Label Design: Make Your Packaging Fizz

Kendrick Kidd, Package Designer & Digital Illustrator

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16 Lessons (1h 3m)
    • 1. Product, package or label?

      1:47
    • 2. Homework

      1:45
    • 3. Client input

      1:45
    • 4. Concepting, sketching and editing

      2:09
    • 5. Presenting your ideas

      5:47
    • 6. Define your design area

      4:34
    • 7. Mandatories

      ttb_MaltBeverage_MadatoryLabelElements.pdf
      2:13
    • 8. Unique & Repeating Elements

      2:44
    • 9. Hierarchy & Graphic Framework

      6:04
    • 10. Color Use

      3:02
    • 11. Vessel Substrates

      3:29
    • 12. Carriers

      2:18
    • 13. Label testing

      1:31
    • 14. Creating your digital vessel and applying the label

      CanTemplate.zip
      21:14
    • 15. Refinement

      2:18
    • 16. Explore Design on Skillshare

      0:37
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In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update. You are welcome to edit your old review into the new system!

22 of 25 students recommend this class
Robert Driscoll

Excellent Cardigan

This was a super informative skillshare and the photoshop mockup section was very detailed and well thought out. If you're looking to step up your packaging game I highly recommend this.
Nancy Cole

Designer

Thanks, Kendrick! This is so timely for me- I'm designing a beer label NOW (and 4 varieties) and your wise advise and great comp instruction are invaluable! Hopefully post something later!