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Keyword Research Like a PRO: The Ultimate Modern SEO Keyword Research Training System

Matthew Capala, Founder, SearchDecoder & Alphametic, SEO

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5 Videos (1h 30m)
    • CLASS 1: KEYWORD FUNNEL

      18:54
    • CLASS 3: KEYWORD RESEARCH (PART 1)

      19:08
    • CLASS 4: KEYWORD RESEARCH (PART 2)

      18:04
    • CLASS 5: KEYWORD MAPPING

      14:43
    • CLASS 6: KEYWORD TRACKING

      19:03

About This Class

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Do you still use Google's Keyword Planner to research keywords to include in your website’s meta data and on-page content? That's NOT how you do keyword research today! In the world of Google’s Rankbrain, artificial intelligence, machine learning, Knowledge Graph and modern search engine algorithms, traditional forms of keyword research no longer apply. Today’s digital ecosystem is dominated by algorithms and robots built to understand how humans think – from intent to semantics. So, it’s time to rethink your SEO keyword research process to get ahead of the competition and earn Google’s trust for higher ROI. 

In order to strategize your website success and build a winning SEO game plan, you owe it to yourself and your business to consider keyword funnels, buyer’s journey, cutting-edge keyword tools, ‘root keyword’ related topics, Google suggest scrapers, and actualizing your own conversion patterns. You can find the Golden Nugget Keywords that indicate high-commercial intent and achieve real, scalable, and tangible results by understanding algorithm changes at the most basic level that lead to actionable content tactics. Let’s Begin!

- Build keyword funnels rooted in understanding the modern buyer’s journey

- Find golden-nugget keywords with high commercial intent using the latest keyword research and analytics tools

- Mine Google’s search engine result pages, social media trending terms, and competitive keyword data to better optimize your content

- Get more visibility in Google’s search results, featured snippets, answered boxes, and social media feeds

- Understand the latest algorithm changes, such as Rankbrain, impacting how Google interprets keyword-level data

Spot new trending keywords, topics, hashtags and headlines ahead of your competition

- Map researched keywords strategically to your website content, including landing pages, internal linking, guides, articles, blog posts and FAQs

- Track your keyword ranking and performance using the top, affordable software tools available in the market

7 of 7 students recommendSee All

Great overview and detailed tips for keyword optimization on your website.
This is a great quick tutorial on how to optimize your website. It was easy to follow and left me with key things to keep in mind as I build out my website. I highly recommend it.

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Matthew Capala

Founder, SearchDecoder & Alphametic, SEO

Matthew Capala is a Polish immigrant who started out on the construction sites of Manhattan. A self-made man who took nothing for granted, he has lived many lives, including a scaffold operator, digital agency executive, NYU adj. professor, professional speaker, successful entrepreneur, and author. Leveraging content marketing and SEO, he's created growth opportunities he would not have had otherwise. Today, he uses the same techniques to build online businesses, as well as consult and train ...

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