Keyword Research for Blogs and Websites: How to Find the Best Keywords for Your Posts and Articles | Theo McArthur | Skillshare

Playback Speed

  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x

Keyword Research for Blogs and Websites: How to Find the Best Keywords for Your Posts and Articles

teacher avatar Theo McArthur, Easy to Follow Marketing Classes

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

11 Lessons (40m)
    • 1. Introduction to Keyword Research

    • 2. What are Keywords

    • 3. Keyword Research Part 1

    • 4. Keyword Research Part 2

    • 5. Keyword Research Part 2b

    • 6. Keyword Research Part 3

    • 7. Keyword Research Part 4

    • 8. Keyword Research Part 5

    • 9. Keyword Research Part 6

    • 10. Google Voice Search Part 1

    • 11. Google Voice Search Part 2

  • --
  • Beginner level
  • Intermediate level
  • Advanced level
  • All levels

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.





About This Class

Do you have a blog or website? Do you want more free traffic from Google and the other search engines?

One of the most important aspects of getting free, high-quality traffic from Google, is knowing which keywords and search terms people are using when they search for something specific.

If we know exactly what people are looking for, we can give them exactly what they want!

However, many keywords are just too competitive. So instead, we uncover highly targeted, lower competition keywords to create website posts and articles around. 

What's Covered in this Course?

Understanding keywords and why they matter
Keyword research using the best free tools available
Learn which keywords are worth using in your posts and articles and which are not
How to choose the main keyword for your post or article
How to make a list of LSI keywords for your post or article (don't worry, it's much simpler than it sounds)
How to take advantage of keywords for Google Voice Search

I've been creating content for blogs and websites for a long time. In fact, my online career started way back in 1995. Keyword research is an integral part of creating content. This class breaks it down into a few quick and simple steps!

Meet Your Teacher

Teacher Profile Image

Theo McArthur

Easy to Follow Marketing Classes


My name's Theo McArthur, and I've been working online since 1995. I left my job and went full-time online in 2001. Teaching is probably the most satisfying thing I do. Being able to help others to learn potentially life-changing techniques and business models.

I've been involved with blogging and affiliate marketing for over 20 years, and 8 years ago, I also delved into the world of Amazon selling and e-commerce.  The knowledge I've amassed over the years is passed on through my classes.

Around half of my time is devoted to my online businesses, while the other half is teaching. At this time, more than 140,000 people worldwide have taken my business courses.

I'm a great advocate of taking action because we learn the most by doing it. My classes are de... See full profile

Class Ratings

Expectations Met?
  • 0%
  • Yes
  • 0%
  • Somewhat
  • 0%
  • Not really
  • 0%
Reviews Archive

In October 2018, we updated our review system to improve the way we collect feedback. Below are the reviews written before that update.

Why Join Skillshare?

Take award-winning Skillshare Original Classes

Each class has short lessons, hands-on projects

Your membership supports Skillshare teachers

Learn From Anywhere

Take classes on the go with the Skillshare app. Stream or download to watch on the plane, the subway, or wherever you learn best.


1. Introduction to Keyword Research: Hello, everybody. My name's Theo McArthur. I'm welcome to keyword research for a Websites on blog's A keyword research is a process off finding the words or phrases that people type in or speak in the case of voice search when they are searching for something online. If we you know which words and phrases that most people are using, then we can create our website or are blocked content around those words or phrases on. If we do that, it means that the content on her blogger on our website has a much higher chance of being displayed in the search results when a user searches for a particular word or a phrase on. Of course, this is really important if we want people to find our website on the pages on the post on our website, in the search engines, so that we can get free traffic. All right, so briefly, who and I Why should you even listen to me? I'm watch my courses. I have over two decades off marketing experience on the Internet in my own career started in 1995. During that time, I've created hundreds of websites and blog's. I also have several years experience in the e commerce field, and since 2015 I've been teaching others what I do currently have. Over 75,000 students all around the world on Dive gathered more than 18,000 positive reviews and testimonies for my courses. So in the first course lesson here we are going to look at exactly what keywords are. What are the different types of keywords, how you can find them on what you would use them for. I'll see you there. 2. What are Keywords: Hey, everybody, we're going to be digging into keyword research, but I just want to first give you this brief introduction and to make sure everybody's on the same page. Key words are the words or the phrases that uses enter in a search engine, and a key word can be one word to word. Or it could be many more words, so it could be a word or a phrase. So, for example, round framed sunglasses improve eyesight, cheap holidays to Greece. Stop my dog barking at strangers. These are all keywords Now. We can use tools to tell us how many people are searching for a particular keyword on. Then we can create content around keywords that get enough searchers a month to make it worth while creating that content. Onda. We can use tools to tell us which keywords are competitors air using on. We can use tools to generate lists of keywords on more, so we're going to be using tools for pretty much everything we do in the next few lessons. Long tail keywords are key words that have several words on. These long keywords are easier to rank for than short to keywords, so for example, stop my dog from barking at strangers is a long tail keywords on that is going to be, ah, lot easier to rank for the unsafe, for example, dog training or even stop dog barking. It's much more specific, and therefore it will have less searchers. But it would be easier to rank for now. The minimum number of words in a long tail keywords would be three. But some people class long tail keywords as keywords with forwards or more, even five words or more. But it does depend on the subject or on the niche, because, ah, long tail keyword in, say, for example, weight loss, which is hugely competitive, would probably be, ah phrase with five words or mawr, whereas in a much less competitive neige a small and each like ah ho bay, for example, tapestry, a hobby that doesn't have a huge database of users of people who are interested in it. Anything from three words would be classed as long tail on ls. I. Keywords are keywords that are related to the main keywords. So when we're doing our keyword research, we also want to compile a list of L. S. I keywords for every main keyword that we plan to use. So, for example, if we had a main keyword camping in the winter, the L s I keywords, Ellis, I stands for latent semantic indexing. Could be things like winter camping essentials 10 heater winter camp set up on so on. Ls I Keywords are related to the main keyword Onda We should be including these ls I keywords throughout our content. All right, let's move on. 3. Keyword Research Part 1: Okay, so now you know what keywords are on what you need them for. In other words, you need them in order to know which content to, right. So which search terms that uses a using have enough volume. So enough search volume to make it worth while you writing content around. And you also know now that creating content around long tail keywords is going to be far easier to rank than trying to create content around shorter keywords, which have much, much more competition. The first tool I'm going to show you here is a really great tool for generating lots and lots of keywords, including a lot off long tail keywords based on a seed word or a couple of seed words that you put in to the box here. The input box. So this is keyword XR two. The name really say zero hole because it generates thousands of keywords, so you usually just let it run for a little while and then hit the stop button. Anyway, let me show you how this works. Let's say I want to generate a lots of keyword ideas for a winter camping, which is a popular pastime. I'm just going to type in here winter campaign. Andi, if I want to choose a different country soul, for example, if I want to search Google in another country instead of the US, I can scroll down the list here and choose my country. So if I wanted to Jews Google UK, for example, here we are United Kingdom or just searching in the U. S. Levy as it is, and by default it will search google dot com. You can also enter a prefix here if you want to. So if you want, all the keywords are generated to have a particular prefix. And this is something you can play around with once you get used to using the tool. But for now, I would delete everything the same with suffixes. Another option you have here is if you are choosing a different Google platform that's in a different country with a different language, you can choose the language here. You can also search other places. So we've got Google ask default. So the default Google search engine. But you could also search Google news on any of these if you wanted to as well. But for our purposes were generally searching Google. All right, so when to campaign just hit the button. If it stalls like it did there for me, just hit the button again. So we've got 307 345 379. Let's stop now. You can keep it going for as long as you like. Now I have the column visibility you set so that I can see the number of words in the keyword, because I'm looking for long tail keywords. So right here we have a number of words, which is great, and we've got all these long tail keywords. Winter camping tips for staying warm, winter camping gear recommendations, ultralight winter camping gear list and we can click next to get the next page. Winter Hammock camping gear list, winter camping, tent condensation, winter camping locations near me and you can keep clicking through the list. Winter camping tent Wood stove went to camping tent with stove. Winter Snow Campaign, California Winter camping tents for sale. I'm so on now you can download them by clicking the export button. Here you have the option of just copying them so you can paste onto a text file. But if you export them to see SV, that means that you can sort them all by word count vigorous. Something here to sort by word count. But it never seems to work properly. So if you want to sort them so you're only getting the keywords with five or more words. He doesn't really seem to work, But if you export them to a CSP, you consort them in the CSB file in the spreadsheet. So this is a really great to invoked. This is probably the best tool there is at this time, anyway, for finding a lots and lots of long tail keywords ideas. 4. Keyword Research Part 2: Okay, we're back again. On this tool is called keywords. Everywhere on this is in fact, an extension for chrome or Firefox. So you need to install this on your browser? No, if you're like me, Andi, you don't really like to install a lot of extensions on the browser profile that you use for sensitive things like logging into online banking and that kind of thing. You can set up a new browser profile to use just four adding extensions and the things that you need, according to this course on what you tried to do here. So anyway, right, go along to keywords everywhere dot com onda. Click on install for your browser, and once you install it, you will need to then enter your email address to get the A P I key. Once you get the email with your A P I key, you'll go up to the extension, which is already being installed by this point. Quick on update settings on Enter your a P I key, and then it will be working. So the way this works is that analyzes pages on, then gives you all the keywords for that page, including the search volume off those keywords know this part here, import keywords. Unfortunately, that's being discontinued. In fact, as at the time of making this lesson, it's going to be discontinued in about 23 days time so you can ignore that. All right, so if we go to Google once we've got this extension installed on, we take any search, turn into the bar. So in this case, I've typed in improved concentration automatically without doing anything. You're going to get all these related keywords for that keyword. Improve concentration along with the related keywords. You're going to get the search volumes. This is the monthly storage volume on this is on Google us if you want to change your location, which I did because I'm located in Ireland. So by default, I'm going to get results for Ireland. So if you want to get results from a different location, just click on settings. Search settings. Scroll down, Andi, select your country. Here you can click Show Mawr, and as you can see, I've selected United States on then click Save, and that's going to give you the search results for the country that you want. All right, So what was it improved concentration on here we go with all the related keywords for on this keyword Here, improve concentration search volume here for the U. S. For this particular keyword how to improve concentration and focus 1600 a month on so one down for the other keywords. Now what you've got here is CPC cost per click. This is about paid advertising. If you are running paid advertising on Google, that's how much it would cost you per click for that particular keyword. So you might be wondering what is a worthwhile search volume? It's good if you can have over 1000 but it really does depend on your niche. The subject that your website is on on the subject, that your article, the piece of content that you're going to be writing, what that is on. There are some subjects where you're not going to get that many searches per month for a specific keyword on, there are some subjects where you can get a lot more than that now. In general, I a light to write articles around keywords that are getting a least 500 searches a month. So it's all about really having multiple articles on your website and multiple pieces of content ranking on page one of Google. Okay, now let's try something else. Here. Let's try something that's really high competition. All right, Now look here. As we can see, we've got keywords. Here's 12345678 words, but with massive search volumes as well. So there's gonna be lots of key words here that we can use with enough search volume, how to reduce belly fat by exercise, How to reduce belly far in seven days. And of course, you can try different keywords here. So we've got fat lawsuit in the moment. But we could try something else like fat loss, diet maybe, or fat loss food about loss foods. Now we got a loaded, different keywords what to eat to lose weight in two weeks. Belly fat, burning fruits and vegetables. Okay, so you getting the idea now? Another thing you can do is you can go to one of the websites that comes up in the search results for your keyword. Let's try this one here that sometimes this works well and sometimes it doesn't go up to the extension. He was everywhere click on Analyzes page. And yeah, this one is working out quite well. Sometimes they don't work out so well, but this one is pretty good. We've got here all the different keywords. They're coming up on this particular page here. Health wine dot com 20 most weight loss friendly foods. Now, you could also search by the volume here. Are you going to see that the really short ones have the most search volume? Just the one word keywords. Let's just click on down here. Keep going. Yeah, this is OK. I mean, you can find some gems in here, but it doesn't work as well as bringing up the words or a letting. The words just automatically come up on the actual Google search page itself. So that's the best way I find, too. Use this particular plug in this particular extension. Okay, so that was the second tool I want to show you. Let's move on to the next one 5. Keyword Research Part 2b: This is a short add onto the last lesson because I wanted to make clear that if you are targeting multiple countries, you might be targeting worldwide. Or perhaps you are targeting all English speaking countries. If you're a website is in English, then you can combine the results. So here we've got results just for the U. S. So you could export these to see SV, And then you could go to settings, choose another country. So in this case, I'll choose United Kingdom save. And now I'm going to get results for the UK. So if I find similar keywords, even the same keywords I can combine those search results. I could not them together to give me a total. Okay, I wanted to just point that out because I didn't point it out in the last lesson. 6. Keyword Research Part 3: on the next tool I want to show you is word tracker, scout. It's another extension for chrome, So when you click the free download here, you will be taken to the Chrome Extension Website, where you can install the app on a once you've installed it the way it works, it's a really nifty little tool. So you go to any website that you want to evaluate the keywords there on that website to get ideas and key was for yourself. You'll have the little w up here once even stole it. Click on that. It will take a moment to evaluate the page on. The first thing you're going to see is Page Summary. So this is all the key words that I've been picked up from this page. So if I put the relevance away up too high, I'm only going to get these keywords here. There are very, very relevant. The lower I put it, the more I'm going to get Onda. A lot of these may not be relevant, but in fact they are relevant in this case. We look through them because they're all about how to care for a gecko. The next thing we can look at his insights. Insights gives us the page. Title on H one is Attack that we use in search engine optimization. If we click on keywords, we could know, see all the keywords that are on this page on they are around by a level off difficulty. If we were trying to run for those keywords now, we wouldn't be trying to run for keywords like this. Enthusiast care pets we wouldn't want to try and rank for a single were key words like that anyway. But what we can do here is if you untech all of these, I'm then click on one at a time. You can see the longer tail keywords, so the keywords with more than one word. So these are the two word key words that are no three word key words on this page. There's just 14 word keyword on there. I don't know five word keywords, but that doesn't actually mean there aren't any keywords that we could use. We go over to page Summary. We're going to see that we have a bunch here. Would be reptile enthusiastic about? That's four words. Let's try taking the four words as well on the five. So we've got a load here showing on page summary hamsters of the rectal world. Care off a gecko, make great starter pets pets, for there will be reptile enthusiast so you can get a lot of ideas here of four key words Now you cannot use this tab here because that's only if you have a paid subscription with word trucker. And, of course, this year is the number of searches. But I'm only searching in the U. K right now. If we change this to Global, we can see that everything goes up. There's a lot more searchers competition. It means the number of pages that are directly optimizing for that particular keyword. Now, when you were doing this on, do you are looking for key words for a particular piece of content that you are pointing to right? Don't just go to a one website like this. Andi evaluate that ive only way a number off them so you can start to build your keyword list. So that's word tracker scout that are a couple more things I want to show you. So let's move on and do that in the next lesson. 7. Keyword Research Part 4: right, Two more things I want to show you here. I'm first of all, is just using Google Auto suggest. So if we take a seed keyword, for example, or winter camping on, type it in the search bar. Google is going to start suggesting searches based on what other users search for, So it's going to start suggesting keywords. But what we can do is type of space after the seed keyword and then type A. We're then going to get different keywords, be see de, and we can keep going through the alphabet like that. Now the downside is that you can't download these. You need to take a screenshot off each want. So whenever you see a potential keyword. So, for example, winter camping dinner ideas went to camping. Death Valley. Anything that you want to copy down. You either need to just stop Andi, write it down or take a screen short and you can keep going right through the alphabet and get more more keyword suggestions. Now, the last one I want to show you is a really, really good tool on this is uber suggest you can either enter a seed keyword in here or you can take a long tail keyword that you have generated from somewhere else. In this case, I'm going to just enter the seed. Keyword went to campaign under research in the United States. We can change it, but let's do United States for now, straight away. We're going to get the search volume for this keyword the S E o difficulty, which is medium in this case, pay difficulty would be if we were running Google pay per click acts. Now the search volume is monthly search volume, Of course, on this is the average over the year. But of course it goes up November December January because it's went to campaign. This keyword is competitive. There's a 51% chance you can rank in the top 20. Well, we know it's going to be competitive because it's a short keyword. Just two words. However, if we scroll on down, we can see more keywords on. We can get longer keywords on. We can see the difficulty on the search volumes for these keywords as well. Anything highlighted in green is considered easy, so we've got winter camping. RV went to camping near me, winter camping tips went to camp in California with winter camping California on winter camping near me. Being the easiest on these have reasonable search volumes. I prefer 500 or above, but 480 is close to 500 on. I would consider writing content around keywords with a lower search volume as well. So although I prefer 500 searches a month or more, I would still consider writing below that. But I wouldn't consider writing content around something that only has maybe one or 200 searches a month on. The reason for that is because it takes time and it takes some effort to write and create good content. So it's got to be worthwhile doing okay, So this was the United States. But let's try say, for example, the United Kingdom. There's no point trying Ireland. I just know that well, let's do it out of curiosity, but I'm pretty certain that nobody in Ireland is interested in winter camping. Andi Yeah, I'm right, although there are a few people searching for it here in the winter. But overall there are only 30 searches a month, which is as I would have thought, but let's try United Kingdom. A lot more searches going on here. Obviously, nowhere near as many searches is that are in the US But even so, let's take a look. Winter camping UK Andi. This is marked as easy as far as difficulty and ranking is concerned. 390 searches a month. That would probably still be worth doing. Let's do one more here, but let's go back to United States. Okay, now this looks promising. It is easy to run for. It has a search volume off 1000 a month on average, which is okay on let's look at some of the other key words here that we've got. So we've got quite a few here. There are highlighted in green. Now these key was an orange will be slightly harder to wrong for, But this one here care for a leopard gecko has a search volume of 8100 a month, which is really good. We can click on this keyword to evaluated further and according to this tool, the keyword is still easy to run for. We've got here the top results in Google on the estimated visits. These you RL's are getting per month. Now, this is very much an estimate. But as you can see, it goes down as the position off the Web site or the page on the website goes down, as do the estimated number of visits per month. Right. So this is one of the best free keyword tools you can use its Neil Patel's to Neil Patel. Does Seo consulting for businesses. All right. Now, I will point you to a few pay tools in the next lesson before we move on. Okay, So you there. 8. Keyword Research Part 5: right. I did say that I would show you some paid tools as well for keyword research, but I will say that paid keyword research tools are not cheap. Now, this one is spy food. So this is one of the best ones on subscriptions to spy food. Start at $33 per month, so you can check it out. Take a look through it right out here on the way it works. Is similar to some of the free tools that we look Chart. Except obviously, with it being a pay tool, you're going to get more data and better data. So you'd enter your competitors website. It will analyze the website and give you the most profitable keywords, both for paid outs on for organic search. It's organic search that we are interested in. On the other one is ECM Rush, which is pretty much an all singing, all dancing keyword research tool. But subscriptions start at $99 a month. So as I mentioned, it's not cheap. Have a look through it. Make up your own mind what you want to do here. It's going to be your decision, but you could start off with the free tools anyway and perhaps look at one of the paid tools later if you wish to do so. 9. Keyword Research Part 6: Okay, let's talk about ls I keywords Latent semantic indexing. These are the key words that occur throughout the content off an article that you are writing on. They are related to the main keyword. Now, using Ellis I keywords helps to get your content run for your main key word, but it also means that you have multiple other chances off a ranking that content with different keywords. In other words, the LS I keywords you have throughout it. So I'm going to show you how to find the best Ellis I keywords because we want the ones that people are actually searching for. The first thing you can do is just go to Google. Type in your main key word on you're going to see other related searches that users are searching for. So there's 10 teeter gear tips tent on. Aside from the instant search, we can also look at the related searches down the bottom here. Searches related to winter camping, winter wild camping, UK keeping war, how to insulate a tent for winter camping, winter camping equipment so we can get a lot of information just from Google itself. And don't forget, you can change the location that you're searching from under settings on search settings. You can change the region so you can change the country. So if I didn't want to search from Ireland, which has given me a bunch of results for the UK now, the reason it's giving me a bunch of results from UK is because I've been searching for different things in the U. K. Just recently on Google nose out. But if I wanted to get results as if I was searching Australia, I would just choose Australia. A nice let's see winter camping hacks camping in winter, Australia into camping stove, winter camping, survival, winter camping pants. So I'm getting completely different results because users in Australia they're using different search terms. So if my audience was in Australia, I would be looking at using these terms here for my Ellis I keywords on the same down here with searches related to winter camping. All right now we can use some of our ls I keywords as subheadings throughout the content off our article. But there's an even easier way to do this using a tool called Ella Siggraph. The only downside is that you are only allowed three searches a day with the free version off the tool. No, it's really simple. You just enter a keyword pick the box. I'm not a robot could generate Andi. Here's what we got for winter camping. So we got a whole big list off. Ls I keywords? Andi. Here's what we got for learned tennis fast. Another big list off ls I keywords Now. If you wanted to upgrade to the paid version of this tool, it's about $25 a month monthly. But if you purchase annually, it's only $75 or $76. The advantage off the paid tool is not just that. You get a lot more than three searches a day. You get unlimited searchers, but as well as that, you get a lot more data. It shows you the most relevant LS I keywords, in other words, the keywords with the highest latent semantic value as faras Google is concerned, so that does help a lot when you're writing your content to optimize it for Google, right, so I'll let you check that out for yourself. If you want to just use the free version, that's fine. If you decide to upgrade. Maybe even at some point in the future. Then you're going to get access to a lot more data on a lot more. Ls I keywords? Okay, See you in the next lesson. 10. Google Voice Search Part 1: hi, everybody. Now it's very important that we cover Google Voice Search. And why is it important? Because even right now, 41% of adults use voice search more than once a day, as opposed to keeping something in on their mobile device or on their desktop device. So people tend to use voice search when they're either in a hurry or if their hands are otherwise occupied, so that could be exercising, cooking, even in the bath. Andi people also tend to use voice search when they're hanging out with friends. Now, voice sort to the moment. 41% of adults are using it, but it's predicted that by 2020 50% of all searchers will be voice searches. So this represents quite a change in the way users search on Google. But the thing is, every time there's a change like this, even when it's gradual, because voice search has been gradually building up over the last few years, even when it's gradual, most people who have a website online on their focusing on S E O. Most of them will know, even be aware of it. That's just the way it is. Most of them won't adapt to the change as quickly as those who are aware of it, so being aware of it and knowing how to benefit from it, this is going to give you an advantage over 90% off the other s yours out there who are not aware of it and not taking advantage of it. And they will come along to the party later. But you, in the meantime, could have around for lots and lots and lots of keywords through optimizing for voice search. Now, many voice searches. In fact, most voice searches of questions like, for example, how do I make a pizza without cheese or what's the best way to get a fake town? So when we know this, we can optimize some of our content for voice search by including the question in the title off the content. All right, so that's a brief intro to voice Search on. The next lesson will go into it a little bit deeper. Okay, I'll see you there 11. Google Voice Search Part 2: Okay, let's look a Google voice search in more detail on what you need to know when people searched by voice. Naturally, they're using a longer search terms on very often thes search terms are also questions on. They tend to be more specific. For example, where can I buy Nike Air Max? Trainers Soto optimize for voice search are keywords should as much as possible mimic the way that people speak. So, taking this example here, where can I buy Nike Air Max trainers? We could have that as the title off our piece of content. So after main keyword on the title, Andi were no Onley optimizing for the search term. Where can I buy Nike Air Max trainers? Because these very long tail search terms with lots of words. The search volume is usually very low, but by default we are also optimizing for search terms alike. Where to buy night air? Max. Where to buy Nike Air? Where can I buy night trainers by Nike Air Max trainers on? Here's another example. How do I get my dog to start barking at night? This could be our main keyword on the title off our content. Once again. It's a very long tail, keyword. The search volume would be very low on that particular keyword, but bitey fall were also optimizing for multiple other long tail keywords as well. Like stop my dog barking at night. How to Stop dog barking at night. My dog won't start barking at night Stop dog barking at night on. Here's an even longer one. I want to know how to cut down cars without losing energy, but we're also optimizing for how to cut cars without losing energy. How can I cut down cars without losing energy? Cut carbs without losing energy? Can I cut down cars without losing energy? So you see where I'm coming from here. When we're optimizing for these long tail search terms, these very long tail search terms as often are used with voice search. We are also by default, optimizing from multiple other search terms, some of which are shorter. Andi, some of which would be used not just for voice search but also for searching in the traditional way. What this means is that we can take full advantage off voice search as it is increasing in popularity. It's increased by 35 times in popular ology over the past several years. Andi, as I mentioned earlier. By 2020 it's expected to make up 50% of searches, so we definitely can't ignore it. At the same time, though, we still need to cater for traditional surge. But by optimizing for voice search, we are actually getting the best of both worlds because thes very a long tail search terms by using those in the titles of our content on as our main keyword. Really, By doing that, we are also optimizing for lots of other keywords, including lots of shorter keywords that people would use with traditional search. The other thing that is important to optimize for voice search is to write as people talk so right your content as people talk Now when we write for the Web, the general rule of thumb is that we write for what's known as the lowest common denominator, and that is generally a 14 to 15 year old. So we should always have in mind that all of our audience can easily read and comprehend the content on our website, and that is why we write for what's known as the lowest common denominator but optimizing for voice search. We take it a little bit further on we right as people speak, but there's a nothing wrong with writing as people speak on every single piece of content on your website. There's nothing wrong with doing that, which means that you can optimize your entire website. Every piece of content on your website can be optimized for voice search on you were no putting yourself at any kind of disadvantage for traditional search on for my next website . Now that's exactly what I will be doing. Every single piece of content on that website will be written with voice search in mind.