Lead Generation on Twitter | Colin Scotland | Skillshare

Playback Speed

  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x

Lead Generation on Twitter

teacher avatar Colin Scotland, Marketing Coach

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

20 Lessons (1h 21m)
    • 1. Twitter Class Introduction and Overview

    • 2. The Right Mindset for Success on Twitter

    • 3. Your Profile Picture

    • 4. Your Bio

    • 5. Link in Bio

    • 6. Header Graphic

    • 7. Colour Theme

    • 8. Email Notifications

    • 9. What's @ All About?

    • 10. All Hail the Pinned Tweet

    • 11. 7 Types of Tweets

    • 12. The 4-1-1 Rule

    • 13. Creating a Content Calendar

    • 14. Finding and Scheduling Content

    • 15. Introducing the Follow Game

    • 16. How to Play the Follow Game

    • 17. The Follow Game Routine

    • 18. Turbocharging the Follow Game

    • 19. Direct Messages, Notifications and @mentions

    • 20. The Daily Engagement Routine

  • --
  • Beginner level
  • Intermediate level
  • Advanced level
  • All levels
  • Beg/Int level
  • Int/Adv level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.





About This Class

There's nothing worse than creating a sales funnel or website and hearing crickets.


Driving traffic to your website or landing page is a critical step and sure you could pay $$$'s in Facebook Ads but

what if there was a better way?

What if there was a proven way to drive traffic into your funnel organically using Twitter? For FREE? 
But that would take hours and hours of hustle, wouldn't it?
Well, you may be surprised to hear that just such a system exists.

It is FREE to play. No cost involved in the process you will learn.

And it takes just 10 minutes per day to execute!

In this course, you will learn the exact process required to drive massive exposure for your Twitter account.

Ready to tap into the power of Twitter to get more leads and sales?

I reach over 500,000 people every 10 days using Twitter.


I get a consistent flow of traffic to my blog, subscribers to my email list. And most important of all, leads.

This is achieved in only 10 minutes per day!
Seriously, 10 minutes. Using a simple workflow that I have crafted and refined.

Learn the strategies and tactics I use to get a constant stream of leads and sales. Get yourself seen and increase your exposure.

Learn how to get leads and sales via Twitter.

Grow your Twitter account AND get traffic and leads in the process!

You will learn:

  • Mindset for Success - How to be an instant hit with your audience.
  • Your Profile - Setting up your profile the right way.
  • Twitter 101 - The basics of tweeting, re-tweeting, liking, hashtags, @mentions, lists, etc.
  • Posting Strategy - Utilising different types of tweets to drive engagement.
  • Content & Scheduling - What to say and when to say it. And how to automate everything.
  • Followers - Learn effective ways to skyrocket your following.
  • Engagement - Learn simple workflows to turbocharge your Twitter engagement.
  • The 10-Minute Daily Routine - I share with you the exact 10-Minute routine that I use. Use the same steps to generate a consistent flow of traffic and leads for your business.

Meet Your Teacher

Teacher Profile Image

Colin Scotland

Marketing Coach


Hello, I'm Colin.

You could say I’ve been around in the world of marketing more than most.

I’ve lectured in Marketing for the Chartered Institute of Marketing (CIM) in the UK. 

I took my own E-Commerce business from zero to £4million per year revenue (before it failed spectacularly in 2013).

I’ve since built a thriving marketing coaching business and have the privilege of sharing my experience with creative entrepreneurs from around the world.

My mission and purpose is as Seth Godin wrote to “help others become who they seek to become”.

Read my story here.See full profile

Class Ratings

Expectations Met?
  • Exceeded!
  • Yes
  • Somewhat
  • Not really
Reviews Archive

In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update.

Why Join Skillshare?

Take award-winning Skillshare Original Classes

Each class has short lessons, hands-on projects

Your membership supports Skillshare teachers

Learn From Anywhere

Take classes on the go with the Skillshare app. Stream or download to watch on the plane, the subway, or wherever you learn best.


1. Twitter Class Introduction and Overview: If you want to drive traffic and get leads using Twitter, then this class is for you. I am call in Scotland, and in this class I'm gonna show you my proven method for driving traffic on driving leads through Twitter for free. Takes 10 minutes a day to play what I call the follow game on. Engage with real people on Twitter. You're going to learn a proven method for supercharging your Twitter account on driving engagement, getting impressions on getting people to see on, engage with your stuff. I'm calling Scotland on a marketing coach and I help entrepreneurs to create amazing online business is doing what they love. This course is going to help you to drive engagement, get traffic, get leads on Twitter, and it's only gonna take you 10 minutes a day inside of the course. You're going to get your profiling order. I'm going to give you some tips on mindset for success with Twitter, which is really important, and I'm going to share with you a methodology that will drive traffic for you in your business. I'll see you on the inside 2. The Right Mindset for Success on Twitter: Okay, So before we dive in, I want to talk to you really quickly about something that is super super important. So I need your attention because it is supremely important, very important, really important. And it's this. The biggest mistake you can make is to have the wrong mindset about how you go about your business. Whether it's Twitter, Facebook linked in instagram doesn't matter. The mindset has to be right on. The mindset has to be one off helping and serve in potential clients rather than selling selling selling. So none of this will work. If you go about it trying to run sales messages down prospective clients, throat, it just won't work. You will fail if you go about it that way. The way that this stuff works is it's based on the premise that you're actually coming from a good place of wanting to help Andi make the world a better place on impact positively on the people that purchase your production services. So with that in mind, it's very much a case off. Really, as with all marketing, is trying to understand who your ideal client is, the way that they think the way that they feel the things that they say and then producing content and putting content in front of them that speaks their language that uses the same phrases that they do resonates with them, and that comes from a deep understanding of who that person is. Okay, So really, what I want you to do is I want you to just take the hat off that you've been wearing in business all of these years, Aunt, think really, From the perspective off that ideal client put put the lenses on, put their glasses on and see through their eyes so that you can really this determined the things that are important to them. This is vital. This is vital not just for this Twitter course. This is vital for the entire marketing process. Inside of your business is that you fought. Adopt this focus of help. Help help a nook sell, sell, sell because that won't work. Make that shift. Take that first step in helping these prospective clients. The rest of this stuff will work like clockwork on it will get you leads in sales organically inside of your Twitter account. 3. Your Profile Picture: Okay, so let's get started. Let's get your profile in order on. The first thing that we're going to look at is your profile picture. If we go to your profile, then you'll see the profile picture is the image that people see off you. Andi. It makes perfect sense for you to include an image off you inside of here. Now, even if you run a brand, then remember, people make connections with people. So you and I are looking into each other's eyes on. There is a connection between two human beings. So if we use a brand logo then doesn't have that same effect, doesn't have that same emotional appeal as a picture of you does. So I would strongly suggest that you utilize a picture of you. You can't escape being baked in to your brand, especially as a coach, as a consultant, as a marketer, as a professional. Then people have the relationship on the know like and trust with you, not with the brand. Picture the image, the logo. Okay, so alter the profile picture is the first step. So in your profile, inside a Twitter, every click edit. This is where we're going to go to change the elements that we need to update. So 1st 1 profile photo on. Ideally, it needs to be a square photo, and it needs to be over 500 pixels by 500 pixels on. So if you've got an image off you a good quality one, then you can crop that image, which means you can change the dimensions of it. So if it's not square, doesn't really matter. You can use an image that you've got already providing its high quality on if you haven't got high quality image. I mean, you can get some really cool photos from smartphones these days. But if you've not got that imagery and especially the selling high ticket products, it's worth gain. It's definitely worth getting. First step. Replace your profile photo with a really sharp, crisp picture off you. That's step one 4. Your Bio: The second step is to look at your bio. Now the bio is extremely important, as are all of these elements that we're looking at. The bio is the place where you can describe in a couple of sentences exactly who you help, how you help them, and some beginning elements that really get across the people, the value that you can bring. So there's a formula I like to use for this. Who you help, what you help them to achieve, aunt, how you help them to achieve that. So if you look at mine, it's a marketing coach. I help coaches, consultants on service professionals to profit on mine. So I helped coaches, consultants and service professionals. What do I help them to achieve? I help them to profit online on How do I do that with digital strategy, sales funnels on marketing automation. So that's your formula. I help X to achieve. Why by Zed. Fill in the blanks. That's a great formula for your bio. Feel free to modify that to make it your own on to write your own stuff. But effectively, what you really want to do is get that essence of know what you do. But how? What you do helps prospects. Because that's what they're going to see first. Okay, along with the other elements that we're talking about. Write yourself a new bio. Use the formula, update it. Get that done. 5. Link in Bio: so you've got your bio in order. The next step is to utilize the link element in your profile. So if you haven't done already, make sure that you fill this in on that you link to your main home on the Internet. Whether that's your website, whether it's a landing page for one of your lead magnets, one of your opt ins or a sales page, whatever that thing is for you. This is where you fill it in on your profiling Twitter. 6. Header Graphic: Okay, so now we come to the head. A graphic on the head. A graphic is really important. All of these things are important. Of course they are. But the head a graphic, especially so on. The reason for that is, as you'll find out when we get into the follow game and all the exciting stuff that drives exposure for you. The head A graphic is a huge amount of real estate that's taken up on the page. When you follow potential prospects, they get notified that you followed them on the first thing they see. Of course, they see your profile picture, they see your bio, but the biggest amount space is taken up by the head a graphic. So it makes great sense to make good use off the header image now in the header image. What you want to do is you want to off course be consistent with you, Brandon, so that it matches all your other social profile so that it matches your website. But more importantly, it's another opportunity for you to give a quick message to potential clients. No, again, Not what you do, but how what you do. I'm gonna let me Rephrase. Let me rephrase that. Not what you do, but how. What you do can help them to achieve great things. So that outcome that they get as a result of working with you, that's what you need to say in your head. A graphic. Okay, you've got an opportunity to get a message across to people when they see you for the very first time. So utilize it. You see, in mine I have I help you develop strategy to grow your business, and that's only a very small part of what I do. But for somebody that doesn't know you, it gives you that instant notification off, what to expect on what this person is all about. That's what you want to achieve. Now, when it comes to picture all sizes, you want an image that is 1500 pixels by 500 pictures high, so 1500 pixels wide by 500 pixels high. And when it comes when it comes to creating, I mean, this is so easy. You could go onto a website called canvas dot com, Sign up for a free account on. They have Twitter header options in here, so you can utilize these awesome templates that they have. So you can pick something that you think looks really cool on. Then just use it for your for your business so you can alter the background image, alter the text on Hey, presto, You've got a really professional head, a graphic that you can put into your Twitter profile. It really importance of spent some time making sure that it really encapsulate its not what you do. Remember what outcomes you bring and deliver to your clients. This is the message that you want to give in here. You can include a picture of you as well. If you want to do that similar to the profile picture helps you in creating this connection . So if you've got a really nice cut out picture of you then included in there as well, by all means, OK, so create your head of profile. Picture on, get it published on to your profile 7. Colour Theme: Okay, So to wrap up your profile on drily getting that in order, we want to look at the color theme because it's something that a lot of people cannot neglect with Twitter. But it's a great opportunity for you to get congregants e and consistency with your Brandon . So let's say everything on your site on your London pages uses this bright red color okay, or whatever that color is for you. Then inside a Twitter, you have the ability to mimic that color with the buttons on with links inside of your profile on, I'll show you. Exactly how do you do that right now? So when we edit your profile, there's an option here for theme color. Andi, you can. There are some preset colors here that Twitter offers, but basically you can put what's called a hex code inside of here, which means that you can utilize any color at all on. If you don't know what a hex code is or you're not sure how to find the hex code that you use on your website, I'm gonna show you exactly how to do that. So I'm going to my website and let's say we want to alter our theme color to this nice red inside of the chrome web browser. There's an extension for chrome called cola zilla colour. Zed I l l A On what that extension allowed. Okay, so when you've got the color zilla extension installed, it's super easy to pick the hex color from any website. It also navigate to your site. And I'm gonna get this red so that I can show you what that looks like. And we just click the extension pick color from page. And now, as I move around the page, you see, the color is updating in this little sample book box here. So I'm gonna put my mouse over the red. We can see there that the hex code is hashtag be 63 a 31 So it's those six digits that we need to put into the profile. So be 63 a 31 Vojin batter Twitter. Okay, so we enter that in here, be 63 a 31 on. You'll see that alters the theme. Too much that color. So if I just saved that change now, what you'll see is the buttons. The links are all now matching that brand color of this deep red, which is amazing because it just means that the experience that people have matches your brand. I don't use that theme color. I use a a darker green from my website, which is this 12 or 3136 And but I just did that as an illustration to show you how you alter it to your call a theme on. Then people get in a consistent look and feel from here to when they click your link and go across to your website or your London page or whatever that is for you, so update the color theme. 8. Email Notifications: Okay, so we're well on our way now to get in your profile in order on Twitter Onda. The first thing that we want to do before we kind of dive in to the thing that's going to drive loads of engagement on traffic for you and lots of people are going to view your profile is we want to just make sure that you're not gonna get bombarded with notifications because the default notifications set in inside of Twitter is to send you information about everything. So they'll email you when you get a new follower. When somebody mentioned you, when somebody sends you a message and things like that. So it's a great idea straight before we will straight from the get go before we even dive in to the exposure generating process that we're going to talk about for you to just update the probably settings for notifications on the way that you do that is, you click your little profile picture icon in the top right here on. Then we're going to go into settings and privacy on here. You can go into email notifications and you can disabled the elements that you don't want. So I just have them entirely off because when you go crazy doing this follow game that I'm gonna teach you, then the things go bananas so you'll get like 10 10 D. M's and 20 notifications and all kinds of stuff, and it can just very fast to put clog up your your inbox and you you just don't need that. So I recommend that you turn off notifications because when this thing goes crazy, it's just gonna drive you mad and you don't need to. You don't need that anyway, because part of the process is to check on, monitor what's going on inside of the account, as you'll see when we get to the exciting bit. 9. What's @ All About?: I want to talk really quickly about your user name on Twitter. I have entitled this on purpose. What's at all about, because the at sign is a really important element of how you go about tweeting. And I'm going to talk to you about that, Of course, a little later. But effectively, your user name is the handle. The name, the thing that you pass to people. When you say Follow me on Twitter at Call in Scotland, follow me on Twitter at Jane Doe, whatever that is. So as a professional, as a coach, as a consultant, it's very common. I'm recommended that we utilize a name rather than you know, and Zed 6 1972 or whatever some like weird connotation that you can come up with if you can and utilize your name, then fantastic. If your name is already taken, then you can maybe try and understand no Jane underscored dough or this type of variation. But when you have numbers and letters and random combinations of stuff like Dooby dooby doo 1972 or whatever, then it just it looks unprofessional, basically okay, so just like we're doing with the rest of the profile. We want everything to be congruent with who you are, what you're all about on then, when fresh people see you, they see this genuine authentic representation of you online on Twitter. Okay, so that's what you want to achieve with the user name is, too, if you can make it a personal name of you. If not, make it the name of your company or your brand. Okay, that's that's equally fine. But you just want to avoid the mistake of having some random sequence of stuff inside of the user name. Because when you push your Twitter feed out to people from your website and from various places than that, this is the name that you'll use. Hey, follow me at Colin Scotland. Also, when people talk to you on Twitter, they use what's called on at mention on. This is where you type into a tweet at Colin Scotland. That would mean that inside of that tweet, I would get notified because you said, Hey, Colin have tagged you in this tweet by using an at mention. So you use the name is really important consideration. If you haven't already got that as your personal or brand name. Then make Just make sure you change that. You can change it really easy by going into profile and settings, clicking settings and privacy on. Then your user name can be changed up here. Okay, You can change your user name and it won't affect your followers. They'll stay following you if you've got a big following are a substantial number of followers. Makes great sense for you to inform them first so they don't fall off the cliff and you lose these guys. Hey, I'm changing my user name from this to this. Okay, Perfect. 10. All Hail the Pinned Tweet: Now we come to the final step in getting your profile in order, and that is something that really makes a big difference when you begin playing the exposure, the follow game that we're going to talk about shortly on, when somebody goes to your profile, somebody gets notified that you followed them. They're going to look at your profile on They're going to do this. So they're going to go like that. I'm in doing that. What they're doing is they're looking at your head a profile head, a graphic your profile. Picture your bio on the first few things that appear on your timeline. The first things that you've tweeted. And so what we're able to do is we're able to take advantage of that by using what's called a pinned tweet. On the pinned tweet is the entry point to your lead generating funnel. So maybe you've got a lead magnet that you give away. Maybe you've got a free mini course that you get people onto to sell your paid for services on. This is where we utilize this riel estate at the very top of our profile. So if I tweet another thing right now, then this tweet about a lead magnet will move down on. The new tweet will be replaced above that because it's in a kind of reverse chronological order. But this tweet will stay in place permanently, cause that's pinned to the top. Okay, on it's important that that tweet is a media tweet on That means it's either a video or it's a graphic, because if it was a text tweet, think about the amount of space that's taken upon the page right now. If it's a text tweet, that amount of space would be reduced so it wouldn't have the same impact when people are scrolling down. So replace that with a graphic or video image again. You can create these inside of camber social media design, and it will create a nice square image for you. You can utilize their themes or their templates just to create something there that you can use inside of it on, as well as the graphic just going back to this. The graphic you need a link to the opt in or whatever is that you're sending them to. If it's a London page for your funnel, it's a lead magnet. Opt in page, Whatever that is, that link needs to be inside of the tweet, okay? So effectively, to do it, you create a tweet. So we say, Hey, this is my most important tweet. And then you put your link, okay? And then we're gonna upload photo or video, whichever, whichever you want to do. So we're gonna load a photo or video to go with it, and then you tweet it. So I'm not going to tweet that. Obviously discarded. That would be silly. But if I wanted to say, pin this tweet to the top of my profile instead of this one, then use this little drop down arrow in the top right corner of the tweet on. Then there's an option to pin to your profile page. So if you click that button, what that will do is that will make that sticky at the top of your profile on. That's really important, because like we say, that's the 1st 1 of the first things people see in addition to all the profile elements that we've set up. So make sure you've got pinned tweet pinned to the top of the page that sends people into the first stages of your lead generating funnel. Okay, once you've got that, your profile is in order. You ready to rock and roll? You're ready to start getting eyeballs on your account. Get people seeing, knowing who you are following talking about your content sharing, like in retweeting on that, driving that traffic into your sales funnel. 11. 7 Types of Tweets: you've got your profile in order. The next step is to begin the process off. Creating a timeline of that is going to attract and engage with your potential clients on. Part of that is to create a content schedule to find and tweet content regularly that your audience is going to be interested in. And so that's what this part of the strategy is really all about. On in this lesson, we're gonna talk about the different types off tweets that you can post out into Twitter, and there are seven core types now. I'm not talking about a video, an image, a text type type of tweet. I'm talking about categories and content types that you can utilize in your arsenal to make that your timeline super interesting because we don't want a boring timeline where you just post in text after text after text after text. So variety really is the key here, and a little bit later on, we're going to talk about an exact strategy of formula for the mix of content. But right now, let's just look at the different tapes off tweets that you can utilize okay on. So the first type of tweet is what's called a retweet on this typically will be curated content that you find that you think will be very relevant and useful and helpful to your target audience. So you may find a post on a magazine by a magazine or a journal or an industry at an industry influencer that says something super important, super helpful, super useful to your target audience. On DSO, you will retweet that there's there's a method for schedule in and all of that that we're going to come to you shortly. But effectively, that first type is a repost in off other people's content. Now there's two ways to do that. The 1st 1 is the curator approach, where you take something really helpful and really useful to your target audience related to what you do on you repost out into the world so you may re publish an article you may republish what somebody else says on then The second way is a little clever, because it it is the way that allows you to position yourself as the expert as the authority on the way that that Stone is, instead of just Blake plainly retweeting something you retweet something, but you add your own comments into the retweet, so you may give an opinion of you an angle on the article that you re tweeting about on. What that does is that allows, like that allows you to set your stall out and position yourself as the the guy or the girl that knows their stuff around your topic. The next is the quick tip who doesn't love a quick tip? Did you know that the best way to grow your business is X Y and Zed? Did you know there are only three ways to grow a business, and we and we go into the three ways on some like a quick snack. Ekron chewable. The average life span of a tweet is around 18 minutes. Okay, so after 18 minutes, the tree is gone, disappeared never to be seen again on. So it's really important that it's quick and fast on Twitter on that. You have this nice mix off different types of content that accommodate that fact. On the third is the question, because we're all about engagement. Remember, we're about the only capture in the person's attention, but engaging with them in a real and meaningful way. So I skin a question posing something interesting. Something intrigue in is another useful way to begin that process off engagement. The fourth is is a statistic. So did you know that 99% of your website visitors are not ready to make a sale? This leaves a hole in your marketing and here's how to fix it. So it's like facts figures again aimed up positioning you as the expert in your field. On the fifth is the inspiration or the quote on here is where we eat. We help people with their mindset. We we inspire. We look to empower people on the things that what I find really resonate is the stuff that resonates with me. The stuff that's been pivotal, Aunt transformational for me as a person, I retweet that stuff as as a quote, a zoo, a new inspirational type tweet to just add that flavor and that mix to the to the types of quote she putting out into the world the types of tweets that you putting out into the world. And then we have the problem solution tweet. And this is where we outline a problem on. We give a solution. So, as an example, having seen crickets on Twitter, ramp up your engagement with this proven method linked to this course. There's a great example. So you're doing them very mini. A mini sales peace inside of the post, right inside of the tweet problem with X. Here's a solution. Problem with why here's a solution at the problem with this is the solution. That's the kind of formula that you look into to get into these types of tweets on. Of course, your challenge is to come up with problems solution type tweets that are relevant to you relevant to your audience. And this is where the understanding of what their problems are related to what you can do are really, really relevant. And then the final type is the out and out promotion. So this is Theo. The sales peace. This is the link to a sales page, the link to a block post of yours, the link to one of your lead magnets or opt ins, whether you have a free course or whatever that lead. Whatever that entry point to your sales funnel is, this is the out and out sales promotion piece So there you have it there. The seven types of tweets the Retweet either curated on or comments on opinion a quick tip , the question, the statistic, the inspiration or the quote, the problem solution tweet. And then the out and out promotion tweet on. Armed with these different types of treats, their red. There are many more. Of course there are. But this is the core off, how you're going to build a really compelling on engage in Twitter timeline on That's what we're going to sort out and deal with next. 12. The 4-1-1 Rule: Now we're going to talk about the ratio, the formula for mixing your content out on the Internet. And if you remember from the module on mindset, then it's so important that you don't just ram sales messages down people's throats because that's going to turn people off. What we want to do instead is we want to have a nice mix off content that we push out into the world on that nice mix is weighted in favour of helpful, valuable information of that our target audience is going to consume on, find interesting and helpful with where they're at right now. And so this is where the 411 rule comes in. On the 411 rule is a guide, but effectively, it means this. We tweet four pieces off relevant content in our industry in what we do that others have created. So we may re tweet an article we may repurpose a post that we've read a news article, something that's another influences as sad and dawn on. So we're curating. This is the curating piece. Remember off very valuable stuff for our audience to share. That's four on, then the 1st 1 is a retweet off somebody else's content. So the comment retweet that we spoke about so we may share somebody else's information. Andi posting opinionated comments where we say, Hey, totally agree with Element X of this this article. Check out bank. So in doing that, what we're doing is we're sharing that person's content. I'm bringing them into the conversation on what that does is that that boosts the impressions and the reach of the stuff that you're doing with your tweets. Okay, on. So that's four and then one on in the final one of 411 is the out and out sales piece, the promotion piece for you. And so this is where you push a lead magnet and opt in a sales page on you. May you may play with the boundaries a little bit, so there may be three content pieces. One question or a quote or an inspirational piece or ah, problem solution. Remember the type of tweet on then we retweet content with an opinion on. Then we re tweet, tweet a sales piece or between a blogger article on if your blogged articles or settle correctly, then there should be opportunity when somebody's on your blogged for them to ascend to the next level with you on. That means that there is an option for them, too. Download something else to give you their email address to take the next steps in your funnel in your process of getting them to become a paying client for you. So the 411 is a loose rule off thumb for how you mix the seven types of tweets on. If we just said 3 to 4 retweets a retweets of relevant curated content, remember, then a tweet a retweet off your opinion on something out there. Then we've got an out and out promotion, and in that promotion we can mix the blog's, the sales pages, the offers, products, services, all of that. And so in that what you do in is you are you're not RAM in constant cells messages, but you get delivering value value value on it. Sprinkled in that mix is an element off you offering your services on the ability for people to come into your world and into your funnel to become a client. But the mix is biased towards helping. This is why it's a rule and the numbers are fluid and you can play with it. You could have a 3111 rule, right? Or ah, 321 rule of something like that. The numbers are really rant really relevant. Don't get home group on that. It's the principle off. Majority of what you put out there is helpful, valuable content on, then a portion of that is you promote in yourself and driving people into your funnel. If you get that balance right, then you will get leads and sales into your funnels like clockwork. 13. Creating a Content Calendar: We've talked about the different types of tweets that you're going to be utilizing on. It's important that we create a schedule because, let's face it, if we're gonna tweet seven times a day, nine times a day, whatever that, whatever that number is for you, then what we don't want to do is we don't want to manually send it to Rita 10 o'clock manually, jump on and send it 3 to 12 manually do the thing seven times a day because that would take forever. And that would be awful. So what we what we do here is re quit. Recreate a schedule calendar Onda. We push content into that calendar on when we talk about, find in on and create and populating that calendar a little bit later. You're gonna love it because it's such a quick, easy, simple process for you that it's it's fantastic. So that calendar looks something like this. And if we think about the we have the days of the week Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday. And if you think about it like a calendar, so let's say we're going to tweet six times. We will have six slots in our calendar on 23456 each day. Okay, so this will be repeated every single day. Okay, so we've got our calendar. We've got our schedule. We've got our slots for the day. Now, if you're wondering how many times you should tweet, then what I would suggest is you go with as many as you can possibly fill the schedule for right, Whether that's 69 12 However many times you can you can tweet. Remember it. We only last about 18 minutes. So if you were to tweet once an hour, that would be during the day. That would be 8 10 10 times 12 times, something like that and a nice easy number to start with his five or six. So I've set out six in the calendar that we've got in front of us here. But what we want to do is we want to cook. We want to make this an automated process. And so to make it an automated process, there are many social media scheduling tools out there that you can utilize the one that I like because it's free to get started with his offer on inside of Buffer you can create a schedule of how many times you're going to tweet per day. You can link multiple social accounts, so if you have a Facebook page a linked in profile, you can tweet. You can post directly toe all of those at once, and we're gonna dive in as to how to do that a little bit later. But effectively, you create schedule on, then what we do is we go. We find content. That's the bit that's coming up shortly. Okay, so bear with me, it's going to get exciting. Andi feel we feel the schedule, okay, so we may find some helpful content on we will. We will add it into the calendar and then we'll add the next beat into the calendar. And we'll do this in an automated process so that it's super easy and this is Reese. This is scheduled in advance, so we find ourselves from content on the Internet to retweet. We tweet some of our content. We used the seven types of tweets to mix and match the types of things that we're putting out into the world, and again, we're going to get into a formula for that very soon and then way used the buffer schedule and we fill it up. So we fill up the buffer schedule with our content. Simple. Let's dive in and have a look at how we get your schedule set up inside of buffer. Now, of course, there are a variety of options on a list, a few on the screen so that you can see them here. There are many ways that you can create this schedule and you can then fill the schedule. Buffer is just a really simple free way to get started. So if you've already got an alternative, then maybe you could use that alternative. Okay, so none of this is set in stone. This is just the guide. This is the one that I use. This is the one that I recommend to people that are completely fresh to this. So let's dive in and have a look at how we set this up. We head on over to buffer dot com. Andi, sign up for a free account on. Then what you're going to do is you're going to add the social accounts into buffer one by one. Whichever accounts you've gotten, you see, I've got a few of mine listed here on then inside of each social accounts have just click my Twitter account. We have a schedule, a posting schedule. So in settings, we hit posting schedule. And it brings us to this page on inside of the posting schedule. You can see like a drew on the Han drone calendar a little earlier. You can see the different times that we're going to post each day, and you can see I've currently got it set to post six times. You can add posting times in here every day, week, days only whatever, wherever you think sensible for you. But I would recommend to start with, just kind of spread them out roughly throughout throughout the day. Andi create either five or six or seven or 10. However, many of these things you're going to commit to, that's what you create in your schedule. Once you've got your posting times all set up, then you ready for the next bit on the next pitch is to get the buffer app, because this is really important when it comes to speeding up, adding things into your cue so you'll hear me say right, we're gonna find this, we're gonna buffer that we're gonna buffer that we're gonna buffer it on by buffering it. What that means is using the chrome extension to send it into the schedule. So if we buffer some content, then it's going to drop it into the schedule automatically or automatically. If that's even a word, I don't know. So the next step is to get the chrome buffer app. If you're not using Google Chrome, highly recommend you do so. It is just the fastest and most preferred browser by Web developers all that kind of stuff . So Google Chrome extension for Buffer. I think it's I think you can get it for Firefox if you're if you're set on using that, If not, get yourself into chrome, Get yourself the extension on. Then you'll see we have a little icon appear, which is the buffer extension. Now, once this extension is in place, you're ready to start rocking it and get in loads of content into your calendar. That's exactly what I'm going to show you how to do next. Before we do that, I just want to show you real quick how this count Wow, this this extension will start to add content into this schedule for you. So let's say we're on Google News and we see an amazing article, um, about marketing. So I'm just gonna do a Google New such That'll do. Let's just click that. So let's say this article is amazing. It's really relevant to your audience, and we want to share it with the world. So when we're on the U. R. L, we just hit the buffer hit the Buffalo I can appear share with Buffer. And what that will do is that we'll share out that article across all of the networks that you've got set up inside of your buffer account. So listen, you may just have in your Twitter account in here. If you've got Facebook, then you can include Facebook on whatever else you need to. So if if I just on tick thes so they grade out, then it's only going to share that on my Twitter account. Right, which your account may look something like this when you first get it set up. But effectively, we can curate the retweet here by just retweeting what's already there, or we can use the opinion retweet remember where we can say something fancy, Say something fancy and that's one of you. Your opinion retweets off your mix. And so when we finished creating our message alls we do here is we just have a series of choices, right? So we can share it right now. If I hit, that button will go on to my Twitter feed right now. We can share it next. And what that does is that shuffles all of the post down in the queue on it, puts this one into the next available post in time. On it pushes everything else back, and then we can just plain add two Q to just put it into the next available slot. So if we've got three or four slots filled up right now, it'll just go into the next available slot inside of that buffer posting schedule. So it'll just create a consistent schedule. It'll go out on autopilot on those scheduled times. It's easy, easy, and then the final one is to schedule it. So we could say, Hey, we want this particular post to go out on Saturday at 4 p.m. Hit schedule jobs, A good one. Okay, so That's a That's the buffer extension. You've got your buffer que set up. You put with your posting schedule posting times. Andi, your extension. We're ready to go. We're ready to start finding some content, Philip, that calendar. And then once we've done that, we can get into their all the exciting stuff that's going to get loads and loads of people view in your your account, your stuff, your funnel that's getting to that next. 14. Finding and Scheduling Content: let's talk about content and it's vital that you fill your content, schedule your content calendar your cue with really valuable nuggets of information, stuff that your prospects, the people that pay you money for what you do for your products and services their mouth will be watering to read this content. This is stuff they need to hear. This is stuff they want to hear on. This is stuff that really resonates with them on. So I'm going to share with you a host of ways for finding that content on. What I'm going to suggest is I'm gonna give you a ton of resources in this session. What I would suggest to you is that you spend some time playing with each of the resources until you find a mix that works for you. Because some of these resources work better for certain searches, certain types of content, certain industries. Okay, again, this isn't an exhaustive list. This is just a really quick a really quick whistle stop tour off the most useful ones that I've found. You know, you may find some amazing content on YouTube or wherever that is. You find the pockets of the places where you can find these pockets of information for your industry for your niche. That's the bit that's important. OK, so let's dive in, and I'll share with you some of these. Some of these amazing resources and ways that you can fill up your content que the 1st 1 is Google, and it's a simple Google new search. So if you search a topic that's relevant to you, Andi, click news. Then you brought with a list off news articles using the search term that you've used. And, of course, you could get clever With this search term, you can try different phrases different word in to reveal different results. Of course, Look, we can go into this, so let's just go into this one, and I'll show you weaken both for this. So remember I said about Bufferin Bufferin when we installed the extension. This is where they said, this chrome extension comes into its own. This is a cool article about marketing. We hit the buffer icon on. We drop it into our cue. So it's it becomes really easy to begin the process off buffering content and added it into your cue. So that's one way It's quite a long winded way of doing it right. So you you manually go through these articles you click through if it's relevant. If it pushes the buttons, then we bought for it. We put it into our Q. But what I particularly like about Google the Google News feature is that you can create alert. So if we were to hit this create alert, then we can get ourselves an email digest basically off all the relevant stuff that's happened. Now what I do is I have a Google News Alert set once a week for certain search terms. Okay, so play around with search terms. Find ones that revealed really useful content for your audience on, then create on alert with that search term. So if we were to create this right now, I'm not going to do it because I already have these at London my inbox every week right now . But basically what that will do is Google will email you a digest off the best articles for that search term for that given period of time. That's powerful because in your inbox, once a week you can get a list off really useful content that you can just view check. It's OK, Buffer it and away you go. OK, so that's the 1st 1 Google news alerts. Now the next one I want to talk about is a little bit more than a finding, too, because it allows you to do a great deal on Twitter, and it's called Tweet Deck. So if you had it yourself over to tweet deck dot twitter dot com, this looks quite confusing, but it's really simple. All you've got is a series of streams, so these vertical columns are streams and these have mind set up with quite a few bits in it. And I'll just talk you through what I've got here. I've got messages, so if somebody direct messages me, it comes into here. I've got notifications. So this is when there's activity that involves my account on the Internet. People like into eat people. Retweeting people follow in. All of that kind of stuff happens here. When people mentioned me that goes in this this stream, and then I've got a Siri's Irv searches, and this is where Tweet Deck can be really, really useful when it comes to finding on Bufferin content because What we do is we can create streams for each search. We can do it for hashtag So if we look there, that's a hashtag conversion. Marketing hashtag marketing. So all the tweets with hashtag marketing come up and get updated inside off this stream. So I can just quickly guns down the stream to find some really interesting and useful articles that we can check out. Yep, that's a good a good article. So then we can just check out on we can hit Buffer to add it into our que do. The thing about this is inside of here inside of the actual tweet deck stream itself. If you notice here, we've got a little buffer icon, so weaken buffer directly from this stream. This is useful when you have when you follow accounts or you have articles that you know are from trusted sources. Listen, when you're doing this regularly, you'll get an ear and eye and nose for this kind of stuff, right, you'll be able to see content and know that it's a it's bonified, a genuine it's worth sharing, and so the process speeds up even faster because you're able then to know that this thing's particular user shares. Good content. Hit the buffet. Que onda away we go so we can just hit Buffer on. Do that for a Siris of content on. Within a few seconds you can you can have a day's worth of tweets, a day's worth of posts completed inside of your inside of your schedule. It really is that simple and that quick we just go down the useful content on We Hit Buffer Buffer Buffer on your content Q. Is filling up fasters anything. Within a few minutes, you can fill up a week's worth of content. Okay, so the time is involved in finding search terms on finding streams that yield the best results for you. So this is where you'll need to spend a little bit of time playing with Hashtags with search terms on even followers. So here, if you look, I've got the entrepreneur Twitter account as a stream, so everything they tweet out is coming into one of my streams. Entrepreneur, as you may or may not know, published some amazing content on, so I always finds from really useful stuff inside of these articles that I can just offer directly into my stream. Andi, remember, we can If we were to buffer this content, we can also make it on opinion. Tweet. Oh counselor. So we can make it an opinion Retweet by adding our own content into here. Jacket out. Okay, so that's tweet deck. It's a really powerful to on have literally just flew through what it can do. But if you spend a bit of time setting up some columns and you just do that down the left hand side by clicking the search on adding in some search terms as a column on a where you go, I'm not going to go through the ins and outs of how use this tool and I'll let you have a play around with it. But it's powerful. It's definitely, definitely definitely worth playing with. Okay, so we've covered Tweet Deck and Google alerts. The next thing I want to do is just to run through another Siri's off sources that you can play around with to find amazing content on. I'll just fly through these really quick. The 1st 1 is buzzfeed buzzfeed dot com. The second is flipboard, and again, with these you can search. You can personalize the search so that you find in specific information for your industry because we don't just want to be tweeting generic content. We want it to be specific to the thing that we can help people with. Okay, so when you're finding content, make sure it's relevant to what you do than medium medium dot com. The quality of blogged articles on this site is amazing. So definitely worth a search through their read it on then. One that came to my attention quite recently is hyper news on. This is useful because it has a collection of a lot of these ones that I've just spoken about Google News YouTube as Reddit, Buzzfeed and others on here so that you can just see summary mediums on their looks. So this is a useful, ah, useful to for just seeing a summary of what's hot on the Internet right now. Okay, so there are some resources Go ahead on play around with Google Alerts creates, um, find some amazing search terms, set up a Google alert and you'll have in your inbox once a week a Siris of useful information and useful content that you can tweet out the same with tweet deck. Get yourself up on set upon tweet deck on Google Alerts and then play around with the other websites that I've just shown you real quick to find minds of information that you can send out into the world that your potential clients are going to be really hungry for on. They're going to be really thankful that you've shared this information because it's relevant. And remember, it has to be related to what they pay you to do so related to your paid products or services. That's it. Get out there, get finding information. Spend a bit of time research in figuring out where the best resources are. Then bookmark them. Andi. Work them. Start filling that Buffett que. 15. Introducing the Follow Game: This is where it gets super exciting. You've got your profile in order. You're already now curating on sharing amazing content, your audience. This is the bit that really, really sends things skyrocketing for you in terms of engagement, Andi building relationships and that process off lead generation on Twitter, and it's called the follow game. Now the premise of the follow game is very simple. We take influences in your niche, your industry, onda. We don't follow the influences we follow the influences followers on. The reason for that is that it makes sense to assume that those people would be interested potentially in you in what you bring to the table in what you offer. Okay, so the premise of the follow game is following influences. Followers on this has a two fold effect. The first thing it does is it gives you exposure, gives your account exposure. So when you take follow on an influences follower, that person gets in notification to say that you've just followed them. They see your profile, graphic your head, a profile, your profile image. They see that summary in the bio on. Then you know, there may even look at your timeline and see the first few tweets in that. So so hopefully you can see that why Making sure all of these things are in order is vital in this process, because these are the things that people will see first when you trigger the notification by following them. So that's the first thing gets you exposure lots and lots of new potential connections for you. The second thing is, and this is not as important as the first, but it's still a valid wind, Right? Is that a portion off? The people that you follow will follow you back on. So think about that for a second. If we follow 200 people today on 20% of those followers back over the next couple of days, we just added 40 people too are following. And so, as you're following, grows the amount of influence that your Twitter account has increases on the amount of reached, the amount of impressions and the amount of eyeballs that you're able to expose to your content goes up. So the important thing in this before we dive into the mechanics of the follow game is to consider the targeting. So who you focus on which influencer you focus on. Which key player in your industry will determine how how well the results are for you at the back end. So how good the results are for you at the back end. If you focus on on follow accounts that are a good match for your ideal client, then this will work. If it doesn't work, then there's a mismatch in that focus. So you may just be following, you know, generic influences in a field that isn't necessarily the type of audience that will become a client for you. Okay, so usually when it doesn't work, it's because there's a mismatch between the people that you're following. Andi, the people that pay you money for your products or services. So you need to play around in that place a little bit to get that right. But once you do, this is gonna skyrocket for you. Let's dive straight in on get you into playing the follow game 16. How to Play the Follow Game: So once we've identified our key influences, that's an important step. Remember, once you've identified them, we can begin the process off playing the follow game. And I'm gonna show you real quick how to begin and start playing that game. Okay, so if we look here, we've got I've just brought up Seth Golden's Twitter account and you can see Seth Scott, 659 4000 followers. He's a super popular guy, one of the most respected authorities in the field of marketing. This guy is amazing right on. So if I was looking to generate exposure and leads for my Twitter account, then it would stand to reason that sets followers people who were interested in digital marketing in social media on din. All of the things that that I specialize in then sets followers would be a good fit for that, potentially. So you need to make that same match like I mentioned earlier for your business. But ultimately, when it comes to play in the game, this is really easy. So we dive into the followers on these are sets followers. So, as you can see head a graphic profile image, little bio Israel vital, Because now I'm looking at this account on this. Just looks like a fake span account. To me, it doesn't look like a real person. So when you play the follow game, you've grown a room through a little criteria in your head. You want to look at people with a profile picture people with a header image people that have a bio filled out. So people have got their act together on Twitter. There's no point following people, you know, spam accounts because they're never gonna It's never going to do any good. It's just gonna be a total waste of time from your perspective. So we need to filter out on part of this follow game process is filtering. The span accounts out. So when we look down sets list here, we're looking for people who were riel or appear riel with a headline graphic, a picture, perhaps a real name of a person and then a bit of a bio. And then we hit follow, so we will ignore the accounts that look potentially span like this will click on the ones that look like they could be a good fit, like they are actually really people now my potential audience. This is where this is important. My potential audience are people. They're not brands. They're not pictures there. No brand businesses where you'll see an image of their logo on their Twitter account. They they're not my ideal client. My client is a person on entrepreneur that needs want to want help from me with their marketing on dso. When I play the follow game, I ignore brand images on I Onley follow real people. So what works for you? Remember, you need to play and test around with this under sharing with you how how I would approach it. Typically, I've seen the best results when have chased and followed people rather than brands. Okay, but play around with both That's entirely up to you. The ultimate thing here is that it's a real accounts, not fake. That's the last thing you want is to follow fake account. So we go down this list and we look at people who are potentially riel people that look interesting to us. And you can get quite quick at this where you can just like you know, you get to know what you're looking at. You get to know who's really who isn't. And you can just kind of click your way down. Follow, follow, follow. Follow on. It becomes like a quite easy, simple process where in just a few seconds I'll stop now gets quite addictive, is like playing a game. But in just a few a few seconds, you can see there how we just followed. Maybe it doesn't also accounts really quick. Andi, In the next video, I'm gonna talk to you about the process off, how you know the timers and all the rest of it, so that you do this in a methodical fashion that's going to yield amazing results for you. This is the process for following. You can do it on a laptop like I've just shown you. You could do the same thing on your mobile phone. Exactly the same process on you. Just work your way through your followers. The influences followers follow. Follow follow. Always playing through that filter in your head off. Is this a real account? Is it really person? Does it look like the type of people that might be interested in what I do? But that would be interesting to me anyway. okay. And you work your way down, play the follow game, going to talk about timings on how to actually do it and methodically next. 17. The Follow Game Routine: Okay, so now you know the process of the follow game. Here's how you're going to play it Monday, Tuesday, Wednesday, and Thursday. You're going to go through that process on you're going to follow influences, followers. What I want you to do is I want you to set a timer for five minutes. Okay? Set a timer for five minutes, Andi, In that time, work your way through your influences followers following accounts that look like a good fit for you. That's the process. That's the game. Play that game for five minutes Monday, Tuesday, Wednesday and Thursday. Now you want to be following somewhere between 100 on 200 maybe more. As your account grows, you can follow Mawr, Twitter, all set some restrictions on new. That's okay. So you want to kind of follow a good chunk of people every day in that time period? The more you follow, the more exposure you're going to get. But you have caveat here. You've got to balance it with Twitter, thinking that you are doing gaming the system. Something's going wrong, kicking you out of your account. Okay, so she'll play the game. Play five minutes, played 10 minutes. If you want to get things going, it will take you a little longer when you first start playing. So if you set the timer right now for five minutes and check how many accounts that you follow guaranteed after you've been doing it for a day or two, that number will go up because you'll become quicker at filter in doing those mental checks that we just spoke about on the accounts that you're going to follow Monday through Thursday, five minutes, 10 minutes. If you're feeling ambitious, play the follow game started. Now we're following a bunch of people Monday through Thursday. Then we're going to leave the follow game Friday, Saturday, Sunday. We're going to give the time for the notifications to flush through for people to see use for people to react to the notification on begin that process of engagement on. Then, when we come back around to Monday off the following week, you go into unfollowed all of the accounts that I don't follow you back. Okay, so let me show you what that looks like. So inside of your account, you can see the people that you're following on. If they follow you. So these are the ones that I followed just earlier in the demonstration. And if they follow you back, it will say here follows you, follows you, follows you So on Monday morning, what I want you to do is I want you to go down your your following list inside of your Twitter account on unfollowed the people that don't follow you back. Okay, So what this is doing is it's just doing a bit of housekeeping and clean in all of the people that you followed cause, remember, only a small percentage of these are gonna follow your back. Cleans that out of your Twitter account so that you can begin on the following Monday morning playing the game of fresh and getting fresh exposure. Fresh content time after time after time, your account will build and build and build. You get more exposure, you get more influence on things will just begin to skyrocket for you. So Monday through Thursday played a follow game following Monday. You're going to on follow the people that don't follow you back Later on, I'm gonna share some processes for really, really ramping up this so that you can turbocharge this and do it faster, much, much faster, much more, much more efficiently. Okay, but for now, the manual process works like a treat, works like a charm, so get in there and get working it Monday through Thursday, Monday on follow. That's the first part of your Twitter daily routine. 18. Turbocharging the Follow Game: Now we're going to talk about turbocharging the follow game. You know, the A manual process off following influences. Followers. We've been through that. I've walked you through that process on Twitter, and you can do that on your phone. You can do that on your tablet or your laptop. That's fine. But it becomes difficult to know who you followed on to keep track, especially if you follow in hundreds of accounts each day. So this is where using a tool for the job is really beneficial. The tool I use and recommend is called Manage Flitter on. If you had on over to manage flitter dot com, you can sign up for a free account on that free account will allow you to do the on follow part off the follow game. So the accounts that you would on follow on a Monday manually, you can do that. Check automatically inside of this tool, which makes it really, really powerful. But that's only the beginning. OK, so the first part is to speed up the on follow process. So when you've signed up and it's connected to your account, weaken going to manage and we can go toe on follow on. It will show you a list of people that you followed that aren't following you back so really quickly. What you can do is you can just take on follow on. Each of these accounts on it will magically on follow those people for you. Super quick, super fast, super efficient. So think about that. How much quicker it will be to play the follow game for you. OK, you can do that for free with manage flitter. So it's an awesome awesome too. Now if we want to take it a stage further and a quick caveat here to take it that stage further, you need a paid account with manage flitter so you can play the follow game manually. That's absolutely fine, but to do this next bit, you do need a paid account at the time of recording. This cost $12 per month. My maths isn't great 100 something dollars a year for really, really turbocharging this process. Now what I would recommend is that you play the game manually to start with and see just how amazing the results are for you, and then when you get in the results, you'll be more inclined to up for the paid account just to speed things up a little. Okay, so let me show you how that bit works in the paid manage flitter accounts, you've got power mode on power motives super helpful for you. Because what you're able to do is you're able to create filters that shows specific influences, followers. So if I just click this saved one that I've got for Brendon Buchard, you'll see here that we've got We've got people that were not following users who are following Brendan up to 5000 of them. But we can also get specific. So remember we did Emmanuel filter on the accounts as we were looking down them. Have you got a profile image of the other tweeting and our language, this candor stuff. We can set some of these things here, so we know we're only looking at active accounts. We can say that. Yes, they must have a profile image. They must be tweeting in English. Andi, I've never followed them before, so this stops this duplication of what you would have when you manually play the follow game without being careful about it. Okay? I didn't do in this allows you to you get really granular with this allows you to get super efficient on. Play the game so much faster. Which, of course, is going to get you more engagement, more impressions on getting more results. So here. Now we can see a list off the people that have been filtered on weaken just very quickly. Remember, we're looking for a real person as opposed to a brand, but we can just click. Follow, follow, Follow, Follow, Follow, follow. Follow on. There you go. You can see we just followed. 13 14 15 16 17 18 1920. There we go 20 in a few seconds. And so in this sense, when you're getting the benefit from it, it pays for itself no end. So there we just followed 20 accounts with just unfollowed those accounts on that I won't go into all the details of manage flitter. It does it a lot more than that. But that's how you can use it specifically to turbocharge the follow game. Enjoy 19. Direct Messages, Notifications and @mentions: Okay, we've sorted your profile. You've got content going out into the world. You're playing the follow game following influences followers. The next part is to talk about engagement because when you begin the protests off increasing the reach increase in the number of impressions on really getting your account out there into the world and seem by lots of people, then your engagement is really gonna spike. So let's talk first about messages. Now a direct message on Twitter is private. Okay, so if somebody direct messages you, it's like a personal email in inbox message. Nobody else can see it. So if we had gone over to the messages section, you can see you'll see a list of your private messages that you can go into. And this is a conversation thread, much like you would see inside of a text message or your email sequence. So it's private between you and the other individual. You get a lot of spam in here, so you just go through and delete it. But you will get some contact from potential people. So I have clients that get invited to speak clients that have potential potential clients. Contact them through direct messages, so I tend to kind of go into the messages. Check out what's there on deal with anything that is appropriate that isn't span and thats messages. Next, our notifications and the notifications are in two sections. You've got all notifications where it shows you have everything that's happening with your accounts or people that followed. You people I've mentioned you people have retweeted the things that you've put out into the world. People have liked your tweets. Everything is is listed in one section. But then if we go into the mentions, we're looking specifically here at people who have at mentioned you on. That means that they've used a little at sign with your use the name in a tweet. So that's included you in a tweet. Okay, Means they've engaged with you. They're gon hate Colin. Check this out so you can filter you notifications so that you only looking at mentions. If you want to buy clicking that typically what I would do if somebody that mentions me in a tweet, I would usually either like it might retweet it or I might comment. Okay, so I'm not at my own my own commentary to to the tweets. So there live like that. That retweet by Kent from a tweet back to can. Thanks for the arty. Can't have a great week. So we're engaging with Kent on going through that process of just being really being yourself and being social on on social media who thought a All right, so we've got messages and notifications. 20. The Daily Engagement Routine: Now we're going to talk about the engagement routine because you got content going out. You're gonna have people following you. You're gonna have activity on your account. This is what the engagement routine looks like. Quickly check through your messages. Remember, you can do this on a mobile phone just as well as you can on the desktop. Check through your direct messages deleted all the span. If you want to sift through the clutter on, respond to any that deserve responding to next, you're gonna go into your notifications on dure going to check out the people that I've mentioned you and you're going to engage with these people cause they've called you out by name on Twitter. So you may like their tweet. You may retweet what they've said. You may retreat with a quote on you. Just generally engaging in kind of chit chat on where is appropriate with your audience. Okay, that's step one. Then the next thing is to go into all notifications on here. As you get busy with the follow game, you go, You're going to get people that follow you back. Remember out out of the portion that we follow a certain amount of those will follow us back. And this is where engagement plays a really important role in the whole follow game process . These people have followed us. We can follow them back. Of course, if that's appropriate, Maria's followed May. I can follow her back if I don't follow, are already or I can kind of engage in the rear. And so part of the routine, these people that have followed you, if there really people so that one is on organization. I wouldn't do anything with that. But the people are really What I would do is I would go through this notifications list and I would go to the real accounts. And I would I would tweet to these people. So I would say Maria is an unauthorized. Okay, awesome. So I'm writing a book at the moment. That's interesting to me. I may say a Maria looks. Thanks for the follow. What are you working on at the moment? Grandma Lee's Correct my punctuation there. Okay. Hey, Maria. Thanks for the follow. What you working on at the moment? Okay. So much gonna tweet that I'm remember from the buffer lesson that we can add that into buffer as well, but we're just going to tweet it out straight away. So this is engaging now with the people that are respond into an engaging with our account . So Maria will get that as an at mention. So that won't be a direct message to Maria. That will be an at mention. So in her notifications, when she goes to mentions, she'll see that calling. Scotland has mentioned a Hey, Maria, what you working on at the moment? And it will have her name as an APP mention inside of that tweet. Okay, so part of your your engagement routine is to go through the people that have followed you . Andi, engage. Simple. So let's see. Jack is a customer acquisition and growth expert. OK, interesting. So let's tweet to Jack. Hey, Jack. Thanks for the follow. So your best What was it? Growth markets in what? Your best growth marketing tips and you can see this guy's name is is that mentioned inside of the tweet? So we tweet that out to Jack on. We repeat the process. All right, so we keep going into our notifications on we work our way through engaging with people who are engaging with our account, engaging with real life accounts that are engaging with those on we start conversation.