Introduction to Video Content Marketing | Liz Azyan | Skillshare

Introduction to Video Content Marketing

Liz Azyan, Digital Consultant

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20 Lessons (49m)
    • 1. Introduction

    • 2. Start Here

    • 3. Define Your Goals & Objectives

    • 4. Content Audit

    • 5. Event Calendar Audit

    • 6. Video Essentials Checklist

    • 7. Define Your Story

    • 8. Plan for Engagement

    • 9. Get Creative [30 Video Ideas]

    • 10. FREE Video Content Calendar

    • 11. Plan Your Video Length & Size

    • 12. Pre-Production

    • 13. Create Your Video

    • 14. Post-Production

    • 15. Distributing Your Videos

    • 16. Promoting Your Videos

    • 17. Measuring Your Success

    • 18. Bonus: Create Videos with InVideo

    • 19. Class Project

    • 20. Bonus: Hashtags for All Year Long


About This Class

This course is a no-nonsense approach to video marketing. It's designed to help you hit the ground running with your video marketing. You're not here to be convinced on whether or not you should be doing it. You're here because you already know that video is for you and you want an expert to show you exactly how to do it. You'll learn how to:

  1. Incorporate videos into your marketing
  2. How to achieve all your business goals and objectives.
  3. You'll learn how to start your video marketing on the right foot.
  4. You'll get clear on how to get started and what videos you can make.
  5. Embrace future opportunities to shine with video marketing when you're planning ahead.
  6. Understand what are the basic ingredients needed for your video marketing.
  7. You'll learn how your audience perceives you & what makes unique. You'll also get a FREE Audience Survey Template.
  8. I'll help you plan your video engagement for success.
  9. I'll show you how to never get stuck in your video creation process with 30 video ideas.
  10. Get your FREE 2020 Video Content Calendar with my easy-to-follow video tutorial.
  11. Never get stuck on any social media platform. Get my FREE guide to all video lengths and sizes in this course.
  12. Save a lot of time and hassle by being prepared.
  13. Not sure what tool to use? We have a list that will get you going.
  14. Get my list of distribution ideas!
  15. Get my to-do list to promote your videos!
  16. Learn how to measure your success.

Plus A LOT of free templates and bonus content.

If this sounds like what you're looking for, you've come to the right place.