Introduction to SEO: Tactics and Strategy for Entrepreneurs

Rand Fishkin, Wizard of Moz

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12 Videos (1h 30m)
    • Introduction

      2:50
    • An Overview of SEO

      8:05
    • What is SEO strategy?

      7:23
    • How do I use analytics to measure success?

      12:44
    • Ranking Factors

      11:39
    • Debunking Myths and Misconceptions

      8:13
    • Audience, Keywords, Content Strategy, and On-Page Optimization

      10:42
    • Crawl Friendliness and External Links

      6:13
    • Moment Lens: How can we evaluate the strategy?

      4:34
    • A New Post: How can we make the most of SEO?

      10:01
    • Content Tips and Tricks

      3:44
    • Building a Culture of SEO Success

      4:00

About This Class

Join "Wizard of Moz" Rand Fishkin for a dive into the heart of SEO. This 90-minute class shares actionable insights and tactics for optimizing your content and organically raising the online presence of your business and brand.

Bite-sized, easy-to-follow lessons cover

  • crafting an SEO strategy that “moves the needle”
  • granular fundamentals for content optimization
  • walk-through demos auditing a full site & specific posts

This class is perfect for entrepreneurs, small business owners, startups, freelancers, junior marketers, web designers, and copywriters eager to do SEO that matters! No prior experience or skills required.

How do you know this is the class for you? The best thing about SEO is that it's not different for every type of site. The fundamentals covered in this class can be applied universally.

By the end, students are all invited to work on a project that can put all their learnings into action: sharing their own SEO strategy and optimizing a piece of content based on keyword research.

792 of 795 students recommendSee All

Amazing quality as always! Rand is the man!
Great class with great content.
-The- expert lays it all out in a concise and easy to understand class. Be sure to set aside plenty of time for pausing and note taking, the gems in here are for keeps.
Mat Coes

matcoes.com

14,307

Students

3

Projects

Rand Fishkin

Wizard of Moz

Rand Fishkin uses the ludicrous title, Wizard of Moz. He's founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and a shared Instagram account. In his minuscule spare time, he likes to galavant around the world with Geraldine and then read about it on her superbly enjoyable travel blog, The Everywhereist....

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