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Introduction to Social Media Advertising | Learn with Buffer

Brian Peters, Strategic Partnerships Manager, Shopify

10 Lessons (53m)

- 1. Introduction
  
  1:34
- 2. What is Social Media Advertising?
  
  2:11
- 3. Key Terms
  
  4:15
- 4. The Marketing Funnel
  
  6:29
- 5. Step 1: Goals
  
  5:04
- 6. Step 2: Targeting
  
  9:41
- 7. Step 3: Budget
  
  5:30
- 8. Step 4: Copy & Visuals
  
  13:35
- 9. Final Tweaks
  
  3:44
- 10. What's Next?
  
  0:35

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