Keyword Research - Effective SEO to Get FREE Traffic From Google | Robin & Jesper ✓ | Skillshare

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Keyword Research - Effective SEO to Get FREE Traffic From Google

teacher avatar Robin & Jesper ✓, Teaches Digital Marketing & Social Media

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

4 Lessons (28m)
    • 1. Keyword Research Explained

      5:19
    • 2. Different Types Of Keywords

      3:58
    • 3. Find Keywords to Rank For

      8:04
    • 4. Find Searched Keywords

      10:44
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About This Class

In this Keyword Research - Effective SEO to Get FREE Traffic From Google Course you'll learn to get FREE traffic from Google by ranking for keywords that people are searching for.

By the end of this course you'll understand how to rank for keyword that people are searching for with low competition. This is the groundwork in SEO that had to be done in order for you and your Website to rank on Google.

In this course you'll learn: 

  • Keyword Research Explained
  • Different Types Of Keywords
  • Find Searched Keywords
  • Find Keywords to Rank For

After this course you'll be confident in finding the right keywords to rank your content for. You might be on the right track, if that's the case - this course could help you with the last piece in the puzzle for you to get tons of traffic from Google. Let's do SEO the right way!

See You Inside the Course.

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Robin & Jesper ✓

Teaches Digital Marketing & Social Media

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Transcripts

1. Keyword Research Explained: in this video, guys, we're gonna talk about something called keyword research on. We also going to talk about things to have in mind before jumping into the real action with keyword research. So let's dive into it. Okay, so what is key would research Well, that is basically the act that we need to perform in order to find keywords, to rank our content off their because there's a lot of content out there on the Web that Google already have detected and ranked. So we need to find keywords that week, A rank our content after. And there's quite a few things to consider before trying to rank for any keyword out there . The 1st 1 is you have competition. Where do you believe it or not? You have competition. Doesn't matter really. Which niece you are within with your content. How special you think your content is. You have competition on the World Wide Web. If you look on the screen right now, you can see there's over three billion searches on Google for this term. Make money every month. The same goes for loose weight. The same goes for get more time. The same goes for long life, so it doesn't really matter which nish you are within. You are having competition, and we need to find ways to get around this. And then we also have different search volume. So if you look on the screen once again, you can see that the search term make money is getting over 300,000 searches every month on Google and search terms like Make Money Drop Shipping has 590 monthly searches. They're drop shipping Master close, for example, or having 110 monthly searches. And people are even searching for Robin and Jesper approximately about 70 times a month. So different keywords and different phrases are having different search volume on Google, and we would like to find low competition keywords. What do I mean with this? While keywords that people are searching for but is not competing heavily for So for example, you can see for Robin and yes, for there is no competition whatsoever to try to rank for these keywords, so people are searching for it. You can see people are searching for 70 times a month. That's why we would like to rank for low competitors Key, which people are searching for it, but it's no real competition for these keywords, and we would like to find those keywords so you would like your keywords to be firstly relevant for your niche. Now let's say that you're writing a bloke poster making a video about pizza, for example, random. But you're making a blood post about pizza than in your title to write something like hamburgers or chicken nuggets that is not relevant for your niche, because maybe you want people to come to your website and read that pizza blawg post. Then when somebody is typing in on Google, they're searching for pizza. Your bloke post won't be found anywhere because you're writing in hamburgers and chicken nuggets into your title, so you would like your keywords to be irrelevant for your niche. And then you would like your keywords to be search for You would like to make sure that the key words that you would like to rank your content for on Google is getting searches every single month so you can get some traffic to your website, reading a bloke post buying our products or watching your videos or whatever gold you might have but make sure that you are having keywords that you would like to rank for. That is that people are already searching for on Google. Next up, we're having low competition. We already talked about this, but make sure that your content and your keywords are off low competition, so people are searching for it. But it's not a competitive keyword to rank for. And then, lastly, conversion keywords. Now, if you're having something on your website like an email list, opt in, you having products to sell your having services to sell and so on. You would like to optimize your content. So people that are searching for something on Google are searching for things that are related to conversions to buying things or signing up to something. So you would like your keywords that you are trying to rank for. On Google is meeting this four different demands, and then we're having different types off key words. So this, for example, is a shorter one. Meditation is getting a lot of monthly searches, 673,000 different monthly searches. Now let's say that you're having a meditation course or something that you would like to sell on your website. Now. Meditation is not as specific as we would like it to be right and trying to rank for meditation when people are maybe searching for how to meditate different types of meditations that so on. Trying to rank your meditation course for a single keyword like meditation is not a good idea. You would like it to be longer. So let's say that you have created a post on your blogger on how to meditate. You would like to rank for that, how to do meditation. You can see that it's still 40,800 monthly searches on this keyword, but in the next lecture, we're going to talk about different types off key word and which ones are the most effective. So follow along to that lecture, and I'll see you there. 2. Different Types Of Keywords: in this video, guys, we're going to talk about different types of key words that you can try to rank for on Google and also going to discuss the number one type of key word that you would like to rank for on Google. So let's dive into it. So we're having different types off key words to rank. For now, there's millions and millions off key words that you can try to rank your content for on Google. But we're having different types of them. First of all, we're having short keywords, mostly containing 1 to 2 words. Words such as pizza, for example. Now Pete's are getting 7.5 million monthly searches Now. If you creating content around pizza, don't try to rank for pizza. There's a lot of content out there high toward the website, such as Pizza Hut and so on, which already are ranking for pizza Now. Then we're having something called middle Keywords, keywords that are containing 2 to 3 different keywords. This starts to become more like a sentence, but this could be words like pizza delivery. For example, pizza delivery is getting over 1/2 of 1,000,000 monthly searches now. If you're having a local pizza shop, for example, you would like to try to go for something like this. For example, a long tail keywords. These are key words that car containing three or more words in them. And these are keywords such as pizza delivery Chicago, for example. You can see that this is getting also monthly searches, 1900 monthly searches. So we're having short keywords were having middle cures, and we're having long take keywords Now. Which one should you bet your time on? Well, focus on long tail keywords, keywords that are longer and more direct, so you would like it to be more relevant to your niche. For example, pizza delivery Chicago. Now, if you're having a pizza shop in Chicago, it's a bad idea trying to rank for either pizza or pizza delivery because people searching for pizza delivery could be in another country or another city, etcetera. So trying to be more relevant to your niche when you're writing this long tail keywords is very important, and you also want to make sure that they're getting search for If you look on the screen right now, we're having 1900 monthly searches for pizza delivery in Chicago. So you now know that this term is getting searched for and then you also would like to make sure that it's low competitors is not high competition for these keywords. And then you would like to make sure that his conversion keywords now, this is if you're having something on your website to sell, for example, pizza. You would like to make sure that whatever your ranking for is having something with conversion in it. For example, delivery. You know that you will get money when people are searching for this, because if people are searching for this, you ranking for this and they see you in the top of Google and click on the link and they find the piece of they would like to buy and you have ranked for pizza delivery. Then you know that if they go into website the bio pizza, you will make money from this, and the same goes if you're having like an email, opt in. If you're having products or services to sell on your website, where if you would like them to go to website and maybe redirect them to YouTube or to instagram or whatever your goal might be. Make sure that your ranking for conversion keywords key words that in the end, meet your goal if it is to make money online or to collect leads for your business. So guys with that said go for long tail keywords. We'll talk more about this, an upcoming lecture. But long tail cures is the type of key words that you would like to rank your content after , to make sure that your ranking on Google and getting traffic to your website So that was is for this video. In the next video, we're gonna talk more about keyword research, so I'll see you there. 3. Find Keywords to Rank For: in this video, guys, I'm gonna show you how to find keywords that you can rank your content and website for on Google. So let's dive into it. Okay, guys, we are at the website called Moss, most dot com. Lincoln Resource is click that link and follow along on the screen. This is actually an tool that is costing money, but not for you. For the 1st 30 day. So we're having a 30 day free trial, so let's use it. So go up here where it says free seo tools and click there and then scroll down. And here we can see that we're getting a keyword explorer, Link Explorer and the most bar. We're only gonna use this keyword explorer, actually. So what I would like you to do is click to start my 30 day free trial. Now, in here, you need to put in some information like your email, your display name, and so on. If you're having, like, people on your company here, how many and then put in some credit card details here and then put in the billing address for this card, etcetera. As you can see, this program cost $179 per month. Pretty expensive, But we can use this program for 30 days without any cost, and we can actually cancel the subscription today. So I'm will also put up a link here and how to cancel the subscription today. So you don't have to waste any money of this program. So But if you like this program, you can totally just keep on rolling with your subscription. So for days now, just sign up here and I'll see you inside. Okay? Once you logged in, click on most pro here and then click on Keyword Explorer. And what you can do with this tool is actually to write in any type of word here, and you will get a lot of information about that word. How easy is it to rank for that word? How many monthly searches are there? And so on Most is a very powerful S O toole. In order to find out if you can rank for a certain keyword or more keywords, so what we're gonna do is actually scroll down a little bit, click on, create or upload new list here because we're going to create a new list. So whatever keyword that you would like to rank for or keywords in the last video we actually found out. What kind of keywords can we rank for on, like, meditation, app for music, etcetera. So whatever keyword that you were having and whatever keyword and list see SV file that you were extracting, we're gonna put that in here and we're going to see which one off these keywords are. We have the possibility to rank for on Google, so we know what type of content that we can create and start ranking for on Google. So just create your list name here. I'm going to create meditation app, for example. And you just put in your name there for this list, and then you can either enter key words here manually up to 500 different keywords, or you can upload that C S V file. So I'm gonna click on upload see SV file, and then we have got a click on that sees the file, and in the seas we fight. We're having all kinds off related long tail keywords that we have the possibility to maybe rank for. We're gonna look at a score for this on how the possibility is for us to rank. Now you can put in your country here, for example, and this is the country from which the searches comes from. Now are you having like and certain country? Then just put in that certain country. I'm gonna go with the United States for this and yes, click on save. And now, when I'm clicking into this list here, meditation up, what we're going to see is it's gathering metrics. So this will take a couple of minutes. But on the left hand side here, we can see that there's air 31 different keywords. Now you can see that that is different. A month off, keywords within every keyword. So this is one keyword. This is one keyword. This is one key word and so on. And what you can see also is the rank of that keyword monthly volume. And also remember guys that we put in the United States. So the Monk Linh volume and may not match the keywords everywhere tool that we had in the last video and here again see the difficulty and so on. So we're just gonna let this load for a bit Okay, guys. So it's finished loading your scrolling down. You can see some para matters here, but what's really interesting, actually, when you're scrolling down here, you can see that monthly searches so you can basically us sort them by monthly searches here by clicking on monthly searches. There are no data for this, but here we're having some data. No relaxing games is not relative for us, actually. But call meditation is so here it is it a monthly volume here, But here we can see the difficulty. And this is the most important part off this entire video because we would like to see how difficult is it for us to rank for these keywords? So what I'm going to do is just click on difficulty here and then we can see that calm. Ap Oh, I'm not sure what that means, but here it is a call. Meditation is having a difficulty off 62. Now there's actually an range from Syria. 200 100 is too difficult, and zero is no difficulty whatsoever. So 62 is pretty high. What we would like to go after is the lower amount off difficulty. So I'm going to click this difficulty once again, and here we can see that we're having a nine for this. And here we can also see the monthly volume meaning how many searches Art is getting a month. So O. M. Meditation music, MP three free download. Is this something that we would like to rank for? Actually not nature guided Meditation is getting a score of 19 out of 100 that is still good. So you would like to have this difficulty under 30 sometimes under 40 depending on how much articles and how, like Hyatt toward the website you're having. We have any authority within that subject that you're creating content about. Maybe you're having that. Maybe you can have the difficulty a little bit higher in the score. But if you're like pretty new to this and you may be having just build your website, just go with under 30 when you're creating any type of content. But for this, for example, we can see that we're getting about 11 to 50 monthly searches for nature guided meditation . We could definitely to write an article about this and get approximately a traffic off 50 new people to our website reading are bloke post maybe buying some articles every single month. Now, that is a traffic over 500 people every year, year around the year around. And the more articles you're having on your website, more videos, more confident than more traffic you will gain. So this is how you are extracting data from Moss and seeing what type of content that you actually are able to rank for on Google have the difficulty score beneath 30 at all times in the beginning, off creating a website, I would say. And then just read out if there are any monthly search volume here as well for this word, keywords everywhere is a great tool, but this pay to have more accuracy, actually. So if you like most, just go with pay plan. Otherwise, don't forget to cancel this plan. If you don't want to go four days off to 30 days, you can cancel it today when you're signing up. But this is actually how you find ideas on how to start ranking any content, and this is actually how to find out that the content that you are going to create is actually having a chance to rank on Google. So you're saving time. You're saving effort and so on. So go and sign up for most now and I'll see you in the next lecture. 4. Find Searched Keywords: in this video, guys, I'm gonna show you how to find keywords that people are already searching for. There's no guest game here whatsoever. People are searching for these keywords, so let's dive into it. So when your own Google and you're trying to figure out what kind of content to create for your blog's article or for your videos, If I'm going for a random search here, for example, on a mad detail ation So I'm having a block, Maybe about meditation. I would like to rank my content in the top search off Google. Now, the only information that I really can extract from this is that there's about 360 million results, so I'm not really sure on how many monthly searches this keyword is getting. So how can I figure this out? Well, I got an idea. There's actually a free extension tool called keywords everywhere that is gonna help us. So what I would like you to do is actually to your typing to Google. Keywords everywhere, and I have the link in. The resource is for this video as well, of course, but you can just click on this one and what this is It's basically an application for your Web browser, and it only works on Chrome and or Firefox. So I actually have chrome installed on this computer. So I'm gonna click on Install for Chrome is actually an application that will extract data like search volumes from Google directly in your Web browser. Very, very handy guys. So then what you would like to do is just click add to chrome here and then add extension. As I said, it's more like an application for your Web browser, and then you would like to put in your email address here. I'm going to do that because we will get an email address and then to install this on your Web browser. They would like you to put in your email address here and then just agreed to terms of service here. And if you would like to have, like, monthly newsletter like tips and tricks for this tool, you can click this box as well. I'm not going to do that, but for this I'm just gonna write in on email address here, and then I'm just gonna agree to terms of service and then I'm going to click on e mailed me the free A p I key. So we will receive an email and we will go into that email. Just copy that little code, and we're gonna put it into our keyword research tool, as you can see here, just open up your email. And here you can see if I click on this one they use basically need to click this link here . I'm going to do that. And then we're having this code here. I'm just gonna copy this code. Or you can just click this box here, actually copies a p I key and then go up to the right corner here where it says keywords everywhere. This is the tool that is installed so you can see that it's basically like an application and top right corner here. I'm gonna click here. I'm gonna go into settings and then the a p I key. I'm just gonna pay set in command V or control V, depending on what kind of computer you're having. And then just click on validate. And now it's done. Now, once you are in here, you can see that if you would like to have information also and you running like abs, for example, and you would like to see the information about how much an ad for, like, Google ads is costing you like cost per click. You can have this like Shaked. I'm not gonna have that checked. And then you can see the competition here a swell. And then you just put in your currency. If you would like to run at this tool works well for that as well. We're just gonna have this volume box here. Check because we would like to see how many monthly searches is a key word getting. Then you can see that this tool supports websites such as Google Search, Google Search digits, Google Analytics, Google Search console also YouTube If you're using Google keyword planner, Amazon, etc. Etcetera. But here's the thing, guys. This is on Lee. The volume shown, for example, on being YouTube, Amazon eBay etcetera off the monthly searches at google dot com. So if you are on YouTube, for example, looking for ideas for your V, just this won't be as accurate because the volume of monthly searches will come from Google . This will also give you a guideline, but it's not accurate before that particular platform. Just have that in mind. So once we are happy with all of our settings, what it would like you to do is just exit out of here. Let's exit, exit, exit and exit. Now we're gonna go to Google. And now is the time to really search for meditation, for example, or you're going with your keyword. If you're going with a shorter keyword, know that a long tail keywords is where we want to go into. But for this I'm just gonna write in meditation here. And what we casino is not only the results off searches here, we can also see the volume. So here we can see that meditation is getting about 673,000 monthly searches. Now, in order for you to rank, for example, a new website for the word meditation and people coming to your website by us clicking in the top here, it's pretty small. That is not likely to happen. So what we would like to do is to twist this around to find, like ideas for our content that we can create and rank for on Google, right? So if you're writing a book post an article or creating a video. You would like to optimize that for Google in order to get traffic to that block, post video or article. For example, What you gonna do? It's used to go to this in the beginning of meditation, click on Dash. As you can see here, we're getting some results now, like meditation benefits, like getting almost 50,000 monthly searches and then meditation techniques for beginners meditation videos, you can see different types of monthly searches here. Now it's hard to rank for this that is, having a lot off monthly searches, so beneath 1000 would be a good guideline to go after. But for this, for example, to get more ideas around meditation. If it's like, totally stop in your brain right now, then you gets click in the beginning of meditation years. Click on Dash, okay, and then you can see that we're getting even more ideas here. Like, for example, guided meditations, sleep, meditation, mindful meditation. You can see that they're having different types of monthly searches here. So this is how you can find out that the key word that you are searching for and would like to rank on Google for its getting searches every month. This is valuable information now. If you would like, for example, to start with meditation in your title for your like video or for your article. What you can do is just click on Dash after this, let's say that you're having like, an application with the meditation music. For example, let's write in music here So meditation music and then click on dash. And here we're getting meditation music, YouTube, meditation, music for kids. You can see that it's decreasing when you're putting in more words into this, and this is called long tail keywords, their arm or words in the search. So this is perfect in water for us to start ranking. Actually, it's over this meditation music up, for example, and here we can see that we're having 6600 monthly searches Now we may have to narrow this down a little bit, but now we're getting some ideas on how to narrow searches down because we won't get the big masses that are searching, for example, on Lee for meditation to our website. And that is not the traffic we would like. Toa have either remember that we would like to have people that it's searching for long tail keyword with some kind of action like, for example, meditation music up in the beginning Off this, we could see if people are searching for, for example, down lo being meditation, music, app. Let's see if somebody searching for this at all. No, currently not so If you were to create an like an article, for example, and your title for that article would be downloading meditation, music, app, Then you can see here there's no monthly searches whatsoever. So let's remove downloading and let's go with this because now we know that people are searching for this right meditation, music, app. Now we're having one to sell, maybe on our website where maybe you're having some other kind of products to sell. Doesn't matter. You would like to make sure that people are searching for whatever type of content that you would like to create on your blog's or for whatever type of product that you're selling so that you get direct traffic to your website traffic that's either going to sign up to an email. Opt in, is gonna buy your product, read your bloke post create a deeper relationship with you and with your brand. So to get more information, you can see on the right hand side here, we're having something called related keywords. Now, these are the words that are basically related to whatever we're searching for. Meditation, APS, yoga music, calm app. And you can see the different type of volume here on the right hand side. We scrolling down a little bit more on the right hand side here we can get a list of people also are searching for, and here we're getting the list. Now, this is really valuable information, and we would like to have all of this information here exported to and see SV file with the CIA's V file. We are able to in the next lecture see what kind off key words that we have the possibility with our website to rank for on Google. So what we're going to do now is we're gonna export this list because this is also key words that people are searching for, right? So I'm going to click on Export to see SV here. And then if I click this little arrow here in the bottom left corner. I'm gonna click on open. And this is basically how to see as v file. Looks like this is just some extracting information with all the key words that are related to the ones that were searching for and also the volume on monthly searches. Now, in the next video, we're gonna take this CIA sweet file and put it into another program and see, what kind of keywords are we able to rank for own Google with our content. So we're not wasting a lot off time and effort and maybe money on what we're doing. So I'll see you in the next video where we're going to make sure that your content is gonna get ranked on Google. See you there, guys.