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Label Design: Make Your Packaging Fizz

Kendrick Kidd, Package Designer & Digital Illustrator

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15 Videos (1h 3m)
    • Product, package or label?

      1:47
    • Homework

      1:45
    • Client input

      1:45
    • Concepting, sketching and editing

      2:09
    • Presenting your ideas

      5:47
    • Define your design area

      4:34
    • Mandatories

      ttb_MaltBeverage_MadatoryLabelElements.pdf
      2:13
    • Unique & Repeating Elements

      2:44
    • Hierarchy & Graphic Framework

      6:04
    • Color Use

      3:02
    • Vessel Substrates

      3:29
    • Carriers

      2:18
    • Label testing

      1:31
    • Creating your digital vessel and applying the label

      CanTemplate.zip
      21:14
    • Refinement

      2:18