Introduction to Video Marketing: Plan, Produce & Publish to Drive Results | Renee Teeley | Skillshare

Introduction to Video Marketing: Plan, Produce & Publish to Drive Results

Renee Teeley, Chief Evangelist at Powtoon

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
15 Lessons (1h 9m)
    • 1. Introduction

    • 2. What is Video Marketing?

    • 3. Know Your Audience

    • 4. Define Your Goals

    • 5. Plan for Distribution

    • 6. Plan Your Video

    • 7. Bonus: Video Equipment

    • 8. Script Your Video

    • 9. Create Your Video

    • 10. Bonus: See the Finished Video

    • 11. Customize for Distribution

    • 12. Prepare to Publish

    • 13. Measure Success

    • 14. Final Thoughts

    • 15. Explore More Classes on Skillshare

270 students are watching this class

About This Class

Wish your marketing had more impact? Harness the power of video to connect with your target customers—no creative or production experience required!

In this comprehensive introduction to video marketing, Powtoon’s Renee Teeley breaks down video marketing into actionable, achievable steps that anyone can follow. In 60 minutes, Renee will guide you through the entire process, from creating a strategy to achieve your goals to planning and producing a short, engaging video that’s ready to share.

This class is tailored to marketers, entrepreneurs, and freelancers who want to take advantage of the online video boom to grow their business, but don’t know where to start.

Easy-to-follow lessons cover how to:

  • Define your audience and business goals
  • Choose a production style that fits your strategy
  • Write a script following a tried-and-true format
  • Animate your video using simple tools in Powtoon
  • Customize to share on different platforms
  • Measure and learn from your video’s performance

Plus, every lesson is packed with examples, recommendations, and Renee’s tips for integrating video into your current marketing plan.

Whether you’re starting from scratch or hoping to boost the performance of your existing assets, this class will equip you with the same video marketing techniques that the world’s biggest brands use to drive results.

By the end, you’ll have everything you need—including your very first video—to amplify your reach, engage your customers, and launch your video strategy for success!


Powtoon is a world-leading video creation platform that empowers anyone to create professional-looking videos and presentations, without any design or tech skills. Over 25 million people across the world, including 96% of Fortune 500 companies, actively use Powtoon to engage their audience, boost sales, train professionals, and add a spark of awesomeness to their communications.





  • --
  • Beginner
  • Intermediate
  • Advanced
  • All Levels
  • Beg/Int
  • Int/Adv


Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Renee Teeley

Chief Evangelist at Powtoon

Renee Teeley is a digital marketing leader with extensive video and content strategy experience. She is the Chief Evangelist at Powtoon, an online video creation platform that empowers users to easily create videos and presentations that look and feel professional. She is also the founder of a video production company called FFWD Studios.

Renee previously served as the Global Director of Digital Marketing Solutions at Brightcove. She has over a decade of experience in the vid...

See full profile

Report class