Launching a Product in 2016 For Entrepreneurs and Startups
- 1x (Normal)
Keys Elements to a Successful Product Launch2:54
Clickbank for product sellers4:13
Sales Page Analysis4:51
Fiverr Ebook Cover3:14
Creating The JV page3:17
Facebook Groups For JV Attraction2:32
JVs on platforms3:35
About This Class
In this course, serial product launcher and entrepreneur Howard Lynch will walk you throught the process of releasing a successful product to the public in 2016.
With his last launch having grossed $17k in just seven days, Howard feels confident he can teach you:
- How to select and validate a niche
- How to find you perfect audience
- How to easily create a valuable product that will sell
- How to find JV partners to promote for you
- How to design a sales page that will convert
Enroll now and let's get started already!
As a product manager, you want your product to be a success. You do your best to understand what your customers will want, you work with your developers to create the right product development definition, and you train your sales teams to go sell it. However, there's one more thing that you need to be doing. That's launching your product. You don't want to just launch it, you want to stage a grand product launch. Now just exactly how are we going to go about doing that?
Promote Your Launch Extensively And Creatively
A product launch that nobody knows about is not going to do you any good. What this means for you is that you are going to have to create a calendar that you can use in order to make sure that you are reaching out to the right people at the right time. Knowing how to do this correctly is something that can go on your product manager resume.
Your first contacts need to be with the journalists who cover your market segment. Additionally, most publications have a person who is their "calendar editor" who is in charge of what goes into each issue. You're going to want to reach out to both of these groups about a month before your launch happens.
Now that we live in the 21st Century, there is a new type of journalist that can help to make your product launch a grand one: bloggers. Because this type of writer works on a more flexible schedule, you can reach out to them a bit later in the process.
Introduce Intrigue Into Your Launch
Everyone likes a mystery. What this means for you is that you are going to want to use your product launch to tease people's curiosity. This means that when you are talking about your product launch, you are going to want to use words like "free" and "mystery" in order to get their attention.
In order to generate some buzz about your product launch, you are going to want to consider offering some sort of free gift to a limited number of your first customers. Alternatively, you could schedule a mystery guest to attend a product launch celebration. Everyone likes to meet and hang out with someone who is famous even if they are only famous in your product's niche.
When you are doing a product launch, you'll create product collateral. Don't make boring collateral! Instead, take the time and hire the talent that you'll need in order to make your product's collateral as intriguing and distinctive as possible.
Hold A Soft Launch
Having done all of the work that a product launch requires, when the big day approaches often times we can only step back and keep our fingers crossed. However, it turns out that there is one more thing that we can do that will boost our chances of having a successful product launch: hold a soft launch.
When you are holding a soft launch for your product, you invite friends, partners, members of the press, and even family members to a run-through that happens a night or two before the big event. This is a great opportunity to practice everything that will need to be done during the real product launch.
At the soft launch, the company's employees who are helping you with the launch will get a chance to get on-the-job training regarding what they are supposed to be doing (and not doing!). Any glitches in your plans or things that you've overlooked will quickly become apparent.
What All Of This Means For You
More often than not, a product manager's career is determined by how successful our product is. The more success that a product has, the farther in the organization we can go. Since a successful product starts with a successful product launch, we'd better get good at staging a grand product launch. Doing this well should be a part of every product manager job description.
In order to do a product launch the right way, we first need to start things off by promoting the launch. This can involve working with people who are willing to write about our launch at least a month before the launch. Next we need to find ways to introduce some intrigue into the launch so that we can get people interested in what we are doing. Finally, since the launch is so important, we need to hold a soft launch in order to work all of the bugs out.
The good news about launching a product is that it can be easy to do this correctly. However, in order to make sure that we get the biggest bang for our buck, we need to make sure that we know what we are doing. Follow these three tips and your next product launch will be a grand event indeed.
We are a team of dedicated, hard-working instructors with diverse skillsets in areas related to internet marketing.
After having gone through the hard work of building our own businesses online, we've decided to compile our findings into easily digestible "bite-sized classes" that you can take on the go.
Classes are released frequently, be sure to check back often.
**OVER 8,500 students have given us their trust**
#1 HOWARD LYNCH
Send me a pm if you have any questions !
Hello everyone! I am a junior internet marketer. I specialize in selling ebooks and producing videos. I wish to share what I have learned and connect with internet marketers. I will answer any questions regarding internet marketing, so don't hesitate to contact me and I will get back to you in no time.
With my partner Antoine Lelievre, we work hard to bring you high quality comprehensive information.
I am capable of teaching:
- Ebook sales and marketing
- Affiliate Marketing
- Product creation
- Freelancing and content creation
Je parle également français -n'hésitez pas à me contacter!
#2 JOHN NKUME
I am Sharing my Skills & Secrets in 4 Classes!
2. Internet Marketing Series: #1
3. Website Design Series: Coming soon
Hi Guys! I am an Economic research analyst by profession currently working at Deloitte South Africa. Besides my day job, I am an affiliate marketer and netpreneur. I am always looking for ways to monetize content and grow my online business. Here is the complete list of all my the Skillshare classes I teach:
In my quest to build my online business I have learnt quite a lot and I would like to share what I have learnt so far with people starting out in their online business journey and need some direction.
Long story cut short, learning to make money online is an overwhelming process and I would like to make the process easier and less daunting for people by giving them learning shortcuts and pointing them in the right direction to get started and minimize their learning costs.
From my experience I am able to teach people
How to set up wordpress and customize free blogs
Photo and Video Editing
Internet research methods for content creation
Advanced Microsoft Excel
And so much more little tips and tricks no one talks about
You can ask me anything on the above topics and I will try my best to help.
#3 DONALD CLARK
Hello and Welcome!
Ive always had a nack for teaching and so Ive finally decided to join Skillshare and SHARE what I know and learned over the years.
Here youll find real world Internet Marketing tips, tricks and how to's and maybe even a few Life Hacks. My formal training was in Education, but in my life Ive been a corporate operations auditor, a successful small business owner, and now an internet marketer.
In the end.. its all about results and I want to see all of my students get the results that they are looking for.
Im here to answer any questions you have and help you along the way as much as I can. Be sure to reach out and introduce yourself!
Good Luck! and Happy Learning!