Introduction to Retention Marketing: Maximize Your Repeat Customers | Alex McEachern | Skillshare

Introduction to Retention Marketing: Maximize Your Repeat Customers

Alex McEachern, Head of Marketing at

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8 Lessons (22m)
    • 1. Introduction

    • 2. The Change in Commerce

    • 3. The Pillars of Retention Marketing

    • 4. Building a Community

    • 5. The Retention Marketing Matrix

    • 6. Defining Success

    • 7. Final Thoughts

    • 8. More Classes on Skillshare

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About This Class

Looking to retain more customers? Learn how with retention marketing.

In today's digital world you can reach millions of people with a single click, so everyone is focused on finding new customers. But by doing this, you're neglecting the best asset you have: your current customers.

Join’s Alex McEachern to learn why retaining customers and building a community is key to growing a lasting business. From increasing repeat purchases to creating an emotional experience, you’ll get a deeper understanding of what's needed to develop the devoted customer base you’ve always dreamed of. 

Along the way you’ll learn about:

  • The three pillars of retention marketing
  • The three step triangle to building a strong buying community
  • The retention marketing matrix for all businesses
  • The key metrics to retention marketing success

Whether you’re looking to revamp your marketing strategy or want to learn about building more meaningful connections with your customers, this class is built to help you get there. 

Download the Retention Marketing Worksheet to follow along with the key questions at the end of each video.





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Alex McEachern

Head of Marketing at

Changing the way that commerce thinks about growth! Ads and promotions are not a growth strategy, they are just an illusion. Lets talk about growing your business through a brand community :)

I enjoy working on problems that no one has the answer to, and getting people to change the way they think about and approach that problem. Passionate about marketing, brand building, and psychology, especially in the tech world.

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