Introduction to Social Media Advertising | Learn with Buffer | Brian Peters | Skillshare

Introduction to Social Media Advertising | Learn with Buffer

Brian Peters, Strategic Partnerships Manager, Shopify

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10 Lessons (53m)
    • 1. Introduction

      1:34
    • 2. What is Social Media Advertising?

      2:11
    • 3. Key Terms

      4:15
    • 4. The Marketing Funnel

      6:29
    • 5. Step 1: Goals

      5:04
    • 6. Step 2: Targeting

      9:41
    • 7. Step 3: Budget

      5:30
    • 8. Step 4: Copy & Visuals

      13:35
    • 9. Final Tweaks

      3:44
    • 10. What's Next?

      0:35
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