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Learn How Customers Make Decisions (so you can advertise better!)

Juanky Robaina, Professional Problem Solver

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33 Videos (1h 54m)
    • Why should you take this course?

      1:28
    • Who is teaching this course?

      1:16
    • Customers discovering needs

      1:34
    • Internal Factors

      1:44
    • External Factors

      2:56
    • Researching Options

      3:00
    • Discovering Options

      4:46
    • Direct vs Indirect Alternatives

      2:32
    • Parameters of Your Search

      5:08
    • Three Types of Purchases

      6:14
    • Evaluating Alternatives

      1:50
    • Types of Benefits

      4:35
    • Types of Costs

      4:05
    • Valuing of Benefits and Costs

      3:20
    • Purchase Decision

      1:41
    • Buying in Store

      3:31
    • Buying Online

      4:04
    • Buying via Other Methods

      3:57
    • Last-Minute Decision Changes

      4:19
    • Which Customers choose Which Method

      2:37
    • Post-Purchase Evaluation

      2:30
    • How Customers Measure Satisfaction

      7:00
    • Three Types of Customers

      5:46
    • How to Advertise to Each Step

      2:02
    • Three Types of Advertisement

      5:53
    • Step 1 - Brand Recognition

      3:54
    • Step 2 - Brand Recognition

      3:21
    • Step 3 - Brand Affinity

      3:25
    • Step 4 - Call to Action

      3:54
    • Step 5 - Brand Affinity

      2:47
    • Application Summary

      2:42
    • Applying what you've learned

      2:46
    • Tips on completing the project

      3:42