Introduction to Google Analytics | Stephanie Seow | Skillshare

Introduction to Google Analytics

Stephanie Seow, Digital Marketer in NYC

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4 Lessons (23m)
    • 1. Introduction to Marketing Analytics

    • 2. Introduction to Google Analytics

    • 3. Project: Web Performance Audit

    • 4. Introduction to Search Console and Closing

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About This Class

This class is an introduction into marketing analytics. I will be introducing to you two powerful and free marketing platforms to empower you to make informed marketing decisions for your businesses or website - Google Analytics and Google Search Console respectively. 

Using examples from these platforms, we will explore the basics of marketing metrics and what statistics we should be looking for to track and measure web performance.

This class is designed to be our baby steps into developing an analytical mindset in marketing and a beginner preparation for more advanced topics on marketing funnel analysis, attribution etc.