Lead Generation Mastery - generate more leads, create the best Lead Magnet | Krisztina Rudnay | Skillshare

Lead Generation Mastery - generate more leads, create the best Lead Magnet

Krisztina Rudnay, Marketing 101 For Startup Entrepreneurs

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5 Videos (17m)
    • What is a Lead Magnet?

      2:48
    • How to come up with Lead Magnet Ideas?

      2:35
    • Create your Lead Magnet

      5:00
    • Place your Lead Magnet

      1:24
    • Lead Magnet examples

      4:49

About This Class

The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. A common misconception about sales is that it is all just cold calling as many people or businesses as possible until you get a bite.

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

The process of finding this new people (leads) is called lead generation. 

And the first step is to offer a "hook".

In this short course I will talk about Lead Magnet, a secret weapon that will generate leads on demand, 24/7.

  • How to come up with Lead Magnet ideas?
  • How to create a good and effective Lead Magnet
  • Where to put them to generate maximum conversions
  • How to measure success
  • And a lot of examples

Take a quick look and refine your current, or create your first effective Lead Magnet!

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Krisztina Rudnay

Marketing 101 For Startup Entrepreneurs

I’m Krisztina Rudnay, and I’m originally from Hungary. I have spent the past 11 years as a marketer for small and medium sized businesses, and as an entrepreneur myself.

I took a job with a medium sized company to come to the United States and lead a new product launch. So I closed my own company in Hungary, came here for a client who now has the top-selling product in their industry, and stayed.

I was thinking about how I can help the most with my marketing experien...

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