Introduction to Social Media Advertising | Learn with Buffer skillshare originals badge

Brian Peters, Strategic Partnerships Manager, Shopify

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10 Lessons (53m)
    • 1. Introduction

    • 2. What is Social Media Advertising?

    • 3. Key Terms

    • 4. The Marketing Funnel

    • 5. Step 1: Goals

    • 6. Step 2: Targeting

    • 7. Step 3: Budget

    • 8. Step 4: Copy & Visuals

    • 9. Final Tweaks

    • 10. What's Next?

182 students are watching this class

Project Description

Share your social media ad!

Using Brian's process and tips, create and share a social media ad. We'd love to see your process, from first brainstorm to final piece. Keep in mind:

  1. Is your ad going to be TOFU, MOFU, or BOFU? Are you trying to convert to sales, or are you starting broad to get more people into your funnel?
  2. What will the content piece of your ad be? Are you linking to a blog post, posting a video, or sticking with an image?
  3. What will your copy say? Are you providing tips and tricks without linking back to your website (a TOFU ad) or are you providing a coupon code if they sign up today (a BOFU ad)?
  4. Who is your audience? Think through their demographics so you can create solid targeting for your ad.


Take Brian's first Skillshare class, Introduction to Social Media Strategy

Learn more about Buffer here

Explore the Buffer blog for more on social media advertising, including:

  • The Complete, Always Updated Guide to Facebook Advertising here
    For information on image size, text limits, and step-by-step instructions for the Facebook Ad Manager
  • The Complete Guide to Instagram Ads here
    To dive deeper into the specifics of advertising on Instagram
  • How Much Does Facebook Advertising Cost? here
    For detailed information on Facebook ad pricing

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