Learn How To Grow A Successful Logo Design Business

Melanie Greenwood, Designer & Founder of Vision City Studio

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10 Videos (1h 2m)
    • How To Grow A Successful Logo Design Business Trailer

    • 1. Just Getting Started

    • 2. Pricing, Deposits and Invoices

    • 3. Client Consultation

    • 4. Sketching and Concept Development Phase

    • 5. Converting Sketches To Vectors

    • 6. Presenting Logo Ideas To Your Client

    • 7. Sending Final Logo Files To Your Client

    • 8. Final Design Invoice

    • 9. Project: Logo Design Challenge


About This Class


This Course is for Graphic Designers and Illustrators who want to build a successful Logo Design Business.

I have been running my own freelance business now for over 10 years and one of my favourite things to work on are logos. They have created a substantial income for my business and in this course I want to share my business secrets with other freelancers. I will show you how to build a legit freelance business with logo design.

In this course I will teach you:

1. How To Get Started Designing Logos For Clients 

2. Pricing, Deposits and Invoices (The Easy Way!)

3. Client Consultation Like A Pro (+ I include my "Listening Sheet" for you to download and print out)

4. Sketching ideas and Concept Development

5. Tips on Converting your Sketches To The Computer (Vectors)

6. Presenting Your Logo Ideas To Your Client

7. Finalizing the Logo Design 

8. How To Package Logo Files Properly (Formats and Colour Variations)

I have also created a LOGO DESIGN CHALLENGE for you to complete and post in the projects section. This will get you to practice what I have taught you in this course and allow you to showcase your personal design style with the Skillshare community!

Ready to begin building your logo design business? 

Lets get started!


Vision City

10 of 12 students recommendSee All

Awesome Course! I really like how you distilled the whole client interaction process. You touched on it a little in this video, maybe in the future, you could do a design course with creative tips on manipulating commercial fonts for logo design.
Thank you Melanie, it is an awesome class! It is answering all the questions I had in mind about how to start with Logo Design on the creative and the administrative side.
Very well explained and structured course.





Melanie Greenwood

Designer & Founder of Vision City Studio

Vision City is an graphic design and illustration studio that began as doodles in Melanie Greenwood's sketchbook, while touring Europe with rock musicians in moving vehicles. As a former Model with Elmer Olsen Model Management and graphic design graduate from George Brown college (Toronto, ON), Melanie always had a special passion for music branding and inspirational messaging. When she founded Vision City in the spring of 2009, her work consisted of promotional campaigns for bands and record labels around the world, including photography, album artwork, t-shirt design, concert posters and logo design.

After moving to California in 2011 with her musician husband Chris, (AKA "Manafest") Melanie felt compelled and inspired to find a deeper purpose for her artwork. Thus, the very first Vision City screen print collection was born on November 15, 2011, consisting of 12 black and white inspirational concepts known as the "Born For This" Collection. The collection sold successfully on a private Etsy store and was quickly picked up by FAB, which created a world wide platform for the collection. She continued to develop art print series and showcase in a variety of LA art shows including Unique LA and Renegade Craft Fair. The Vision City brand quickly became known for black and white uplifting illustrations. In the spring of 2013, Melanie had the honour of having a selection of VC art pieces screened onto canvas and added to the fall 2013 collection of the National Children's Decor Retailer, Land of Nod. Vision City was awarded "Artwork of the year" at the 2012 CMGA Music Awards for her work with "The Color" album art.

Vision City is now a tri-purpose company offering design service, art products and now online education.  Melanie continues to work within the music industry while developing the VC art collections. Her newest passion is teaching other artists to develop business practices for their design services, so they too can pursue their dreams. "Vision is not only the ability to see, but also the ability to dream".