Introduction to Social Media Advertising | Learn with Buffer
Brian Peters, Strategic Partnerships Manager, Shopify
10 Lessons (53m)
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1. Introduction
1:34 -
2. What is Social Media Advertising?
2:11 -
3. Key Terms
4:15 -
4. The Marketing Funnel
6:29 -
5. Step 1: Goals
5:04 -
6. Step 2: Targeting
9:41 -
7. Step 3: Budget
5:30 -
8. Step 4: Copy & Visuals
13:35 -
9. Final Tweaks
3:44 -
10. What's Next?
0:35
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