Introduction to Social Media Advertising | Learn with Buffer

Brian Peters, Strategic Partnerships Manager, Shopify

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10 Lessons (53m)
    • 1. Introduction

      1:34
    • 2. What is Social Media Advertising?

      2:11
    • 3. Key Terms

      4:15
    • 4. The Marketing Funnel

      6:29
    • 5. Step 1: Goals

      5:04
    • 6. Step 2: Targeting

      9:41
    • 7. Step 3: Budget

      5:30
    • 8. Step 4: Copy & Visuals

      13:35
    • 9. Final Tweaks

      3:44
    • 10. What's Next?

      0:35
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About This Class

Social media advertising is one of the most powerful ways to connect with customers and drive marketing impact. Are you ready to unlock potential for your business?

Join Buffer Social Media Strategist Brian Peters for an engaging and friendly class on the essentials of social media advertising. This is a one-of-a-kind, tactical class that will take you from "zero to sixty," giving you the confidence to make decisions that set you up for success.

Lessons include:

  • Demystifying key terms and vocabulary
  • Setting campaign goals
  • Targeting audience segments
  • Developing compelling copy and visuals
  • Iterating and optimizing campaigns for long-term success

This introductory class is perfect for marketers, brands, small business, freelancers, and everyone looking to harness the potential of paid social advertising. By the end, you'll be ready to run your first social media ad campaign — and connect with customers, convert views into action, and drive impact for long-term business success!

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