Introduction to Social Media Advertising | Learn with Buffer | Brian Peters | Skillshare

Introduction to Social Media Advertising | Learn with Buffer

Brian Peters, Digital Marketing & Social Media, Buffer

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10 Videos (53m)
    • Introduction

    • What is Social Media Advertising?

    • Key Terms

    • The Marketing Funnel

    • Step 1: Goals

    • Step 2: Targeting

    • Step 3: Budget

    • Step 4: Copy & Visuals

    • Final Tweaks

    • What's Next?

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About This Class

Social media advertising is one of the most powerful ways to connect with customers and drive marketing impact. Are you ready to unlock potential for your business?

Join Buffer Social Media Strategist Brian Peters for an engaging and friendly class on the essentials of social media advertising. This is a one-of-a-kind, tactical class that will take you from "zero to sixty," giving you the confidence to make decisions that set you up for success.

Lessons include:

  • Demystifying key terms and vocabulary
  • Setting campaign goals
  • Targeting audience segments
  • Developing compelling copy and visuals
  • Iterating and optimizing campaigns for long-term success

This introductory class is perfect for marketers, brands, small business, freelancers, and everyone looking to harness the potential of paid social advertising. By the end, you'll be ready to run your first social media ad campaign — and connect with customers, convert views into action, and drive impact for long-term business success!





Buffer is an intuitive way to manage all of your social media content across platforms with powerful scheduling and analytics. Whether you are browsing the web or on the go, you can easily add content to your queue with our browser extensions and mobile apps. Schedule your first post today at





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Brian Peters

Digital Marketing & Social Media, Buffer

Brian is the Digital Marketing Strategist at Buffer, a social media scheduling and analytics platform used by more than 4 million people worldwide. Buffer is an intuitive, streamlined social media management tool trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.

Brian works closely on many of the digital marketing initiatives within Buffer including social media, video, content, email, and he also co-hosts and mana...

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