Introduction to SEO: Tactics and Strategy for Entrepreneurs

Rand Fishkin, Wizard of Moz

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12 Videos (1h 30m)
    • Introduction

    • An Overview of SEO

    • What is SEO strategy?

    • How do I use analytics to measure success?

    • Ranking Factors

    • Debunking Myths and Misconceptions

    • Audience, Keywords, Content Strategy, and On-Page Optimization

    • Crawl Friendliness and External Links

    • Moment Lens: How can we evaluate the strategy?

    • A New Post: How can we make the most of SEO?

    • Content Tips and Tricks

    • Building a Culture of SEO Success


About This Class

Join "Wizard of Moz" Rand Fishkin for a dive into the heart of SEO. This 90-minute class shares actionable insights and tactics for optimizing your content and organically raising the online presence of your business and brand.

Bite-sized, easy-to-follow lessons cover

  • crafting an SEO strategy that “moves the needle”
  • granular fundamentals for content optimization
  • walk-through demos auditing a full site & specific posts

This class is perfect for entrepreneurs, small business owners, startups, freelancers, junior marketers, web designers, and copywriters eager to do SEO that matters! No prior experience or skills required.

How do you know this is the class for you? The best thing about SEO is that it's not different for every type of site. The fundamentals covered in this class can be applied universally.

By the end, students are all invited to work on a project that can put all their learnings into action: sharing their own SEO strategy and optimizing a piece of content based on keyword research.

691 of 692 students recommendSee All

Thank you for the lecture! It's very rich in information, and it introduced a lot of concepts to me :)
This was great. Thanks a lot.
Victor Klein

Searching for a job in Copenhagen

I've already recommended it to several entrepeneurs.





Rand Fishkin

Wizard of Moz

Rand Fishkin uses the ludicrous title, Wizard of Moz. He’s founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Rand’s an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to TwitterGoogle+FacebookLinkedIn, and a shared Instagram account. In his minuscule spare time, he likes to galavant around the world with Geraldine and then read about it on her superbly enjoyable travel blog, The Everywhereist.