and projects for 6+ years, creating dozens of effective online ads, with hundreds of thousands of views for them.

Nima has created this course to help people get into the marketing industry and learn how to put together effective marketing campaigns. Design is part of the foundation of many things from great products & websites to great advertisements and everything in between. Nima has also designed and developed an open-source iPhone development library by the name of FCAlertView, helping 350,000+ app developers use beautiful customizable alert prompts within their applications.

Course Overview:

The course is broken down into 4 main parts + a bonus: Learning all about Figma, Putting Together a Singe-Image Facebook Ad, Creating a Muti-Imaged Carousel Ad, and Designing a Beautiful Product Showcase Ad. The bonus section will cover the basics of Facebook’s Ads Creator and how to publish ads from start to finish using this tool.

BONUS SECTION: Learn the Basics of Facebook’s Ads Creator

  • Learning about the Facebook Ads Manager

  • Picking Campaign Objectives

  • Setting up an Ad Campaign

  • Setting up an Ad Set

  • Adding an Ad to our Campaign

  • Publishing Tools

So what are you waiting for?

Let’s get started learning how to design effective marketing campaigns using Figma and take our marketing skills to a whole new level together.

Meet Your Teacher

Teacher Profile Image

Nima Tahami

Entrepreneur & Graphic Designer

Teacher

Hello, I'm Nima. I'm a design instructor with more than 10 years of experience designing and developing dozens of mobile & web apps for both clients and startups of my own. My current startup, ShiftRide, has been covered in many news outlets, including Forbes, where my app was highlighted for its ease of use.

 

I teach online to help people become the best designer they can be. Design is the foundation of all great products, websites, advertisements, and everything in between. I've also designed and developed an open-source iPhone development library by the name of FCAlertView, helping thousands of app developers use beautiful customizable alert prompts within their applications.

 

Joi... See full profile

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Transcripts

1. Welcome!: Hi there, Welcome to the Facebook and Instagram marketing design course. In this course, we'll learn a lot about how to put together effective online marketing campaigns for both Facebook and Instagram. My name is Dima to homie, I'm your instructor for this course. And over the past six plus years, I've been working on startups and products and leading the marketing campaigns for those projects, including publishing dozens of Facebook and Instagram ads. And now more than ever before, online marketing is blowing up and it's the best time to take advantage of it if your business or your clients hasn't done so already, to give you an idea, in 2020 alone, companies and individuals spent more than $11 billion on Facebook and Instagram ads, which is incredible. And whether you're running your own business or startup, looking to do marketing, freelance work, or just brushing up your design skills as someone who's already in this face, that this course is exactly for you. Throughout the course, we'll learn everything from the fundamentals of marketing to how to write ad copy for your target customers that are effective. How to design single image, carousel image ads for Facebook and Instagram, as well as how to design product, adds a showcases your product or your service to target customers will be doing all of that using a free design software called Figma. And as an added bonus, we're going to be learning how to actually take those marketing campaigns that we design and put it on Facebook ads while learning all the tools at Facebook gives us in their ads creator, whether you're just getting into the marketing space or you've been doing it for a while and you want to brush up your design skills, maybe discourse is exactly for you. So if you're ready to jump in and learn how to design beautiful and effective Facebook and Instagram ads, then jump right in and I'll see you in this course. 2. Planning Our Marketing Campaign: All right, so now that we have some idea of how Figma works and how we can actually use it to design our marketing campaign. Let's actually start talking about marketing and what we're going to actually be doing later on in this course and throughout the course. So first thing I want to introduce our client. Our client is called clean kangaroo. And what they do is that they provide a laundry delivery service that essentially takes care of your laundry and dry cleaning needs so that you can focus on things that matter more. I worry less about dry cleaning and your laundry. On the right here, you can even see one of the screenshots at the shared. So this is actually an app that we designed on a previous course together. So if you do want to also learn how to design UI UX for mobile apps and web apps. You can go ahead and check out that course. The link to it will be in the resources for this lesson. So throughout this course, we're going to use them as one of the examples or one of our clients that we're going to create some marketing content for. So now I want to highlight the key value propositions that clean kangaroo provides. Because in marketing, this is one of the key things you want to focus on. What are the value props that the customers really care about? So this is usually not what the company does, but why they do what they do. And so I've gone ahead here and underlined the key parts here, which is takes care of your laundry and dry cleaning needs, right? So this is essentially why the customers come to clean kangaroo instead of, let's say, taking their clothes to laundry store, a dry cleaning store, and taking care of it that way. All right, so I want to highlight that because when it comes to marketing, we want to use these key value prompts. And you'll see later on in this lecture why it matters so much or eat. So now how can we actually take those key value props and apply them to our customer, understand what their needs are, and how we can actually design a marketing campaign that's effective for clean kangaroo our client. And that brings us to user stories. User stories help us define who your customers are, what they're trying to accomplish, and why. Now oftentimes user stories are actually used in a software development team in order for software developers to come up with features based on what the customer needs. But in marketing, we can actually use the user story to come up with marketing campaigns that are effective for the client. So in a marketing setting, a user story allows us to see the problem from the customer's point of view. And so therefore, we can actually come up with better or designed better marketing campaigns for the solution, which is what clean kangaroo provides. So this is actually a template that's often used for user story. It's basically three lines. The first line is as a fill in the blank, which is the type of customer that I am. I want to fill in the blank, which is what I need performed the tasks that I need to perform so that I can and then fill in the blank, which is a goal that I want to achieve. This will all makes sense when we go through our first example, which we have right here. So here's an example that I came up with for a clean kangaroo and what their customers might need. So as a busy working individual, I want to have my suit and shirts striking so that I can show up to work feeling fresh. Right here we came up with sort of who the target customer it could be for a clean kangaroo. What they want done and why they really want to do it. Now, we can actually turn that user story and come up with an idea here for just our first marketing campaign, we can talk about how busy life is and how we can actually help them show up to work fresh without having to worry about doing the dry cleaning or their laundry. So here we're really using time and the fact that time is limited as a selling point to our customers. And this is really key. All this user story is helping us do is come up with an idea. Or again, from the point of view of the customer, why I want to use clean kangaroo? Here's another example. As a small gym owner, I want to have our towels cleaned by professional so that I can provide customers with clean towels. So in this example, we actually assumed that maybe you wanted the target customers or existing customers are actually businesses, small businesses that want their laundry taking care of by another company and don't have maybe enough staff to be able to do their own laundry or dry cleaning services. We can turn that into an idea of showcasing success stories from other small businesses who are having their laundry needs taken care of by clean kangaroo. And then therefore why they should try clean kangaroo 2. So here we're really taking testimonials from previous customers and trying to get new ones which is really effective in marketing. So now I want you to actually come up with an example number 3. Go ahead and fill in the blanks for who you think could be a target customer. What you think they want to have done using clean kangaroo and then why they want to do it. So once you do that in the next lesson, we'll go over some sample marketing content and designs and how we can actually create our own. 3. Exploring Online Ad Platforms: All right, so now that we have an idea of who our target customer could be and what the might be looking for when it comes to getting their laundry and dry cleaning service done. Now it's time to explore some platforms where we can actually put our marketing campaigns on. So of course, this course is all about online marketing and how we can actually create the graphics and the designs that we need in order to create really effective marketing campaigns that will help us drive customers or potential customers, or leads to our client's website, which of course in this case is the imaginary client that we came up with in the last lesson called keen kangaroo. So of course, one of the top platforms for doing advertisement is without a doubt, Facebook and Instagram. And of course, a lot of times you can actually create ads that we'll go ahead and be published on both of these platforms. Since Instagram as part of Facebook. And so they have this website up here. You can go to facebook.com slash business slash ads. And of course, the links to all the resources we'll go through in this lesson. We'll all be in the text file that you can download. So on here you can actually go through and see why Facebook ads is one of the top choices. You know, anything from being able to choose the objective that you want from your ad, whether it's to drive traffic or get more installs for an application for a client that you're working for, or maybe even your own company or your own business. And of course, you can select your audience and be very selective in terms of who can see your advertisement when you're making a Facebook ad, of course. And that includes details such as age, location, and other details that might give us an idea of whether this customer or the person who's viewing our ad will actually even be close to the target customer that we have in mind. And of course, Facebook will help you run ads on their own platform, facebook.com, Instagram, Messenger, and so on. Now Facebook ads comes in multiple formats. So as the explained over here, they have six ad formats that you can choose from. We will go through this in more detail in later lessons when we're actually going through creating our ads, right on facebook.com. So you can actually see how that works. But in the meantime, I'm going to quickly go through some of the other options that you have when you're advertising online. So there's this article from HubSpot that you can check out. Again, the link for this one will be in the resources for this lesson as well. But they go through exactly how to advertise online and the cover in detail what each platform will give you, whether that's Facebook. Of course they have Instagram here as well. Down here. You also have the option of LinkedIn, which again is more of an ad platform for professionals. So if you're posting jobs or posting something unrelated for businesses. So if your business selling directly to a business or your client is a business selling to other businesses, LinkedIn will probably be one at the top choices, as HubSpot explains over here. Other options include Twitter, which is less common, but still a pretty good way to get customers if you know exactly who you're targeting. There are also other platforms, which is again more niche and tailored toward exactly the audience who are working with. So there's Pinterest here, there's YouTube of course, which is a good one. If you're running video ads, there's Snapchat. And of course last but not least, there's also tiktok that you can run ads on. Awesome. So for this course, we're going to actually go ahead and stick to designing Facebook and Instagram ads. And in the next lesson we're gonna go through some examples of other companies who have achieved great results from their ads and see what they've done right. So that we can actually use that to give us some inspiration when we're designing our own ads. 4. Browsing Sample Facebook Ads: All right, so now that we know that we're going to target Facebook and Instagram for the platforms and create our ads for. We're gonna go through some of the examples of some awesome Facebook ads or an Instagram ads that we can actually use as inspiration when we're coming up with ideas for our own. So actually included links of these two articles that we're going to go over in this lesson. So you can actually go ahead and browse them yourself and go through them in more details if you'd like. So here are a couple of examples from different companies who've run Facebook ads. So here's one example from a messaging app called slide. As you can see, they have a nice image here with a bit of a graphic. On the left side here and on the right side here. This is where their value prop is. So of course this ad, it's tailored towards business owners or even professionals who are looking for messaging apps for work. And, you know, the title here goes what it feels like to sit and 25 percent fewer meetings. And then you have a picture of this lady on a unicorn. So of course it's something that catches your attention, which is a big thing in advertisement. You want to go ahead and put something there that makes people stop scrolling so that they can look at your ad. And I'm thinking about it right? Because if they just scroll through it, then it's not as effective as you'd like it to be. So whether you're designing an ad for your client or for your own business, you'd want it to be something that makes people want to stop scrolling. Even if it's just for a few seconds to just look at your ad, maybe they won't turn into a customer right away. But even those few seconds that they take it, look at your campaign and see, Let's see how creative it is or how beautifully designed it might actually make them turn into a future customer later. Now of course, Facebook gives you a call to action, which is essentially what you want customers to do after they see your ad. So in this case, slides chosen the Learn More option. And of course we'll go through all the other options that Facebook gives you. But the Learn More, I'm guessing it will take you to a page on Slack that explains why people should try slide. Over here, they have a title, slide, make work better. And then they have a little description here of what's like does very simple and very to the point, which is what every ad campaigns should be. Oftentimes is not a good idea to design an ad campaign and add lots of texts in it. Because again, these ads will go on visual platforms like Facebook, like Instagram. And those are places that people actually tend to see more images on rather than read. On the other hand, if the ad was on LinkedIn, it probably wouldn't matter as much if the text was a little bit longer. And that's essentially why Facebook actually even limits the characters that you can put in their title and description. So let's go to the next example. Here's an example from Google. Focus on doing what you do best, building better applications. Get started with $300 in credits. So of course here Google's targeting, again businesses, so it's very business oriented. They're advertising their Google Cloud platform to developers and businesses who are building online applications or tech companies. And they're giving them $300 to actually try the platform. So it's actually really good at, and we'll go ahead and create something similar. We're will go ahead and give them some sort of coupon or discount, just like Google has done so here. And one thing that I want to note here that they do really well is that they say sign up and get $300 to spend on Google Cloud Platform over the next 60 days. The key here is that next 60 days, because what they've done is they've created some time limit. So you can't redeem this promotion whenever you want. It's something that has a time limit on it and therefore might want to make the customer act faster. The line right after even says start building What's next today. And again, that key part is today because they want you to take action now. And they've also chosen to call to action to be learned more as well, similar to Slack. Very cool. Let's see what else we got here. So here's another example from this company called heal. It looks like they're an LAB startup that allows you to see a physician, I guess online or through their platform instead. Which seems pretty cool. And terms of the messaging here discover a better way to see the doctor. So that kind of seems like a value proposition right there again, a better way to see the doctor, right? And then they go ahead and say it's on-demand on, on your schedule. So again, they're emphasizing time here and the time is valuable and reminding that to their potential customer or their elites. And again, they created that time constrained by saying try healed today, right? Now in terms of their imaging here, they have their logo up here, and then they have a news testimonial here with a code. Here is two, if you remember in our examples, we came up with an idea to do a customer testimonial or success stories. So this could definitely fit into that kind of advertisement. Cool. So those are some sample Facebook ads. In the next lesson, we're gonna go through some sample Instagram ads so that we can again see how it's designed and how we can actually go about designing our own. 5. Browsing Sample Instagram Ads: All right, So we went through some Facebook ad campaign examples. And now we're gonna go through some instagram campaigns and see how we can actually design effective Instagram ads as well. So there's this article, again included in the link in the previous lecture that you can download. And we're going to go ahead and explore some of the examples they have. One thing I'm going to note is that Instagram is more of a visual ad platforms. So on Instagram you might actually see more photos and maybe longer captions. Since Instagram is primarily photo-based or video-based app, you won't see too much text on the ad itself, which is what you want to aim for as well. So here, Warby Parker as a great example, as a hamster and a dog wearing their products, their glasses, and they have the caption here, which seems to be a code from this little hamster on what, what sort of glasses they're rocking here. And again, you can actually go ahead and open this article and check out some of them more examples and actually read their captions and see what they're talking about. So as you can see here, imagery is really important. You want to make people feel something when they see your ad, right? So whether that's, you know, the feeling of hunger, even just by looking at this photo, I'm getting hungry myself. As a one key thing here is that the photo or the visuals you're using In your ads should really speak to the user and their needs. And at the same time be a representation of those key value props that we talked about in terms of the company or the client, or even your own business. So in the future lesson, we're going to actually go ahead and pick some of the imagery that we might want to use in our ads. And we're gonna go through some resources that you can even use to find photos. Some of them for free, that you can actually use in your own marketing campaigns. And we're going to go ahead and pick some to use in our own as well. So feel free to check out these articles that we went over in the last few lessons. And then in the next lesson we're going to pick the right imagery for ads. 6. Picking the Right Images: All right, So we went over some sample, Facebook and Instagram ads and kinda learn from the style of the marketing that they're going for. And as you might have noticed, one of the key elements or ingredients of a successful marketing campaign is picking the right images. Images are really important because it's the first thing that people will see before they even start reading the ad and seeing what it's all about. So that's why he came up with three key things to look for when you're picking an image for an ad to use. So the first thing we look for in potential images to use for our ad is having great contrast because it grabs people's attention. And again, when people are scrolling through Facebook or Instagram, they're seeing tons of ads and tons of content and tons of images. So of course yours has to be the one that stands out and makes them pause for a few seconds to actually go through the ad and read it and see what it's all about. So that's why we want images that have high contrast that grab people's attention. The second thing is having the right audience are the right person in mind when you're picking the image. Because of course we went over target customers and who could potentially be our customers for a company like clean kangaroo or really any other accompany. The worst thing that you can do is pick images that don't fit that target customer. And if you're trying to grab the attention of your target customer, or someone who's maybe within that circle by having the wrong audience selected or the wrong person in that image, your marketing campaign might become less effective because now the target customer might not actually be able to relate to the add as much. So this is really important. And in the next lesson when we put together the three sample ads that we're going to work on, We're gonna go ahead and write a profile for our target customer. So we know when we're going through images, which one could be the right one and which one can be the better one. Last but not least, is looking for images with enough whitespace in it. In other words, with not too much going on, not too busy because it's easier on the eyes. And again, going back to point number one, it helps on grabbing the tension, specially if you're looking to add text on top of the image, the busier the image is the hardest or beyond the eyes to actually process that text and look at the image at the same time. So again, to summarize, pick an image that has great contrast. So grab the audience's attention. Make sure that the person who's shown in the photo that you're using or the audience. It is within your target customers circle for that company that you're designing to add 4. And lastly, make sure that the image is not too busy so that it's easier on the eyes. In the next lesson, we're going to look at three resources that we can use to help us find images, whether that's free or paid images that we can use for our marketing campaign. 7. Where to Find Images to Use: One thing I do want to note is that the links to these resources is also available in this lesson as well that you can download. All right, so now that we went over what are the type of images or the right type of images that we can pick for our ads. We're gonna go through three resources that you can use to find both free and paid images they can use in your marketing campaigns are really for anything. The first one here that I have opened is called Pexels. So if you go to pixels.com, you'll be able to actually access all these photos for free. And you can even go ahead and search here for what you're looking for. So search laundry, since we're working with clean kangaroo, which is a laundry delivery service, I wrote here we can see a ton of resources or images that we can actually use for our campaigns. Feel free to explore this and see if there's any images that grabs your attention so that we can use them for our ads. From here, you can simply download the image that you want, as simple as that. Now the next resource is called Unsplash. This is also great and we've used this resource a lot in my other courses as well for UI UX design, it's great because you can go ahead and search for many photos. So if you do, for example, laundry stores, and you'll see they have lots of content and lots of images that you can use for free. So this is also a great platform that you can use for finding images for your marketing campaigns. And last but not least, I was reached out by the team at every pixel, which is this stock image search engine powered by AI. So you can actually go ahead and search what you're looking for here. So once we search what we're looking for, you can actually go ahead and select whether you're okay to do free and paid images, or you're looking for only paid images, which you can get some really good quality paid images as well. So sometimes it might be worth looking into paid images. But if you only want to do a free one, you can also do that through here and go ahead and search. And what they do is that they'll go through a lot of the websites such as Unsplash and pixels and find the best ones for you. So you can actually browse the images they have here as well. And once you find the right one, you can actually go ahead and just click the Free Download button. And it will take you directly to the link where you can actually download that image for free. So those are the top three resources for finding images of force. There are many more, but those are the three that I usually go to when it comes to finding the right images. So in the next lesson, we're going to actually put together the three sample ads or we're going to work on. And then we're going to actually go ahead and use these resources to download some images that we can use in our campaigns. 8. 3 Sample Ads to Design: All right, So we explored some really useful resources that we can use in helping us pick the right images now. And now we're ready to actually work on three sample ads for our marketing campaign, for clean kangaroo. And in order to put those together, I'm going to actually go back to the slide that we went through in one of the earlier lessons. So the first example we had up here is for the busy working individual who's looking to have their suits and shirts dry cleaned by clean kangaroo so that they can show up to work feeling fresh. And we came up with an idea to talk about how busy life can get and how clean category can help them show up to work fresh. Based on this, I'm just going to go ahead and actually copy this right over here. This is the page's file that I opened, but you can totally do this in Word document or any word processing application that you use. So I'm going to go ahead and just paste this ray here. So the first ad will really be about time and how valuable time is and how clean kangaroo can actually help them show up to work fresh, right? So based on this or target customer for this ad would be a working professional who's always busy. So we can use really this sort of persona to use the right images and even the right wards in our ads going back to our slide, the second example was actually tailored towards a business, a small business, in this case, a small gym owner who's looking to have their towels cleaned by professional company such as clean kangaroo so they don't have to worry about having the laundry machines and the staff to actually take care of that all the time. So for this idea, we're going to showcase some success stories from other small businesses that clean kangaroos helped with their laundry needs. So I can totally imagine this ad set to be all about codes from other clients who use clean kangaroo and how it's helped them, right? So we're gonna go ahead and copy that and paste it into here as well. So we're gonna go ahead and copy that, paste that over here. And this campaign is going to be focused all around success stories. Of course, the target customer for this campaign. We can totally imagine small business owners looking for a laundry slash dry cleaning company. And that's our second example. Now if you remember for the third one, I left it up to you to decide what you wanna do for the third sample add that we can design. So feel free to use that as an exercise for yourself to come up with some sort of marketing campaign. And also if you want my feedback on any of your marketing campaigns or anything you put together in this course, you can actually go ahead and send it to me by e-mail me at hello clever at gmail.com. And I'll be able to leave feedback for your marketing campaigns or your images. So for my third sample out over here, I'm going to be targeting how on-demand service is, right? So the fact that you can actually use clean Kangaroo to order a laundry delivery service at the push of a button on your phone. So similar to. So for my third add, I'm going to go ahead and actually target how on-demand service is to potential customers, to the fact that you can order a laundry delivery service right? From the comfort of your home. By pushing a button on your phone. You can get your clothes dry, cleaned. And in terms of target customer, in this example, we can actually target, maybe a younger audience, relies on on on-demand apps. So they could perhaps be using a lot of the other apps such as Uber to get around or DoorDash to get their food delivery. So they actually prefer these types of on-demand services. So for my third example, I'm going to be using this one, but feel free to use what you already came up with. Or if you want, you can actually come up with an additional one and use that as practice for yourself as well. And the next lesson we're going to go ahead and actually download some images that match these three sample ads, or we're going to work on and then actually get started by designing our campaigns. 9. Downloading Images to Use: All right, so now that we have these three sample ads that we're going to put together. Let's start with the first one, which is the one that we're going to target to the working professionals who was always busy. So we're going to actually go ahead and find images that we're going to use for this ad. And then we're going to work on this second and the third one after we're done with the first one. So again, the theme for this specific ad is time, right? We're trying to talk about how busy life can get and how we can actually help people show up to work fresh. So when you think about that, showing up to work fresh, what sort of images or what sort of settings come to mind. Because that's essentially where we should be searching for. And so I'm going to be using the Unsplash resource over here. So if you head on over to unsplash.com, you'll be able to search and download the image that you want for your ads. If you want to use the exact same images that I find, it will be included in the resources that you can download from the lesson. So you can actually use the exact same photo. I'm gonna go ahead and try for clean suit and see what comes up. So here's one good example we can use. You can see this person sitting at a coffee shop working and a fresh clean suit insured and everything. So this could definitely match our target customer and the ad that we're going for. Let's go ahead and browse some more and then we'll go ahead and make the final decision on which one we want to use for our ad. So as you can see, there's lots of good ones here. So feel free to take your time to find the image that you think would really work for this ad set. So yeah, I think I'm gonna go ahead and actually use this one for our first image or the ad. So I'm going to go ahead and download this one here. And there you go. We have the first image that we're going to use for our first ad. And now we're finally ready to get started designing our ad. 10. Starting with a Facebook Ads Template: All right, So if you're finally ready to get started designing our Facebook and Instagram ad campaigns. Then let's get going. So if you've already watched the lessons on the introduction to Figma, that's perfect. Otherwise you'll still be able to follow along. Especially because now we're actually going to get started with one of the templates that Figma provides for designing Facebook ads to make our job a lot easier and actually be able to visualize our ad as we're designing it. So for the resource, in this lecture, I've included links to resources that are very useful. One is Figma as template for Facebook ad creator. The other one is for the Instagram template. And we'll go over both of these separately. For this lesson, we're gonna get started designing our Facebook ads. And you can actually go through this page and I will explain why you can use Figma and some of the points that we mentioned earlier. Again, such as preventing your ads, being able to launch campaigns quickly and being able to easily export your ads, which we will do later on in this course. David give you a little Facebook ads guide. So you can actually go and see the size guide, because Facebook does have guidelines in terms of how big your profile picture should be or your cover photo, your event photo, image posts, Facebook ad. So thankfully, fig must put that all together here so you don't have to go figure it out. We're specifically interested in this way here because this is a size that we need for our Facebook ad campaign. Or the Facebook ad that we're going to design, which is 1200 pixels by 628 pixels. But again, because we have access to the template that they've put together, we don't even have to worry about that at this point. But if you are starting from scratch, definitely take a look at this Facebook size guide. So let's go ahead and click on Try Figma for free. This will actually go ahead and open the Figma Facebook ad template. And from there all we need to do is sign in. So if you've already signed in or signed up for Figma, go ahead and sign back in over here. Or if you haven't, go ahead and sign up with Google or sign-in with email to use Figma. So I'm gonna go ahead and sign into email right here. All right, so right after logging in, Figma actually duplicates that file or that template and creates a copy in your own files as well. So right now I see this one's in my drafts folder. I can even go ahead and rename it over here. So if you want, you can double-click it and we're going to change it to, let's do clean kangaroo Facebook ads. Just go ahead and delete the copy over here. Cool, So we've renamed our file and now we're ready to go through what this template actually has to offer before we jump in and actually design our ad. So on the left side here I'm just zooming in with my trackpad here. I can read the guide, I guess to this template. Simply, it says create your ad so you can drag and drop background images into the green area that they have over here. And what that will do is it will go ahead and actually present that ad or that image over here so we can see what it Sura will look like once it gets published on Facebook. They have another one over here as well for carousel type ads. So that's multiple images that are typically square size. We will also design a Carousel ad for the second type of ad they were making. But for now, we're gonna go ahead and stick to the single image. And this is for a sidebar that they have. So the ads that show up on the sidebar of Facebook would go over here. Cool. So let's just go by here. They're saying essentially here, if you're not using an image, you can create your own background with a frame tool, which will go through as well. You can add text to your ad using the type tool that we have up here. Cool. So now we have a file in Figma that we're going to use using this template. And it's just made our life a lot easier because we don't have to actually go ahead and find an image from Facebook timeline and actually test our ads. If you go to the second page of this design, which is the example page over here. We also have access to one where it just shows us the sample without all the other stuff in there. So that's pretty handy to. So in the next lesson we're gonna get started by importing our image into Figma and actually writing some text for our ad. 11. Adding Our Image: All right, so now that we have our Facebook ad templates ready to go, we're gonna go ahead and actually import our image into this file. Of course, there's couple of ways to import images into Figma. One of them is by going up here to our shape tool and actually clicking on Place image. Or you can also press the shortcut Shift Command K. And that would also do the same thing. Or the easier way to do this is by actually just dragging our image onto our Figma over here. So if you remember in a couple lessons ago, we actually found an image that works for us, for our ad. And we're going to actually use this image. If you don't have this image, it will also be provided as a resource to download. So make sure you download it if you want to use the exact same one or if you found your own image to use, you can also use that one. So to import our image, simply go ahead and drag it over this green rectangle that we have over here in Figma. And as you can see, the image will get placed right in there. And of course it's huge because the resolution of this image is so big, which means that it's pretty high definition, which is good. One of the biggest mistakes that you can make when you're making an ad is to use a low quality image. So always use high-quality images. Make sure you're using professional images. Actually fit the brand that you're designing, the add for. So now using Shift and the Option key or Alt held together, you can go ahead and just simply resize that image while keeping the proportion so it doesn't get messed up. And I'm just gonna go ahead and pick a right zoom level for my photo here. And go ahead and, and actually bring it a little bit lower, maybe a little bit to the side. Now of course, the beautiful thing about this template is that as I insert my image here, down here, fema will automatically generate a preview of what my ad could look like if it was actually placed inside of a Facebook ad. So I think we can even go a little bit smaller here. Because the focus again is on the freshness of the suit and the shirt that he's wearing. And of course, I think here we're doing a pretty good job showing that. So now I think this looks a lot better. And it's Susto type of image and the type of environment and targeted customer we're going for with this ad. I think now we're ready to actually get started with copywriting and writing something for the text that goes with our add image. So we can deliver an effective ad campaign for our client here. So we'll do that together in the next lesson. 12. Copywriting for Our Ad: All right, So we went through putting together the image for our Facebook ad, and we even got to preview what it would look like in an actual Facebook timeline. Now, we want to actually get started writing the text for our ad or cooperating or online ad. And in order to do that, I put together this little slide that we're going to go through where we'll get to dissect a Facebook ad a little bit more, see what the text is made up of, and then go ahead and write our own while learning how to do it very effectively. But before we jump in and write anything, I actually encourage that you go watch this video by Simon Sinek. He has this amazing TED talk about starting with why. And essentially this code right here actually explains it. People don't buy what you do, they buy why you do it? So in the video, Simon mentions how it's really important to start with. Why are the fact that customers care about the y before they care about how the what. Now this is very true for ads. If you want to encourage people to go check out your product or your service through an ad, then you really need to have a compelling why. This is the reason why they should even look at the ad and then interact with it. Oftentimes when we see failed ad campaigns, it's usually because the ad goes on and talks too much about what the product is rather than why it exists or why people should use it. Now, I encourage you to check out this video to learn a little bit more about this concept. But otherwise we also talked about this earlier and some lessons ago where we identified some of the key value props for our client that we're designing the ad for, clean kangaroo. Now, as a quick reminder, clean kangaroo is a laundry delivery service that takes care of your laundry and dry cleaning needs. So these are the value props. In other words, what brings value to the customers? They take care of the laundry and dry cleaning needs. But why should customers use clean kangaroo is a whole different story. Now, why should they use it? Simply because customers pay to use clean Kangaroo to save valuable time under laundry and dry cleaning and to feel fresh all the time. This is really important. The key reasons why people use clean kangaroo is saving time and feeling fresh. Those are two really important. Why is that? A lot of people would care about to save time and feel fresh with the clothes that you're wearing. Now when it comes down to a Facebook ad, I've kind of broken it down here to each component that we see. So we already put together the image part. But at the very top there's also an add text. So this is the main body of texts that usually customers will read first, check out the image or the video in the ad. And then on the bottom here we see a little banner with a call to action on the right side. So again, this is what you want customers to do, or where you want them to go right after seeing the ad. So this could be a checkout page or it could be a newsletter sign-up page or an event signup page. As we go along, we'll actually talk more about call to action and come up with some examples that we can use. On the left side here we see a link for the website of this product or service. And then right below it there's a headline and description. And one thing you might have noticed is that these bodies of texts are not too long run, are not meant to be long. As you can see the ad text at the time of recording this video allows you to put up to 125 characters at most. And the headline is 40 characters and the description is 30-character. So as you can see, there's not that much they can put in these bodies of texts. And this is actually a good thing because it forces you to become more concise with a messaging around your ad. So for the ad text, this is again the main body of the text. It's usually broken down into two to three parts or sentences. Now of course, you could go on and add more parts or more sentences to your ad and add more text. But I do encourage you to stay as concise and short as possible. Because again, on a social media platform, customers are really not there to read as much as the R2 checkout images and read quick captions. So the first part is usually the value prop again, this is the why, why customers should care about the ad. So if you look on the right side here, Google's value prop here for this specific ad is focused on doing what you do best. And then it goes on to say in building better obligations. So that's the value problem. And then there's usually a product pitch for the second part. So this is what the company actually does. A very brief pitch, non-leaky, longer pitch, or description of the company of any nature. Just a very simple couple of words to explain what the company does. So especially when customers have no idea, I've never, never heard of your company before or your client's company. This will help them kind of get an idea of what it's all about. Now of course, Google here, pretty well known, so they probably don't need that product pitch as much as, let's say small startup does. So we don't really get that product pitch from them and this ad. But there is the third part, which is the call to action, or how customers can get started with your ad or your product. And over there it says Get started with $300 in credit. So that's the call to action. And you usually see these parts in ineffective Facebook ad. All right, so feel free to take a pause here and come up with some ideas for each of these parts for our ad. And in the next lesson, we'll come up with some examples together while going through the three steps to writing effective ads. 13. 3 Steps to Writing Effective Ad Copies: So let's go through three steps for writing effective ads. And as we do that, we're going to come up with ideas for the example that we're working on right now. The busy working professional that cares about quality service, saving time, and feeling great and productive at work. Step number one is to tailor your value prop to a specific target audience. So we've come up with that specific target audience that we're working on right now. So it's really important that as you're writing your texts, you don't write it for another audience that you might have in mind, or just generically you wanted to be specifically for that audience. So when copywriting any marketing material always tailored to the specific audience, retargeting and start by putting yourself in their shoes and then working backwards. So instead of starting in the shoes of your client and then trying to come up with ways to get more sales or more revenue. Start putting yourself in the customer's position, seeing what their needs are, and then working backward towards making sales and revenue from that customer. So let's come up with some draft texts. Ideas here. Show up to work feeling fresh. So that's a great example. I just came up with these examples. Just as little draft ideas. Again, you don't have to come up with perfect texts because really when it comes to copywriting, there is no perfect copywriting is just what works well and what doesn't. We'll talk a little bit about this later on. But the reason why I came up with multiple text ideas here is that we can actually run multiple ads, test the effectiveness, and then go with the one that works best. So here for example, is the anti came up with the first one, show up to work, feeling fresh. Again, show up to work, right? Tailored toward that specific audience. The busy, working professional. Wave goodbye to dirty laundries and wrinkled shirts. This is again tailoring to that customer while also giving them that emotion or that thought of having those wrinkled shirts, which we all hate, Of course, no time for dry cleaning, no problem. So this one isn't as well-crafted as the other ones, but it works. It's simple. Again, it highlights time and the fact that they don't have time to do dry cleaning. So that's why clean kangaroo is there to help them. And lastly, say hello to freshly iron press charts. Again. We're bringing out some of that emotion into the ad. And so this way, the customer can really relate to it and really wanna keep on reading and see what it's about. Maybe even check out the website. All right, second step, write a brief product pitch. So whatever product or service you are trying to sell through the online ad, go ahead and write a very brief product pitch. So on the left side here we see some examples of some good examples. And then on the right side here, and not so great example. On the left we have your clothes dry cleaned, on-demand, or clean clothes delivered to your doorstep. I came up with two different versions just in case, but again, both of them are very concise. There's no extra loads of information here for the customer which is not relevant at this stage of the sale. On the right side, you see Queen kangaroo as a company based out of Australia and helps you clean your clothes by offering a longitude and on and on, right? So you don't wanna do that in your ads. You want to be concise and to the point. So again, adding to those draft texts ideas, I split them into two groups. So for the first one I applied the first idea I had for the product pitch. And then, as you can see, show up toward feeling fresh, your clothes dry, cleaned, on-demand, or wave goodbye to dirty laundries and wrinkled cherts, your clothes dry cleaned on-demand. And then at the bottom we have the other example, trying for dry cleaning, no problem, clean clothes delivered to your doorstep, Right? So feel free to come up with your own ideas as well. But these are the ones that we'll be using for our first set of ad campaigns. Be concise. This is really important because you don't want to oversell, you don't want to sound too salesy because people usually don't like that. So on the left side here again, you see a simple show up to work feeling fresh, reclose, dry, clean, on-demand. Now the right side is another version of that which goes tired of showing up to work in shirts and haven't been washed and days. Try our on-demand dry cleaning service is great. It feels pushy, right? And no one really likes it when they're being forced to check something out or to believe something. So if this is the first interaction potential customers having with clean kangaroo and their ads, it might not be the best look because they're trying to really force their customer or potential customer to believe that it's a great company, they should try it, right? Of course, we want the customers to think they should try it, but we want to be subtle with it. We don't want to be overselling. The final third step and a very important one, add a clear call to action or CTA. A call-to-action is what you want your audience to do after seeing your ad. This could be visiting your website, making a purchase, signing up for an event or email newsletter. And there could be other options as well. Make sure you have a clear call to action and it's easily accessible and it's not overwhelming to potential customers. Now what I mean by overwhelming is asking too much upfront. Again, if this is the first time that a customer or potential customer is seeing your ad. You don't want to give them too much upfront or too many calls to actions upfront. So you want to add a clear one and you want to leave it at that. You don't want to get them confused with multiple call to actions because it's usually more likely that they won't take any actions if there's too many to take. And some pro tips for your CTAs here. There's probably the third time we're mentioning this, but don't be pushy. Your job as a marketer isn't too forcefully sell the product or service. It's to inform customers why their life will be better with it and letting them take action. Another tip, don't rely on action on the 1st AD interaction. So this is really important because I've heard somewhere that it takes maybe six or seven interactions for the lead to actually turn into a customer. So that means that the likelihood of people taking action on the very first time they see your ad is pretty low. So don't freak out if you don't get a seal it right away. Or if you don't see results right away from an atom, instead, focus on long-term revenue, right? So that's why I encourage you and you've probably seen this before to, to actually put some sort of promotion in your call to action, some sort of discount or something that gets them excited to want to try it. Once that customer comes in, tries that product or service and gets a discount, they feel happy and they're more likely to come back if your product really cater to their needs. Another great tip setup, a link tracking service, such as Bitly or Google's link shortener for all your CTAs to measure results. And I'll show you exactly how to do this in a future lesson. Last but not least, at some compelling reasons for them to want to take action now. So again, that key part is taking action now. Now you can do this in many ways, but using texts like sign up now or sign up today, or providing some sort of limited time offer for first-time customers. So these things will always be great ways to encourage the customer or the potential customer to take action now, Okay, Let's put it all together and come up with four different texts ideas fully put together that will go through them really quickly here, show up toward feeling fresh. Your clothes dry, cleaned, on-demand, get started with $10 off your first order. So there's that CTA or the call to action at the end over there with a little promotion. Because again, this gives your potential customer chance to try, the company tried to service before they fully become committed in paying full price is right. Wave goodbye to dirty laundries and wrinkled cherts, your clothes dry, clean, on-demand sign-up for clean kangaroo today, this is more of a simpler one, probably less compelling of a CTA, but you can definitely still use it for sure, especially if you're testing multiple ad copies out. Time for dry cleaning, no problem. Clean clothes delivered to your doorstep. Sign up today and show your clothes some love. Awesome. Lastly, say hello to freshly iron pressed shirts, clean clothes delivered to your doorstep, sign up today and get your first five shirts dry cleaned on us and other offer. Because these are great ways to get customers to try out your product or your service. Awesome. So now we have four examples that we can use for our ad. Next lesson, we're going to put it together in Figma and see what it looks like before jumping in and adding the headline and the description text and choosing the right call to action button. 14. Adding Text to Our Ad Design: All right, It's another, we put together some text that we can use for ADH, which I've actually put together in a little Word document here. I will be leaving this as a text file that you can download in this lecture. So you can go ahead and use these ones. Now as an exercise, I do encourage you to come up with one on your own as well. And again, as always, you can send this to me for feedback to the e-mail that I'll leave right here. Hello, clever at gmail.com, I'll be able to provide some feedback on your marketing copywriters wall. And leave my thoughts. Other than that, let's go ahead and jump in and test out some of these captions are some of these texts on top of the actual ad inside of Figma. So I'll go back right in Figma. And now I want you to actually go ahead and switch from the social page over here that we have into the example page. Now before we actually switch pages, I am going to copy this image that we put together here by clicking Command C or Control C on Windows. Going to my example peach here. Just go ahead and click on the ad group over here and then go ahead and paste that using Command V or Control V on Windows. I go ahead and align that up with the green rectangle that we have. Just because over there on the other page, we can't actually edit this text because this is just a screenshot. I'm from Facebook, so we can't really change the texts. But over here, it's an actual textbox that we can edit and actually put our texts copy and quickly searching over here and grabbing my first example. I'm going to copy the text using Command C. And I'm going to go ahead and paste it right in here using Command V again. Now, you might notice that the text will go on an ego out of the border here. So we don't want that. What we wanna do is go ahead and grab the side, right side over here and go ahead and just bring the size of that or the width of this textbox to kind of match the size of the frame here or the group. Let's add a little bit more breathing room in this ad here because I'm not fully satisfied with how everything looks. So what I'm gonna do is I'm going to go ahead and select some of these top elements. Now I'm holding them together using the Shift key. So while you hold the Shift key on your keyboard, you can go ahead and actually click on multiple objects on the screen. And it will go ahead and select everything while you're holding the Shift button on your keyboard. So let's go ahead and use the up key on our keyboard. We just move that up a little bit so that we can actually go ahead and select the rectangle layer over here. Just give it a little bit more height so we can bring our texts up and it's not so crammed. I think that looks a lot better. Now on the right side over here where I have my texts options, I am going to go ahead and increase the line height over here. So the line-height, we'll go ahead and change the spacing between each line of my texts. So if we go ahead and hold or click on the icon here and then go right or left. We can actually increase or decrease it. So because my font size here is 20, I'm going to go ahead and do something like 24, just so it looks a little bit better and I can read it easier. I think that looks good. Perfect. Now you can really get an idea of what this ad will look like. So in the next lesson, let's come back and fix our branding here. Put clean kangaroo, put the logo that we get from the client, and go from there. 15. Adding Branding to Our Ad: All right, so let's add some branding to our design here so that matches the brand or the company that we're working with. First step, I'm going to go ahead and just simply double-click into this group here. And then go ahead and select the text and double-click into it so we can edit it. And then we're going to go ahead and write clean kangaroo. And as you can see, the text is way too small. So let's go ahead and zoom in. I'm just using my trackpad to zoom in here with simply with the pinch gesture. And I'm going to go ahead and stretch this text all the way so it just matches the width and it's just on one line. And secondly, we're going to go ahead and update the logo or add the logo here as well. Now for the resource, in this lesson, I've included all of the resources or the branding resources back. Clear kangaroo has provided us. So if you go ahead and open that up, you should be able to see these folders here and you should be able to find the logo. And now in here we have some of the fonts, some images from their app that we'll use later in another Ad Set Logo as well. So that's what we're interested in right now. So let's go ahead and open that up. But if you don't have access to this folder, make sure you download it first and then go ahead and open it up, and then go ahead and open the logo. And we'll see we have three versions here. These two are just the icon or the vector icon itself. Here's a logo with a background, so that's the one we're actually interested in. We're going to go ahead and simply drag that N. And then I'm going to go ahead and first things first, resize it using my Properties panel here. So make sure that this little Constrained Proportions is on. If it's not on, the image wouldn't stay consistent. So we want it to just be on this way. If you change just the width, it will go ahead and change the height, width it. Otherwise you have to set both the height and width and it's just faster this way. So let's go ahead and set this as, let's try 50 pixels and see how big that is. And she moved up here. So let's go ahead and move it back. And it's almost there. Let's go ahead and make it actually 60 by 60. So there we go, that's much better. Let's zoom all the way in here. So first let me go ahead and just find where this layer is, and it's actually this ellipse layer here. Now what you wanna do is gonna go ahead and select your image, bringing into this group that we have. And I believe it was the ellipse down here. Yep. So we're gonna go ahead and actually bring the logo with background over here in the layers panel right on top. And then now if we select both of them together while holding shift, we have this little option here called US as mass. Or alternatively, you can use Control Command M. And it will go ahead and actually mask that logo or the image of the logo using that circle. So this way, I can go ahead and move it around and it will keep the proportion or the size and the shape of that circle. So let's go ahead and just align that. It sort of looks great. Zoom out now. I think that looks great, perfect. So now here's our first ad. It's almost done. We haven't touched the bottom portion yet, which is where the link, the headline, and the description which is actually not present in this example here, as well as our CTA or call to action button. So in the next lesson, we'll go ahead and add those so that our first ad as complete. 16. Headline & Description Text: Okay, so before we move forward to adding our headline and description text down here, notice I made a typo in the previous lecture, so I'm gonna go ahead and quickly fix that. It's not clear. Kangaroo is actually clean kangaroo. There we go. Perfect. Okay, now we're ready to jump in. So as I mentioned in the last lecture, we don't have enough space here to add our description. Alright, so let's add a little bit more room in here by going to the first rectangle layer here at the very bottom of my group. I'm going to go ahead and extend that. So that gives us a little bit of breathing room here. And let's go ahead and hold Shift. While we click are like comment share. The 12 chars over here, the line, this like number I guess here, and then as well as this image. And finally this little divider here. And let's just bring them all the way down until we kinda reach over here so that we can actually go ahead and extend this little rectangle 3 layer all the way down here. I think that looks good. So that gives us enough room to add a description texts. For the description text, I'm going to go ahead and select this one. And actually if you hold Alt or the Option key on your keyboard, you can go ahead and duplicate layers by hovering over them. And I'm going ahead and clicking and dragging away a copy. As long as you don't let go over the Alt key, it should make a copy of it. Otherwise it might just move it accidentally. Perfect. So now we have a little description text or of course a copy of the link here that we're going to use as a description text. Then we have the headline over here. Okay, so first things first, let's update the link. Of course, the company that you're working with will definitely provide you with a link to their website. But this is really important. This is usually the link that customers will go to after seeing this ad. So I'm gonna go ahead and just put a completely fictional clean kangaroo.com. Even know if this website actually exists or not. But just for the purpose of this ad that we're designing, we're gonna put that here. And then instead of we get started today, we should come up with a headline. Now keep in mind that the headline isn't the most important texts in your ad, but it's definitely important for increasing conversion and getting potential leads to your website. For your headline, you can really go with multiple options. One option is to go with something simple, just like they have over here. It gets started today. But if you want something that's a little bit more connected to your own ad, you have to find ways to relate it to your ad. So for example, in this one, we have get started with $10 off your first order. So we can write something relevant to that. So first thing I'm going to go ahead and select the text and go ahead and just stretch it all the way through here. And then go ahead and change the text to something like get started with $10 of its simple gives potential customers a reason to click on the Add. All right, so now we're going to get to the description text down here. Before we get started, let's go ahead and click through and expand that as well to over here. And then let's go ahead and actually click the little three dots over here on our text to open up our type details. And then down here where it says letter case, let's go ahead and choose this little as typed option. So we don't want any letter casing because otherwise, whatever you type, it will be in all caps and we don't want that for the description text because description texts or an all caps. So, so now what's the link description texts? Essentially this is just a final, small description of what the customer can expect or what the potential customer can expect here, once they click on the link to go to your website. So we can put something as simple as on-demand laundry and dry cleaning service at your door. Just something like that for them to get a little bit more information about what the company does here and why they should care and if it's even relevant to them. Perfect, So now we have a headline and the description text for our ad here as well. And of course, as we create different ad copies, we can totally change these as well and experiment with different texts. So in the next lesson that's come back, pick the right call to action button here, and then go from there. 17. Picking the Right CTA: Okay, So now we're ready to pick the right call to action button for Add. So in order to do that on the business Help Center for Facebook, they actually provide you with this article where you can see all the different call to actions that they provide to you when you're making an ad on their platform. And this would really depend on what type of ad you're making. Will go through some of these CTAs and then go ahead and pick the right one for add based on what we think will drive the most engagement. And as you can see, they have plenty of options. So you're definitely not limited when you're working with Facebook ads. So starting at the top, we have apply now. So if you're asking for some sort of registration, you can ask for leads to apply to something. Or if you have a booking system, you can provide a book now option, buy tickets. You have coal contact. You can even do things such as download, Get Directions, get offered, get coat, on and on and on, it's given stall now, learn more. Now, learn more is typically the one that we see in most ads. So it's always safe to use. Because typically this implies that the user will click on it and go to a website where they can, of course, learn more about the company and what they do. But if you have something more specific such as listen. Now if you're making a podcast and you're putting ads out there for it. Play game. If you're making a game, send message. If you're asking people to message you directly, shop now, so this is great for e-commerce. Sign up if you have some sort of registration again for your website, subscribe if you have some sort of subscription service, watch more, I guess his applies more to video ads and so on. The link to this article will be available as well in this lecture. So go ahead and download it if you want to take a closer look and pick the right ones for your campaign. Now, based on what we're designing here, I think our best bet is to use the Learn More option and to stick to that as our CTA. But if you were to pick secondary options, we can totally pick CTAs such as sign up, get offers since we're providing that $10 off book now. And so those three, I think, would work really well as well. But from my experience and from what I've seen, learn more is probably your best bet when it comes to Facebook ad and the CTA button down here. So feel free to experiment with that if you'd like to change that, you can simply change the texts over here to match your CTA that you want your ad to have. And the next lesson we're gonna go ahead and duplicate this ad and create an ad set with multiple different versions of the same ad. And go through why that's important. 18. Creating an Ad Set: All right, So we put together the ad for the first option over here that we see. There's three other ones, of course. And then I asked you if you have another idea to come up with your own ad texts as well. So if you've done so, you can definitely use it in this lesson and create a version of your own. Now, why should you have different versions of the same Facebook ad? I mean, if you're using the same image, what's the point of changing the text and trying different ads? Now that's where ad sets come into play. With ad sets, you can actually create multiple different versions of your ad, which is often referred to as AB testing. And what it means is that you create multiple versions, version a, version B, and then you go ahead and test them out and see which one performs better before going all in and putting more marketing budget into a single add. This lets you kind of test the waters, see which kind of copy works best. So this way you double down on that one. And so that's why we create multiple versions of the same ad with the same picture and just the text changed to see what works best. Now of course, you can create multiple different ads with different images and do the same thing with each ad. And that really puts you in an advantage because now you get to try multiple ads with multiple texts. And so that way you can see which ad gets the most attention. And then go ahead and use that for your future marketing messaging. So now let's go ahead and duplicate our ad and go ahead and create an ad set by using these different texts and each one to do that simply head on over to Figma again. And then what I'm gonna do is I'm going to go ahead and select this frame that we have by clicking on the name here for the Facebook ad template, going to zoom out a little bit. And then I'm going to go ahead and just stretch this frame or the width of the frame a little bit here so that it will fit at least four or five different versions. I think there's an image over here that is getting stretched. So I'm going to go ahead and just select these using Shift and delete that out of there. Now before I duplicate this, I noticed that this image that we dragged into here isn't actually part of the group yet. So let's go ahead and drop that in here. Make sure that it's inside of the group. And if it is, you'll see that little indentation in the layers panel. Otherwise, if it's not indented, when you click on this little arrow, it will be left out, which means it's not part of this group, so you want it to be part of this group. So this way you can duplicate it faster. So I'm going to select the whole group now and just move it all the way to the left. Well, I'm holding Alt down. I'm gonna go ahead and drag another copy. It's just a little bit of spacing in between. And then from here you can simply press Command D and we'll go ahead and actually duplicates that at a couple of times. And so now I think I have five different versions. One for the first one, the three other ones that we're going to add, and the last one you can use for your own texts that you came up with. Let's go zoom into the second one here. We're gonna switch back to the text here. And again, this was available in previous lectures for download. So you can totally go ahead and just either type this in or you can go ahead and download that resource so you can follow along. And I'm going to go ahead and simply paste that in here. Just select all this text. Go ahead and remove any extra spaces. There's our second version now. Perfect looks clean. Let's go ahead and change the heading to sign up for on-demand dry cleaning. So feel free to get creative with your headline. Of course, I just came up with this on the spot, but I'm sure if you spent a little bit more time crafting it, you'll be able to find a better texts that you can use and tailor it for your audience. Let's go ahead and move over. I'm going to do the same for the third one. Go ahead and copy it to my third At set. Perfect. What do we change this to? Let's do show your suits. Some love, something like that. And for my fourth one here, let's go ahead and copy this one here. And we have the little space issue here, yen. So I'm going to go ahead and just select this rectangle. Poor little bit up. Select all these. And while holding Shift O, screaming a little bit of trouble, feel free to zoom in if you're having trouble selecting things. Move that a little bit up so that we can move the text up as well. That looks a little bit better. And let's go ahead and update the headline to your first five shirts. On us. There we go. And so now I have an ad set. If you'd like, you can go ahead and give your add a title. So if you press the T key on your keyboard, you can go ahead and type what you want here. So I can do at number one and go ahead and increase the font size to, let's do 64. Just going to zoom out a little bit now and go ahead and duplicate this one by holding Alt. And go ahead and just press Command D bunch of times 2. And you can go ahead and update the text here. And of course this is for yourself, right? So you can keep track of which ad is which. But on Facebook you'll get to actually give titles to issue your campaigns or your ad sets as well. Just gonna go ahead and select them and move them up a little bit. Perfect. And there you go, you have your ad set all complete. Now keep in mind that even though we're designing a Facebook ad here, we can totally apply the same ad to Instagram as well. So this ad can be used for Instagram and Facebook. And of course with Instagram, you could go ahead and add longer texts if you'd like, and add bigger caption. But it's definitely not necessary. And I would encourage you not to do so. So if you are looking to design both Facebook and Instagram ads, keep in mind that the process is pretty much the same. However, the image sizing might be different. So some people might favor square images as opposed to the rectangular ones that you see on Facebook for Instagram, or it's our ad set is complete. So in the next lesson, we're going to come back and learn how we can actually add more images or find more images to use in our adds more quickly, as well as how to modify them and make small adjustments to our images. 19. Finding More Images using Plugins: All right, So in the last section we put together the five assets here. And then we went ahead and insert our texts that we had for these four. And then I told you for the fifth one, you can totally do whatever comes to mind. So that was a little exercise left for you. And now in this section we're going to learn how we can actually tweak our image a little bit and explore places where we can actually get images more easily for future ads or next set of ads. And all of this is going to be with the power of the Figma community section or the plug-ins that we have available for you. So these are plug-ins that people have made available other developers so that you can use it within Figma. So for example, you can get access to those beautiful stock images they can get, and instead of having to download them through the web, you can actually go ahead and insert them directly from the plugin right within your Figma. So today we're going to do that together in this lesson. So to explore plugins, we're gonna go ahead and actually head to our Figma main menu here by going up here and clicking the icon. And then from over here I'm going to go ahead and click on the community section. This community tab allows you to explore some of the design systems, icons, things like that, that people have put together. So for example, we can totally use this iOS UIKit, showcase, an app that we have, right? So for future assets, we can totally use this template over here that SAS design has provided us with to showcase our screenshots or app screenshots inside of a mobile app or inside of the device mock-up or here. Pretty cool. You can, of course, go ahead and explore this. There's even more device mockups here. So we're going to come back to the device mockups, but for now we are interested in more photos. So let's go ahead and actually go up here to the search section, which is where you can actually search for specific plugins are specific files that people have shared. So I'm gonna go up here and search for stock images. And you should do the same. You'll get to this page now, of course, couldn't find any stock images and files. But if you go to plug-ins over here, you should see a couple of plug-ins that allow you to use stock images. So the first one and probably the most used here, is the Unsplash one. So we use this website a couple of lessons ago to actually download that image that we used to. If you don't have this plug-in installed, you can go ahead and actually install it using the Install button here. I already have it installed, and so that's why it has this check mark here. But otherwise, go ahead and take a second here to install this plugin. It's very useful and it gives you access to all those photos that you can use freely, both commercially and personally. So this is great. Now of course, you can go ahead and browse the rest of these plug-ins here. Pixels is another great one that I've used as well. Free pick is also great to have a lot of photos and also icons that you can use for maybe a UI that you're designing. Now if you want to find out more information about the plug-in or how it works, you can actually go ahead and just click on one of them. And it will take you directly to the plugin preview page or the detail page here, where they explain how you can use this plugin. Awesome. So now let's head back to our clean kangaroo Facebook ads. Now, if you have that plugin added, you should be able to find it over here in this menu by going down to plug-ins. Now have a ton installed. If you've installed Unsplash, you should find it here. I'm gonna go ahead and click to open it. And as you can see, it gives you access to all of these types of images that you can either randomly insert. So if you want a random image, which I'm not sure why you would, but you could totally do that. They have that feature or otherwise, if you want to search for a specific image, I will just probably what we're more interested here, we can go ahead and actually typed, Let's see, laundry store here. And it will go ahead and actually generate all those pictures that we have access to on unsplash.com right here within Figma. And of course, the beauty of it is that you can go ahead and click on any of them. And we'll go ahead and actually paste that image directly onto your Figma. So I can go ahead and use this however I want. If I want to use this as a replacement for this image, I can totally do that. And this way I don't have to go to the browser to download this image and bring it into Figma. It's already here for me. And so that's how you use Figma has plugin to be able to insert images more quickly within your project. And the next lesson we're going to come back and see how we can actually tweak these photos and crop them for Instagram. 20. Cropping & Resizing Our Images: So if you've relatives Instagram, you definitely know that most of the images or in square proportions. So there are squares instead of rectangles as opposed to on Facebook. And so it's actually pretty easy to crop images inside of Figma. You don't have to go ahead and find a new image and use it. You can actually use the same image that you have. You'll notice that this image is actually an instance of the main cover component. So to actually go to the component, you can go ahead and click this button over here that says go to main component. And so this over here is what defines that image or what defines that component. So if you make changes to this image, it will go ahead and actually change all those images over there. But we don't want to actually do that. We're going to go ahead and actually crop this image for Instagram. So I'm gonna go ahead and double-click into here until I have my image selected here. And then I'm just going to go ahead and simply use Command C to copy the image itself. Make sure that you're copying the image and not the whole component. And then if you go to this frame over here, Carousel ad, you'll notice that we have a similar type of frame, but now the picture is square. It's actually 1080 pixels by 1080 pixels, which is ideally what your image size should be one posting on Instagram or even for your carousel type ads. We're actually doing in the next add series that we're going to design. But for now, let's go ahead and actually copy our image by selecting this component and then going ahead and clicking on command V. Now remember if you're on Windows instead of command, you're going to be holding control. So it'll be Control V to paste. And once you have it pastes it, of course you can go ahead and actually resize it by grabbing the resizing corner over here and actually resizing your image as you'd like. You can bring it down. And of course, this kind of creates that mask effect. So if you move the image around, you just gotta make sure that it's not outside of the bounds of the component here. Otherwise, this green background will show. So you're going to make sure that you're covering the full area, and there you go. So now we've cropped or image as a square. So we can use this on our Instagram ads or a carousel ads. And I think it looks great. Now of course, there's one more way to crop images inside of Figma. So if you Double-clicking go to your photo layer over here. You can also go ahead down to the image. Fill over here, click on it. And then instead of filled, you can go ahead and choose crop. This will go ahead and show you the full image that you have access to over here. And then you can go ahead and actually crop your image to that square. And so now as you can see, it's cropped to that square roots. If you, if you go ahead and exit out of here, the image is actually fully cropped to that size. So you can even go ahead and remove it out of here and use it anywhere you'd like. Because now it has that same crop as the square over here. I'm just going to go ahead and undo that. So yeah, that's how you can crop your image without having to even leave Figma. Next up, let's come back and see how we can actually add some text to this image. So if you wondering how to add a short texts on top of your image, whether you have, let's say a discount or you want to go ahead and put the name of the service. We're gonna do that together in the next lesson. 21. Adding Text to Images: All right, so we've cropped our image into a square now. And so now let's say you want to go ahead and actually add some text to this image. We're gonna do that together in this lesson. But before we do that, I want to mention two really important things. One is that you want to be careful when you're adding text to an image. Because if you do over saturate your image with text, and we'll ultimately get ignored by potential customers who are viewing the ad. Because again, as we discussed, there's too much going on. You want to make sure that you are in the sweet spot in terms of the amount of texts that you have on your ad. So for example, if you have a discount to go in on for this company that you're working with or your own business, you can go ahead and add, let's say, 50 percent of discount on top of the image as a text, and that'll be okay. But beyond that, if you decide to add more details on terms of motion or more info as part of the texts on top of the image. It's definitely not recommended because not only is there a possibility that Facebook or Instagram might reject your ad for having too much text on top of it. It's also distracting to the user. So in this lesson, we're going to go ahead and actually just add one piece of text on top of the image. But the second thing I want to mention is that we want to go ahead and maintain contrast. So for example, this image right here has more of a light contrast to it. So of course, we're going to go ahead and add a darker texture to it. If you are adding text in order to make sure that there's a bit of a separation between the foreground, which will be the text and the background, which will be the image. We're gonna go ahead and add a layer of gradient in between. And I'll show you how to do that gradient. And then we'll go ahead and add our text on top of it. So to add a gradient on top of an image, first, make sure that you have your image selected right here. And double-check in the layers panel that you have the image selected and not, let's say the component over here. So you wanna make sure the image is selected and then go ahead and actually add another fill from over here. So right here you can see figma has added a linear gradient on top of our image, which is typically what you see on images when there's text, especially if there's a lot going on or if the color of your text matches the color of the image that you are placing the texts on. We can go ahead and click into it. And you can actually go ahead and click on the, on the left side here, which is a more opaque or the less transparent site. And then the less opaque or the more transparent side is on the right side over here. And you can even go ahead and move in and you'll see how that changes your image. So for now I'm going to leave that there. And we can actually choose the color of the gradient. So we can go ahead and actually bring it down here to the black color and do the exact same thing for this color on this side right here. Now, of course, as you can see, that gradient is too strong so you can always go ahead and bring the opacity down over here so that a 100 percent is obesity of the gradient over here or this part of the gradient. So you can go ahead and drop it down to, let's say 50 percent and that will still look good. And another thing I wanna do is actually go ahead and swap these gradient ends or colors so that the more transparent side is on the top and the less transparent side is on the bottom. Because we're going to go ahead and add our text to the bottom of the image. We want the darker side to be on the bottom. So this way, you can go ahead and click on the Text option over here or press T on your keyboard. And you can go ahead and draw a textbox over here on top of your image. Type what you'd like. So let's go with 50, 50% percent off. And as you can see, it's pretty hard to read. So let's go ahead and first thing, bring our font size on the right over here to, let's try 60. We can even do 70 just so it feels more of the image up. Let's go ahead and change the fill color over here by clicking on it and dragging the little color picker over here to white. And it's always recommended that you go with a thicker font weight. Just that you can make sure that texts can be easily read by the user here. I'm pretty tempted to actually go with this ICE AT for the font size and I think that looks pretty good. You can go ahead and move your text around. And so just to demonstrate all show you what that would have looked like without the gradient. So if we go ahead and click on the image itself. So in the fields section for the linear gradient, if you actually go ahead and press this little eyeball icon over here, it will go ahead and hide the gradient layer and you'll see how the image here is kind of blending in with the background which we don't want. And so that's why we added this gradient layer. So if we unhide it from here, you'll see how it really helps us see the texts more easily. If you'd like, you can even go ahead and actually bring the this end down a little bit just so that you can see the person's face more clearly. You don't want to really put any text where their faces. And so that's why I placed the texts on the bottom. So it doesn't really conflict with their face. And so this way, the top section is clear and then the bottom section we have the text. Cool. So that's how you add texts on top of images for your ads. So just to recap two really important things. One is to make sure that you don't add too much texts. So something like a couple of characters here is totally fine. But overdoing it with too much text is never a good idea for ads. That longer text should ideally go inside of your ads text section itself. And so for the image, you want to really put something that is more attention-grabbing as this 50% of texts here. And the second important thing, make sure to add a gradient on your images. Especially if you're going with a lighter font color on a lighter image. And with that, in the next lecture, I'm going to show you some more for editing options at Figma gives you access to, before we move on to designing our carousel ads. 22. Editing Photos Inside Figma: Alright, so, so far we've learned how to crop our image for Instagram. We've added a little bit of text here and nice gradient to the image. And in this lecture I'm going to show you some cool editing tools that you have access to inside a Figma, which is pretty handy if you're trying to make small tweaks to an image that need a little bit of touch-up in terms of the brightness or the contrast of the image. So if you go ahead and actually double-click or select your image here, and again, making sure that you have it selected in your Layers panel on the right side by going to the image fill over here and clicking on it, you see we have access to a lot of image editing tools here, and I'll quickly go through them one by one so you can see what each does. At the top over here we have the type of fill that you want your image to have. So for example, if you select Fill the image, we'll go ahead and try to fill within the container that it's n. So in this case, it's the Carousel ad component here. You can do fit with the fit type. It will go ahead and resize your image while keeping the same proportions at the image originally had. Then we have crop, which we've used. And tile, which lets you, and tile, which lets you repeat the same image multiple times inside of your frame or your container here. I'm going to use Command Z to just undo that a few times until we're back at the original crop that we had. Perfect. And so that's how you can actually go ahead and define the fit of your image. On the right side over here we have the little rotate button as if you click that. Of course you can go ahead and rotate the image. Now, keep in mind that when you do that, you're messing with the images proportion. So you want to go ahead and actually first make sure that your image, the proportions on your image is proper so that when you rotate it doesn't mess it up. Over here. You can go in and actually swapped this image with another image. So that's another handy way to switch images. Then down here we have controls such as exposure. You can move that left to remove the exposure or go right to add. Or at any point you can go to the middle to reset that exposure change that you did. You can increase the contrast of the image or decrease it. It can increase the saturation or decrease it. So for this image, I would actually add a little bit of saturation to bring out the colors a little bit more. You can control the temperature, make it cooler or warmer. You can add attend. Now, unfortunately, you can't change the color of this tenant. You can add red, blue tint. You can add, remove highlights where you can go ahead and add or remove the shadows. And so those are some of the photo editing options or Figma gives you. Go ahead and experiment with it with your image and use what you think looks best, perfect. So now in the next lesson we're going to come back and actually work on our carousel type ads. 23. Exporting Our Ad Sets: All right, so before jumping in and working on our carousel ads, I wanted to actually go ahead and export these assets that we've created. So that if you want to share it with other team members or colleagues or anyone who's working on these ads. You can definitely do that via Figma, exploring out of Figma as super simple, all you need to do is go ahead and click on the ad set that you want. So if you wanna go ahead and zoom into, let's see, for example, our first ad set over here. By clicking on this group, I'll go ahead and select it. And you can see that this group is selected right here. Make sure that you select the group instead of the items inside of the group so that you can export the whole thing. Then if you come down here and scroll all the way down on your properties panel, you'll see the export section over here. Simply go ahead and click on this little plus icon over here so that we can create an export for this asset group. Now from here, you can actually go ahead and choose the format that you want to export your group over here or your design set here. As you can either choose PNG, JPEG, which are the most common ones, and then also SVG and PDF, which we're not going to touch for now. We're gonna go ahead and keep it as PNG. And then we're gonna go ahead and click on Export group 3, or the name of that group over here. And once we've done that, we can go ahead and select the folder that we want to export our image into. So for now I'm selecting my documents, but you can save it anywhere you want and then simply go ahead and click save. So now if we go ahead and open up the folder where we export it to, you can see Group 3's over here and I can go ahead and open it up. And it will open up in my preview over here as an image. Perfect. And I can share this image with anyone I want. Or I can go ahead and just use it as reference. Now going back to our Figma, if you wanna go ahead and export multiple things at the same time, you can go ahead and simply make sure you have that group that you want selected. And then by holding Shift, while you're holding shift, you can go ahead and click on multiple groups or multiple objects here. And then repeat the same process. Go ahead and click on Export. And go ahead and click Export five liters or however many layers you have selected, and then do the same thing. Save. Now because we already exported one of the groups over here, group number three, which was the first one over here. It's asking me if it's okay to replace it and I'll go ahead and click Yes. And now if I go back to my folder, I can see I have all the groups here exported and saved. And I can browse through every single one of them. And again, I can share these with my colleagues or whoever's working on this ad set with me. Perfect. Now, if you want to go ahead and export all of these in one frame, you can do that as well. Simply go ahead and click the frame selected over here, make sure that you have the frame selected. I go ahead and do the same thing. Go ahead and click on the plus sign over here on Export, Export Facebook ad template. Or this is the name of the frame. So it can be any thing that you have your frame named as. Go ahead and click Save. And then if I opened my documents folder, I'll see it's been exported. And if I go ahead and open it up, you'll see it exported the entire frame for me. So you can use this to kind of set side-by-side comparisons of your different campaigns or a different ad sets while designing your app. Awesome. So now that we know how to export our frames and Ad Set groups over here, we're gonna move on to creating carousel type ads. 24. What are Carousel Ads?: All right, we're finally ready to get started designing our carousel type ads. Now this is personally my favorite type of ads. And I think it's one of the most effective ones on Facebook and Instagram as well. So what are care so adds essentially carousel ads, Cherokees, multiple products or multiple images and media as part of the same atom. So it's a single ad where users can essentially scroll through different kinds of products or different kinds of images that are related to your ad, unrelated to the company that you're working with. Now, I opened up this article that I found online, which shows a couple of different examples. So we can go through this. So we can understand carousel ads a little bit more. And then I'm going to explain the two different types of carousel ads that we're going to create in the following lectures. So again, what are faced with carousel ads careful is essentially format that allows businesses to add up to ten images or videos within a single ad unit. And so of course, this is great because if you have multiple products or if you have multiple images that are related to the same product or service, you can use those all within the same ad. And so this way you keep the user more engaged with your ad, which is always great because the more the user engages with your ad, the more likelihood that they'll visit your website and make a sale. So let's go through some examples of Facebook careful ads. This is a great example, as you can see, there's a swatch company that creates different types of watches and the views of single ad using a carousel style Add to go ahead and kind of represent or showcased a different kind of watches. This is amazing because they have the product here. And then they have a very simple background behind. Nothing too complex. Because if you remember in the previous lectures we talked about how important it is when you're using images to keep things very simple and not too busy. And this is a great example of it because of how simple the images are. It's easier to catch the attention of the user and makes them want to browse the different types of watches that this company is selling. Now with carousel, as you do also get to set different headlines for each of your products or your images. Which is also great because that's where you can showcase different types of products and have separate links to them. Here's another type of example that I really like. You can go ahead and actually use the same image or the same design and go ahead and chop it into multiple different images. Or put them sort of in a row so that as the user scrolls through the Carousel ad, it makes sense. And each image that they're exploring kind of fills in the rest of the image that they've seen. Just like this example over here. I really like this type of ad and works for how we can actually create a similar type of ad as well. Here's another great example over here. They're showcasing different types of images from their car. Rolls Royce over here, which is awesome. In this case, you can actually go ahead and see the different types of features or the different angles of the car, different types of photos in one single ad unit. Which is great because again, it keeps you more engaged with they add. Again. Here's another example of the same type of ad that I was talking about, where you can actually use a single image and go ahead and chop it into multiple different ones to create this loop effect or this sort of long image effect. This is a very interesting one to me, and I think it probably has one of the higher engagement rates as well, just because it keeps people wanting to figure out what's next as the heap going through the carousel. Awesome. So I'll leave the link to this article and the resources for this lecture is ticking. Go ahead and actually open it up and check it out yourself and go through it in more detail. Now for our first carousel type AD, we're gonna go ahead and actually create sort of a similar ad that you can see over here with kind of different people. Except we're going to have different individuals who own the laundry stores that are working with Queen kangaroo and have a little testimonial from each of them. And we're gonna, we're gonna do that all within Figma. And I'm gonna go ahead and show you how you can actually add sort of a short testimonial on top of those images. And so this way we can go ahead and build trust with our audience. And so to do that in the next lecture, we're going to go ahead and explore some resources and download some resources that we need for our first carousel type AD. 25. Downloading Resources: All right, So now we're ready to get started with our Keras. We'll add some super excited for this section of the lecture because again, it's one of my personal favorites and I think it works really well with online ads in general. Awesome. So I put together a kind of a testimonial text document or rehear with six different testimonies from customers, from clean Kangaroo, of course, because it's a fictional company. All these testimonials are kinda generated online. So these are not actually customers off clean kangaroo, but depending on what company you are working with, if they do have testimonials, you can acquire this from them so that you have some real testimonies from customers. In my opinion, it's really important to be authentic. So be sure to get actual testimonials from customers to use in your carousel ads or your testimonial ads. So this way you build trust with your future customers. But yeah, for the purpose of this course, I've put together these six testimonials. Now why six, of course, carousel ads, you can go up to 10 images or videos. But in my opinion, I think six is a good number to cut off, keep the user engaged by the same time, not make it too tedious for them to go through all the different testimony, especially because a lot of these have kind of a longer texts so, you know, reading them could take some time. And based on kind of the attention span of people online and viewing ads, they probably wouldn't want to go through too many testimonials. So if you notice, even on websites, a lot of websites tend to go with kinda three to five testimonials. Other main landing page. And simply again, this is because you want to make it simple and easy to read and you draw your future users to go through a tedious, experienced viewing the ad. Awesome. So now that we have these six testimonials, you can go ahead and download them from this lecture. Or if somebody uses website called Pexels.com, you can go ahead and type in pixels are coming to your browser. And you can use a lot of free stock photos and videos at the half. And we're gonna go ahead and search for person. And from here we can go ahead and find a couple of images that we can use for our carousel ads. Now what I wanna do is go ahead and capture the face of that person so that it represents the store owner or the laundry store owner in a way that they're essentially saying this testimony or the coat while looking sort of at the camera. So as I'm going through the website, I'm going to go ahead and download some images myself. And I'm going to go ahead and include these six images that we're going to use, the resources as well for this lecture. So you can go ahead and download it if you want to use exactly the same images. Otherwise, feel free to find your own portrait photos of people that you can use for your ads. And I keep in mind that we're trying to go for square images here because our Carousel ad will be a square format. So it's important that we don't pick images that are way out of proportion. But most of these images here definitely work. All right, so I finished downloading the six images that I'm going to use for my ad sets. So if you want to use exactly the same images, go ahead and download them from this resource. And then in the next lecture we're going to go ahead and put together or codes and the images that we've downloaded together to create our carousel type ads. 26. Carousel Ad Template: All right, so we've picked our resources, the images that we want to use for our carousel ads. We've also put together the codes or the testimonials that we are going to include with our Carousel ad. So now we're ready to jump in and actually put them all together using a Facebook ad template. So I've actually found this one in the community section of the Figma website. So while you're in your file browser and Figma, you'll notice this community tab over here. So I want you to go ahead and click and open this up. Essentially, this is a place where other Figma designers are able to bring projects together or bring templates and files together that they want to share with other people working on similar designs and so on. So what we're really interested in here is to find a template that works for our Facebook Carousel ad. And I actually found one that works really well. So if you go ahead and actually search Facebook ad preview, you'll notice this one will come up by Remy. I found it to be very helpful and useful. So let's go ahead and open that up so we can see what it's all about. Now, inside of the community, you can actually even explore the file right within the community section. You don't have to actually duplicate this file just yet. So if you do want to click the page over here and switch to information and preview, you'll be able to actually see the template that they have here for a carousel type AD. And even have a preview where you can actually go ahead and scroll through the ad over here and really mimic what it feels like when a customer or someone online sees your ad. And we'll go through that in just a second. For now, let's go ahead and click on duplicate over here. And what this will do is create a copy from that template or that community file into your own files so that you can use it. Sort of how you can make a copy and Google Sheets or Google Docs. In Figma, you can go ahead and duplicate files from other people and use it as your own. Perfect. So now we're in here. Of course, this is the cover page, so we're going to go ahead and click on the information and preview page. And this is where all the Carousel ad preview is. We're going to briefly go through it and then we're gonna come back and actually add our images and texts right within here. So right off the bat at the top here we have the profile photo. So if you remember, we did use clean kangaroos profile photo and the previous asset that we put together. So we're gonna do the same thing here as well, as well as the company name. You might have to zoom in to see the company name over here. But of course these are what will show up right here in our ad preview. Instead of the company name and the profile photo. So going back up here, this is the ideal image size that you want for your Carousel ad images. So 1080 by 1080 is what's preferred so that you have a high-quality photo or graphic that you can use for your ad. And of course, as we went through, they also have the texts recommendation here. In terms of how many characters your primary texts should be, your headline description and so on. Awesome. And then down here we see we have up to seven carousel ads. So for our example, we're going to actually put together six. And last but not least, you have your previous section. So from here you can actually go ahead and preview the ads. So now let's look at how the preview actually works. If he go ahead and click on this frame over here, and make sure you have this frame selected. Fb news feed, ads slash carousel, and the wall you have that selected. Go ahead and click on present or this little play icon over here. Now that will go ahead and open up that preview for us. I'm going to go ahead and just click on the Options here and use fit, scaled down to fit. So that this way we can see the entire thing without having to zoom in or scroll up and down. And now as you can see, I can actually even go ahead and scroll through this ad preview or the carousel, which is super cool because it kind of mimics what a user would see as they're going through the Carousel ad. Super cool. So next lecture, we're going to come back and actually put together our ads using this template. 27. Adding Our Profile Photo: So now we're actually ready to go ahead and add the images that we downloaded from the earlier lectures inside of our chair. So add template here. So let's go ahead and close this preview that we have open. And we'll go back right to the template file for the carousel here. So right here, you'll find this component called images to upload. We're going to go ahead and actually add our images here. And this will go ahead and automatically be reflected in our preview or the Carousel ad preview here. Before we do that, let's go ahead and actually go back up here to the profile photo. Now, if you don't already have it from the resource of this lecture, you can go ahead and download the clean kangaroo logo that we have. Some can go ahead and actually insert it into the profile photo here. So go ahead and download that right now, we can take a quick pause here while you do that. So from the logo folder over here, we're gonna go ahead and actually drag the logo with background right on top of this insert image here or the profile photo component. And of course it imported as the full size and it's kind of going out of the bounds over here. So we'll go ahead and go to the corner over here where we can resize it. Now while holding Shift and Alt together, we're going to go ahead and resize this image. And now what shift does is keep the proportion of the image. So essentially if I let shift go, it will go ahead and resize this image sort of without maintaining the proportions of the width and height. Whereas if I hold Shift, as you can see, it will go ahead and lock this into the same score proportion that it has. And what it does is allow the image to be centered wall I resize it. So if I let it go, as you can see, the anchor point is not the center anymore. It's actually the top left corner. Whereas if I hold Alt while doing that, and we'll go ahead and keep it centered for us. So super useful. So let go of this corner and go to the top one. Let's go to this top-left corner here. And now this time I'm only going to hold shift and go ahead and just resize that. So it fits right here. Now perfectly fits the profile photo here. Now let's go ahead and zoom into the company name and go ahead and double-click into that so we can select the text. I'm going to go ahead and change that to clean. Kangaroo. I go ahead and use the Escape key to leave that group. And let's go ahead and zoom out. Let's go to our preview down here. And perfect. As you can see, it's gone ahead and used our profile photo here as well as the company name here. Perfect. We're going to go ahead and zoom out. And now in the next lecture we're going to come back and actually add or images for the carousel ads themselves. 28. Adding the Carousel Ad Photos: All right, So we put together our company profile photo and company name over here. Now it's time to actually go ahead and add the images that we downloaded earlier for our carousel ads over here. So first thing we're going to go ahead and do is actually delete the images, the character images here that is already in here. But first off, you might have noticed that we have seven images over here or seven carousel ads. So we actually don't need the last one over here since we only have six images downloaded for six different store owners that we are going to showcase. So let's go ahead and delete this last one right here by just double-clicking. Make sure you have this towel carousel seven selected and not the whole thing. And then go ahead and just click Delete. Perfect. Let's go ahead and go back to the start over here. And what we're gonna do is go ahead and actually delete the characters here. And the way to do that, we're going to go ahead and double-click into here, into our town carousel number one, and double-click again. And then go ahead and select this image nine layer, and then go ahead and just click Delete. Now for the rest of them, we're gonna do something that makes our life a lot easier. Instead of double-clicking into each one of them, we can actually go ahead and hold Command or Control on Windows. Go ahead and select the image layer much faster by hovering over it with our mouse and clicking on it. Not to select multiple images. You want to go ahead and hold Command or Control on Windows and shift together. This way we can go ahead and actually select multiple images together. We're going to do that for all of our carousel ads over here. And this way in my layers panel, I can even make sure that I have only the image layers selected and nothing else. If you don't have, if you have something else selected, I recommend clicking on the canvas and redoing that process. So you only have the image is selected. Now let's go ahead and click Delete on that. Perfect. Now we have an empty canvas for six carousel ads that we're going to put together. So in the earlier lectures, we put together the images that we're going to use for our ads. Now, I did suggest that if you do want to use your own images, that's totally fine. But for the purposes of this course, I'm going to go ahead and use the images that I've selected here. And it isn't a zip file and it's available couple of lectures back where we downloaded our resources. And once you do acquire this file, go ahead and click on it to open it up. Once it's opened up, you can go ahead and double-click to open it. And you'll see we have six images here for our six carousel ads. I'm just going to go ahead and put this on the side here. And what we're gonna do is we're going to go ahead and actually go back into Figma. Go ahead and click on this shape tools over here, and then click on Place image. Once this file browser opens up, let's go ahead and click the Images folder that we have. And go ahead and select all the images by dragging across them and clicking open. Give it some time as these are big images. So it might take some time for Figma to process them. But once you do see this sort of cursor, that means that your images are ready to be placed. So one by one, we're gonna go ahead and click on the backgrounds over here to place the images inside of them. So we're gonna do that with the first one. The second, 1, third, 1, fourth, fifth, and last but not least, the sixth one. And I know the crops or not, what we're expecting. Some of them are way too zoomed in and not the right crops and we're going to fix that in just a second. Let's go ahead and first click away. Now let's go ahead and select each of our images. So let's start with the first one over here. Again, I'm holding my command key here, or the Control on Windows, so I can select the image inside of here. And while holding Shift and Alt together, I'm going to go ahead and just resize that. So the person's full face isn't the frame. We're gonna do the same thing here. Hold commands like the image. Use Shift and Alt while resizing. This looks good, much better. We can even make it a little bit smaller and even bring it down a little bit. Perfect. Moving on to our third image, resizing it using the resize corner here. We'll kind of bringing it down, make sure you don't go outside of the bounds so that, you know, your image becomes smaller than the actual background. So go ahead and keep it the same size. Let's go ahead and zoom in a little bit. Maybe move this around so it's more centered. Little bit more down. Perfect. Moving on to the fourth image here, this one's a little bit better. So all we need to do is just hold, shift and all pick it a little bit smaller and making more centered. Now keep in mind, we do want to keep sort of the feces within the same zoom level so that it looks consistent. Because again, consistency creates kind of a better visual flow as usually goes through these ads. If they're not very related, it might kinda throw the user or the person viewing the ad kind of off. So it's good to always keep things consistent when you're putting images together, especially when you're working with carousel ads. Let's move on to the fifth one here. Move it down a little bit slowly. We're getting the hang of this. And last but not least, perfect. That looks amazing. We can go ahead and do a little preview to see how that looks. We're gonna go ahead and select this frame again and then click Present. Wonderful. I think this looks great. And I keep in mind the first time you open the presents with these images, it might be a little bit laggy, but that's totally normal as it's the first time you open up the presentation mode with these kind of high-quality images. Perfect. And the next lecture we're going to come back and add a primary texts for our ad over here. 29. Copywriting Our Primary Text: Great, So now that we have our photos for our testimonial here, so I'll add here now ready to actually get started with our texts and the copywriting. So first and foremost, we're gonna go ahead and start with the primary texts, which is of course this text at the top of the ad. Now keep in mind and a Carousel ad, this text stays the same wall, your headline, which is this text over here. I've actually, if I go to my Carousel ad preview here, you'll see we have the primary text up here. So this text stays the same throughout the whole ad. And as the user scrolls through the different carousel images. And the, the headline and the description over here will change based on the image or the carousel you're looking at. So we're going to be customizing these texts over here to match the image. But for our primary texts, we're going to go ahead and write one that applies to all of them. So I've gone ahead and put this little text document together. Now, I do advise that you open your favorite text editor or word processing software. I'm using pages here on the Mac, but you can use anything that you want. And I want you to come up with two-sample copies to do AB testing with. Now, if you don't know what AB testing is, simply put, AB testing allows us to create two versions of our ad sets so that we can test them against each other. We can do different texts so that we can see which texts works best. And then once we've done that, we can actually go ahead and go with the more effective text. So essentially, all we want you to do here is to come up with two different copies for the primary texts that we're going to use. Now as a reminder, while you're doing this, think about the why. Why should someone looking at this ad, why should someone engaged with it? And then followed by the what, which is what we're selling here, what clean Kangaroo does. And then the how or how they can get involved or how they can sign up to use it for their business. And then couple more pointers here, make sure that you tailor the copy to your customer. So here we're working with businesses that have laundry stores and they have customers and the want to increase their sales and their revenue. So remember that as your target customer, and then write a brief product pitch for clean kangaroo as well. And again, we've done this in the previous lectures for the previous ad we worked on. But in this one I want you to come up with a new product pitch that applies more to this ad. And then, of course, come up with a clear call to action so that the customer knows what to do after seeing this ad. Whether it's leading them to a landing page, showcases more businesses that use clean kangaroo and really write a compelling call to action for that business that's looking at the ad or that business owner and make them want to learn more. Because that's the idea with this Carousel ad here. It's not to immediately sign someone up, but it's to have them learn more about the business or the product that we're selling here so that they can come back and actually sign up eventually. So I'll leave you to the exercise here to come with two-sample copies for our testimonial care. So at, and then in the next lecture we're going to come up with two of our own together. 30. Ad Copy Exercise Solution: Okay. So I hope you were able to find two sample copies that you wrote for a testimonial care. So ADS. If not, that's totally fine. You can follow along with this lesson and we're going to do that together. So as mentioned in the previous lecture, we want to work in this order. You know why, what, and how. I can't stress this enough. It's really important that in your primary texts, you include why and maybe even start with it or lead with it. Going back to our why, we're targeting this specific ad to our laundry stores and dry cleaning businesses and business owners. So the main reason why we want them to use clean kangaroo is to go ahead and increase their revenue using our service. So based on that, I came up with two sample copies that I'm going to use. For my first one, I'm going to start it with take your laundry and dry cleaning business fully online with clean kangaroo. So this sentence is covering the what, right? So this is what the clean kangaroo company will allow that business owner to do is to take there business. They have their laundry, dry cleaning business and put it fully online. And this is really valuable because right now a lot of businesses are struggling to get online. And so this ad could be perfect for those kinda mom-and-pop shop dry cleaning and laundry businesses that don't have the expertise to take their business online and make it on-demand. So this could work really well. And now I want to actually go ahead and remove the period and actually go ahead and add the reason why they should care. And I'm going to add to it. And a3x, your revenue. There we go. Now remember you want to use realistic and reasonable statistics here. You don't want to put something that's way too good to be true because that might actually diminish that trust with that future potential customer instead of building it. So you want these numbers in terms of how much their revenue can realistically go up to be as reasonable as possible. Sometimes even Facebook might be strict about these numbers. If you do put certain numbers in your ad in terms of how much money they could make. Sometimes the ads could get rejected. So you gotta be careful when you're using numbers and dollar amounts in your ads. But in this case, Let's see, this is what clean kangaroo actually helps most of the businesses do the cedar revenue increased by a3x, which is amazing. We want to make sure that we include this fact in here. This is the y. This is why people who have laundry stores and the business owners should care about this ad and should care about clean kangaroo and maybe take a look and learn more about it. And potentially down the line, turned into an actual customer of it. Remember, advertisement is a journey. It's not a destination. So you can't expect to land a customer with just one ad or with just one interaction. So you want to go ahead and put as many interactions in front of potential customers as possible so that down the line they will actually pay attention and turn into a customer. And that's our goal with this Carousel ad here, is to show them other businesses that are doing better by using clean kangaroo. I hope that helps. So let's go ahead and finish this off with learn more. At, let's say clean kangaroo dot XYZ. I'm just putting your feet domain here. But essentially this is where there'll be able to go to learn more information. Now the reason why I ended it with this is of course our clear call to action. So I'm not telling them, you know, sign up in this one. I'm just telling them learn more, but of course you can use sign-up as well. And that's probably what I'll use for my second example. Awesome. So for my second example, I do want to make it a little bit more related to the ad that we're making. A few, Remember, we're working on an ad where we're showcasing current business owners who are working with clean kangaroo. And there's going to be testimonial that they have that's going to recommend clean Kangaroo to them. So to make it more related, what I'm gonna do is start this one off by saying, laundry, store owners in your area. Use clean, clean kangaroo. Two, a3x their revenue by going all online. So now in this sentence, I've gone ahead and used some sort of relatable fact. So by putting laundry store owners in your area, it makes it very targeted to that person viewing it. Because now the ad is not so generic with this one, it's going very specific and saying in your specific city. And you can even go ahead and actually change your area to the city that you're working with. So if you are putting ads in a certain city, Facebook does allow you to target that specific location, and instead of your area, you can replace it with whatever city. Selecting as a location for your target audience, for your Facebook ad. And we'll touch a little bit on that later throughout the course. Let's go ahead and add a clear call to action by seeing sign up today at Keen kangaroo dot XYZ for free. And other really key thing here in this call to action that I've used is that for free term. So it's important that they know that there's actually no cost is signing up through our stores. The only pay a service fee once they do see revenue come in. So that's really important to kind of showcase. Or whenever you have certain offers that you're working with, you can go ahead and use this to sort of entice them to actually sign up faster. So two key things. One is that for free again and then also sign up today. This kind of makes them want to take action faster. Taking this a step further, you can even throw an offering there and be like, Hey, no service fee on your first $1000 revenue or something like that, to kind of get them even more excited to sign up and actually use that offer, specially if it has an expiration date. But for the simplicity of this ad, we're going to go ahead and keep it like this. I think that looks good. We have two examples that we can use. I really like my second example here. So I'm going to go with this one. But remember, this is for an AB test marketing. So if we were to actually publish this ad, we would be able to use both primary texts to see which one will perform better. But again, for the purpose of this course and putting this carousel add together, I'm going to use the second one here. Feel free to use this one or use the one that you came up on your own. So I'm going to simply go ahead and copy this one. Switch back to Figma. And I go down to my Ad Council AD Preview and zoom in here. And let's go ahead and double-click until we have this Copy layer selected. Double-click one more time so we can replace the text. And I'm gonna go ahead and use Command V to paste that text in here, or Control V on Windows. You might notice it did get a little bit squished in here so we could totally go ahead and stretch the hideout little bit. And down here where it says line height, you can actually go ahead and drag left and right, left to decrease the line height between each line of text or go right to increase it. So I think this looks good. You're going to go ahead and increase the height a little bit more. And maybe move my images down a little bit. So we have a little bit more room and spacing between this a and this is just a preview, does not actually how it's going to look on Facebook or Instagram or wherever you actually put it. This is just a preview that we're putting theater and Figma to kinda help us see what it would potentially look like on Facebook and Instagram. Perfect, so we have our primary text here, and now we're going to come back in the next lecture to add the headline and the description using the testimonials that we have. 31. Adding Our Testimonials to Headlines: Perfect, So we have our primary texts added in here. That's great. Now it's time to actually put our headline text, which is what we're going to use as our testimonial for each of these business owners or we're showcasing. So actually, before we do that, if we go back up here, in terms of the texts recommendation, we sort of have a limit for how long are headlines can be. So in this case, it's 40 characters for Facebook. So they'll actually opened up the Facebook ads guide just to show you something really quick. So right here I have care. So Facebook feed opened up and if you go down here, you actually be able to see the texts, the same texts recommendations as we have in that Figma template that we're using. So one thing I did want to mention is that these are recommendations and not necessarily requirements. So you could write a primary texts that's slightly longer than 125 characters or a headline that slightly longer, and so on with a description as well. But please note that these are kind of what they recommend and anything that you write or put longer than that, we'll get cutoff or truncated, as Facebook mentioned here. So the user will have to probably click on a more, Read More button to see the full text. And that's typically not recommended. But if you noticed for our headline, for example, where we're going to use the testimonials. I'm going to quickly open up the text that we have for our testimonials are testimonials dot TXT. And remember, this is, this file is included in the resources for this ad set that we're working with. So make sure to download that if you don't have it, but it will be in the same folder. So we're gonna go ahead and use these texts. But please note that they may get cut off if they're too long. So now what I'm gonna do is I'm going to go ahead and one-by-one copy my testimonials into the Facebook ads. So the first one, I'm going to go ahead and put it here by simply double-clicking into here. And then double-click to select your headline text, make sure that you have it selected over here. And then again, double-click to actually edit it. Perfect. Now instead of my description, I'm going to go ahead and actually copy the person's name. Put it here. So there we have it. The first one looks great. Let's go to this second one. For the second one here, I'm going to use this one here. Again, double-click into your until you have this text selected. I'm using Command V to paste. And then go ahead and copy their name as well. For the third one, I'm going to go ahead and copy this one here. I think by now you get the idea. We're simply copying the code that we have or the courts or testimonials that we have into our carousel ads. One more here. Going to the fifth one. For the fifth one. Perfect. Copy that name as well. Put it in here. And last but not least, I'm going to use the second one we have here over here. Then go ahead and copy the name to put it here. Let's go through it from the beginning to see what we have. Awesome, the best on Ned, I'd be lost without clean kangaroo. If you're unsure, always go for clean kangaroo. So one thing you'll notice is that the texts vary a lot between these images. Some of them have a long text, some of them have shorter texts like these to absorb, we're gonna do is we're going to go ahead and aim to kind of short and all of them to just be two lines. So for example, for this first one, I think we can probably remove this last part and just go with the best on the net. I'll be lost without clean kangaroo. That's awesome. So it's two lines, it's very clean. This one is already two lines, so I like it. And for this one, we're going to go ahead and sort of remove this first sentence. And just go with after using clean kangaroo, my piston skyrocketed. This one's already short and great. Reviews. Clean kangaroo for the last three years. Thanks to clean kangaroo, we just launched our second location. So we're gonna go ahead and just focus on this part here. Now remember the main reason I'm doing this is that this headline will get truncated. So it will be shorter or show or less of it will be shown on Facebook. So we do want to make sure that it's not way too long. And then over here, we're gonna go ahead and get rid of this part over here and just put a comma instead. Or laundry business with clean gang grew and replace it with a comma I should there was a commodity there, so our sales increased by 50 percent. Let's go ahead and just remove this part two says two lines, very clean. Now they look much better. And now if we actually go ahead and select our Facebook News at such carousel preview here and click Present. Let's see what that looks like in action. Wow, I think it looks a lot better. And now you can really see how it can come together. Perfect. I think the only thing we're missing here is a call to action label. Now what's really cool about this preview is that you can actually go ahead and add links to it so that if they click on it, a certain website could open up. And which is super cool because you can use this for your ads to really showcase what it could look like and what clicking the call-to-action button does. So why don't we come back in the next lecture and put that together. 32. Adding a CTA: All right, so we have our company logo image here, our text, our care, so testimonials. And lastly, we're going to go ahead and add our call to action label over here, as well as a link. So that as you're proving this ad or maybe showing it to friends and colleagues, you'll be able to actually showcase where this link would go. You know, what website or what part of the landing page it could go. So now let's go ahead and switch back to our Figma file over here. And before doing that, let's go ahead and actually give this file a name so that it's not just a generic Facebook ad and post-scarcity preview. We can actually go ahead and click this little arrow up here. And go ahead and click on Rename. And let's name this clean kangaroo. Laundry. Testimonial. Ads. Looks like a completely misspelled testimonial. So let's fix that. And there we go. Okay, so now this file has a name, it's easy to find. So let's go ahead and go to our section over here, where we have our carousel images and texts. And then let's go ahead and actually click on the button over here. Double-click a bunch of times until we have this selected. And we're going to go ahead and double-click one more time until we have this ad CTA label, a text layer selected. And we're going to double-click one more time so we can select the text and we can edit it. Let's go ahead and rename this one. Learn more. Now, I'm back on Facebook's website again. If you remember earlier, we discussed how you can apply certain buttons or certain call to actions to your ads using Facebook and Instagram. And of course, I've used the Learn More, which is one of the most common ones. And you can see it over here, but you can use any of the other ones here, such as applying now or sign up. A lot of them really work well. So this is not to say that you have to go with exactly the link or the texts that we're going to use here. But be sure to pick something out of here. Because these are the options that Facebook gives you. Going back here, we're gonna go with learn more. And to make our life a lot easier, Let's go ahead and copy this. Learn more texts over here. Again, I'm back in the text label. I press Command C or Control C on Windows to copy it. And now using the same trick that we've done before, we're going to use Command to select something much easier and faster. Double-click into here and paste that text. Double-click into here. Again, I'm holding command so that they can easily select the text and paste it using Command V or Control V on Windows. Or it's another, we have the texts updated. A zoom in over here, you'll be able to see that we have this Learn More Options button here. So if we zoom in here and actually double-click and select my button here, make sure you have this label CTA selected. Now in our right panel side over here. If you do click on prototype right here at the top, you'll see that there are certain interactions that's already in here. So there's a URL click. So when the user clicks on the button, it will open a URL, which right now it's empty. And for some reason there's two in here. So let's go ahead and actually remove one of them because one is enough here. And then if you double-click on this symbol here, you can actually see it's TextField that you can actually update. So you can put whatever domain you want here or whatever website. And once the preview you click on this button, it will take you to that website. So just for the purpose of this course, I'm going to put google.com, but keep in mind that you can put whatever link is related to the ad that you're working with, and it will work perfectly. You can even specifically said unique links or different links between each one of your carousel cards. I'm just going to click this little x here and we have onClick. Open Google.com. So to test that out, click away. I'm going to come down here to my Facebook news feed, add carousel. Click on present. Just zoom out here. And if I click Learn More, your model is that this webpage in my browser will open up. It says you are now leaving figma.com. Click to continue. So if I click on here, it will actually take me to Google, which is the link that we added for our button here. But again, you can replace this with anything. Perfect. So now our call to action button has entitle and it has a link. If you want to apply that link to all of the buttons here, all you need to do is hold Command, select the whole button. And again, hold Shift while you're holding command. So you can select all the buttons. Make sure again, you're selecting the label CTA and not the label itself inside of it or the text. So I have all of them selected. Now I can go ahead and add a link. Going to go with google.com again. And then exit out of there. I'm going to go back to my Design tab because I don't want to be in prototyping anymore. We're done with that. And now if we go down here and click Present, zoom out using the Z button on my keyboard. You can see all of them have a link now that will go to Google once you click on them. Perfect. And that's how you add a call to action to your Facebook ads using this template here. Perfect, So we're all done here with our carousel ads. We did amazing. I think this looks great. And if you do want to share this preview of the ad with anyone else, you can simply go ahead and click on Share Prototype while you have it opened up. By clicking this, you can actually go ahead and send this as an email to anyone you want. Or you can actually go ahead and click on Copy link. And essentially anyone with a link can view this terrible at preview that you put together. Perfect. So we're gonna take a quick pause here and then we're going to come back and work on a new set of ads. More graphical ones such as this one over here, using our clean kangaroo mobile app screenshots. 33. Product Ad Overview: Alright, now if you're ready to get started working on a new set of ads and you're as excited as I am about it. Then let's get started. In the next following lectures, we are going to be working on essentially graphical ads or product placement ads. These ads combined both graphics and images, such as the one that we have right in front of us here to showcase what we have for our product. You know, anything from print as we can see here or in this example, all graphics. Here's another cool example from a product showcase add. This is also another cool example I found on Pinterest. And this one's interesting because there's a mobile phone in here showcasing the app. And so in the following lectures, we're going to learn how to build a similar app to this from learning how to design the backgrounds that we can use to placing our products screenshots into a mobile device like this, as well as for web applications. And so that's what we're going to be working on in the following lectures. Before we jump right in, I want you to actually go ahead and sketch out some sort of ad design. And using just a simple pen and paper, you can go ahead and actually sketch out what you want this to look like. Be sure to include some sort of background and there's some sort of text that could serve as sort of the slogan for clean kangaroo or something like this. For example, explore something new together. It could be something related to laundry. And then go ahead and sketch out and draw where the mobile app would be shown in the ad. And so once you've done that, in the next lesson, we'll do it together. 34. Sketching our Product Ad: So if you follow along so far, I give you a little exercise to go ahead and sketch out what you want the product add the room to put together will look like. So first off, in this ad we're going to come up with just a single image ad. So this means that there will just be one image showcased in the ad, sort of like the very first ad set we worked on, where there were just want to image except instead of an actual photo being there, we're going to use a product showcase. So we're going to showcase our clean kangaroo mobile app, as well as a little maybe slogan right next to it, and maybe with a company logo right beside it. So first off, I'm gonna go ahead and actually just write down sort of what I want to showcase in this ad so that I know exactly what I'm working with here. So first, we're going to just create a checklist here. And I'm just using the notes app on my phone. I know I told you you can use pen and paper or just for the purpose of this course, I'm going to be sketching it out on my phone so I can show you exactly how I come up with a process. First, I'm going to write down what I need, which is my, Of course we need that phone mockup. We need the company logo. Maybe even maybe even the text itself. We need a background. We need a slogan. And that should be just good enough for this ad. Perfect, So now that I know what my requirements are, going to go ahead and simply opened my pen tool and just draw out. Awesome. So I'm just using my pen tool year on my phone. Just going to scroll down here. So ROLAP, pretend that this will be sort of our ad right over here. We're gonna put our mobile app, maybe kind of slanted and put our screenshot in here. We're going to put the company title right over here. And then we're gonna do a little slogan right below it. And of course in the background, maybe you will do some waves or something like that with a gradient background behind us. So we'll do a gradient background, some wave kind of shapes in the bag, just to kind of make it a little bit interesting, we have our device over here on the right side, the title slogan, pretty straight forward. And I think it will work for first graphic, sad. So if you're ready, we're going to jump in and get started designing our background using Figma. 35. Designing a Background: Ra, perfect, so we're ready to get started with our graphical ad that we have. And the first step before everything else is to design the background for it. Now this process, I enjoy very much because yet to be really creative with the background, you can choose to add patterns to your background. You can choose to add gradients. And this is really the part that you can be really playful with your designs, especially when it comes to marketing design. So to start things off in my Figma file browser over here, so simply go ahead and open up your file browser or go to your drafts and create a new file right there. And we're going to go ahead and click on Design file. So since this is going to be a new set of ads that were designing, I'm just going to put it in a new file. I know so far we have multiple files that we used, but it's always best to keep your campaigns or different ads that you're working on or, or even just designed projects in general on different files so that you can organize yourself better when you're working with separate ad campaigns. All right, so I'm gonna go ahead and drag the sketch that I drew in the notes and the last lecture. So this is what we have here. I know it's not that great since we use the phone here. But of course, we have the background over here. We're going to have a little phone mockup that we'll learn how to design later in this section. And then we're going to have a little title and possibly a slogan down here. Now, for our background, as I explained, you can get very creative with this. You can go very simple and simply just use a solid color and go with that. Or you can go ahead and get a little bit more sophisticated. Add maybe blobs or waves and things like that to your background or add patterns to it. You can even go ahead and add a gradient to make the colors look more interesting. And we'll do that coming lectures. But for this lecture, we're just gonna go ahead and first get our campaign setup. And to do that, I'm gonna go ahead and simply create a new frame using the F key on my keyboard. And then on the right side over here we can go to social media. And we have already a Facebook post that we can use. Perfect, and now we have our Facebook post frame over here. I'm going to go ahead and just drag it over here and put this one on the side, make it a little bit smaller. You don't need to have this in your own Figma file. I'm just having this as a reference so you can use the same one here. Or if you've already drawn a sketch, you can go ahead and scan it. Or if you've done in your phone, you can go ahead and simply send it over to your computer and then drag it into here, like I've done. So this is just a little frame of reference, but we don't really need it. All right, So let's zoom into our Facebook posts dash one frame over here. I'm going to go ahead and just double-click on it and rename it to products at perfect. And now we're gonna go ahead and actually click on the frame over here. And on the right side you'll see the fill section over here where we can give color to the background of our frame. If you click on the currently our frame is set to white, but if you click on it, you can go ahead and simply choose whatever color you like. The color scale starts at red, goes all the way around and you can choose exactly what color you want. And typically you can choose a color that looks good or fits the color scheme of the project or the product you're working on. So for clean kangaroo, if you do open the logo folder up that we used before, you'll see that they have a little color scheme over here. The color scheme is blue and orange. So if we want, we can simply go ahead and drag this into our file, which we'll be using later. If you don't have your logo folder, more the resources, go ahead and take a moment to download that from the earlier lectures. And then go ahead and simply drag the logo in here. Now by holding Shift, I'm going to simply resize the logo here, but it just on the side over here. Now if I go ahead and click on the little purple color over here, and click on this little eyedropper icon. I can actually go ahead and select the color from the logo over here. So I can choose the orange if I want. I can choose a darker orange here if I want. Or I can go ahead and click on the background of this to choose the blue, which is also part of the color scheme for clean kangaroo. Now if your client or the project you're working with has color hex codes, you can go ahead and simply inputted over here. And it will work the same way. But if you don't, you can simply go ahead and use this eyedropper icon to really pick any color from any logo or images that you've imported into your file. Perfect, So now we have a simple background setup here. It's blue, it matches accompanies blue color. So this is amazing. We can use this. And in the next lecture we can come back and add a little gradient to this color so that it looks a little bit more interesting. 36. Adding a Gradient: All right, so we've designed a solid color for our product out over here. We put together the color from the color scheme or this little background of the logo, which we can assume it's part of the color scheme, of course. Now, this is great. But if you've ever seen backgrounds that use gradient sort of colors, which is essentially two colors kinda combine together and gradually fading. It could be a great way to really track the attention of potential users or customers and to view the ad. So right within Figma, you can actually add gradients pretty easily. Simply go ahead and click on your frame again. So right here where we have our fill, you can simply go ahead and click on the blue color that we selected. And then if you actually go click on the solid color over here are the solid option. You see we have a bunch more options that we can select. We have linear radio, angular, diamond, and even image. We've already used the image by pleasing images inside of our frame or objects. But these four over here are all part of the gradient. And now usually we use a linear gradient, but you have the option of picking a radial gradient and angular gradient and a diamond one. But again, in most cases, a linear gradient is what you're looking for. And essentially, you'll see you have your two colors over here. On the left, it's a color that we picked. And then on the right side, which is actually the bottom of the frame over here, if you go ahead and click on it, you'll see you can actually go ahead and choose the opacity. In other words, how visible your color is. And you can even go ahead and change the color and play around with it to see what looks good. Typically with gradients, it's safer to stay closer to the hue or the color that you're working with. So I'm working with blue here. So it's always safe to go with sort of a lighter blue or potentially a darker purple blue kingdom and play around with pink slash red as well. But remember, if your gradient looks really odd, for example, using green and blue here, it's not going to look that great to picking a gradient can take some time. I recommend playing around with it and seeing what you like. And always as the safest bet, you can just go ahead and use a similar colors such as this light blue and go with that. But to make it a lot easier, I've actually found a website that you can use called CSS gradient dot IO. So if you go to that link and go to the backgrounds section over here, it will actually help you find gradients or you can use very easily and they've already been put together using multiple colors. And from here you can actually choose the one that you really like to use. So just by browsing, I really like this one over here. So we're gonna go ahead and actually use it. Now in order to use this gradient, we'll need a bunch of numbers from it. The first thing that we need is the hex code, which defines the colors that are used. So this blue color here has this hex code as you can see. And this purple here has this hex code. As you can see, these hex codes define the color that they're using. So to start, I'm gonna go ahead and click on the purple one and hit Command C to copy or Control C on Windows. I'm going to switch back over to my Figma. And while having the right color selected, I'm similarly gotta go down to where it says RGB. Click on the RGB and switch this to hex, which is a type of code that we copied from the website just now. Now while having all of the characters here selected, you can go ahead and simply click Command V or Control V on Windows and pressing Enter to simply paste that color into here. Perfect, So now we have the purple. If we go back to the website one more time and click on the light blue here. We're going to repeat the same process by copying this hex code. And then going back in Figma and selecting this blue color that we selected before. Simply coming down here and doing the same thing by pasting or using Quran by using Command V, the hex code of that blue. Now one thing you'll notice if I go back to the website is at the angle of the gradient is actually different than the one we have now, right now, or grading goes from top to bottom, whereas this gradient has a 90-degree angle. Now, you can actually go ahead and play around with the angle to see what looks better. But I like the angle that the habitat, which is 19 degrees here. So if we go back to Figma, you can actually define the angle by dragging the two points that we have. The first over here and in the second. So I'm going to just go ahead and create an angle that's similar to kind of 20 degrees, but of course it's not going to be exact. I think this looks good. And if I exit out of it, you'll see that now I have a gradient color that I can use for my product ad. Perfect. And the next lecture we're going to come back and learn how we can use a bunch of plug-ins, right within Figma to generate some cool backgrounds. 37. Using Plugins for Backgrounds: So in the last lecture, we put together a little gradient background for our ad, which is actually pretty ready to go. We can totally jump in and add our mock-up on top of this and use it as it is. But just to kind of give you more variety of different types of backgrounds even designed for your own ads. I'm going to go ahead and show you a couple of plug-ins that you can use right within Figma to make this process a little bit easier and give you higher variety. So in this lecture we're going to explore these plugins in Figma by simply heading on over to the home screen over here. And from here we're gonna go ahead and head on over to the community section of Figma. This is where all the templates, files, and plugins are. And by going up here in the search community, we're gonna go ahead and type background and see what comes up. So as you can see, we already get a ton of templates and backgrounds from people who've designed it and put it here for you to use. This is amazing because it really saves a time from you having to jump in and create your own background. You can actually go ahead and use these backgrounds, which some of them have patterns. You can check out really cool Instagram Carousel backgrounds over here and really goes on and on. All right, So going back to the community section by clicking this community button over here, we're gonna go ahead and search for waves. Now from here, if you do head on over to plugins, you can even go ahead and actually find plugins that help you create backgrounds as well. For example, we have this web gradients, one that helped you essentially find gradients similar to what we just did in the previous lecture, but actually right within Figma. So feel free to install this and use it yourself. And I will show you how this works in just a second. And now instead of backgrounds as we search waves and press Enter, you'll see this get wave's plugin and I've already installed it. But if you haven't, simply go ahead and click on Install over there. Now simply this plugin will give you access to create cool waves such as this one over here. And I'll show you how we can use that in just a second as well. Another cool plugin I want to show you is called blobs. So simply typed in blobs like this as the first one over here. And when you click on it, simply as you can see, it will help you create these cool blobs that you can use in your backgrounds. I go ahead and install it if you haven't. Now, let's head on back over to our Figma file over here. Before moving any further, let's go ahead and first double-click the untitled file name over here and actually give it a title. With this one, we're going to go ahead and name it product ad. Actually, in the beginning I'm going to use clean kangaroo this way for working on multiple ads for multiple companies. We don't get confused as to which product we're working on because I know that's common and it happens to everyone. All right, so let's go ahead and now click on our frame and go to the Figma icon over here. Go down to plugins and quickly go over those three plug-ins that we installed or we talked about. The very first one was the web gradients plug-in. So other explained by clicking on it, you can go ahead and actually open up this gradient tool. Now if you have a background or a frame selected, you can actually go ahead and click on the gradient that you like. And then you can go ahead and actually test them out. So if you do see a gradient that you like better than the one that we used, you can simply go ahead and use that one instead. I just used commands that a bunch of times to get back to the gradient that we had before. But feel free to explore this plugin as it will give you an easier way to apply gradients to your backgrounds instead of having to actually copy each of the hex codes for each color over. Now we're gonna go ahead and explore the second plugin that we installed, which was get waves. So simply go ahead and find the get wave's plugin. Click on it to open it up. And then as you can see, we can make some waves here. So to do so, make sure you have your frame selected again. Now by using this little dice icon over here, we can actually generate different waves. And this is the preview of what it will look like. Again, this is just to kind of add a little bit more pattern or sophistication to our background and make it look cooler. I really like this one here. So let's go ahead and click on Create. And as you can see, we'll go ahead and insert the wave down here. I think that looks pretty cool and we can play around with that later on in the next lectures, so it looks even better. And finally, for our last plug-in again, while having our frame selected, let's go ahead and go down to plugins. And that one was actually called blobs, like this one over here. I'm gonna go ahead and click on it to open it. And by clicking make blobs, you can simply go ahead and just insert random blob shapes like these ones, and they're just stacking on top of each other. So I clicked generate a bunch of times. But if you go ahead and insert it in your frame by holding Shift, I'm just going to resize them. You can make them all different sizes and then go ahead and apply different colors to them. By using the eyedropper, I can select the purple color over here. As you can see, it really creates a cool background effect. But we'll go ahead and actually explore that a little bit further down the lessons. So this is not exactly the background we're going to use, but these are just some plug-ins to help you kind of make your background a little bit more interesting as well. Now, the next lecture we're going to actually go ahead and explore some of the templates that we talked about that allow you to find backgrounds that are already predesigned before actually jumping forward and adding our product mockup to the background. 38. Background Templates to Use: All right, so I hope you followed along so far you've been able to create some sort of cool background for your product as well. One thing to remember is that your background doesn't necessarily have to look exactly like mine if I probably wouldn't. Just because when you're creating a background, there's really not so much of a right or wrong. It's more of what looks good and right to you. If the background looks good, you can simply go ahead and use it in your product ad. As long as you and your clients are happy about it, it's simply a great background to use for that ad. Now, for us, in the last lecture, I showed you some templates that were available and shared by other people who are using Figma. So in this lecture, we're going to go ahead and quickly explore those and see if there's anything that we can use for our product as well. So I'm gonna go ahead and simply head on over back to our homepage here. From the homepage, I'm gonna go ahead and click on community. Well, let's go ahead and search the community by typing in background. As you can see, a bunch of files come up. Let's see what looks good and go ahead and explore some of those files. Just going to go ahead and scroll down until I see something that I like. This one looks interesting, the patterns one. I'm always a fan of adding some patterns to your backgrounds. So let's go ahead and quickly explore this. Now, in the community section, you'll notice that Figma actually allows you to preview a file without actually duplicating first. So this is a preview that they've generated from that Figma file. You can still go ahead and click on Zoom and explore it around. Now if you click on the page over here, we can actually go ahead and switch pages. So you can go to the components page. And as you can see, these are the patterns that this file allows you to add. So by duplicating, you could actually, by duplicating it, you can actually go ahead and click on these patterns and add them to your own file. Very cool. Let's go ahead and click on the back button over here. Just type background again here and really explore what else we have available to us. So for example, using this template, you can actually go ahead and add leaves to your background. Let's say you're working with something that's related, which is super cool. And again, the list goes on and on. I'm going to go ahead and actually explore this one as well. It's called doodles. If you want, you can actually go ahead and just search it right within the search bar over here. If it doesn't show it all for you, I'm gonna go ahead and simply click on it and see what it's all about. And some of that go ahead and switch the page to the doodles page over here. And again, very similar. You have patterns that you can actually add to your background. So for this one, if you go ahead and actually click Duplicate, which is one, I'm going to do. Figma. We'll go ahead and duplicate this file for you in your drafts. Now on the pages, Let's go and click on the doodles page over here. We can actually go ahead and drag one of them to our other file and see how it looks. Let's go ahead and click on the first one due to one over here. And use Command C. While having this doodle slash one selected, make sure you have the entire components selected. And let's switch over to our file. Let's click the product add, frame and click Command V to paste. Cool. I know it looks a little bit weird and there's too much going on. So you probably wouldn't want a blob, blob as the waves and everything. So by simply going ahead and hovering over these three layers, We're gonna go ahead and simply hide our blobs over here. Now for the wave, it looks like the wave is actually outside of our frame. So let's go ahead and drag that in. And I go ahead and hide it as well. Now for the doodle, you can go ahead and select the component layer here. Go down to where it says selection colors. And you can go in and actually change the color of it as well. So you can play around with that and see what looks good. One option that you always have is to set it as white and go ahead and drop the opacity of that pattern. So it's more subtle. Or make it less transparent if you want it to be more visible. With patterns. I always like to keep it less opaque so that it looks more blended in. And then you can go ahead and even experiment with the colors to make it even blend in more. This part, I'll leave it up to you. We're not going to be using this specific pattern. This is just to show you some of the capabilities of Figma and the files that the community has shared, such as this plugin to create these cool doodle pattern in your backgrounds. And we're going to simply go ahead and click Delete now on the pattern. And then go ahead and just click on those to show the two show the blobs in the waves again. So feel free to experiment with other community files that people have shared. Create your own background. And actually as an exercise, it will be cool if you come up with another frame, the same product at frame, but create one on your own using some of the cool community files that you've found or even come up with your own if you want to get creative. I think we're ready to jump in and add or phone markup for the app that we have. So in the next lecture we're going to come back, download those screenshots that are shared by clean kangaroo, and then go ahead and actually apply them to a mock-up. And we'll do that together in the next lecture. 39. Finalizing Our Background: All right, So in order to get ready for our mock-up, I'm going to go ahead and actually create the final version of our background. Now, first off, I'm going to go ahead and start off by deleting one of the blobs on the right over here and just keeping these two just move them around a little bit. So I'm planning to have our phone mock-ups sort of on the right side over here. So that's why I want to clear the right side a little bit. And then let's go ahead and select our wave. I'm going to go ahead and actually choose a white fill color for it. Well added cool background blur effect and you'll see how that looks like in just a second. So for the fill, Let's go ahead and actually click on it and just go ahead and drag it to the white color over here. For my transparency or the OPCD, I'm going to go ahead and set it to 20 percent. And then over here where it says effects, Let's go ahead and add an effect by clicking the plus sign. And I said a drop shadow. Let's go ahead and click and choose a background blur. So what a background blurred does if I go ahead and actually bring this blob behind the wave, you can see how it works by clicking on the wave, I can actually go ahead and increase the background blur. Simply go down to the effects, click the effects settings over here and sit this number 220. And as you can see, the higher the number, the more blur there will be behind the layer of wave here. Well, I'm gonna go ahead and simply just make my wave a little bit bigger here. So for this other blob, I'm just going to go ahead and move it around a little bit. I think that looks good for now. So why don't we come back in the next lecture and get started with our mockup creation. 40. Adding a Mockup: All right, so we have our background design ready to go. And, uh, now I think it's time to insert our mockup in here with our screenshot for clean kangaroos app so that we can actually go ahead and complete this product ad right here. Perfect, to get started, we're going to actually browse some templates that we can use to actually generate some great mock-ups. And that includes phone mockups, web mockups, thanks to figments community section and there's way more in there that we can explore. So I'm gonna go ahead and just go to the homepage over here. And then from the homepage I'm going to simply head on over to the community page over here. And in the search box, let's go ahead and type in iPhone mockup. As you can see, some great mock-ups come up that we can use. And of course you can go ahead and play around with any of these templates and see which one works for you. For the purpose of our product ad. I really like the one over here by is.na graphics. It's the iPhone 12 mockup and it has around 2000 download. So it seems to be a pretty reliable one that we can use. So from here, let's go ahead and click on the duplicate files button over here. And Figma, we'll go ahead and duplicate that into our files and we can view it from down here. All right, so now we're inside this file that we duplicated. It has a bunch of mockups, iPhone mockups that we can use to showcase our screenshots for our products, which is awesome. A lot of companies use these mockups in their product ads in order to showcase their application or the product and show potential customer what it's all about. Because these mockups have sort of a skew or prospective design. It's not gonna be as simple as just copying and pasting our screenshot file in here, we do have to actually install another plugin to be able to help us with that. But once we installed that, it's going to be super simple and you'll see how first step, let's go ahead and actually find the exact screenshot that we're going to use inside of our mockup. So if you have downloaded the clean kangaroo resources from the previous lectures, you should be able to open it up and have these files inside. Now we're gonna go ahead and head on over to the images. Now if you don't have this file opened up, you can take a quick pause here, go downloaded, come back, and then follow along. And if you do have it, Let's go ahead and head on over to the images. Let's go to Exports. Let's go ahead and actually use the request dot PNG because this is actually the main page of the app. Out of all the screenshots that clean kangaroo has given us to use in our mockups. So now that we know which screenshot we're going to use, Let's go ahead and actually click on this frame. Paste here blue. Make sure you select the entire frame and others go ahead and actually expand the layers of this frame. And inside you'll find this image layer called bitmap. Let's go ahead and select that one right here. And another right side. You see for the fill, we have an image selected. So right now we have the image of this sort of background or wallpaper. But we can go ahead and actually click on this image over here. Hover over it on the image over here, where you can actually go ahead and choose a new image. Let's go ahead and click on there. And then let's go ahead and actually open up the request dot PNG. They'll be selected. And click Open. Perfect. Just going to hit go ahead and close this image panel here. So now as you can see, we have our screenshot, paste it in here. But of course we want to actually go ahead and use this screenshot inside of the mockup itself. And to do that, we'll need the help of this plugin, which if you scroll down all the way here, were the instructions for this file are and we'll go ahead and give you a link to a plug-in that you should install. So let's go ahead and click on Open File there. All right, so once you click on that link, it will go ahead and open up this markup plug-in right here. So what this allows us to do is to take an image that, you know in a normal orientation and apply some perspective to it and you'll see how that works in just a second. So to use this plugin, go ahead and click on the Install button. Since I already have it installed, it's actually showing me the uninstall button. But for you, if you haven't installed it, go ahead and click on the Install button here. I'll take a pause here and then switch back to Figma. Once you do that, or it's a bag inside Figma, Let's go ahead and zoom out in this template file we have over here. And to use that mock-up plug-in, we simply are going to go ahead and click on the blue device over here. I like the blue device to use because it kinda matches the theme of the whole clean kangaroo company and the whole design that we have, and the whole background that we have I think will look good. So let's go ahead and click on it. Once you click on it, we have this mock-up layer over here on the left side. Let's go ahead and expand the layers for that. And inside you'll see this layer called change this. So that's the layer that actually holds the image that we want to change or apply. So let's go ahead and click on it. Let's head on over to this figma logo over here. Down to plug-ins. Now let's go ahead and open up the mockup plugin that we just installed. So once you have it opened up right here, and we'll go ahead and ask you to choose the layer that you want to actually apply into this, change this layer or the image that you want to apply to it. As if we scroll down, we'll find the screenshot that we paste it over there. So let's go ahead and select that. We can keep this as one x. Let's go ahead and apply. Now you might notice when you apply it, it might come out in a weird orientation. So that's why they have these buttons over here where you can actually go ahead and rotate the image inside. So let's go ahead and click on that once. And as you can see now it's upside down, so you have to click it with two more times to actually put it back in its correct orientation. Perfect. And so now if I zoom in, you'll see we have a mock-up with our app screenshot right in there. And we're gonna do one more thing. And I'll tell you why in just a second. Go ahead and actually click on this flip horizontal button. As easy or whole screenshot actually flipped Sort of like a mirror. The reason I've done this is because I want to actually use the device facing this way instead of that way. And to do that, let's go ahead and actually close our mockup tab here. I like it a little bit by the dApp here. That's pretty cool as well. Now let's go ahead and actually click on the mockup, as well as these two object layers. I'm holding Shift to select these layers while having the markup selected. So make sure you have all these layers selected while holding Shift to be able to select multiple ones. And once you have that selected, go down to the figma menu, go down to object, and I go down to flip horizontal. Let's go ahead and click on that. There you go. Now we have a mark of that we can use that's facing the right way. And we can actually go ahead and copy and paste this right on top of our background. And to do that, simply go ahead and click on Command C on a Mac or Control C on Windows. Head on over to your product ad. Let's go ahead and select this frame and use Command V or Control V on Windows to paste it. As you can notice, the file is sort of outside of the bounds. So let's go ahead and hold Shift while resizing our mockup and bringing it into our frame. We want it to sort of be the size we're fits the frame, but not completely, entirely. So something like this would work well. And that gives us enough space to actually add a little text in here. I know we have a title here, but I think actually it makes more sense to just add a slogan. Perfect, so we have our mock-up inside of our product add frame over here, which is perfect. In the next lecture, Let's come back at a catchy slogan for this product. And we'll go from there. 41. Coming up with a Slogan: All right, so now that we put together to design for our product ad, we created a background from scratch. And we added a gradient with some shapes. Look unique and eye-catching. And we also went ahead and actually inserted our screenshot provided by clean kangaroo for the mobile application into a markup and right into the ad. So I think it's looking good. And I know an original sketch that we did earlier in this section. We didn't leave room for a title as well. But I think it's actually not necessarily to put a title in here. I think we can just dedicate both of those lines of texts for the slogan itself. And so in this lecture, we're going to go ahead and come up with the slogan for, um, our product at switching over to an article I found on tips on how to choose memorable slogan. We're going to quickly go through some of the points that are very useful that I found in this article. Now remember the links for the resources will go through in this lecture will be available for download. So go ahead and download those. So you can go ahead and open the link and open this article if you want and follow along. But other than that, you can also follow along here if you don't want to read the whole thing yourself. Awesome. So what is this slogan? Slogan is essentially a catchy phrase or, you know, a couple of words that describe a company and what they do. And as it says in this article, it helps your company name or service and print in people's minds. And this is really the key here. We want to fill it with some slogan that people will remember about clean kangaroo so that when they see this ad, it will go ahead and reinforce what the already know about the product or if it's your first time seeing it, that we'll get some sort of an idea of what it's all about. So the first here is to keep it short and sweet. Now, I can't stress this enough. A slogan is not meant to be a sentence or even a paragraph for that matter. The whole point of it is to be under 1910 words. Now of course this is a suggestion in this article. It doesn't necessarily mean you have to follow it. Slogans that we know of are really under those 10 words. And we'll go through some examples of slogans or you might know, of some famous companies closer to the end of this article. The second is to be consistent. So of course, you want the slogan to be related to your brand image, the company name, the logo. So we want to introduce too much jargon or technical terms that maybe the customer wouldn't understand. We're going to keep it simple and consistent throughout our ads and even branding for that matter. Third, focus on what makes your company different. So we touched on this a little bit in earlier lectures as we came up with the copyright for our primary texts, your unique selling proposition is what your company does that others don't. So you have to find what's special about the company that you're working with or working on. And use that as your slogan or come up with a slogan base on that. So we see a lot of companies use their unique selling proposition inside of their slogan. So of course, McDonald's is the most famous one. I'm loving it. We have BMW with the Ultimate Driving Machine. Of course, Nike's Just Do It. And the list goes on and on. The next point is to make a timeless. So when you're thinking about your slogan, you want to come up with something that's not way too specific to what you have currently, because business can change and your product offerings can change. If you come up with a slogan that's timeless and really related to your unique selling proposition. Usually it will go ahead and stay the same throughout the course of the company's life, unless there's drastic changes, of course. So that's an important point. And of course, make sure it can stand alone. So this means you want to put together a slogan that tells people what your business is all about. And so this is where you come up with some sort of tagline. And that will describe your business in a short and a unique way all by itself. So that means that instead of having to describe or explain what your company does or the company that you're working with. This slogan can give people a pretty decent idea of what you do. And of course, lastly, we have some examples from more companies and their slogans. Take a quick pause here and I'll go ahead and give you an exercise to come up with some catchy slogans for clean kangaroo, ideally, you want to come up with anywhere between three to five slogans and, uh, go ahead and pick the one that you think would work best for this product ad. Once came up with five slogans. In the next lecture, we'll come up with those together as well. And based on that, you can choose which one you like and add it to your product. Dad. 42. Picking a Slogan: All right, I hope you had the time to come up with some examples for slogan that we can use. And there's lecture, I'm going to come up with five. And then based on those five, I'm gonna go ahead and pick the one that I think would work best. Now remember, there's really no right or wrong here in terms of what slogan you come up with. At the end of the day. It's about what's more effective and what's not. And sometimes it's the best way to test that. It's actually come up with a slogan and try it out in the market or throughout your marketing and see how people respond to it. So for my first example, I came up with something simple. Wave, goodbye to dirty laundry. There we go. So this fits. Our checklists are being short and simple and it gives you some sort of idea of what the Kangaroo does. It takes care of dirty laundry for you so you don't have to. Hence the wave goodbye. So another example I came up with is clean clothes on demand. Now of course, this is a more obvious one, is really telling you the customer is what the company does Street up in three words. So again, simple, consistent, and reflective of what the company actually does. It provides a laundry service on-demand. My third example, I came up with something similar to the first one, but with a slight difference in the wording, came up with, leave your dirty laundry to us. So if you look at a lot of famous slogans, they have some sort of call to action inside of them. So for example, Nike's Just Do It or EIA's challenge everything or slogans that kind of tell people some sort of a call to action that's related to the company. And so this could be an example as well. Leave your dirty laundry to us, clean kangaroo. My fourth example, I came up with something pretty simple as well. And that's laundry. Done, right? Very simple. Again, it's sort of similar to my second slogan, which is to the point and short. My fifth example. And by far, one of my most favorite ones. I came up with dirty laundry, clean kangaroo. I really like the slogan because, well, first of all, it has the name of the company in it. And it's very gives you an idea of what clean Kangaroo does and provide that as a solution to dirty laundry. I like that. It's a little bit mysterious, keeps the customer wondering what exactly clean Kangaroo does and how it works. So that's why I like about it for my product that I think we're gonna go with the fifth one. But of course, you can choose any of the ones that you came up with or any of the ones here as well. Before we jump in and add or slogan to our product ad. And we'll also show you a really cool tool I found by Shopify. So if you go to this link that was provided in the lecture just for this one, you'll find a little tool that Shopify has, which is an e-commerce platform. And they have a free slogan maker. We can actually discover a catchy slogan ideas for, for your brand. So you can actually go to shopify dot ca slash tools slash slogan maker. And this will work as well. And essentially, it asks you to enter a word that you want your slogan to include. So as an example, let's go ahead and enter on-demand laundry and see what it builds for us. And as you can see, it comes up with more than a thousand slogans that contain on-demand laundry. And of course, some of them don't make sense at all, such as the one here, on-demand laundry, the appetizer. But of course, it's a generic tool that you can use to help you come up with slogans in case you're stuck and you need more ideas, or you're looking for inspiration. And some of them do sound right. Such as on-demand laundry just feels right. So feel free to explore this tool and come up with slogans for your company or a company you're working with, or even clean kangaroo and use that as your slogan. And the next lecture we'll come back and apply the slogan that we picked to our product ad design. 43. Applying Our Slogan: All right, So we, we're finally ready to take our slogan and place it inside of our product at in Figma. But before we do that, as we talked about before, consistency is really important when it comes to branding. And so actually, as part of the clean kangaroo resources, they provided us with a font that we can use for the slogan or any graphical ad that we designed for that matter. So if you do have the file opened up, please go ahead and open it up. Otherwise, we can take a quick pause here and you can download the resources and fall along after. Once you have the file opened up, you'll find the folder fonts, which you can double-click. And you'll find there are two fonts in here, rubric and Karla inside of this folder. So let's go ahead and double-click into there. And as you can see, we have Karla and Rubik. So once you're in here, Let's go ahead and actually use Carlo for our slogan. So this is a custom fonts that's actually not available in Figma. So you will have to install it on your machine so that you can use it via Figma. Now, depending on whether you have Figma on the desktop or using it through the website or your browser. There will be different steps that you'll need to take. So I have this file available here or this actually article. So I have this article open here on Figma and how you can actually access local fonts on your computer. Keep in mind that these steps will be different based on whether you have a Mac or Windows. So if you want, go ahead and open up this article which the link will be in the resources for the lecture. Once you do have it opened up, you can go ahead and actually click based on what's operating system you have. If you have Mac, you can go ahead and click on this link how to install or remove fonts on your Mac. Or if you have Windows, you can learn how you can add a font if you don't already know, as mentioned here, to access these font and the font picker, you'll need to use the Figma desktop app or you install the Figma font service. So if you're using Figma on the web app, you should go ahead and also click on install Figma font service, which will provide you with the software you need in order to be able to actually use your local files on the Figma web app. Now switching back to the folder over here, because I'm using a Mac, I can actually go ahead and select all the fonts that they want to install. So I'm gonna go ahead and slide these for the Karla Bold, Karla Bold Italic, italic, and Carl irregular. To be able to use them in my designs. On a Mac in order to install fonts, you can simply go ahead and select the ones that you want to install and double-click. Once you double-click, this little window will pop up where I will show you all the different fonts that you will be importing and installing. And then you can go ahead and click on Install Font. It's as simple as that. Again, keep in mind if you're using Windows, this process may be different. I encourage you to take it, pause here and go through the article and follow along if you do have a Windows. So now we have these fonts installed, and I will be using the Figma desktop app, which I have opened here. So using the desktop app, you can actually go ahead and insert fonts or use fonts that you've installed without actually needing the font installer. So to insert my slogan, want to go back to my pages where I have my slogans and I'm gonna go with the fifth slogan here that I selected, dirty laundry, clean kangaroo. I think it's pretty cool, pretty catchy, and we can use it to attract some audience to our ad. So let's respect to Figma and using the T key on my keyboard. And I'm going to go ahead and insert a text box by drawing right over here. This is where I want my slogan to go right next to the phone. And with a bit of spacing from the left side of the arrow over here. Now you will notice the font size is very small. It's currently 12, and it's not set to the correct font that we just installed, but we'll do that in just a second. For first, first step, let's go ahead and paste our slogan into there. Now let's go ahead and select the whole text box here, make sure you have the layer selected. So first step, let's go ahead and actually increase the font size from 12 to, let's try 60. I think that looks good. I'm going to go ahead and just add a bit of spacing here. From the side. Here we go. That looks good. I'm just holding Alt here while having your layer selected to see what my spacing is light between different elements. Which is pretty cool. And I'm also going to go ahead and increase the line height by bit so that there's more spacing between my text. Now, let's go ahead and actually use the font that we installed, which is part of the clean kangaroo branding by searching for Karla over here and pressing Enter when you find it. Great. Now instead of regular, I'm going to go ahead and use bold. I think that looks fantastic. Well, let me go ahead and actually shift this over a little bit more to the center. And I think if you actually go ahead and increase the font size to 65, that looks just perfect. Awesome. So there we have it. We have our product ad with a slogan in there. That's catchy and it makes customers or potential customers want to look at it and learn more. So with a graphic portion completed, let's go ahead and actually take a pause here and then come back and work on the copywriting for our primary texts for this ad. 44. Writing Our Primary Text: All right, so now that we have our graphical ad ready to go, and we're just waiting to add our primary texts to it to complete our product ad. Let's go ahead and come up with their primary texts that would suit this product at. So awesomely going to go ahead and go back to my word processing software using pages over here. And as you remember, we put together primary texts before in the course. So at this point you should be pretty familiar with the format and how are we going to put it together. But in case you need a refresher, essentially, the main three things that we need to follow is to make sure that we tailor our primary texts to a specific target customer, which in this case, instead of the laundry stores. And as long as these two are owners, it will actually be the users of this application. So people who actually use it to take care of their dry cleaning and laundry needs. Now remember, a lot of times when you're working with a client who's looking to put together some ads. Usually they will have some idea of who their target customers are so that you can be specific and tailor that texts towards that audience. We're going to go ahead and assume that our audience will be young professionals who don't have time to do the laundry or dry cleaning themselves and are always busy on the go. And they want accompanies such as green Kangaroo to take care of that for them. So based on that, we're going to also read a brief product pitch. And they caught with a clear call to action. And as an exercise, I'll give you a different call to action to add to your primary text. So if you're ready to get started, let's go ahead and first come up with a catchy first line for our primary texts. Now for this one, let's go back to our product ads so that we can look at it as we're writing our primary texts. So here we have dirty laundry, clean kangaroo. So of course we have to relate it to having dirty laundry. What do we write something along the lines of dirty laundry? Piling up. No problem. Get your laundry. And dry cleaning on-demand with clean kangaroo. Perfect. So we came up with survey question that's related to the ad. So dirty laundry piling up, no problem. Get your laundry and dry cleaning on demand with clean kangaroo. I think that's good street to the point. We tailored it to our target customer who of course, doesn't have time to do their laundry or their dry cleaning. And we also give IT product pitch, which says Get your laundry Android Vinny, on-demand with clean kangaroo. Perfect. All we need here now is a call to action that's clear and drives customers towards our client's website. So something like sign up today at the kangaroo.com. Woops should be pretty ideal to use. And so now I want you as an exercise to actually swap the sanitary at clean caring re.com with your own clear call to action and include a little promotion in there. Maybe somebody like $10 off your first delivery or something like that, just to entice customers to actually want to try clean kangaroo proportions work really well in these sorts of ads in order to drive customers towards a business. So take a moment to come up with a clear call to action with a promotion in there. And then we'll also do it together in the next lecture. 45. Primary Text Exercise Answer: I hope you were able to come up with some sort of different call to action that includes promotion code in there or some sort of discount in there. If you haven't, that's totally fine. We'll do that together in this lecture. So I'm gonna go ahead and actually copy and paste my primary ticks down here so that I can go ahead and create a different version that includes a promotion code. So I'm gonna go ahead and erase my last line there for my call to action. And instead of saying sign-up today, a clean kangaroo.com, we can do something like sign up today and get $10 off your first delivery. We can even add something like using the code Facebook 10 or something like that. I just came up with this promotion code, of course, based on your client. You might have a different promotion code that you can use for them, but this is just a sample and I think it will work well. So a couple of key things here. One is that we have sign up today. It's important that we do put some time into our call to action, as we discussed before as well. And then another thing is to get $10 off. It's very important. I kind of used uppercase on all the letters on off. It's more catchy. It's more eye grabbing and gets your attention. And of course we have your first delivery using the code Facebook 10. Or again, any other code that you might want to use. Another version of this would be sign-up by, I don't know, let's say July 31st and get $10 off your first delivery. This is good too, because it shows that this promotion code has an expiry and this will want to make the customer take action sooner rather than later. These are all important key things when you're using your call to action, specially with a promotion code. The I'm gonna go ahead and actually use this one over here. It looks good. And in order to use this in my Figma file, so as you notice, for this product ad, we're not using the template for Facebook. We're simply just using an empty sort of Figma file here, which works well as well. You don't need to necessarily use that Facebook template for every ad, the design, but it does help you visualize what it would look like if it were an actual ad. But to actually include the primary texts in my Add file here, I'm simply going to go ahead and press the T key on my keyboard and just click over here and paste my primary texts in here. As you can see, it will get stretched out throughout the whole design. So I'm going to go ahead and simply grab the little arrow over here and just make that a little bit shorter. That looks good. Let me change the font size to 30 here. So let's put that over there and we're going to go ahead and simply just add another text here using the T key again and just write primary texts so we know what this is referring to. And for that, I'm going to go ahead and actually increase the font size to 50. So that's sort of a title. Perfect. So now we have our primary texts here that we can use. We have sort of a target audience selected for it. We mentioned the product and give a little product pitch as to what it is. And then we also give them a clear call to action with a certain date that they will need to take that action by in order to be able to actually benefit from this offer. Great, So that completes our product add here. Of course, we're not done yet. We will do two more things and the following lectures. The first thing we're gonna do is actually go ahead and crop this product ad to be used on an Instagram ad as well as you notice here, this is a rectangular version, so it works well on Facebook. And now of course, Instagram does allow you to actually use a rectangular image like this as well. But I think square images just worked better. So in the next lecture we're going to come back and actually crop this into a square for Instagram. And you can feel free to do this as an exercise or just skip to the next lesson. And we do that together. 46. Cropping for Instagram: Okay, so now that we have our product ad and the primary texts all set up, let's go ahead and actually crop this product. Add that we have here for Instagram as well. So as I mentioned in the previous lecture, although you could actually technically upload this for in-stream ads as well, It's best that you use a square image just because most images on Instagram or square in proportion. It's already what people are mostly familiar with, as well as you get to take up more space vertically on someone's news feed or Instagram feed as they're scrolling. So in order to do that, we're going to go ahead and take our product at frame, duplicated and make some adjustments so that it has a square crop. So first thing I'm going to go ahead and select my product at frame. Make sure that the entire frame is selected and not the objects inside. And then once you have that selected, go ahead and click on Command D on Mac or Control D on Windows. And then we'll go ahead and duplicate that frame for you. Now. I went ahead and place it here, but we can go ahead and drag that to place it right underneath the product that we have. Let's go ahead and double-click on to that so that we can change the name to Instagram product ad. So we know what this one is four. So now what I'm thinking is I will go ahead and crop the background to somewhere over here where it's a square. We'll go ahead and take the text up here. Maybe make it a little bit smaller in terms of the font size. And I go ahead and place the iPhone right underneath. Perfect. So the simplest way is to go ahead and select the entire frame. And go ahead and select the right side, resize arrow over here and keep dragging until on the bottom you see that both the height and the width of the frame is the same. Now remember if it's not exactly the same. So let's see, I have 632 by 630 here, I can actually use command combined with the left arrow key. So holding the Command button and tapping the left arrow key will go ahead and shrink my frame by one pixel at a time. Now remember on the Windows it will be Control and the left arrow key. And so now I have a perfect square for my Instagram version as well. Now let's go ahead and select the text first. Instead of 65, let's do 50 for the font size. And let's go ahead and shrink it down a little bit and move it all the way up here. That looks good. And then lastly, let's go ahead and select the mockup, as well as the two objects over here, which is what the iPhone mock-up is. Let's go ahead and bring that a little bit to the left side. And we can even go ahead and shrink it down a little bit by holding Shift and resizing the quarter. Here. Just like this. Now let's go ahead and just move that around so that it's right on the corner over here. Move it out a little bit as well. Perfect. I think that looks amazing. So now we have a version for Facebook as well as Instagram. Perfect, So all this ad is now complete. Feel free to follow along with the next lecture where we'll actually take this and create a carousel version out of it as well. 47. Exporting our Product Ads: Oh, right, so now that we have our product ad ready to go before we actually go ahead and do the bonus in terms of converting this into a carousel version. Let's go ahead and actually export this out of here so that we can actually go ahead and share this with our team members or potential colleagues, or really anyone who's working with us on this ad. So of course, like before to export. Simply go ahead and click on the frames that you want to export. So I'm going to click on the product ad. And again, making sure that I have only the frame selected will just collapse that. So we don't have so many extra layers here. And let's go ahead and also hold shift and click on the Instagram product ads. So we select both of these frames together. Now that we have both selected, as you can see here, on the right side here we can simply go down to Export. Click the plus icon. So here instead of 1 x, Let's go ahead and do two x so that it's high in resolution. Let's go ahead and click on Export to layers. And I'm going to go ahead and save it in this folder I have. And because it's already there, I'm gonna go ahead and replace it. Now if I open it up, you'll see I have both exports and they look great. Perfect. So in the next lecture, Let's come back and get it a little bit creative and create a carousel version together as well. 48. Bonus: Carousel Version : All right, If you made it this far, congrats. Now, this is actually one of my favorite parts about this product ad. And that is converting it into a carousel type AD. I think it will look great if we went ahead and extended this product, add that we have until maybe four square images that we can use as a carousel. Now her to do that, we're going to go ahead and simply do what we did with our Instagram product ad. Click on the frame product ad and then go ahead and click on Command D on my Mac or Control D on a Windows to duplicate that, Let's go ahead and just bring that over here. I'm simply going to move these out of the way. And so now what I wanna do is go ahead and resize my product add here. But before we do that, let's go ahead and rename it to carousel product ad. Perfect. So now I want to go ahead and use a for image carousel. So the size, the height of this frame is 630. So we'll need to resize this to be 2520 pixels by 630, which is the equivalent of four times 630 in terms of the width. So let's go ahead and change this to a 100, 225, 20. Perfect. For some reason, I believe I accidentally duplicated the mock-up here. So I'm gonna go ahead and just select that and delete it out of there. And we're gonna do a couple of things. Now what I have in mind is that we can put some illustrations, some sort of an illustration of a person or a vector that we can find in the templates and talk about what clean Kangaroo does in four images. Now of course, the first two images are going to be part of this login here as well as the product. And then the last tool we'll clean Kangaroo does into two images. So first step, let's go ahead and select this mockup as well as the objects. I'm just holding Shift to select multiple things. Let's go ahead and resize that. Make it a little bit bigger so it fits the whole width and move it a little bit more, right? So that's the first step. The second step, let's go ahead and select this wave that we have here. Let's go ahead and stretch this wave throughout. If it looks good. And let's go ahead and actually add some more blobs, the router design. And if you remember, we did that by going to our plugins and selecting the blobs plugin. So let's go ahead and do two more. And just move one here in the corner, and then one here as well. I'm going to move these vectors inside of the ad. And actually I'm going to go ahead and bring them all the way to the bottom where the other blobs are. Also going to go ahead and copy, click on one of the other blobs and copy the hex code by using Command C while clicking this hex code. And then I'm gonna go ahead and click on this blob as as well as the other one. By holding Shift and go ahead and paste that color code in there. Perfect. So one thing, I don't exactly know what this is going to look like when we do chop it into four images for our carousel. So I'm going to go ahead and set up a layout grid so that I can understand what parts will become what. When we do split this image. And to do that, select the entire frame. Make sure you have the frame selected. And then go to Layout grid and click the plus sign. And sort of a grid. We're gonna go ahead and change this to columns. We're going to change the cutter to one. And we're going to change the count to four. Now I'm going to go ahead and change the color to white. Maybe set the opacity to 30 percent. And now as you can see, we can kind of see where each image will split up. So actually I think what we can do is shift this texts over a little bit to the left. Set the font size to 50. Shrink it a little bit so that it's not as big. Let's go ahead and select our mockup as well as the objects by holding Shift and move it over a little bit as well. So that part of it is in the first image. As you can see with this dividing line, the rest will be in the second part of the image. Perfect. So in the next lecture, Let's come back and fill in the rest of the carousel product. Adam. 49. Bonus: Finishing our Carousel Version: All right, so we're almost done with the carousel product ad. We just have two more steps. The first step is to add designs to our last two pages. And then finally, we're going to go ahead and install a plugin to help us split this long frame that we have into four different images that would match our Carousel ad. Awesome. So what I have in mind is inserting some illustrations, some vector illustrations in here to kind of represent the product and what they do. And then add some text to go along with it. To help us with that. Let's go back to our home screen and open up the community section. Let's go ahead and search for illustrations and press Enter. So I really like the 3D illustration pack over here. I think it looks amazing. Let's go ahead and open it up. If you can find this one, you can go ahead and simply search for this title and you should be able to find it easily. Once you have it, go ahead and duplicate it. And once you duplicate it, might take some time for the file to open. But once you do have it open, simply go to the library over here. And as you can see, they've provided us with a ton of vectors, of people and objects that we can use for our ad. So let's find some that are relevant to clean kangaroo. So I really like this one over here, sample number seven. So I'm gonna go ahead and click on this and use Command C to copy it and go back to my product, add to paste it in here using Command V. Now, the size is huge, so we're gonna go ahead and hold shift on this corner, Resize tool and go ahead and resize it. And just resize it so that it sort of fits one page. I think right over here would be perfect. Let's go ahead and add a text here. We can simply go ahead and click on this text that we already have and use Command C and Command V to duplicate it. And place the text inside of here. Let's go ahead and place this text sorted in the center. And let's switch it to get your laundry delivered on demand. I think that looks good. I'll go ahead and bring it up a little bit more. Awesome. So now let's add another illustration here and add another texts as well. Moving back here, Let's see what else we can find that's relevant. I like this checkbox over here. So we can kinda represent the fact that you got your laundry done without even having to put the work in. I think that's a pretty clever sort of addition to our product ad for the carousel version. Go ahead and copy that using Command C. And go by here and click on our frame and use Paste. Now of course, it's a pretty big sides. We're going to hold Shift and Alt together, resize it and just move it here and resize it a little bit more. So it's about half the size of this here. You can sort of put it right here. So we can add our final text by tapping command C and command V and bring your text here. Let's go ahead and write and cross it off your to-do list. Right away. Again, I'm playing around with some text here. There's really no right or wrong here. It's really what works well for you. And once you do publish it and you get some results, you'll be able to learn how people actually interact with it and readjust your text if you needed from there. Perfect, So I think this ad set looks great. Now let's go ahead and chop this into four images that we have. The first step, let's go ahead and click on the entire frame and go on the side and just hide our layout grid because we don't need it anymore. And that's sort of what it will look like. Now to split this into four images, we're going to use a plugin that's really cool. It's called split two frames. The link to this plugin is available in the resources. So go ahead and take a second to open that up and then go ahead and install it once you do already have it installed. So I'm going to hit on over here. And once you do have an installed, select your frame, go down to the plug-ins in the menu, and select Split two frames. Now right now, it asks us to put it a width and a height. And as you can see, our height at 630. And we want to split this into square images. So we'll do 630 by 630 pixels, and I click on Split 2 frames are awesome. Now let's go ahead and close that. Now look at that. We put together a Carousel ad in no time. And simply you can go ahead and export this by selecting all the frames here. I'm clicking on Export. I'm going to go ahead and choose T2x the size. And then click on Export four layers. Click Save. And now if I open it up, you'll see we have our number 1234. This is amazing. So congrats on putting together this carousel version of a product ad. I think it looks great, and that wraps up our marketing design campaigns. I hope you enjoyed it so far. And the following lectures, we'll go through some of the basics of publishing these ads, as well as a little exercise you can do on your own. 50. Facebook Ads Manager Intro: All right, If you made it this far into the course, congratulations. We put together three different types of ads. We put together a simple image ad. Then we moved on to making your Carousel ad for the businesses to learn more about clean kangaroo and their product. And then we've also made a product ad from scratch using just graphic design, which was amazing. And now it's time to get briefly into the more exciting portion of this course, which is publishing and putting our ads live. Now of course, through this course, I'm not going to actually post to add live, but we're gonna go through all the steps necessary in order to actually put a Facebook ad and an Instagram at life just before hitting the final Publish button. But through this section, you'll learn exactly how you can create Facebook and instagram campaigns, whether it's for your product or service or your clients or accompanies. So if you're ready to get started, let's jump in first things first, let's go ahead and open a web browser up. Facebook ads is on a separate website, then the actual Facebook.com. So you want to head on over to this link, Facebook.com, forward slash business for such ads. And you can also do a quick Google search. Facebook ads manager, or Facebook for business, and you should get to this page as well. We'll take a quick pause here, make sure you actually logged into Facebook. If you're not, if you don't have a Facebook account, that's totally fine. You can just go through this lecture and learn how you can do it once you do have one. But if you do want to follow along, you can use your own Facebook account. And we'll go from there. Let's go ahead and click on create an ad. And I'm going to just quickly take you through the basics of the ad manager in this lecture and then we'll come back and actually publish are at, in the future ones. All right, so once you get to this page, this is what will come up typically to help you choose a new campaign if you don't have any campaign setup. So if I hit Cancel, I'm going to go ahead and just quickly go through the dashboard and what you're seeing here before we actually jump in and explore the ads creator. All right, so starting at the top, this is just a little menu where you can switch between different types of business tools that Facebook has. There are many tools here that you can explore on your own. You have a media library where you can actually import media into there to use for your ad sets. You have analytics, ads reporting. If you're working with other people who are doing the analytic side of things. Or if you want to see how your ads are doing and so on. We won't get too much into the details of the menu here. But feel free to explore all the tools that you have available to you. From here, you can select the account that you're using and switch between different pages. So if you do have multiple business accounts, you can switch from there. Down here you have settings, notifications. You can search for your campaigns if you have multiple ones. You can also do that over here. And you can also get help and view Facebook's marketing ads manager articles if you need help. So I do encourage you that if at any point you get stuck or you need more information about what we're working on, you can use that help feature. Now very quickly going through the main dashboard page here. So we have three columns here. We do have our campaigns. So when we create a marketing campaign, this is where it will go. Under that campaign, we have assets that we can set with different budgets, different audiences, and that will go under here or Ad Sets. And then our ads individually will be shown under this column here. So the main one, we want to just be on campaigns. Okay, so we're going to quickly go through what you see here in terms of all these different columns for your campaign. So starting from the very left, this on or off, It's simply an indicator of whether your campaign is currently on or off, or it's running or it's not being run. So you can actually toggle this at any point if you want to stop your campaign from running. This is your campaign name, which is very simple. You said a name for your campaign, which we'll do in the coming lectures. This is a delivery, so we'll show the status of what your campaign is, if it's being run or if it's being reviewed by Facebook's ad team. It will show over here, or if it's paused, it will show over here. This is the result. So as explained here, this is a number of times your ad achieved an outcome based on the objective and settings you select. And of course you can learn more by clicking See More here and getting into the details of how this result is actually measured. But of course, this could be different based on what type of campaign you setup. Now we're really interested in our cost per results. So this is how much it's costing us. Her results. For example, we set up a campaign to drive traffic to our website. How much did it cost per traffic or per person that we drove to the website reaches simply number of people who see the ads at least once as explained. So, and it's different from impressions which is right next to it. Now impressions is different because it's just the number of times your ads were seen on the screen. But it could be by the same person. Amount spent is how much you spent so far on this campaign. The end is when this campaign will go ahead and stop running, which you get to set. Of course, if you want, you have a budget which is the maximum amount you're going to be spending on this campaign. There's a bid strategy which is the way you want Facebook to bid your ad. So this is how Facebook determines whether to show your ad to a certain person or another ad based on the budget and the bid strategy that you have. And of course it's a little bit more advanced if you do want to do a little research, I encourage you to do that. As we'll be sticking more to the beginner level and the basic side of the Facebook ads manager here. So there's a main things that you should know. Now of course you have a lot more here that you can explore. But the main one that you'll be using is the create. And this helps us create new campaigns. So we're gonna take a pause here and then in the next lecture we're going to come back and actually create a campaign together for our product Carousel ad for clean kangaroo. 51. Choosing a Campaign Objective: All right, so now that we're ready to jump into creating our campaign, before we do that, I do want to mention that if you do use any sort of ad blocker or pop-up blocker on your browser, depending on what browser you're using, Facebook's ads manager might not work really well. So do keep an eye out, do disable those plug-ins if it becomes a problem. But if you don't have that issue, you should be able to proceed with no problem at all. So let's go ahead and now click on the Create button here. And right when we go to create a new campaign, the very first page that we see are the pop-up here is what sort of campaign objective we want to select for our app. Now very briefly, we discussed earlier in this course that there are different types of ads that you can put out on Facebook and Instagram depending on what objective you want. So Facebook breaks that down into three categories in terms of the objective, you can select. The first one being awareness. So as the title suggests for awareness is to create brand awareness. So you want to put out your brand and tell people about it. But not necessarily Do you have a call to action for the viewer? So that's where you can go ahead and choose these two options. Now the are less popular options as most of the options fall into the second category, which is consideration. And there was a consideration, it falls into different types of ads. The first one is traffic, and as the name suggests, the objective here is to send people to a destination such as a website or Facebook event or Messenger conversation as explained here. In terms of the engagement, this is where you want to, this is when you want people to like your posts or event response or comment and share on your post. So here might not necessarily want to send them somewhere, but just keep them on Facebook and engaged with them there. If you do have a mobile application, this is a great way to engage with people and allow them to explore and install your app. If you have a video ad, which is also amazing, you can create that through this option. We have lead generation. So if you want potential customers to fill out a form with their information for your business, right? Within the Facebook ad, they can do that using this option instead of sending them to a specific landing page and then getting their information. So this can be really helpful if you're doing pre product launches and building awareness for a product or service that's upcoming or even available in the market currently. If you want people to send you messages. So that includes WhatsApp, Instagram, or Facebook Messenger. This is a great way to get started. So if you do have a certain type of service business, let's say that you'd prefer people to actually message you rather than them going through a website. Or maybe you're building a business that's still in the earlier stages and you still don't have a website, but you still want to interact with people. This is a great option as well. Finally, we have conversion type ads. So these types of ads have the objective of getting sales out of viewers. Whether that's showing an ad for people to directly make a purchase or at payment. And four, this is a certain type of ad you'd select. There's catalog sales. So if you do have a catalog of products in your Facebook business page, you can showcase them here with an option to have users buy those products. Or if you have a physical store and you want people to see your ad, this is a great option as well. So again, this middle category is essentially the most used one. I personally use the traffic and the app install a lot of tried to lead generation and messages as well, as well as video views. So you do have the option to try and explore with different campaigns. Don't think that just because you select one campaign, you have to stick to it. But as an exercise, I want you to come up with what sort of campaign objective you think we should select for the product at that we have for clean kangaroo? And we'll do it together in the next lecture. 52. Creating a New Campaign: Or it's another we've gotten through all the campaign objectives and learn what the differences are. I hope you had some time to figure out which one you think would work best for this specific product ad campaign that we're running. So for this ad campaign, we have to campaign objectives a work really well. The first one and the more obvious one is a traffic objective. Now the reason is using the traffic campaign objective, we can set a link to our website and drive potential users or customers to that link where they can learn more about clean kangaroo. And then from there, if they do want to consider downloading the app or installing the app or signing up maybe directly on the website. They can do that from there. Another great one for this campaign objective that will work really well, as well as the app install. Now with the app install, the app does need to be publicly available and you'll need to add a link to it as well. But this is a great one to drive traffic directly to an app install page where customers will be able to install this app right away. And so that just makes it a little bit easier for them to get the app installed and potentially sign up to use it. So both these work really well for, for the purpose of this course, I'm going to use a traffic campaign objective. This is one of the most used campaign objectives, especially because usually when we have an add, we want to lead people to a website or a specific landing page and have them go from there, whether that's downloaded an app or to make a purchase. And of course, all of these other campaign objectives are great and they work really well, especially as you start experimenting more with ads. But for this section of the course, we're going to go forward with a traffic campaign objective. Once you select that, you'll see on the bottom over here, it gives us the ability to name our campaign. Now, this is optional, meaning that you don't have to do it. It will automatically give your campaign and name. But if you do want to specifically give your campaign a name, you can do that by clicking this bar over here and then giving your campaign the name. So what do we name this one? Cleaned kangaroo mobile for our campaign. Now of course, you can change this and set it to whatever it is. You can even do something like put the date or the month, or even the year maybe in brackets. Now of course you don't need to, I'm just doing this here, but this is really up to you. What you name your campaign. This won't be shown in the ad. This is just for you and the team that's working with the ad. So don't worry about it being publicly shown. And then underneath, we'll notice that we have our ad set. We can create an ad set from here, or we can go ahead and skip it. By default, facebook will create a campaign and ad set and an ad under that outset. So we're going to go ahead and just continue as is. But if you want, you can go ahead and skip adding an ad set and just create a campaign if you want. But usually it's a case that you want to campaign and adds it and an ad to be created all in one step. And you can go ahead and click on Continue road. You'll be brought to the main page where you can actually go ahead and set all the properties that you need for your Facebook and Instagram ad. So we're going to get into the details of this page in the next lecture. 53. Campaign Setup: All right, so now we're inside our Facebook ad creator. This is where we'll actually be able to set the settings for our campaign as well as the ad set and the ad. And we'll go through this step-by-step as Facebook guide you through it. So in this specific page, we're going to be setting up our campaign itself. Now, keep in mind at any point that you can click this review button and actually review all the information related to your ad so far and using this edit button and you can actually go ahead and set up your campaign. So first things first, if you didn't set a name for your campaign, you can actually do that here as well. Keep in mind this is optional, otherwise FIT Facebook will create a generic name for it if you want to use a campaign consistently throughout your businesses lifetime or your client's lifetime. You can create a template where it can be easily duplicated in the future. We won't be touching that. But moving down here through special add categories, there are certain types of ads where you need to declare if your ads are related to credit, employment and housing opportunities, or related to social issues, elections or politics. Now it's important that you set your ad. If you're offering things such as auto loans or you're putting an ad for job offers or real estate listings and so on. So it's important that you mark your special ad category. And the reason for that is that Facebook might need to do additional verification and not setting the right property can just slow down your review process as each at is reviewed by Facebook's ad team. So that's that fifth year to go into more details or click learn more. If you're wondering, if you need to declare you're at under a special category or not. Moving on down here we have our campaign details. So this is where we can actually select our buying type. If we click Edit, we see that for this type of campaign, we can only select an auction buying type, which is what will keep it as. Meaning that the ad will be auction against other ads in order to get results. And those are the campaign objective. As we selected, it will be traffic, so we'll be driving traffic to our website or landing page. And moving on down here, we have the option to actually create AB tests. So if you remember earlier, we did do a sort of an AB testing where we came up with two different versions of our ad. And this is where you'll be able to actually test campaigns, ad sets, and ads against each other to understand which strategy gives you the best results. So in other words, you can use different texts or even different audiences, maybe even different images to see which one works better. Now I do suggest that if you do want to AB test, try to keep the metrics small. So I suggest not changing too much between your ad sets. Otherwise, it might not give you the best result that you're actually looking for. So something as small as two different primary texts for your ad is a great AB test, or maybe two different types of images, but the same primary texts. And so this way you can really truly get the results from your AB test, see which one's done better, and then come back and duplicate your campaign and focus or a double down on the ones that did work. We won't be touching that in this course, but feel free to experiment with that as you'd like. Now down here finally, we have campaign budget optimization. So if you want to give Facebook more control in terms of how the spent your budget to get you results. You can go ahead and flip that to on. From here. You'll be able to actually set either a daily budget. So that means how much per date you want to spend on this ad or a lifetime budget. So how much in total throughout the lifetime of this ad campaign do you want to spend that typically, I like to go with a daily budget, but keep in mind that this is really up to you. So you can really set a budget as low as $5 a day and all the way up. Now keep in mind, based on this amount, your ad will get more or less views. So keep in mind that you might need to play around with this. But I don't recommend spending way too much on ads up front unless you're already a more well established company and already generating revenue. But if you were doing this for a client, of course a lot of clients will be setting the budgets, whether that steely or the lifetime budget of the campaign for you. And there you have it. That's a setup for our campaign itself. We're gonna go ahead and turn this off and keep it as is. And then go ahead and click on Next for actually create our ad set. And we'll do that together and the next lecture. 54. Ad Set Setup: All right, so we're almost halfway through setting up our ad, which is really exciting. And now we're setting up our ad set. So as you remember, in Facebook ads, we have campaigns for Facebook Instagram ads. And then under each campaign there's an ad set that contains ads. So right now, we're actually setting up our ad set in terms of the settings. And we'll go through all the options we have here. This is actually one of the more important parts of setting up an ad. And it's important that you go through this step with more detail, as there's lots of important settings here that you will explore. At the very top, we'll see an ad set name that we can set similar to the campaign which we set up an named here. We can do the same thing here. So if you're gonna go ahead and name this one product ad, we can do that from here. We will do product at set, perfect. So we know that this is a product ad for clean kangaroo. Moving on, we have traffic. So as we chose traffic for our campaign objective, this is where we'll be able to actually set the destination for our audience to click through and get to once they click on the add. So by default, it's set to website, but you can choose an app as well that keep in mind, if you do have an app, you will need to add it separately and then select it here. You can send people to your messenger if you want them to message you or WhatsApp as well. So from here you can actually go ahead and set where the traffic should go, but we'll go ahead and keep it on website. Down here, you have an option to actually let Facebook to come up with combinations of headlines and images so that they can optimize it based on how people react and hear how people respond to your ad. So if you go ahead and turn that on, it will go ahead and use dynamic, creative. And now I won't get into this part here, but I'll leave it to you to explore and see how that works. Down here, we can provide offers if you want the customer to receive any sort of offers, will be able to select our Facebook page. And then under each Facebook page, you can actually create offers that can be used in this ad. So if you remember in our product ad, we set up at promotion for first-time customers. This will be a great place to add that offer in. And it turned that off. And then move down to budget and schedule, which is a very important part of your settings. This is where you'll be able to actually slate the daily budget or the lifetime budget of your ad set. So this is how much you'll be spending on the specific ad set on a daily basis or on a lifetime basis. So that means facebook will spend a lifetime budget of $350. In my case here, it will go ahead and start running the ad from the start date over here, which is July 14th, 1789 PM, all the way up to August 14th at 17:18 PM. So this is a month-long campaign and we'll be spending $350 if we choose to do so. Or if he switched it to a daily budget, it will switch to $20, which of course you can always edit. You can always go ahead and increase it or decrease it. And said your own pricing. Now you might have noticed on the right side here we have an audience definition. So Facebook will tell you roughly what the potential reach of this ad set will be. Now of course, you want this arrow to be pointing to the green side, meaning that you're not going to broad with your audience and you're not going way too specific. You want to be somewhere in the middle where you're selecting an audience that's wide enough for Facebook to target. And then right below it is where you'll see the estimated daily results. So here you'll be able to actually see their reached. This is the estimate number of people that this ad set will reach per day. Now of course, these are just estimates. You can't exactly base your budget on these, but it's a pretty realistic estimate as well. And you'll be able to also see how many link clicks you can expect from your AD at this budget. But if you go ahead and increase your budget, so let's say we do $30 a day instead of 10. You'll notice these numbers will triple. So feel free to experiment with that. And you can even go ahead and change the dates here so that your campaign runs for a shorter period of time or longer one, depending on what you're looking for or potentially where your clients looking for. Moving down here to another really important feature, perhaps one of the most important settings of all time in the Facebook and Instagram campaign and add setup is your audience. Now, if you remember throughout the course, I couldn't emphasize enough on how much of a difference it will make. If you don't have a target audience selected versus having one selected, it's really important to have a target audience. And the reason being, it comes down to who sees your ads. If you set a very broad audience that may or may not like your ad or it could be not even related to what they're looking for, then you will simply be wasting money on showing an ad to a customer that would otherwise never be your customer or turn into a customer. Or if you go way too specific, you will be limiting yourself and not reaching enough people who may be actually your customer, but you're not reaching. So that's why it's really important to set the correct audience. And I do recommend you go through the Learn More over here and read in more details how this works. Because at the end of the day, this is an important part of your Facebook ads setting. And I can go ahead and choose a saved audience if you already have an audience or if you work on previous ads, you can actually save audiences and come back to them. Or if you don't have one, you can create a new audience and add interest or things to exclude all within this search box. Now, right now, in this ad, you can set up the location, meaning where your ad will be running physically. So from here, you'll be able to actually select a specific country or a specific city, or even select multiple countries are multiple cities, if your product or service is running in multiple places, I do recommend you get pretty specific with, especially if you have a local business, you'll be able to actually choose certain settings based on the location. Either people living or recently in this location. People only living in dislocation, people who are recently in this location, and people traveling in this location. So Facebook, we can actually optimize your ad and show them to the correct audience based on your location as well. And down here, you'll be able to actually set the age. So anyone between the ages of 18 and 65 will see your ad. But for example, for clean kangaroo, we came up with a target audience of young working professionals who are busy to do their laundry. So ideally you'd want to set an age range of maybe 20 to 35. Now remember, I just came up with these numbers, but I think this would be a good age range for clean kangaroos, potential customers. You can go ahead and also set specific gender for your ad. If you're targeting a product that's only for a women or a product that's only for men. You can actually go ahead and select that through this setting where you can leave it on all. And then this is the search box that I was talking about where you can actually type in more of the demographics, the interest or behavior of your potential customers. And I'll show you how that works in the next lecture. 55. Selecting a Target Audience : All right, so this is actually one of the coolest parts about this whole audience targeting. So using this little search box, you can actually go ahead and refine your audience based on the things that they like or maybe even dislike using the exclude feature down there so that your targeting the right audience. Now, Facebook gives you the option to actually browse these different types of demographics. So you can go ahead and start with education levels, financial levels, life events. So anything from anniversaries, birthdays, new jobs, and the list goes on and on and on. There's a lot of data that you can actually use in order to target your ad towards the right audience. You can choose whether their parents, they have a relationship or what their relationship status is, what they do for work, and so on. Under interests, you can actually choose what they like. So for example, for clean kangaroo, we can assume that people who want laundry and dry cleaning services are interested in clothing. So we'll go ahead and select men's clothing as well as women's clothing. Under shopping, we can go ahead and select people who do online shopping so that we know that the actually use online services. Collapsing that you can actually go ahead and select hobbies and activities. You can go ahead and choose vehicles. Under technology, you can go ahead and choose whether they have a consumer electronic device. So of course we can assume that they have mobile phones. So you can go ahead and check mark that since we're advertising and application anyways. And then under behaviors we can actually browse more options. So we can actually get very specific with what type of mobile devices they have, or potentially what their purchase behavior is. So for example, an engaged shopper would probably be part of our audience. You can choose whether they're frequent travelers or not, or if you want, you can actually use the search box, which also works really well. So from here maybe we can type things such as Laundry Service. And we can select people who have interests in laundry services. Which is great. We can search for delivery and choose people who have an interest in home delivery. So we know that they're used to these types of services. And the list goes on and on. Really, you can set any type of behavior or interests that fit the target audience here. Now, this step does require some time. Don't feel like you need to rush through it. Take your time and pick as many behaviors and interests as you think might apply. Do recommend you don't go to too specific into this, especially earlier on when you're just starting with Facebook ads. But these are some great ones that we selected and we can all browse them or go ahead and cancel any of them that we don't want anymore. Facebook will give you some suggestions as well once you do have some selected. So for example, once we do suggestions, we can see, we can also select people who have an interest in an online food ordering or delivery order. Laundry, dry cleaning, which is of course a great one. So why don't we go ahead and add dry cleaning and the list goes on and on. So feel free to take a look at that. Now, if you do want to use the exclude, exclude will essentially do the opposite of detailed targeting. So we'll actually go ahead and find people who don't match what you put in here. So just as an example, if you want to exclude people who are who have an interest in working from home, you can go ahead and select that because maybe we're going to assume that people who work from home do their own laundry. But again, these are just assumptions and they need to be tested. So for inverted experiment with your audience, if you're working with a client, do have a chat with them and see what the already have in mind. And go ahead and come up with a strategy to set an audience. It's not too specific and not too broad. And right on the green line. So keep an eye on this metric as you're designing your Facebook ad. Based on these specific settings are potential reach for this Facebook ad will be 8.5 million people. Which is amazing. Right? So moving down here to placement, this is where you'll be able to actually set what platforms or places facebook will show your ads in. By default, automatic placement is selected and is recommended. So feel free to leave this on automatic. But if you do want to specifically select where you want your ad to show, you can go ahead and get very specific and select what type of device they use. So whether they're on mobile or desktop or both. Whether you want your ad to run on Facebook, the audience that work, Facebook Messenger and Instagram. And you can even get very specific in terms of where on Facebook's or Instagram feed will this add be shown? So if you want to avoid a Facebook right colon, because a lot of people tend to not look at really the column on the right side. You can go ahead and exclude that. And you can get really specific on where you want your ad to be shown. So such as Instagram stories, Facebook stories, and so on and so forth. 50 to go through all these. This is also a great place where you can just take a look and see where Facebook will be showing your ads potentially. Otherwise, as I'm going to do, go ahead and click on automatic placements. So Facebook chooses where to show your ad based on its optimizations and algorithms. And lastly, we have optimization and delivery. From here, you can actually go ahead and choose what you're optimizing this ad delivery for. So whether you're aiming for getting landing page views this week, facebook will deliver your ad to people who are more likely to click on it. You can optimize your ad delivery for landing page views, link clicks if you want them to go outside into a browser and see your website daily unique reach. So this is how many individual unique people sees your ad on a daily basis. And impressions, which again, is how much in total anyone sees your ad. We're gonna go ahead and leave it on link click because that's the most appropriate for this type of campaign. And then we're gonna go ahead and click Next and get to the more fun part, which is actually setting up our ad itself. And we'll do that together in the next lecture. 56. Ad Setup: Now that we set up our campaign and the product ad set settings, we're ready to finally set up our ad itself. This is the more fun part of the course, as we'll actually be able to see our product ad come to life and see how it actually look like in an actual Facebook or Instagram ad. Just like before with ad set or the campaign, you'll be able to actually set a name for this ad as well. You can leave it as new ad, which is not a problem, or you can go ahead and get specific with it. And for our ad name, we're gonna go ahead and choose Carousel ad. Perfect. Now here, in terms of identity, this is where we have to associate or add with a Facebook page, because each ad must be associated with a Facebook page. So if you are working with a client, have them invite you to their Facebook page so you can actually set up their ads. Otherwise, if you have your own page, you can go ahead and select that from here. So for me, I'm just going to go ahead and select the clever studio Facebook and Instagram account. Now remember, at any point if there are any errors such as this one over here, it will go ahead and show you over here and explain what needs to change in order for you to actually publish your ad. So keep an eye out for any errors here as well. Moving on to our ad setup. This is where we can actually select to either use an existing post on our Facebook page. So if you already have an existing post, begin select this. We're going to explore the creative hub mockup. Or you can go ahead and create an ad, which is the main option. If you turn this toggle on Facebook, we'll go ahead and optimize your ads, creative and format, which is cool, but we're going to go ahead and turn it off so we can actually set up our own Carousel ad on mobile. You can actually go ahead and set up a full mobile experience so you can add an Instant Experience, which is also cool. And you can go ahead and explore some templates. So whether you're selling products or telling you a story, you can actually use this template which is cool. We're not going to be using the Instant Experience as we're just interested in setting up a simple Carousel ad, moving down here to the ad creative, this is the place where you actually be able to import your media for your Carousel ad, which is where we'll be importing our images. So from here, facebook will give you the ability to add up to ten cards, as we explained before. And to do that, we can go ahead and simply go to the first one here, which they already have set up for us. Go ahead and select an image. Go ahead and click on Upload. Once you're there, you can actually go ahead and open the folder that's holding your images. And as you remember, we split our here.So product at into four different images. If you don't have this folder, No worries at all. Go ahead and downloaded from the resources in this lecture under the Export folder and follow along so you can take a quick pause if you don't have these images ready, and then come back to it Once you're ready. All right, so we have our images here, so we're gonna go ahead and simply upload them one at a time. So let's go ahead and select the first one and click Open. Now we're just going to go ahead and repeat that process for all of the images that we have. So number two, number three, and last but not least, number four. So we have all of our images ready to go. Let's start with number one and click on continue down here. Now this is the image uploader. So if you do have a lot of images, you can actually go ahead and search and filter based on multiple settings. But since we only have these couple of images, it's fine. We don't need to use those tools. We can just go ahead and click the first or number 1 dot PNG and click Continue. Now, right here we have our preview off. But if he actually go ahead and toggle this on and you'll be able to actually see what your Carousel ad will look like. And we'll see that change as we set it up. So now that we have our first image here, this is where we'll be able to actually add a headline as we discussed and the description. Now for this specific ad set, we haven't come up with a headline or a description, which are actually both optional, but feel free to add one if you'd like. But we're gonna go ahead and simply leave that blank to keep it simple for this specific ad. This is our call to action. This is where people will go once they click on the ad. So it's very important that you set the right URL. I'm going to just go ahead and set it to clean kangaroo.com, which is of course a fake URL. And as you can see now my preview starting to show up and work. And you'll see how cool it looks once we actually add our second image. Now down here, we do have an ability to add more carousel slides. So of course we're going to go ahead and add another one. And now we're moving on to number two, says go ahead and use image to dot PNG and select Continue. We're going to keep the URL, of course the same and then move down here to create another one and slight number three. And I think at this point you get the idea. Add media, add image. Let's do one more and select Image and number four. And so now, if we preview our ad, you can see what it will look like in a carousel type AD. Pretty cool, isn't it? Beginning we go ahead and actually share a link with your potential client or business partners, friends or colleagues, and show them what this ad will actually look like. Right now, link sharing is off, but you can actually go ahead and turn it on and choose the timing on how long people can view this link four. So if we copy this and actually inputted in a separate window, you'll be able to actually see what this ad will look like. Anyone with the link will actually be able to see what this ad will look like on different placements. How cool is that? With one simple link, you can actually share your ad with anyone who's working on it with you. As simple as that. Now of course, we're still not done yet, so we're gonna go ahead and close this popup and then go down here. We're, will be up to actually set our primary texts. Switching back to Figma, we had our primary texts over here. So I'm going to go ahead and simply copy and paste it over there. If you don't have it, take a really quick pause here, write it down somewhere, maybe in a notepad or even directly on your primary texts in your Facebook ad Manager. So you can follow along. Switching back here to Facebook Ads Manager, we're going to go ahead and paste that in. And now we have our primary texts here as well. Now of course, if you have multiple primary texts, you can actually go ahead and add options. And Facebook will go ahead and optimize and play around with different primary texts as well. Now here it will ask you for the see more URL. So we're gonna go ahead and set it to the same clean kangaroo com, which is of course a fictional company. You can go ahead and preview the URL from here if you'd like. I can even go ahead and actually type in what you want Facebook to show for your link preview. But in this case it's unnecessary. Awesome. And lastly, we have our call to action. As we discussed, we have all these options from applying now the book now, all the way down to subscribe and sign-up, as we discussed, learn more is a really popular one and which is why it's selected by default. But if you do want to choose sign up, you can also do that as well. We're going to keep this one on Learn More. And with that said, we have our ad ready to go to Preview it just one more time. We're going to go ahead and click on Share link. Copy our link in a new browser window, and see what that full AD will actually look like on different platforms. This is Facebook, this is Instagram with a text down here. Facebook marketplace video feed, right column, and so on and so forth. You can even see it in story format, which is pretty nice too. Now of course, the next step would just be to publish your ad. But because we don't have a valid payment method on our ad account, we can't do that right here. Facebook will stop us, but you can go ahead and fix this and actually publish an ad once you have that step completed. But of course, this was just for the purpose of this course or force. We're not going to be actually publishing the ad. But I hope you were able to learn the basics of Facebook ad Manager and how it works as an added bonus to our marketing design course. Now as discussed before, you can go ahead and actually review your ad from here as well, see all of the details. And you can go back to editing it once you're ready to edit it again, which is great. 57. What's Next?: All right, congratulations, you've completed the Facebook and Instagram marketing design course. I'm really happy that you made it this far because I know it wasn't easy and we went through so many campaigns that we put together and not everyone makes it this far. So big congrats to you. We did a lot in this course by going through the fundamentals of marketing, how to put together effective and beautiful campaigns by putting together a single image ad, we put together a Carousel ad for businesses want to use the kangaroo as well as a carousel product ad for consumers might be interested in using clean kangaroo. And not only that, we took the carousel product ad and actually put it on Facebook all the way to the final step of publishing it on Facebook and Instagram. But it's not over yet. From here on, I'd love to encourage you to look for inspiration wherever you see it. Whether you see a marketing campaign that you like, take a photo of it and maybe save it for later. Or maybe if you're browsing Pinterest and you've seen marketing campaigns that interests you, save it in a glacier and come back to it later. Because with any creative work, marketing is all about getting inspiration and turning that into something new for your business or for your clients. If you have any questions about this course, please feel free to reach out to me directly through messages or for the Q&A section, if you want feedback on your marketing campaigns, I'd love to help out in any way I can. So feel free to send an email to hello clever com, and I'd be more than happy to help you out with that said, congrats you again, and I hope to see you soon in a future course.