Keyword Research Like a PRO: The Ultimate Modern SEO Keyword Research Training System

Matthew Capala, Founder, SearchDecoder & Alphametic, SEO

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5 Videos (1h 30m)
    • CLASS 1: KEYWORD FUNNEL

      18:54
    • CLASS 3: KEYWORD RESEARCH (PART 1)

      19:08
    • CLASS 4: KEYWORD RESEARCH (PART 2)

      18:04
    • CLASS 5: KEYWORD MAPPING

      14:43
    • CLASS 6: KEYWORD TRACKING

      19:03
11 students are watching this class

About This Class

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Do you still use Google's Keyword Planner to research keywords to include in your website’s meta data and on-page content? That's NOT how you do keyword research today! In the world of Google’s Rankbrain, artificial intelligence, machine learning, Knowledge Graph and modern search engine algorithms, traditional forms of keyword research no longer apply. Today’s digital ecosystem is dominated by algorithms and robots built to understand how humans think – from intent to semantics. So, it’s time to rethink your SEO keyword research process to get ahead of the competition and earn Google’s trust for higher ROI. 

In order to strategize your website success and build a winning SEO game plan, you owe it to yourself and your business to consider keyword funnels, buyer’s journey, cutting-edge keyword tools, ‘root keyword’ related topics, Google suggest scrapers, and actualizing your own conversion patterns. You can find the Golden Nugget Keywords that indicate high-commercial intent and achieve real, scalable, and tangible results by understanding algorithm changes at the most basic level that lead to actionable content tactics. Let’s Begin!

- Build keyword funnels rooted in understanding the modern buyer’s journey

- Find golden-nugget keywords with high commercial intent using the latest keyword research and analytics tools

- Mine Google’s search engine result pages, social media trending terms, and competitive keyword data to better optimize your content

- Get more visibility in Google’s search results, featured snippets, answered boxes, and social media feeds

- Understand the latest algorithm changes, such as Rankbrain, impacting how Google interprets keyword-level data

Spot new trending keywords, topics, hashtags and headlines ahead of your competition

- Map researched keywords strategically to your website content, including landing pages, internal linking, guides, articles, blog posts and FAQs

- Track your keyword ranking and performance using the top, affordable software tools available in the market

13 of 13 students recommendSee All

Packed with useful info and guidance and clearly articulated
Informative and well presented. Thank you, Matthew!
Alina Smolyansky

Egg Tempera Artist & Instructor

Matthew offers a detailed step-by-step guide on keyword research with tools that are readily available to the public. It's really helpful because he doesn't just rehash what is publically/freely available online. Great class for those looking to up their game.

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Matthew Capala

Founder, SearchDecoder & Alphametic, SEO

Matthew Capala is a Polish immigrant who started out on the construction sites of Manhattan. A self-made man who took nothing for granted, he has lived many lives, including a scaffold operator, digital agency executive, NYU adj. professor, professional speaker, successful entrepreneur, and author. Leveraging content marketing and SEO, he's created growth opportunities he would not have had otherwise. Today, he uses the same techniques to build online businesses, as well as consult and train ...

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