Killer Sell Sheets to Promote and Present Your Surface Pattern Design Collections   | Delores Naskrent | Skillshare

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Killer Sell Sheets to Promote and Present Your Surface Pattern Design Collections  

teacher avatar Delores Naskrent, Creative Explorer

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

5 Lessons (24m)
    • 1. Intro to Sell Sheets and Mockups

    • 2. Lesson 1 Course Overview

    • 3. Lesson 2 Anatomy of a Sell Sheet

    • 4. Lesson 3 Mockups

    • 5. Lesson 4 The Final Sell Sheet in Indesign

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About This Class

As artist’s seeking to join the art-licensing game, we must always be considering different ways in which to promote ourselves and work on establishing new income streams. Making a living at art is a constant hustle! This course addresses a particularly useful marketing too, the sell sheet, used to showcase your beautiful patterns and pattern collections. It is a leap forward in establishing relationships with art directors, agents and manufacturers looking to find artists to license.

You will be guided step-by-step through the process of producing a sell sheet, from learning initial terminology, to selection of art and applying it to mockups, and through to the layout and finalized sales sheet. You will use the Adobe programs Photoshop, Illustrator and inDesign and will get some helpful tips along the way.

You will get verbal guidance that will help you be certain that your sell sheet style completely reflects your style and that the manufacturer senses they can add your art to their product line. Presenting your art and designs to manufacturers is part of the process for potentially getting licensing deals. Either you are submitting your work as an independent artist, or your art licensing agent is, and having a professional presentation is key. You will learn how product mockups made from a blank template can transform your art from a flat repeat pattern without context, to giving it tangible potential! You want to impress the manufacturer so that they roll the dice! If they can visualize that their product with your art will sell in the current market, they might take a chance on you! And that's what you want, right?

In this course we will go through specific concepts in 4 lessons that cover:

  • The anatomy of a sell sheet
  • The content and layout of a sell sheet
  • Using Photoshop mockups to further reinforce the strength of your pattern
  • Working with vector mockups in Adobe Illustrator
  • A quick overview of working with InDesign to set up a master document

You will get the bonus of…

  • 24 minutes of direction from an instructor who has been in the graphic design business for over 30 years
  • a template to use for preparing your final sell sheet to submit and instructions for it’s use
  • a project to create your first sell sheet successfully
  • a list of helpful resources to further your education into art licensing

At the conclusion of my class, I encourage you to create the sell-sheet project and try out my methods. Feel free to participate in the guidance offered while sharing in the projects section. Get involved in the process and benefit from the constructive advice of fellow artists! If you are new to art licensing, this is another must-have skill in your arsenal. So what are you waiting for? Start the Killer Sell Sheets class NOW!



Meet Your Teacher

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Delores Naskrent

Creative Explorer


Hello, I'm Delores.  I'm so excited to be here, teaching what I love! I was an art educator for 30 years, teaching graphic design, fine art, and theatrical design. My own education took place at college and university, in Manitoba, Canada, and has been honed through decades of graphic design experience and my work as a professional artist, which I have done for over 40 years (eeek!). In the last 15 years I have also been involved in art licensing with contracts from Russ, Artwall, Studio El, Trends, Metaverse and more.

My work ranges through multiple media: my confidence with acrylic paint, ink, marker, collage, pencil, pastels, pencil crayon, watercolour, and digital illustration provide many ready paths of self-expression. Once my artwork is complet... See full profile

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1. Intro to Sell Sheets and Mockups: Hi there. My name is Dolores NASCAR Ridge. I'm a graphic designer and surface pattern designer living in sunny Manitoba, Canada. In this class, I want Teoh address, a subject that effects many graphic designers, and that's in marketing and self promotion. Most specifically, what I'm going to do is focus on cell sheets and mock ups. My first exposure to sell sheets, they were called terror. She's so some of you may have heard them called this or promo sheets. Whatever they're called, they're there for a specific purpose, and that's to market. Something in this case is going to be you and your art. My first experience with these cell sheets was to help a local company sell some of their existing products. That's what really makes this different than what you and I would be doing, cause what we're trying to do is sell an idea these air products that don't exist we just want to give manufacturers an idea of how our artwork might help sell their products. The whole point for artists is to make our patterns look so alluring to manufacturers that they could totally imagine our artwork helping to sell their products so We need to illustrate our imagery in the best possible way, and that's by showing how it could be used. So that's what this course is going to focus on. First of all, mockups second of all the terror sheet and how the two of them worked together to create the picture that we want these manufacturers to see. Are you ready to get started? All right, I'll meet you in the first lesson. 2. Lesson 1 Course Overview: Hey, guys, welcome to lesson one. So in this lesson, what I want to do is focus on an overview of the course and what we're going to be covering in the way of cell sheets and walk ups. We'll discuss some of the terminology used so that we are all on the same page. So in this course you'll learn all language used time and again to discuss self promotion. Using selling tools like cell sheets, you'll learn what mockups are and how to choose them and use them effectively and you'll learn what makes up a collection. A collection shows all the coordinate patterns and can include things like borders, icons or motifs associated with the pattern, possibly even color swatches in any standalone illustrations that might be a part of it. You control the content of the collection, and so you want to show your collection the most appealing possible way. Most often, this is accomplished by using a sell sheet. So what is associate exactly a cell? She is sometimes called a tearsheet, or promo sheet, and it's just a single page used for marketing and promotion. It's a sales tool, and it could be used for all kinds of marketing, especially to potential license er's or used for display at trade shows. You are in 100% control of the sell sheet and how it's laid out. And so you want to show your collection in the most appealing possible way. It can be used to illustrate the versatility of your pattern design in artwork, and this illustrates two manufacturers how your art can enhance an add value to their product. Remember that their goal to sell more of their products. Most cell sheets include mark ups. So what exactly is a bulk up you ask? Well, a mock up is a model or visualization of a finished product with your artwork imprinted on it or showcase within it. A realistic mock up can really help a potential client envision what the and Products is gonna look like with much more clarity is just another method to show the adaptability of your design. In the next lesson, you'll learn the anatomy of a cell. She each you're gonna learn the advantages and disadvantages of using mock ups, and you'll learn what software programs are best used for creating the layouts and why we're gonna move right into learning how to set up a sell sheet. So I've got a lot packed in, so I will see you there. Bye for now. 3. Lesson 2 Anatomy of a Sell Sheet: Hey, guys, welcome to this lesson. So in this lesson, what I want to dio is actually take you through and demonstrate the creation of one of my cell sheets and lots of other tips and tricks about cell. She's First of all, let's discuss the anatomy of a sell sheet, so we're all on the same page here. The most common size is 8.5 by 11 and mostly the orientation is kept the same. If you have several pages, this just makes it easier for displaying. And a lot of times that document can be made into a PdF for distribution, either electronically or manually. Also, it in half by 11 is a good common size for printers. You may even be able to print star these sheets off yourself all cell. She's contained all the patterns in images for a particular collection. Remember that those images can include a logo or symbol representing your collection. Many feel sheets contain mockups. It come depends on the industry you're trying to target. It's really personal preference. Just take a look at a lot of examples First, before you make up your mind, the sheet will always contain the name of your pattern collection, and I highly recommend that you show an identifying pattern number. Believe me, when you get into the hundreds with your designs, this is just the only way to go. Make sure your cell sheet clearly states your name and copyright and all rights reserved. This will help protect you from being copies. And, of course, you absolutely have to include your contact info. And that could even include the contact info for your agent. If you're working with one, make sure you check with the Asian first to see what their rules are. So now let's move into the actual design of a sell sheet. So when I was first considering creating this course, I wanted to have something fairly simple to work with. This is a design that I've already sold through art licensing, and I have all of the icons and tons of these brushes already created. So I decided I would go through and created pattern that I could use as part of my demonstration. So this is what I came up with now. Once I had the design and of course, this original. I such a work just kind of trying to figure out what other coordinates could work with it. I didn't want to spend too much time on this as I was developing this course, so I tried to use a lot of what I've already got existing. So there's a couple here that I've got that I've used in other ways before, so that's going to photo shop, and I'm gonna show you how I ended up creating my sell sheet for this particular images called Cactus Farm. So that's what I decided. Teoh name my co ordinate pattern collection sheet, and I started out by putting the title up here at the top. I did a few sketches and came up with a design that uses a lot of horizontal strips and vertical lines, and you'll see that as I go through this, I always like to add my pattern design number, and I like keeping it in this upper right hand corner just simply because it makes it easier for me to locate it when I'm flipping through a binder of collections. Then I knew I needed to add my copyright info with the bottom and my contact information. So all of that came the basis of my sheet. So the next thing, of course, was to add the patterns. And after a bunch of fiddling around, this is my final choice of patterns, and this is how I laid it out. I've saved you the tedium of watching me actually work this out because this took me a little while. I knew that I wanted to add mock ups for my sheet. So I left the space in the middle specifically for that. And then those are the mockups that I ended up choosing. I wanted to show something done in fabric. I wanted to show something three dimensional, so I chose the cup. I just love the clock. And I thought that the image that I had would work well because it's so graphic. And then, of course, a cell phone case. The Classic. So this gave me a good broad set of industries that I could be covering with this sell sheet. If you're specifically targeting, let's say the garment industry, you would definitely focused on putting garments here. If you were focusing on linens, you would probably have things like curtains, bedspreads, maybe a pillow, and sometimes you might just have one single image in the middle. I've seen many, many cell sheets that have absolutely no mockups on them at all. So that's a way to go is well, so that's it. That's what I did now for the actual set up of my sale sheets. I actually do them in in design, and I'll take you into in design later to show you, and I'll explain why it's such an advantage to use a program like in design. But for now, we're gonna go into the next lesson, and I'm going to show you quickly how easy it is to create a mock up so we'll see you there . 4. Lesson 3 Mockups: in this lesson, we're gonna focus on mockups where to buy them, how to use them on the best way to incorporate them into our cell sheets. You'll find plenty of walk up files to work with online in search up free mockups, and you'll see a ton of them there. Or you could buy them from sources like Creative Market. I used to make my own mockups, but honestly, there are so many available now that it's just not worth the time, and many of them are super reasonably priced. See, most of them range from 2 to $20 on creative market. Now, one of my personal preferences company I like to deal with because of the quality of their mock ups is create. See, One of the reasons I love their mock up so much is that they always use a smart object. So I'm going to be demonstrating the use of a template with a smart object and explaining to you why it is absolutely critical that you use smart objects. I teach a couple of other losses on mockups and in one of my classes, I explain away toe automate the replacement of the mock up image and save you tons of time . If you've got a whole bunch of mockups that you want, Teoh alter, that could be really important for you if you're doing a ton of sheets or if you are creating mock ups for your website, for example. So let's pop into photo shop here, and I'm going to show you the use of a smart object in a mock up. Like I said, multiple mall cops I use have this smart object, and you'll usually find it located here in the layers palette. It often says something like your design or replace image, and if you were to double click on it, it would take you to the image file that's associated with that mock up. Now the absolutely amazingly cool thing about it is that you can take any image. I'm just gonna randomly grab another image, selected a little, copy it, close it off, paste the image into the image file that's associated with the mock up, and before I hit save, you'll see that it has not replaced the image here. As soon as I hit save, go back to my mock up my new images. There But ah, now isn't that fabulous? So you could imagine just how much time this saves you, so really? Now all you need to do is save this little document and then copy and pace it onto your sales sheet. In my opinion, Photoshopped mockups are the easiest to use, and that's what I mainly use. But I want to quickly show you the use of a vector template. I purchased this one on creative market. I'll include the name of the artist in my horse resources, and I'll explain a little bit about how they work. I was recently scrolling through the art licensing show website, and I came across an article featuring a bunch of different mock ups, and this one by Nancy Archer came up, and I quite like it. It definitely works with what she's doing. So that's something that you'd have to decide whether it would work for your product and your patterns. I also love this one by Joni Howard up kind of like how the outlines air quite chunky and just the graphic nature of it is really cool. So back to my illustrator document here and what I've done is I've isolated a basic silhouette of the bathing suit that I am going to use. I'm going to fill it with my pattern. And obviously the scale is completely wrong. So if you double click on the scale tool, you'll open up this dialogue box and you just have to uncheck everything except for transformed pattern. Now I'm going to guess, and I just tried this. So I have tried about 30%. I think 20 it's gonna work great. And yeah, sure enough looks good. Looks good. So that's what I'm gonna stick with. We're gonna go into my transparency panel and I'm gonna muck around with the settings a little bit. Like I said, I don't work with illustrated templates very much so. This is something that you'd have to experiment with and look into. I like experimenting with all the different layer moves just to see what they do. And this would be my finished bathing suit, I think. And once I was completely satisfied with it again, I would save it out and included in my final sell sheet. So mark ups can be super important for helping to sell your product. After doing these mock ups, it's certainly obvious why there is absolutely no room for confusion here. You can see exactly how your pattern would look when used, and you can bet that this is very valuable. When you're trying to secure in our licensing deal for a particular product. You can also see that using these small cup templates is actually very easy. All you have to do is follow a few basic steps and you're done. So we're almost wrapped up with this course in my next lesson. What we're gonna do is take a look at the master document set up in in design, so I'll see you there. 5. Lesson 4 The Final Sell Sheet in Indesign: Hey, guys, Welcome back. So now what? Where do we go next? In this little lesson, I'm gonna just talk to you a little bit about what your next step should be. So now you understand what a sell sheet ISS, you've created your mock up. You've got a collection and you're ready to set up your final cell. She each and I have promised to demonstrate the in design document and how I would create it in order to make my job off producing these cell sheets really easy. So I don't know if you've used in design before, but it's actually super easy. If you want to create extra boxes, you just use this, which is the rectangle frame tool. And you can use the Ellipse spring tool to create circles for placing in your mockups or whatever you choose. You can make any changes you want to the frames by going to the control bar at the top here . He wanted out of border to it. Right now it's zero point and I'm gonna add quite order right now. It's a white and I've been a change it to black. There are a lot of alignment features in this software, so aligning two boxes like this is very easy. It was not lined up. I would select both of the boxes by holding down my shift key, and I would go up here to the alignment tools. And that's a line that perfectly what even Elvis facing with these two down to match spacing between these two. My father both selected by holding down my shift key and then I can use the down year olds to position them in my title bar here, which I'm gonna bleed off the size. I have filled it with soft gray color again. You can see that up here on control panel. I've chosen a very soft gray here and my number. I'm gonna line that up to the outside as well. Actually, I'm going to increase the size of that rectangle that my number is not. People subside. So this is a very basic template. I will include this in the project files. You're welcome to use it. If I wanted to create a whole bunch of cell, she I would have to either select all copy and paste it on to the next pages or create them individually and I don't want to do that. So what have the Jews have been? Select all of this and copy it. And then I'm gonna go to my master page, which is up here on the pages pallets, and I'm going to paste it and position it. Once. I'm happy with the positioning. I'm going to insert pages. So first of all, I want to go to the pages palette again. And the trot selection here is to insert pages and I'm going to in search 10 pages after page one, based on a master. A click, OK, and now you can see on pages palette. I've created all those pages and whichever one I click on, it's going to be identical. All of the template items have been placed in the same position. So now about those 10 pages and I know that I can go in here and create all of my different cell sheets and they all have the exact same way out. One thing I noticed here is that this circle is not perfect. The center so amenable back to my master page and I'm gonna make that change. Smart guide showed me that I was perfectly centered on the page. And I'm gonna go back to my other pages and I'm going to check. And sure enough, that's another advantage of using those master pages. If I make a change, it applies globally to the other pages there. So now I'm gonna save my document. You could number after you could name in such a way that it makes sense to you. So I'm gonna put mean sell sheet template at a gastric at the beginning, and then I know it's always gonna be on the top of my list. So that's one of the beauties of in design. So I'm gonna go in and just quickly let's fill these If I want to put in my patterns, I was select one of these frames, and the way to do that is to hold down command and shift, and then you can click on the actual frame. And then Teoh deserted picture. You go to a place which is command E. I usually go to shortcuts, so I don't even know half the time where they are on the menu. So under the file menu place. So I'm gonna uses Manji and I'm going to crowds, little pick pattern samples that I made up to do this down. So that's the 1st 1 Let's go through and just quickly throw these in and in the centre frame here, I'm going to place my walk out. So again we'll do locate that. But if you want to fit to frame, you can go under object to fitting. I would personally feel the frame proportionately. If you ever just want to move the actual picture around, you grab this little doughnut. Once you double click on it, a different set of handles appear, and those are for the actual picture. And if you can see that that the frame is actually read. So this frame you can use to enlarge or do whatever you need to do with your picture taken pointed folks in this bid. So I am enlarging it proportionately. No, I know I would do a ton of work this before I would consider this finished down. You know my patterns. Like I said, I just threw these together for this demo. Can you see that when I'm double clicking on this picture? That other frame appears in Greenwich. That's the red one allows me to enlarge it. Like I said, I would do a lot of changes to this. This is not what I would consider finished pattern collection, but I just wanted to a quick demo Fauria to might do things like in large borders, perhaps changed the color of the border point. You go to color here. I would click on this carol, but I the stroke color here. And with that arrow, I can scroll through my C N Y case watches or if need be, I could make changes here. So I'm going to just quickly change it to this green one of the company to increases size of the border. So I think on these I would remove the border. You know, that's a lot better and not liking screen so much so I would probably change it. So reducing the capacity of a little bit or adding a new color swatch based on seem like a process colors the spot color. Think they just wanted. We get a little bit more of a greedy try to match his color to this color over here, somewhat so, introducing the blue in there and increasing the amount of yellow or showing them on a yellow. More like. Okay, that works a little bit better for me. So I'm gonna change out this Launches. Well, here here, the great opinion. Listen, And so I'm gonna fit proportionately. You can see that the shortcut is command option shift, See? So I won't you use such and no on that, actually rotate my pattern in there. And then you got the answer that I get more of the pattern showing. So that's really how you go about doing it. Now you can even edit the text here on this page. So to change it text on here. Remember that shortcut control shift and clip Now that allows you to get into these text boxes and change them selectable. And this one was told Canvassed farm and again do that to edit all of your other text. Remember, demand shift and clip. You get into any of these text boxes to make the changes that you want. It was like a 1,000,000 other things I could show you in in design, but I have really intended this for people who are really just starting out and know absolutely nothing about in design. I just want to show you how easy it is to create a document with multiple pages. There are a ton of fabulous courses here on skill share about in design, and I would suggest that you really learn this program is going to save you so much time in the long run. What I like about it is not setting up individual pages that you could base it on a master page. You can even remember the pages with a page number that could coordinate with your actual pattern number to help you index your artwork. There are so many amazing and powerful features in a design that you just gotta check out. But for now, I'm done my lesson with you and basically that wraps up my course. So I really hope you'll do that class project that I have attached and then post your single finished sheet in the project section below. Please get involved in commenting and helping other people out. Let's create a very caring and thoughtful community and let's learn from each other. If you post anything on social media, could you please hashtag me? The Lord's nah, sprint slash skill share and please check out my other courses. I have a lot of courses. I can help increase your productivity and efficiency and a bunch of fun. Already classes as well. Thanks again. So much for hanging in there till the end of this force. Bye for now.