Introduction to Fashion Lookbooks: Showcase Your Brand
- 1x (Normal)
Setting Up the Shoot1:59
Shooting the Lookbook10:02
Making the Selections2:11
About This Class
Lookbooks are vital for designers to show their new creations to buyers on a seasonal basis. The collection of images displays the fit and material composition of product items. This powerful marketing tool is used to exhibit the story, idea, mood and/or inspiration behind each seasonal collection.
Fun Fact: The structured seasons for fashion lookbooks are Fall, Holiday, Winter, Spring and Summer.
What You Will Learn:
In this project-based class, you will be creating lookbooks of your own, either for a personal endeavor or for your favorite brand.
This is not a technical photography class; in other words, I am not teaching you how to use your camera! I will guide you through the process of creating, shooting and submitting an effective lookbook. I ALSO give you PDF documents for you to reference while you are behind the lens and in post-production.
What you will need:
- ANY camera. (Even a camera phone will do!)
- Clothing to photograph. (No accessories, clothing only!)
- Someone to shoot the clothing on. (Anyone can be your subject!)
Steps I will take you through:
- Gathering information
- Creating an inspiration board
- Casting a production team
- Preparing a shooting schedule
- Building a shot checklist
- Shooting the lookbook
- Making the final selections
- Submitting the lookbook
This class is for anyone interested in the business and presentation side of the fashion industry; from brand owners to photographers, stylists to bloggers, and everyone in between! This class is beginner's level and you will be able to interact with other students from all over the world because it is 100% online! You can finish at your own pace, on your mobile app and in the comfort of your own home!
There aren't any other classes like this one online, so don't miss out! Part 2 Soon!
See more of my lookbook photography at treubleu.media #TREUBLEU
Class Projects 30 See All
LA based photographer Tasha Bleu, is the budding force behind a newly emerging, innovative imagery experience.
Founded in 2010 by Tasha Bleu, Treu Bleu Media is a company serving businesses of all sizes for their commercial photography and videography needs.
Tasha Bleu has worked with a burgeoning list of the world’s leading corporations including the likes of: Nike, Adidas, Reebok, Timberland and Puma. With a global reach of over 10 million people, images produced by Tasha Bleu have been published in top publications including: Hypebeast, Complex Magazine, Elle Magazine, Forbes Magazine and Size 尺码 Magazine.