Introduction to Social Media Strategy | Learn with Buffer

Brian Peters, Digital Marketing & Social Media, Buffer

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
9 Videos (43m)
    • Introduction

    • Getting Started

    • Find Your Voice

    • Choose Your Platforms

    • Creating & Curating Content

    • Use the Right Tools

    • 5-Step Facebook Ad Strategy

    • Final Thoughts

    • What's Next?


About This Class

Create a social media strategy that works with digital marketing strategist Brian Peters and Buffer in this 45-minute, straightforward class.

Whether you’re looking to foster brand awareness, increase website traffic, or drive sales, learn how to craft a simple social media strategy to achieve your goals on Facebook and Twitter. From finding your voice to paid advertising, Brian walks through his process for custom social strategies. Learn how to:

  • Choose the right social platforms for your business
  • Create and curate effective visual content
  • Use tools like Buffer to schedule, analyze, and improve your posts
  • Execute Brian's 5-step Facebook advertising plan

After taking this class, you'll be able to craft a custom social media strategy that will help you drive your business goals, foster authentic connections with your target audience, and achieve the results you want.


Buffer is an intuitive way to manage all of your social media content across platforms with powerful scheduling and analytics. Whether you are browsing the web or on the go, you can easily add content to your queue with our browser extensions and mobile apps. Schedule your first post today at

531 of 536 students recommendSee All

This was a very informative class. I will be using the information I learned here to create a better social media strategy!
Donna Jenou

Graphic Designer

Great actionable advice.





Brian Peters

Digital Marketing & Social Media, Buffer

Ready to unlock the potential of paid social media?

This fall, Buffer & Skillshare are launching a new FREE class: Introduction to Social Media Advertising!

Join me as we explore key terms, effective ads, and benchmarks for improving ads over time. You'll learn to navigate social ads with ease . . . and gain tips to make your first campaign a success!

Follow me on Skillshare to be notified when our new class is live!

Get started right away with our hit firs...

See full profile