Sorry, your browser is not supported
To have the best experience using Skillshare, we recommend that you use one of these supported browsers.

Introduction to Online Banner Advertising

Harold Thompson

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
4 Videos (11m)
    • VPLR Banner 01

    • VPLR Banner 02

    • VPLR Banner 03

    • VPLR Banner 04


About This Class


Banner ads have been around for centuries (yes, centuries) and they still make up around 34% of all online advertising spending today, second only to SEM.

Here are some of its key benefits:
 Banner ads are a great way to drive traffic to lead pages or sales pages.
 Banner ads can come in various forms, from static images, to animated .gif files, to cutting edge rich media that takes over a user’s screen.
 When combined with retargeting, banner ads are a whopping 70% more likely to convert!
 Banner ads are second-to-none with building top-of-mind brand awareness.
 Banner ads provide an easy way to track performance with clear CTR and CPC data.
 Banner ads are easily split-testable and optimizable.

So clearly banner ads are a critical advertising model for any business.

Question is, how can you leverage this?






Reviews (0)