Introduction to Facebook Advertising! | Jerry Banfield | Skillshare

Introduction to Facebook Advertising!

Jerry Banfield, Teaches 105 Skillshare Classes

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22 Lessons (2h 51m)
    • 1. Facebook ads interface basics.

      7:38
    • 2. Page post engagement is the objective that performs the best for me.

      9:51
    • 3. Ads with videos consistently run at the lowest CPM.

      8:27
    • 4. What is your purpose of advertising on Facebook?

      6:31
    • 5. 80/20 power lecture: strategies for working on Facebook ads.

      9:16
    • 6. Live tutorial creating a campaign including placement on Instagram!

      12:17
    • 7. What happens after I click on a Facebook ad for a service I need?

      11:12
    • 8. See how to use the reporting features in Facebook ads to measure your ROI.

      14:27
    • 9. Tracking conversions on your website is critical for measuring ROI.

      6:22
    • 10. How to setup a Facebook ads conversion tracking pixel.

      3:22
    • 11. Focus on the results that matter most and avoid being distracted by the rest.

      3:46
    • 12. Filtering options in the Facebook ads interface.

      5:08
    • 13. Comparing ad sets is the foundation of improving performance.

      7:39
    • 14. Using custom Facebook ads reports to see deeper into what is working.

      11:36
    • 15. Analyzing within a Facebook advertising campaign by country.

      12:01
    • 16. Viewing your Facebook advertising results by placement.

      6:24
    • 17. Using Facebook ads reports to plan out the next campaign.

      3:29
    • 18. Introduction to the Facebook ads power editor.

      3:05
    • 19. How to create a new campaign in the Facebook ads power editor.

      10:58
    • 20. How to quickly make a lot of unique ads using page posts.

      6:03
    • 21. Use the Facebook power editor to quickly copy ad sets and ads.

      4:05
    • 22. 80/20 power lecture: steps to take once your ads are submitted and approved.

      6:55

About This Class

Begin with a strong foundation in the fundamentals of Facebook advertising including learning the basic terms and picking a place to invest your advertising budget for the highest return. When you know what you are doing that is getting great results, you can keep doing more of it and eliminate what does not work! I will show you how to use the Facebook ads power editor to quickly learn where you can get your best results.

Transcripts

1. Facebook ads interface basics.: Welcome to the Facebook advertising interface in January 2016. When I'm creating and showing this to you, I hope this is helpful for you to learn the basics of the interface and to see it the way I see it today. This is what you get when you click on your Facebook ads tab. And here are the most important things. I think in here the campaign status here, whether it's active or anything else that shows you where you're actually spending money on your ad. So the delivery tab, if you can see down on some of these other ones, these are inactive down here, meaning I'm not running them anymore. And then up on these tabs, I have the results I'm getting in the most basic format. This is the default reporting layout, and that's what's cool about the Facebook ads interface today. You get to see your results in a nice format here, along with all of your campaign. So if I zoom in here, I can see these other results I'm getting today with my ads I'm getting. This is three hundreds of a cent post engagement here, mostly in the U. S and high cost countries. I'll show you exactly what I'm doing to make those type of results in what you can do to get the same. This is my page like campaign here. That's activites been running now, these air all in the last 30 days. Two cents per, like, ah, 109,000 likes in the last 30 days. And then down here, these air in active campaigns I can use to teach with you some and then the amount spent tab to me the amount Spence most critical because that's what you're putting into it. So you have the amount spent and then you're all I right here. Now, if you get this set up correctly, you can see exactly whatever is most important to you in your our life. So if you want lead, sign up, forms, conversions, whatever it is, you can put it so that your amount spent and then you're all I are right next to each other here, and that helps me to decide whether I should keep running a campaign or not. Now I use the term campaign and there's also two other levels in Facebook ads. There's campaign. This is a top level. Then when you click on a campaign, you go down to the next level, which is the ad set level. So a campaign is organized by objective and add type. So all of the ads in this campaign are the same type of ad, and that way I have them all in one place for simplicity, the main benefit being when I hit this to go to this campaign, I can see all the results from all of these similar types of ad with a similar objective all in one place. Now the ads set is where you actually set the budget. You set your budget at the ad set level, so the ads set level is where you want to do all your testing, where you want to try all the different interest targeting and anything else you want to get into and that you can see. That's exactly what I'm doing here. This ad campaign has a lot of different ad sets in here. There's 24 add sets in this campaign, and you'll notice half of them are off and the other half, for some of them are running right now and then within each individual ad set. You have ads in that ad. Sets of the three levels are campaign and then down. One lower is add set and then down. One lowers ad. So if I click on this to show you for example, then I'm down into ads here. And these air individual actual adds, I'm running right now today, spending money on and getting the results I just showed you with all those post engagement ads. So this is the bottom level on Facebook ads where I can actually view what each individual ad is doing. When I'm getting on each individual, add in terms of my return and the same thing here. There's the amount spent and the cost per result. So that helps me determine my all I right here and I can sort. Each of these columns are things you can sort so if I click amount spent, it sorts and order of amount spent here. It's beautiful. You have all the reporting you need right here in the interface where you're actually managing the ads. And if you want to know about relevance score. Relevant score is Facebook's metric for engaging how good your ads are. 10 is the top relevant score, so you can see that when you have a relevant score of 10 you can get some really good results out of it, and I'll show you exactly what to do to make ads that will give you a good chance of getting that 10 relevant score where you can get really low cost adds. So to review quickly, I'll go back up to the top X box videos. This is the campaign. So this, then is the account. So I click. This is my jury Banfield Facebook ads account and these are my campaigns. I have three running, and if you've got a lot of things, you can use the filter here to sort them into a lower. So you can sort by all different factors by hit active. Now, I've only got my active campaigns here, and you can see if I zoom in a little better now. I just have three campaigns instead of all of the campaigns I've run. It's a lot easier that way to narrow it down, and I will scroll over here. Then I have just the results of just the campaigns. I'm running with the reach being how many people my ad was shown to. Now that's not impressions. Reach means the amount of unique people that saw my ad. The impressions means how many times the ad was actually shown and the results. These are the actions I got out of it. That means I targeted for post engagement. I chose post engagement is my campaign objective. So Facebook shows me my results in this one in post engagement. So I paid $3486 in the last 30 days to get 12 million post engagements and a post engagement. I'll explain more is any interaction with the ad Now. This is a page like 109,000 likes that two cents each for 1900. And then I can see the cost per post engagement here, which is the results and the amount spent combined. So the amount spent divided by the results of 1900 divided by 100 9000 gives me two cents per page like and then these campaigns go on indefinitely here. So at the top level than all of these tabs over here are similar, and you zoom in now to add sets So I have all these different ads sets, which are essentially groups of ads and then campaigns are groups of ad sets, and I've got all of the individual results by different ad sets. Now and then I click at the bottom level. I go down, and these are the actual ads that are running. And all of the same filters and same things you have at the campaign level on account level ad set level are all available at the ad level and add set level also. So thank you for getting this general introduction to the Facebook ads interface. I know there's a lot of things to go into here, and I'll do my best to give you what you need at each step of the way and try and then go deeper and deeper with you into the Facebook ads and getting a great return 2. Page post engagement is the objective that performs the best for me.: before even making any ads, It may be helpful to know which ad type works the best. When you go to even make an ad campaign, you need to already have an objective in mind. And objectives are determined by what type of ad you want to have in that campaign. The ad that consistently works the best for me. When I showed you all these results here on the account level, the ad that's working the best for me in to get these results three hundreds of a cent per page post engagement. And when I go down and show you the performance and clicks here, then the CPM mostly in the U. S and high cost countries of just 12 cents CPM. That means 1000 people are shown the ad for 12 cents great value, 16 cents for a link click and 1/10 of a cent per click. The format that's working for me to get these results is ah, page post engagement with a video ad. For now, just focus on the page post engagement element of this. So what I have on my page is a post that I made on my page. So This is my page, and I go into here and make a post on it. So this is the basic format that works really well for me to make a post on the page So you can use this however you want to. You can just have some simple text format here where you just right? You don't even have to put any images in it. You can. If you link it, you can even take the image out. And I've had some additive work. Great. Just with text. You're essentially promoting a blawg post then or a sales letter to me, this is an incredibly simple format to get started with. You just type something out here, you put in a link to it, for example, I could link to my website and just have a really simple ad to me. I've found that really simple tends to work great in almost everything online because really simple is easy for everyone to understand. So you can have a simple format like this. You can put images in instead, like when the website link comes up there. I could go put a bunch of images in there instead also, and that is just a simple page post, then on my page. And then when I'm doing is promoting that post. Now what? I'm getting the really good results with I'm clicking a photo video and then I'm uploading a video, and then this is what the result looks like. It starts with a text, and this is an ad I actually used for sales. I'll show you an even better strategy I'm using to just get an audience right now for branding. But this actually worked for sales. This made thousands of dollars in sales, and this is exactly the format. This is the exact adhere that I used that you can use in any format to promote whatever it is you're doing. I start off with a simple text description of what it is. This introduction to ethical hacking with Kali Lennox. That's the simplest explanation I could give of the video than ever called the Action. Take the full course at Here's the Link right there where I make sales and you'll notice this is a page post published, and then I scroll down here and then I uploaded this video. If you'll notice this is a 44 minute video. It's a preview off the actual course of your selling any kind of information product. If you can put a video preview of it, that works really well to make sales. And then if you don't have an information product or if you have something that you are trying to sell or an affiliate or anything you're trying to do, explaining all about it in a video that's genuinely useful. So in other words, this video is useful even if you don't buy the course. It has 40 minutes, of course, content the beginning of the actual course. And the reason I say that is because of this. What you really want is to get the organic engagement out of it. That's where some of the best things happen when people will share your ad and so I will scroll over here. These are the results. This ad got 4.5 1,000,000 people, reached almost a 1,000,000 video views and then 1800 forms of organic engagement on it, and your Lotus 2000 likes on the shares on this 1 296,000 post clicks. That means where people click toe listen to the audio. They click the link 12,000 times clicks on other places, such as looking at my Facebook page and then what? This number to me is one of the biggest things that shares. When you get through thousands of people to share your ad, that's where the viral potential comes. And that's where you can really do well, if you're just focusing on the ad itself and often could be difficult to get great results if you get people to share it. That is where the page post format with the video is exceptional. So I've given you hear the basic format. You can use it, however you want to to just put a post on your page. And then when you're in the Facebook ads interface to get started, you click. Create an ad with it, and then you do boost your post. Here is the objective. So I've shown you the basic way to write a post in here. You can either right one at images, put videos in it, put a link in it, and then you just click boosts post, and then you can choose the post from your ad that you've made So if I click on Booth Post and I scroll over here and I picked my page than all have to do next is picked a post off of here to promote, and I'm on my way with my ad. This eliminates all the hard work of trying to do headline an image and text because you can just do it in a page post. So you pick out a post here that you can use and you use that post and then the benefit of this is all your ads, then work together. So on my page here, you can see I've got a lot of likes and a lot of activity on my page. This new video just came out. It's got hundreds of views. This video, thousands of views thousands of people reached has been out for a little bit longer. All my ads now work together because here's what happened. You see this format when you promote a page post your also promoting your page. So when you see all of these clicks down here, you'll notice 296,000 post clicks on this ad. There were 24,000 other clicks, other 259,000 clicks on the post itself on the video to play the video and then 12,000 link clicks to go look a potentially, by the course, 24,000 clicks other. And that means often the other clicks are people that are seeing the ad. So if you're up here, people are seeing the ad and clicking to go to my page. So when you do all of your ads is a page post, then someone can essentially see all of your ads when they go to your page. And if you're promoting the same product and the first ad got someone interested and you've done a newer ad that's on your page, then someone might say, Oh, then they might actually convert on the newer add on your page instead of on the original one they saw. I've clicked on a lot of ads before and been frustrated when I went to the Facebook page. That ad wasn't there. The Onley way. You can get the ad to actually be on the pages to do a page post engagement ad, and you might think now, while this guy's went on a long time about page post engagement ads. All of the ads I run except page like ads are page post engagement ends. I've tested out thousands of different ads. I've tested all kinds of different formats. The page post one just crushes it compared to everything else. And therefore I do everything this way. Now I'm sharing this with you so much up front right now because this can save you a ton of time, Thanh of aggravation, doing all kinds of different strategies that lead to nothing. This is the one ad format with one way you can do your ads that also consistently builds value on your page. If you go make all kinds of Web site ads and other places on the interface, if you do it a different way and it doesn't work, you have nothing to show for it when you try and do something else. If you make a bunch of posts on your page and they don't work, you've got a lot to show for it. If, for example, I had made all these as ads and they didn't work to do what I wanted to, I've got a page with a lot of great content on it still. So I love this ad strategy, and I've spent the time sharing it with you up front so that you can plan your ad strategy with what works best, at least for me. At least on a lot of the things I've done, you can plan what might work best from the beginning instead of having to do all the other things the hard way, wasting all the money in time and then realizing you know what? Maybe I should do those page post ads like that guy said, You can do it the easy way right here. Now you have that option. So thank you very much for watching this. I'll give you a little bit more in depth about how you can get the best results out of your ads. 3. Ads with videos consistently run at the lowest CPM.: So far, I've mostly talked. Let's show you some data here to support what I've said about video page post engagement ads. The most effective type of ad I've found is a video page post. So that means if you go over here that you write a page post and you upload a video with it , and then you advertise that page post Now, how much more effective are we talking here? I'll show you these air seven different campaigns I've ran in the last year, all similar in terms of their goal. I'm promoting myself. That's what all these campaigns do. So all of these are the same basic goal, and the ones I'm running are the ones that are working the best. You'll notice out of these X box videos, and the pages likes one. Work the best, and I'll explain the problem with these a little bit down the road. Well, I guess I'll just explain it now when you run something for sales, the first time people see it is when it has the best chance toe work. If they've already seen your sales add and they've seen it two or three times, you're paying the same amount, often to show an ad to someone who already made a decision one way or another, either. Yes, they went and looked at it. Or, no, they're not interested with these videos. When you're doing entertaining videos, it's or even for your sales videos. You want to be able to have a many new videos as possible for sales videos. I find it's kind of hard to keep making new videos all the time with entertaining videos. It's really easy to put out 1 to 3 different new videos a day and have a bunch of different ads. So these air the two campaigns I'm currently running right now, along with one older one. That's also Page likes. I'm running them because of what I'm going to show you over here. This is the cost per 1000 people reached, also known as the CPM, and this 13 cents. This is mostly US and sales countries. 13 cents to reach 1000 people in the Xbox videos campaign. Now these that's with having add sets that have 30 plus videos in them tons of different ads Facebook can run. So the bottom line here is that adds, with videos that are entertaining work by far the best. Now, the next to these air sales campaigns with the sales video, no Xbox or entertaining the CPM on these 31 cents for the teach online and 44 cents for the hacking one thes air all interest targeted to relevant audiences. All of these are interest targeted to relevant audiences, and these air mostly sales campaigns, with some lower costs also 31 cents per 1044 cents per 1000. So again, a video very powerful way to show your ad. Do as many people as possible ultimately with Facebook, and you don't know exactly who is the exact right person to reach in the exact right time. The data Facebook gives is just not good enough to figure that out. No matter how well you target your interests, unless you can do re marketing at scale, it's even then it's very hard to see who's in the right mood to actually purchase. My strategy is to show my adds to the most people possible, and then that way I'm assured good results. And here's why. So if I show you this is how, from what it seems to me most people do their ads like these last campaigns, these air website conversion ads were It's just a post trying to get people to click on it . And some of these air even more of a regular post ad. You might see people maker, even just a generic add made in the ads manager for website clicks or conversions. So these are all promoting. Fundamentally, the same things is up here. Let's look at the results on these in terms of CPM $1.26 CPM. So that if I scroll up here, that ad that I showed you up top I can show 10 people and add on the video ad for the same price is to show one person and add using a post without a video, and then check these two out I $5 CPM. And that's actually not that bad. I've paid as much as $100 CPM on Facebook ads before $5 is actually lower than a lot of other people are paying. That's with ads that are relevant, that people like that are well targeting these text and image on Lee ads. These are the kind of results you can expect to get out of text and image. Onley adds. $5 CPM That means compared to using my sales video, I can show 10 people 10 to 20 people my ad with a sales video in it. Or I can show one person my ad with Onley, text and images in it. You can decide for yourself what is the best for you to use. And if you can figure out a way to make your videos entertaining and not just sales e not just give me what I want. Another word. Something that's genuinely funny or interesting or worth sharing by itself with no return for you out of it and the potential for you to get a return like my ads, I'll show you Maura, they're entertaining in and of themselves. And then there's a link to my website for people that like them. So the idea is, I can show 30 people orm or my ad for the same price to show one person my generic ad and do you can see where I'm spending my money. If I go over here and I might have toe zoom out a little bit and show you the performance, this all sort by amount spent in you can see for yourself. The pages likes campaign has been running longer than the video one and yet the video ones where I'm spending most of my money today. I've spent 5800 on the video ad campaign, and you'll notice then on the sales ones. I spent more on these ones where I wasn't getting very good results. I didn't spend very much. When you have ads that don't get good results, you won't spend very much on them. And if you have a very small budget, wouldn't you rather get ah, lot of results out of it? For example, wouldn't you rather get clicks for that rate instead of down here for 56 cents? Or for a dollar per click? I know I would, so I've shown you the data. I've tested a ton of different things out. Almost nothing can compete with the uploaded video on a page post. I've never seen an ad so far that beat a video post. I've ran a lot of ads. I've tried a lot of times I've given it to you and I've given it to you in depth because I've given it to you in this amount of depth because it takes a lot more work to make a video. It takes a ton more work to make a video. You can easily just go in and throw some screenshots or some generic pictures and text link up. You can do that really fast, faster than you've even watched this. Maybe it takes a lot more work to make a video. So if you want to think that I'm doing all this so you can see that it's worth the work to invest in getting the video's done. The results you get are worth all of the additional time and effort to make the videos. And once you get started making the videos, it gets easier and easier and easier. So again, I've shared this with you out of the love for you. I have that you can go straight to what works the best without having to go through. All of the other learning you see reflected here all of these other campaigns and these were just the three have shown you I've ran. Ah, lot more that have worked a lot worse than this that I didn't even spend that much on the see how awful it wasn't stopped it. So I appreciate you watching this and hope this is useful for you in deciding how to get started planning your Facebook ads strategy. 4. What is your purpose of advertising on Facebook?: What is your purpose for advertising on Facebook today? If you can think about that before going any farther with your ads before spending any more money, you might be able to make a drastic improvement in everything you get out of the time and energy you spend on Facebook ads. If you think deeply about why you are here trying to advertise on Facebook or considering it or already doing it, what is your purpose and advertising on Facebook? I will explain now my purpose advertising on Facebook and more generally, what I'm doing with my page when I'm on Facebook, my purpose is to be useful and serve other people to run my ads. My purpose and running ads is to assist in promoting that. In other words, my foundational purpose for running my ads is to be useful and help other people or another terms. I'm here with my adds to give the users on Facebook what they want Now. That's a huge difference in how I looked at it when I started when I started out doing my ads on Facebook. When I started making a page on Facebook, my objective was to get what I wanted. I'm here to make money. I'm here to get Paige likes. I'm here to look good. My purpose starting out with Facebook ads was to get what I wanted, and I consistently was frustrated. I consistently ran into walls. I consistently had problems about my ads on a proof, even got an entire page banned from advertising because all I was thinking about was getting my way and getting what I wanted. If you think that way with Facebook ads, it's likely to be very difficult if you think What is it the users need? What is it people need to see in the ads? I'm running. Then you can see the opportunity to do exceptional things with Facebook ads, and I'm guessing you're here because you want to do exceptional things with Facebook ads. I'm guessing that you took the time to take this course because you want to do more than average. I'm confident that you're certainly capable of doing average just the way you are right now . There's no reason you aren't capable of doing Justus good as everyone else. Now I'm here sharing with you with the hope that you can reach your full potential that you can really give users what they need with their at. Everything I do today is designed to give people what they want in an ad, because when I give people what they want, then I will get what I want. If I have focused on getting what I want first, I am not paying attention to what other people want. I'm not thinking from the point of view of the person I'm showing the ad to. I'm thinking about what I want and almost every client I've worked for thought that way. What I want, what I want. I want this. I want that I want that almost never did. I work for a client that told me You know what I want The users toe have this. The users people like this. They should be helped by this. They might enjoy this. It's about I want to make money. I want to get my cost for sales down. I want to get more likes on my page and that's how I had spent my first few years on Facebook ads. So this is a great opportunity for you to really get honest and say Why do you want to do the ads. If it's all about you, it's not all about the user. If you want great ads, it needs to be all about the user and my Facebook page. That's an example. It's all about the user. I try and try and try to isolate and give people on my page exactly what they want. These posts are intended to help people and be genuinely useful of people without any profit motive at their core. Now there is potential. If people like to get to know me and they like to go by, of course they can. Everything is set up to provide free value to the most people possible toe, help people live their life to help people enjoy what they're doing today and to entertain people. So that's how I set up my abs, and that's the purpose behind my heads, and that's what allows me to get the exceptional results. You see, it's not that I'm smarter than anyone. It's not that I've worked out all these tricks and systems. It's that my purpose for advertising on Facebook is centered around what I'm giving what I'm contributing, what I'm doing that's useful for others. If you focus on what you do for others and what you do that's useful for others, you will get more than you ever could have imagined you would want. When I used to run my ads with my own motives in mind, I got some good results. And they're absolutely nothing compared to the results I get today when I give people what they want. When you give the people what they want, you get great things. I put this right up front because this, to me, is the most essential thing you can learn in doing your ads. Because if you focus on giving the people what they want, you will conquer everything else that comes along. You will figure out every problem you will get through every obstacle you will interact with people and your ads, you will learn exactly what you can uniquely do that the people want. I'm honored. You've watched this and again, you can see I'm making this because I'm trying as best I can to give you what you want, what you want the most powerful, most effective knowledge I would guess on Facebook and what works. So I'm doing my best to give it to. I value your feedback on it. I've updated this course a ton of times to make it the best it can be for you and I'll keep updating it in the future. Thank you. 5. 80/20 power lecture: strategies for working on Facebook ads.: This is what I call an 80 20 power lectures, something that is fantastically useful for me that I hope will give you the same benefit. And here's the value right up front. How you do your work on Facebook ads is often much more important than what you're actually doing. In other words, the mindset you have for going about your work with Facebook ads. Most of the problems I see that people ask about in the course reflect how they're actually doing their work. And so here's how I started out doing my work with Facebook ads. I would create a campaign, and then I would go through and be fantastically excited about it. I'd hit something like boots my post and go through and load my page up, and I'd set my audience on budget and I run through, and I'd make all kinds of things in the ads. And then as soon as I sat there, I've try and figure out the perfect targeting solution. I work really hard, and then I'd submit it for approval, and then I would anxiously wait The next result. I will be sitting there refreshing the page. Looking back, did it load yet? Did it get approved yet? What's going on with it? How am I doing? And then I would get so into it than I go create something else I'd hit. Let me make another campaign this time to promote my page. Right now, let's get this up. They're gonna find the perfect targeting solution. I'm to throw these images. And so, in other words, there was no patience. When I first started working on Facebook ads, there was very little patience. So I consistently got frustrated with the slow speed of things. And then when ad didn't get approved, I'd go nuts. I'd go trying to contact support. I'd go submit a whole bunch more ads, they wouldn't get approved. I dump all this work in in one day to my ads. I get obsessed over things. Why isn't it showing what kind of results of my getting? I'd sit there and look at you know why is my CBC? So why's no one clicked? If you can work patiently on Facebook ads, you will get a way better experience out of everything. You're doing what I do now when I work on something, I click on a campaign and I'll show you actually making a campaign. Shortly, I click on something. I click on a campaign. I make an ad set. I put the one ad set together, and then I forget about it. I don't even check it until the next day, usually. Or maybe I'll check it 6 to 12 hours later. If I did it first thing in the morning, I might check it at night. We usually I just go upload and do all my work, and then I check the next day or two. The reason this works really good is because it takes out that overinvestment of energy in it. That idea that Facebook ads are going to save me and give me everything I want. It's instantly gonna work. It forces me to learn a little bit every day instead of trying to do all at once. If you're just getting started with Facebook Edge, you might have a little bit of an idea how much there is to learn. You might see that you're on top of a notion that has miles of depth to it, and you that might help you be a little more patient if you've been doing your ads for a bit, and you've just gotten at a point where you think you know what's going on. That's just one. The point when things usually get really hard because I've spent a lot of time in this interface. And to be honest, I took a test that Facebook gave me, and I missed half the terms on it because I know how to work in the interface. And then I also realized there are a lot of things I don't know. There are a ton of things I don't know about Facebook ads. The amount of things I don't know is much greater than the amount of things I do know. There's so much going on with all the Facebook ads, with all the programming that the only reasonable way to expect toe learn it is a little bit every day. When you learn a little bit every day, it works your long term memory into things. So when you put up something one day and then you check the next day and it's not approved , then you have the patient. You can say OK, I'm going to contact support today and I'm going to wait two or three days for them to get back to me before I do anything else. I say this after a lot of times I go through and do something like page like ads. I'd rip out 50 toe 500 ads in one day and get them all rejected. Now I knew just enough at that point to do that much in one day. I'd spent hours. All the ads would be I'd log on and I'd be refreshing. And then the first ad would not get approved. In man, that hair comes the upset, and then all of the rest of would get rejected. When you do a little bit every day, you can patiently learn from your mistakes. Also, because I make mistakes with the ads. Everyone makes mistakes with the ads that I've known that does them. When you do a little bit every day, if you make a mistake, you can then patiently try and figure out what you did wrong. So you don't do it again. If you've got 500 ads rejected, there's also so much emotion and that you don't even want to contact support, and when you do contact support. Sometimes if you get a bunch of ads rejected all once, you get your account disabled to so what I do today, I upload a few new ads consistently each day. I checked the reports consistently each day or day or two. That way I have a better point of view because when you make a new ads, it takes 24 to 48 hours to get some good data on them. Because Facebook ads seem to be set up to run over a full day, That seems to be how they work best. When you try and do your ads on 1/2 day, Facebook often rushes toe. Waste your money or another terms. Facebook realizes it doesn't have as much time as usual to spend your whole budget, so it's effectively like you're on a higher budget. So if you're doing like a dollar a day, it's effectively like the first day. Often you're on a $2 day budget, often the first day it spaced out correctly. It'll work better, so usually need 24 to 48 hours to start getting some better data. For example, on this Xbox videos one I made this new ad set down here this PlayStation four USA. Now, after 12 hours or so, I think I made it a night, maybe checked it the next morning or made it in the morning and checked in at night. It looked like it was costing three plus times as much as the rest of them. Well, given several more days of the ads running, it's right in line with what all the other ads air doing. So if you'll work a little bit of the time on your ads, do it in little chunks. It's so much nicer than that huge investment energy, that huge investment of emotion, that huge frustration that comes when anything goes wrong. Most of the things I've seen in the course or people, it seems like that dump a ton of energy and adds all at once and then get a ton of frustration and rejection out all wants to. I pace myself. Now I realize this is a long term thing I'm doing. This is not something I'm looking the cash out next week on the next month. This is something that's indefinite, maybe to 10 15 2030 years, So I do a little bit every day. And then when I make a mistake with something, I contact support. Facebook even has a live chat now which, and not always helpful. And yet it is there, at least, so I hope this is useful for you. If you do have problems, you can go to the Facebook ads support you, just click the help button. You can click contact support, and then they have a new live chat. Now that you can do where you can send us an email message, the live chat for me I didn't get much out of it when I did it all the same issues I have. I'm still having. I am having issues with ads not going through approval at all. They are stuck in pending review. And yet when I stew it a little bit every day, I've figured out now what triggers the pending review where it doesn't get past the automated review, so it has to go to human review. So now, doing a little bit every day. It's kind of easy to learn things sometimes because your mind as a night to sleep and figure out everything you did the day before and have dreams about it and you go back the next day. So thank you for watching this help. This gives you a way to do your Facebook ads. That is with minimal frustration. 6. Live tutorial creating a campaign including placement on Instagram!: Here's how I make an actual campaign and Facebook ads and I'm going toe. Also use the new INSTAGRAM placement option to see what happens here and to promote a video page post, which is my favorite format. So I will show you live actually making an ad. I'm going to run in my account and all of the steps it takes to do that, so I'll start first with create campaign. I'm going to make a new campaign because I want to try this campaign with posts on instagram, also as a placement option. So I'll hit is boost post for this, and that's the first step I take. So this is the objective is to boost post now. I've already made the post I want to boost in this campaign here, so I've already got them set up. I've already done the work to make the ads for this campaign, so I just choose booze posts. I click on my page here, which is Jerry Banfield, and then I have the chance to pick ah post here that I can use. And now I'm going to try this new option on Lee Show Post that can be used with instagram ads. So I click on this and this is the only one I have so far that can be used on instagram ads . So I'm going to try this and I'll call this Xbox videos with Instagram so I can try out the new Instagram ads and I can see what I'm promoting. Now the basic thing I'm promoting is an entertaining video that also ends up promoting what I do and that can go out to a really broad audience and a low cost. Now, what I've got next is the ad set level. So that was the campaign level I just did. This is now the ad set level where I can choose my targeting my daily budget and my ad set name. So I've got that set up where I now just need to figure out my audience and what I can do. The easiest thing is, if you've already ran ads, you can see which audience works the best for you based on your notes. So I have some of those memorized from my previous campaigns. Now, if you're running ads in countries that are all English, then you can just do English or you don't need to even do language like if you're targeting the US English is a given. If you're not targeting the country where there's one primary language or you're targeting a different language, say, if I wanted to target some countries in Europe or in like France, I would definitely want to put English on there for the targeting in the interests the interests now are as good as Facebook can do them. They're not perfect, and in fact, they often can be quite a bit off. You can only do your best with the interest targeting and then hope for the best for me. I try and test out as many different interests as I can and what I know. The Xbox console one tends to work pretty good for what I'm promoting. So I've got 6.9 million people in the US I can try on this one, and then I can also do. Game console works good. And now there's game councils and home video game console so I can try the game consuls on here. I can try Xbox one. I'm here and so I'm trying. This is a broad targeting one. I want to be able to run this indefinitely and keep reaching new people. So this is a broadly targeted one that I can hopefully run indefinitely. The more narrow you target, the easier it is to reach your entire audience. The faster you have to make a new ad, because by the time as a user, I've seen the same ad two or three times. I don't want to look at it any more, and I just scroll past it. So behaviors allow additional interest targeting. Usually the behaviors air really expensive, and the more categories you have some Facebook categories to which are fairly new. There's not a lot of them yet, and I can then save this audience if I want to use this exact targeting on a later add set or campaign. Now the daily budget down here. What I like to do for the daily budget is set in amount. I can stand to completely waste. In other words, when I'm making a new ad campaign, I don't know what I'm going to get out of it, and lots of times I need toe have time to figure out what's going to work, what's not going to work, and I assume to begin that I'll get nothing out of it. So when I set the budget and I'm going to set this 1 to $10 a day, assuming that it's completely going to fail and not going toe work, I can stand to throw out $10 a day on this campaign as I learned from it and tweak it and see if I can get it to where it's doing exactly what I want to. So whatever amount you can stand it just waste with no expectation of results. When I used to make my ads online, I expected results, so I'd set ridiculous budgets like, AH, $100 a day back when I barely made 1500 a month that I could work with. I'd set these crazy budgets because I figured it was going to work. When you figure it's not going to work, you'll set a budget you can afford to throw away and learn with, so that's what I do today. Now I optimize for post engagement because I want Teoh get this ad shown to people they're actually interacting with it. I don't want to just show it for impressions because Facebook then often will choose in its best interest because it knows I don't really get to see who sees it. So Facebook will show that heads. However, it wants to get the most impressions I wanted to show to people who will genuinely interact with the ad. And I don't do daily unique reach because I don't want to hit the same person day after day with the ad, and I let Facebook bid on it because that works good. If I do a manual bid, the problem with the manual bid. If I enter the bid too high, I might as well have selected automatic. If I enter it too low, then my ads aren't going to run effectively. So I try and enter the bid at the right amount. And the simple way to do that's just toe automatic. Down here, you can choose MAWR options for when you get charged, you can get charged for impression or post engagement. I've just been using impression because that seems to work pretty well. And why bother with doing post engagement when I'm getting lots of post engagement so there's no need to try and charge by impressions now add scheduling. I run the ads all the time. You can schedule him if you have a certain lifetime budget. But I just run them all the time. And I do standard because with Facebook and Google AdWords, it seems to work better and it's recommended to just do them throughout the day. So I just run them that way. And then I choose. I named the ad set by my interest in my country targeting. So I'll copy these interests. I put U S A. And then I put my interest. I've got here because my targeting is that the ad set level. So if I want to try different targeting, then I can make different targeting in another ad set. So I put the name of the ad set by the targeting used in this ad set. Then I hit choose and creative. Now, since I already have ah, page post on my page here, that's made up. I already have everything done for the ad Creative already have the text. I already have the link here, and it's set up to begin to get the best results in terms of short text link and then a video. So the whole ad creatives done, and the beauty of it is then for Facebook. Here it's got great social proof. Got lots of views, comments and shares in both the desktop and mobile news feed. Now, if I do desktop right and column, I don't get any my social proof. So I remove that as a placement and on Instagram. I'm just going to try this to see how well it works, and then we'll see what happens from that. So now I also can choose a different post if I want right here. And this is the only post that can be used with instagram ads. But if I wanted to make one without instagram ads, I can use all these different posts on my page to make it within without instagram ads. And then I want to do is track conversions. Now, even though the link on here is on my YouTube channel, some people may end up watching the video going to my YouTube channel and then coming to my website. So I'm going to do is track this conversion pixel. So I've got that conversion tracking pixel on the track when people go all the way through my YouTube channel on my website. Very valuable conversion. If it happens through Instagram, I'd love to know that. So now I've got this entire ad set up. And then what I do is hit place. Order. So while I'm processing the order, I'm keeping in mind also that I'm taking this slow. So I'm placing this. I'm not even going to bother checking the results. I just place the order. And now it's easy to click create. Similar. At this point, I could create similar add and change the targeting. And I will actually do that because I've already got this exact ad approved. Now, if I didn't have this ad approved already, I wouldn't want to go through and spend time creating a similar and without knowing that it was going to get approved. And I made that mistake the hard way by going through and making tons of ads that then didn't get approved already. Know this ad got approved before. So theoretically, there is no reason it shouldn't That said still, I'm not going to go do a bunch of work. I'm just going to make one other quick targeting on here. So I have an existing ad set and what I want to do. And I'm showing you this mainly. So I didn't teach it. Also let change Adds set on here and now what I want to do is make a new ad set in the same campaign and then using this new ad set, all I will change is the targeting on here. So I will. Then instead of us, I will put Canada, and that's got a pretty good targeting in Canada. But I'll just do Canada, Australia, UK and New Zealand on here all at once. So then I've got another huge audience on here and then I've got everything targeted the same already. I can use the same budget and then all I have to do is I can do Canada, Australia, UK and Z. So I've got everything set up the same on on here. I can then choose new ad creative if I want. Although when I hit that, it's going to default to what I did last time. So all this is set up because I clicked create similar ad. It's all have to do is place order now, and that's done. So now he'd continue and it says it's active already, which is nice, because this already got approved. So it's not usually that fast unless you've already got it approved. So now I know if I wanted to keep making mawr of these, I could go through and make more of these. Here's the thing, though. I want to test this out first on these two audiences. I don't want to go try anymore. Countries on it until I can see, I expected, should work some of the best in these to add sets. So I don't want to go try and do any more work until I've got an idea of what kind of results I'm going to get out of this. And this is a new test. Add set with Instagram, which is helpful because then I can get an idea of you how Instagram ads perform. So that's the start to finish on our Mika ad campaign in the new 2016 interface in the ads manager. I hope this is useful for you, and I appreciate you watching and your feedback 7. What happens after I click on a Facebook ad for a service I need?: what happens after I click an ad on Facebook. I hope if you are looking to advertise on Facebook, this is really useful for you to see what user experience happens behind your ads. If you understand what you do is a user, which I hope I can share by showing you what I do is a user. Then you can understand more about how Facebook ads work. You can really get the best results out of your ads on Facebook, so I'm grateful I had the chance to do this today. This example is something I just went through myself as a regular user on Facebook. So I'm going to give you everything that happened as this unfolded, and I think this will be helpful. So I'm scrolling down my newsfeed. I saw a video My cousin cheered here that I thought was cool. I watched that just shared a link to my new book on Amazon, which is about Facebook ads and marketing taken straight from this course. So I like that. And then I scrolled down here and I saw this ad for video blocks, which I've never heard of before. I read the first line. You'll notice. It's a video ad, so it's in the format I recommend for doing ads. It's an actual page post. It looks like So this is in the exact form, and I recommend I noticed their ad. I did not. I actually did watch the video, and it had some cool footage of a wave breaking, which I assumed was on their website. I read the line. Stop paying so much for stock videos. Give your wallet a break with unlimited downloads. So I was thinking This would really be nice to use for my courses for the videos I make online. So, in other words, very high interest. As a potential buyer, I also easily can afford their budget on here. So I have the power to buy what they're offering, and I'm the exact kind of person who is likely. So this in Facebook advertising terms, it doesn't even happen that often out of all the ads I've seen, this is one of the most relevant one that I got the most excited about. So what did I do? I hope showing you this process is really useful because to me, it's not what you'd expect necessarily. First I clicked on. They're link here. That was in the video sign up video blocks dot com. I clicked on the link. I quickly scrolled and found that this page didn't have hardly anything I wanted. It looks like a lead page. I was offended that it also had euros. I spend in dollars and I'm kind of I'm kind of currency centric. I expect that it's in dollars. And I saw a password here. Like, really? I'm not going to create an account on this lead page here So immediately the lending page turned me off. I said, Well, this is stupid. I want to be able to actually read things so often we think, as marketers that lead pages air so great. And what did I do? I immediately said, OK, that's not what I wanted. So what did I did? Dio? What did I dio? I stripped the actual link up here. So there's some long Lincoln the top You can't see the URL. But I did. I just stripped the link and then put in their home page. So now I'm on video blocks dot com Now I'm like, Yes, thank you. This is what I wanted. So now I'm looking around the web site immediately, then getting a bit lost. Frustrated about. Okay, well, what is this? I don't understand exactly how it works. Unlimited downloads. That's great. So then I started. I looked more. I didn't got excited. OK, 90% off. That seems like a good called action. So then I went over here and looked at their plans, and it took me a minute to understand their plan because I assumed it was recurring charges . So this to me, looked like it was per month. Then it was confusing to figure out. OK, is this per month or per year? So the user interface on your website, it really helps If it's utterly simple. You can see all of the different writing they have on here is confusing. And so then I I looked at the pre me I said, Okay. Once I kind of read and understood it. Okay, it's ah, 198 euros per year, which I don't even know what that is in dollars, Probably about the same. And I said Okay, great. This looks exactly like what I wanted. Now I stopped right before the joint now Not as much for the money, because I honestly if it helps me, then I'm willing to spend the money on it. But I stopped right here. That joined now, Page. And I remember the other times I had signed up for a bunch of pointless things I didn't need. So I thought, Well, let me make sure this is legit. So what did I do then? I went into Google, and I just Googled video blocks. I didn't google dot Kind of just Google video blocks. They haven't add up here. I said Okay. I already saw the website, and then I started. I went to this Yelp Review pay chair. Oh, I'm surprised. Video blocks has a bunch of bad reviews on Yelp. I didn't even know you can have a yelp page for something like this. So I hadn't been on Yelp for a while. I came down here. What is this? I don't know. So I looked down here A lot of people with negative reviews about video blocks, one guy couple nice reviews here. Mostly a lot of negative reviews, people complaining about the free trial. So right before I joined, I went here and looked at this, I thought, Okay, this looks like there's a bit of bias. There's just a bunch of people complaining about the free trial. Still, it shows unscrupulous business practices. One of the absolute, most annoying things in the world is to have to call to cancel. I absolutely hate that as a customer. So a lot of these reviews told me that I'm going to have to call the cancel, which you know I do not want to do. It looks like there's a lot of people unhappy with their business practices I read back through, and a lot of the people in here were mentioning that didn't like it, that they were saying that you have to pay for all the videos you want. So the original point off the ad unlimited videos and downloads. That premise sounded great. So then, as I tried to understand the actual service, all of this before I signed up, Then I realized, you know what all they're really doing there a shutter stock affiliate and all they've done is purchased some of their own videos to download. So I literally tried to untangle their entire business model, if possible, into seeing where, Okay, where they getting it. And then what they have is a market place. So then I went shutter stock dot com slash video. I thought, OK, why would I want to fool around with some company that I have to call and get them to cancel? So I actually went to shutter stock After going to this website, I decided No way I was going to sign up with them if I have to call up on the phone and cancel. So then I looked around on shutter stock, and even shutter stock was not very helpful. What I really needed to know, I checked the pricing first. I looked at that and said, OK, if I want 25 clips 1700 I could do that. The question is, is that going to even give me what I need? So then I went over to the image and footage restrictions on shutter stock and looked at it . And then what I'm hoping to do is put them in you to meet courses and videos on Facebook. What looks like I could use the videos for Facebook can't use the videos. According the legal documents for my uni courses. So probably big waste of time. I don't need to go spend $1700 right now to try and get some stock footage. Four videos on Facebook, Probably not worth it. So what? I hope all this is communicated. This is what happened after I clicked on the ad. So actually, they showed me an ad that now I have a very negative idea of their company. I closed out, have no interest in buying from them and in fact, realized I have no interest in their service at all. So on top of all this, then there's no comments on the ad. So what I do, I go back into the ad. I go put my comment on here so that anyone else who's potentially reading then they can go look at what I've written, and they can then have the chance to avoid the frustration. Now, more than likely video blocks will just hide my comment, or they might make a reply to it. So in this case, this can be helpful feedback, though video blocks might be able to read my comment and learn from it and then make their service better so one of the best things that I often see from Facebook ads is the feedback in the sense like this when you use a post and what I've shared here is valuable feedback with them. I told them I looked at the reviews. I won't sign up if I can't cancel online and that as looking around, I figured I might as well go to shutter stock instead of relying on a marketplace. So I've given them feedback that I hope is helpful for them, and you can see what I did after clicking on the ad. I was very, very, very close to being a potential buyer. And yet, if you don't have everything polished on the other end of the ad, the difference between getting someone to buy and having someone leave critical feedbag can be very small and the actual details. So another words. If you have almost no online presence, if there's mostly things that have been bad said about you or there's no feedback, it all available. Using a Facebook ad can be a very difficult way to do anything more than get feedback. As you can see here. If I'd have been Googling and looking for something like this, then I might have been more likely to purchase seeing it in a Facebook ad. I wasn't in the market to buy it so much that I was ready to just take it, however. Waas so thank you very much for watching this. I hope this is helpful for you in understanding what happens when a potential buyer click shirt add understanding how crazy potential buyers like me are. How much effort in time we will put into researching a potential product or service beforehand, and to understand some of the depth you can hope to plan and create an order to make a Facebook ad that is successful. 8. See how to use the reporting features in Facebook ads to measure your ROI.: understanding how to measure your results in Facebook ads is the way that you're able to consistently work on your adds a little bit and do better. More than likely, you're not going to start out, get exceptional results. Although if you use what I've shared in this last few videos, you might be able to go straight to exceptional results. More than likely, you have to work through a lot of mistakes. You have to learn what's working and do more of it. The campaigns I've showed you are the result of doing that process over and over and over again, learning what works, doing more of it, learning what works, doing more of it, and the reporting features Facebook give You are essential in terms of learning, so I'll show you how to use them. Now this is the basic account interface you get into, and all of your reporting features are integrated in here already for you. There's these little tool tips up here that I think are cool. They show you how well your ads are performing against the competition. So this one page, like I have, is performing better than 95% of similar ad sets. That tells me my ad is in the top 5% and this is the simple way, especially when you've created your ads to begin with these little tool tips. Help tell you how good you're doing now, the one I showed you before in this Xbox videos campaign. When I go over here, this is performing better than 99% of similar ad set. So that means this adiz in at least the top 1%. I would guess it's in the top 10th of a percent 1/100 of a percent. Using the formula, I just show you and we'll explain more about. So these tool tips give you an idea of how good you're doing when you can scroll through here and see that your ads air performing well, then you also have a relative idea of what's possible. If it tells you your ads performing in the top like this, I know that there's not a lot farther I can go. I can't improve very much on any of the actual targeting or any of the actual ad design. My ads, already running about as good as Facebook, can do it so that means if there's improvements that need to be made, those air usually improvements I need to make on other things, such as my sales page, my conversion process, my sales pitch, my the video itself. This tool tip will let you know how good your ads air doing. If you see some of these and they're running up towards the top, that means if you're not getting results out of them, you likely need to do your work in a different place. Besides the ads and these consistently reinforce what I've already said and this one school , the cost per page like is less than 99% of similar ad sets, which is cool because this is in a country I've never visited before. And this tells me that no matter what I do, I'm not likely to get a much lower cost per page like than what I'm already getting. So these tool tips are helpful to figure out when you can stop working on trying to do better. When you get towards the top, the effort you put into push farther on your ads will not get much. In terms of benefit. You have to improve usually the other parts of your business system if you want to do better. So then when you run out of tool tips like that, that's the easiest way now then the interface here is the most thorough and most in depth, and that's what I rely on the most. The tool tips are easy to get started with, though, So the most important feature I think in using this are the filters to begin. Because if you've made a bunch of different ads, if you're just starting, you have one campaign. It's easy enough. More than likely you've already made some and you're going to make more. It helps to get all of those ads and campaigns and add sets filtered out you don't wanna look at, so what I can do to start? I hit filters and I'll zoom in so you can see this better. I had filters, I hit delivery and I hit active. Now that allows me to Onley, see the ads, campaigns here and then below that ad sets and adds that are actually running. So this simplifies my interface a lot, and you can decide whether you want your ads to run or not. When you click on this button here, this button, when it's blue, that means they're running. If it's not blue, then that your ads air not running. So if I take off the active on here, you'll notice this campaign is not running. It's been turned off. If I click right here and it goes to blue, then I've turned the whole campaign back on. And then if I click back there, I've turned it back off. Facebook's official recommendation is that once you make your ads, you don't modify the ads themselves. You make new ad sets. Orme. You make new ads or new campaign. So once you make an ad to leave it, as is because editing an ad often messes up how well it runs. So your reporting features here. When you make ads you don't like or a new campaign, you just turn the old ones off, and now you've just got these that you're actually running. When you've just got the ones you're running, then you might want to decide how long you want to see them over. So the default I think on mine is the last 30 days, and if you want to get the most perspective you can click lifetime, and the problem is when you click Lifetime and often takes a lifetime, actually, go on, load the data up. Once you've got the data loaded up, then you can see MAWR thorough data than just the last 30 days with Facebook, and you really want to have a long of perspective as possible so you can get some context on how well your ads are running. Now what? You'll notice this one, you'll say. How is it possible? Doesn't have a result. With all this data and money spent, this ad campaign is so old it was made before they even did objectives. So I'll show you the more detailed reporting features you can use to get into seeing more than just the results Facebook shows on here. So by default, Facebook does performance. And if you've chosen something like Page likes, you're going to get your results in the form of page likes, and then it also shows you your reach, your cost per page, like in your amount spent. The Facebook does a good job in this new interface of giving you what it thinks based on the kind of campaign you created that you need to know. Well, what what happens when there are other things you want to know that aren't included? Such as What? If you want to know the country breakdown on here or you want to know more than just what Facebook's given you, then you can use these two tabs here to get into more detail. And this columns tab gives you a lot more options down here that you can use. You can use all of these different things, and the easiest way is just to see for yourself what they do. I'll show you a couple here. This is a delivery option. The delivery gives you the reach, which is the amount of unique people that saw the ad and then the frequency. So if you use the free church, the reach and the frequency, then you get into impressions from there and the cost per 1000 people reach. That's means, as Facebook's has shown to 1000 unique people and then over here impressions and then these air the total number of times and was shown and then you have cost per 1000 impressions, which is the CPM, which people are often interested in because that shows the cost to show your add 1000 times. And then you have the aggregate total data down here at the bottom from the three campaigns so that you can just play around with ease and see which one you need. The engagement one I like is great for seeing what you're getting on the page. So you'll notice when I just had performance on this old ad campaign, there was no result here. So all I can seize I've spent 4200 and reached 4800 people. I don't know what I've gotten. Well, if I pick on engagement right here on this columns, when I click on engagement now, I can see more details about what I've gotten in terms of Facebook interaction. So on this campaign, I've got 440,000 page likes out of the $4000 I've spent on it, and this shows all the people taking actions on this X box videos. One you can see here 64,000 Post likes the massive amount of engagement that that campaigns gotten in 39,000 link clicks also and then 12,000 page likes, which are very targeted, you could say, because so many people see the ad and there's a very small amount of people that actually like that after seeing the video. So it's very targeted then. So now I can hit video engagement on here to see what people have watched in. The cool thing is, I can even see, like on these page like ads how much people have watched of the videos once they've liked my page, and that's a really cool data. If you're doing something like doing pages like ads where you hope people interact with your page, I can see I've got thousands of video views from people who have, like my page in and and now, of course, that doesn't compare to the actual video views campaign, but it is nice to see what I'm getting out of it. You'll notice cost per 12th view running page like ads, not the way to go in that department. If you want video views, you run video views. Finally, what I really like to be able to do is make custom columns out of these so I can see what I want. So the main thing I use is called Post ad full. Right now, I use post ad full, so this shows me in depth the results. I'm getting out of my ads and this is a custom column. So when you are in the columns here and you scroll down in the bottom and click customize columns, then Facebook will give you the option to choose which columns air in your report, and Facebook gives a ton of options. You can choose all of these different options. So if you're doing website conversions, you can go put those in there. You can see your full amount of what you're doing on here. So if I want website conversions on here, I can just scroll down to the website actions. And then I can put a website action on here. I click website action and now, on the bottom of my column. It's up here and I can drag it up here. If I want to put it up towards the top. I hit, apply, and then I've got my website action down here. So notice out of this page. Post engagement. I've got no tracked website actions on the page likes because you can't track website conversions when you're doing a page like end. However, on all these page post engagement ads, I've tracked 15,000 website conversions out of all the video ads I've run. So when you're doing your ads, I like to have a custom column because a custom column then is set up to show me exactly what I want without anything I don't. This is the one I use because it shows me everything I want to know in it without anything I don't want to know. High school. I can see my clicks. My click through rate, my cost per click my link clicks cost for a link. Click $100 for a link. Click on a page like campaigns. That's not good odds post likes and all of the things like that on here. What is tricky with all these reports is to just get the data you need without all the data you don't need. Now I do a lot in Facebook ads. I'm comfortable looking at all this data because it helps me to decide exactly what's working the best. It's easier to start out as simple as possible, the less you've done with Facebook ads. So something like this results reaching cost is often ideal. The default performance have is often ideal. When you're getting started, it's easy to get overwhelmed with data. I've noticed a lot of students are. I'll show you my post ad full again. Ah, lot of students obsessing over the click through rate of their ads. The click the rate is one metric. That's important on all these other metrics. All these other metrics Air Justus important as the click through, because now, with Facebook ads, you don't even necessarily need to have a click on it to have a meaningful interaction. You can just have someone who sees the ad and watches a video even without clicking on it. So the click through and the thing you don't understand all the implications of the click through either. There's so much depth to each individual metric. If you try and focus too much on one thing, like the click there, you can lose track of what really matters. For example, your are liar with the amount spent in the cost, or if you try and pay attention to things like the Click three also miss out on other things like the amount of shares your ads got to me. What the cost for a share. That, to me, is a really good indication of how good the added. So like, on here, you see 86 cents to get a cost for a share on here. Now, of course, the campaign itself has a higher click through. And yet, if you just look at one data metric, you get the risk of missing out on the important ones. So to me, the important one is the return. How much I've spent versus what I've got. This helps me analyze my return in more detail. And yet, ultimately, these are the only two I really need to know. Amount spent and cost per return, especially if you're doing website conversions. Your cost per website conversion and the amount is the main thing that you'd want to know. So I hope this look at the reporting in her face is helpful. I appreciate all the time you've spent here with me. I love your feedback and hope this is useful for you. 9. Tracking conversions on your website is critical for measuring ROI.: for measuring your results no matter what you're doing. Ah, website conversion can be one of the best ways to measure the full value of what you're getting out of Facebook ads when you're using ads and you're tracking a bunch of different metrics, simplifying it into just how Maney website conversions you're getting and how much it costs can help you determine how effective the campaign you're running are. And this is what I show you on my X box videos campaign here. I'm running the cost to get a website. Conversion is fantastically low and the difference. I can see some of the difference here between the different types of anti brand. So I've made this report. I go to a custom report and I I go to customize columns down here to make this report and I could customize and then I isolate ad set name, website action and cost per website action. That's all I have. And then I can reorganize it here if I want to. And I got that. I scrolled down into the website action. So I already have had a website conversion tracking pixel set up for some time. And there you will see how to do that. So I've already got the website conversion. Pixels set up. I click on website actions all and then I go down here to cost per website action and then I save that I hit, apply and now what I've got. I've got website actions that I can see from each campaign. So if I go last, I can click up here to filter. So it's just the active ones. And then when I can do, I can sort by website actions and I can see which add set here is giving me the most website actions. In other words, I can see which of all of my ad sets and targeting is producing the most people actually on my website. So I've got this Xbox console Global and Game Council USA. I can see these to add sets are sending the most people in my website and I can see the cost here 18 cents to get someone to go to my website, which is cool because I'm just running entertaining video. So these are people who just want to know more about me, and that's great. That's exact kind of person I want going to my website. They see what I'm doing. They want to learn how they can do it, too. Now, when you've got your website conversion tracking set up, it reflects exactly what you're tracking. So on these ads, most of the ads that have shown are showing adds to my website jury banfield dot com. Now if I scroll down here, it looks like the cost per website conversion is way higher on some of these ads sets. And yet the reason is because a lot of the ad sets up here are promoting links that don't go to a website conversion, especially when you're starting out. You want to make sure you can promote links where you contract in these numbers, where you can track the exact amount it costs to get someone to actually load your website and then for Facebook to realize they've done it. Because Facebook can optimize for website conversions, especially if you choose the website conversion objective, which can be done using a video page post at If you work in the power editor, you can use this cost per website action to focus on getting exactly what you want. There's a gigantic difference between getting exactly what you want and getting anything else. So I'm getting 18 cents for website conversion on this ed set, the same ad set that's got two million post engagements. So there's a very small amount of people are the two million people that have engaged there's only about one in 1000 that are actually going to my website, which is good. I don't want everyone funneled to my website. I want to reach a big audience for a low cost and then get the exact right. People who want to go learn more about what I'm doing on my website. So if you look at performance and clicks, you can see then the clicks to go to the links on here and even more detail and you can see how much more complicated all of this is than just looking at website conversions. If you don't have a website conversion tracking set up, then you have to get into link clicks or for what I'm doing. I'm promoting my website and the only place I contract conversions on my website, so I have to rely on link clicks. So what I have to do then it's sort based on the cost for a link click. And what I can see is that I'm getting a ton of people who are viewing almost everything I'm promoting, and it's costing me very a little. And yet it still doesn't have nearly the depth of data that I have if I had a website conversions, so if you need to use link clicks, link links is a lot better not being able to track anything. And yet, if you can use website conversions, you can track who's actually loaded the page because as you'll notice the numbers for a lot different, I'm here for link clicks and conversions. On this same campaign, 5000 people clicked on a link, and yet only 2000 loaded a conversion. You want to be able to see you actually loads the page and not just who clicked on it, didn't loaded or clicked on it by accident, closed out or back down. The website conversion is essential, especially when you're getting started on Facebook as to track what you're doing. The right I know. For me, with online advertising, the conversion tracking is the huge difference that allows me to optimize my ads and to do things really amazing. I'm doing things like this today because this is proven for me the lowest cost way to get conversions on my website. The lowest cost way for me to promote when I'm doing so. That's why I do it like this. So I appreciate the chance to share this with you. And I hope this is useful for you to know the importance of website conversions up front. 10. How to setup a Facebook ads conversion tracking pixel.: the Facebook advertising conversion tracking pixels critical because Facebook, once you use this can optimize for all kinds of things it won't actually allow you to target by. It can optimize using approximately 98% of its data, compared to about 2% that it will allow you to target. So getting these pixels helps Facebook out massively to get the right kinds of people click on your ad. So what? I just did I under tools, and I first went to pixels and you can use audience pixels or you can use conversion tracking when I want to do here. I want a conversion tracking pixel. And then I clicked. Conversion tracking pixel. Now I click Create pixel over here on the right. What I want is a key page view. So what? I want to do his name This according Toa What It is jerry banfield dot com slash team league. Now I know exactly what that conversion tracking pixel is tracking. I've got it created. So now I hit Create. Now we'll have to do is view pixel code and put on my website. Facebook gives you the instructions right here. So I highlight this control see your command. See, depending on what system you're using. Now I go back over here. I've copied it. What I want to do is add this into my WordPress website on this website. The way I do it, I click code block and I add code block. Now, if you have this in text, you can just put this in text somewhere with the coat. What I do now is control V to paste this in here. And so I've pasted that script into my website. So I hit. Save now and then I go up to update and your theme may or may not look a little bit different. So I've got this saved. Now I go over to a page itself. I'll reload it just to make sure and I can. Even if you're using chrome, you can actually go through and view the page source and make sure that it's actually in there now. It's probably way to do this on Mac. I'm not that good yet. There's another way I can verify. I've actually got the code working. All I have to do now is refresh this page with Facebook ads and I should have just loaded the code on my website. So Facebook should know that that pixels active by now. So I reload the ad manager and I wait for it to give me feedback as to rather that pixel is active or not. It's loaded it. And now what? You can see it says active. I just went and verified that pixel right now you can see the time It was last verified. I just verified it right now. That way I know that the pickles soul is active. Now I can use this pixel to track conversions that I get out of an ad so logically the next step for me is to make an ad where I can do conversions on my website using what I've shown you. Thank you very much for watching this and I'll show you how I turn this post in to various types of ad formats. 11. Focus on the results that matter most and avoid being distracted by the rest.: If you want to get the best results out of your Facebook ads, it might seem tempting to try and look at all the data and maximize everything. And yet the opposite is actually consistently proved for me over and over again. When I want to get great results out of my Facebook ads, I have to relentlessly focus on getting what's the most important to me and neglecting or Onley having a secondary look at the rest of the data. For example, if you want website conversions or sales, if that's what you really want than that is the only thing that's important to focus on, you don't need to look at the click through rate or the CPM or anything else except the sales out of it, because the sales or the conversions or whatever the primary thing you're doing, that is what will allow you to continue running your ads. If you're not getting whatever's primary doesn't matter about everything else. And if whatever you're doing is not producing sales or not producing leads or conversions or likes or whatever you're trying to do, then you've got to keep doing something else. Whatever you're doing must work or it must be abandoned because I don't imagine you want to keep paying Facebook to do nothing for you. When I'm doing my adds, I'm Facebook today. The main thing I'm focusing on are these costs per post engagements, cost per page like right here. The reason I'm focusing on these right now is because I'm using Facebook for branding, so I want the most people interacting with my ads possible for the least price. It's a long term approach out there to provide the most help and use and service to people . So this you can see what's happened as a result of focusing on this data point. I've got really good results out of it. That means I'm getting three hundreds off a scent I'm paying for each post engagement. If I had been focusing on same I click through rate, there's nowhere would have got this post engagement costs down as long as my ads were running at some of these higher post engagements. You see, I kept working to get them down to now what you can see here when you relentlessly work on those one objective that matters, you won't get distracted by all the other things, and the biggest challenge I see with Facebook ads is not getting distracted. They give you so much data, there's so many things you can do. There's so many opportunities. If you just focus on whatever it is you need, not one metric, then it's easy to see if you're getting in or not. If you try and look at everything and I'm going to show you how, look at everything. If you try and look at everything, no, especially when you haven't done a whole lot of time in the centre face. It can be easy to get overwhelmed and start making decisions based on things that don't really matter and to put a lot of time and effort into wasting your money. If you want to put me as an expert about something, I've put a lot of time and effort. I'm an expert in trying really hard to waste my money on things, so that's why I'm sharing this here with you so that you can have the chance to spend your money with Facebook exactly where you need it to do the work, to get what you need out of it and then to not waste your money all over the place in getting things you don't need. Thank you for watching this. And I'm honored. You're here learning about how to use reports and Facebook with me. 12. Filtering options in the Facebook ads interface.: the filtering options Facebook gives you help. Ah, lot to reduce the amount of extra things and to get on Lee. What you want to look at right in front of you. For me, You can see if I scroll over here. 317 campaigns. Now, I don't think I need to see every single campaigning here, and especially if I do something like Lifetime. I almost certainly don't need to see all of the data for that. So the filters up here on the right, help me to see just what I need to see without a whole bunch more. So when I click on filters here, then it gives me all these different filters I can select. And the main one I uses delivery active because I want to see the ads. I'm running right now. So when I zoom out now, I've got four campaigns. That's a lot more manageable than 317. Even if you just have three campaigns, you paused. If you want to do a data analysis Alps and time to just have the ones you're running now in order to see what you need to without all the distractions now there's a lot more helpful filters up here. You can even save a filter if you have a certain set of factors you consistently want to look at, like active campaigns in here with a certain objective than you can even pull that filter to get things going automatically. Another thing that can be helpful for you on a lot of different campaigns to pick a certain objective. For example, I could run these page post engagement filter so that now, instead of having four campaigns, I've just got to campaigns here and now all of my reports and summary data are just showing the page post engagement I've excluded my page likes campaign, and I've excluded my other page likes campaign. So then I can do one more filter. If I want down here, I can go down to something like placement and I can do instagram and then I can see Onley campaigns with Instagram is a placement. So now I've got from 317 down to four down to two down toe, one using the filters, filters air really helpful for this, which is why I share them here and then you can just uncheck. If you realize you made it a little too narrow, I take off the Instagram and I take off the page post engagement or and decide I want to do . Page likes. So then I can just see this page like campaign here. It's really easy with filters to see what you need to without a whole bunch of extra data. If you can't get it quite right in a filter, you can also do something like this, and this helps a lot at the ad set level. So if I click down here on the Xbox videos campaign, you'll see there's a ton of different ad sets here. Well, what if I just want to look at Xbox One ad sets? I can then search ad set name contains X box, and now I just have add sets that contain the name Xbox. This is why usually name of my add sets by what they're targeting. So then I can use the search feature up here, and then it pops up over here on the other side of the screen. It pops this little bar up over here that allows me then to search by interest, targeted because If you go over here on filters, you'll see there's not any opportunity toe sort by interest targeted. Now you can search that way. However, it's easiest if you just name everything that way to start with, so filters. Also, you can decide how much data you want. This is the last 30 days. By default, I can go last 14 days if I want more recent results to see any trends that are going on in the last 14 days, different from the last 30 and what I noticed here is this one. Consul Global has gotten down to, ah, crazy low cost over the last 14 while the others seem to have actually stayed about the same or went up a little bit. When I can do also is Click Lifetime to get more of a broad perspective, and especially if you do lifetime and you've got a lot of campaigns, you want to make sure you filtered it because you can see how long this is taking with just six ad sets here that have been running for a few months. When you try and do this on longer point of view, you often might have to spend a significant amount of time just waiting for the data to load. And yet, if you have the lifetime view available, it's better to be able to look at the data because you can see things normally go up and down a little bit. So the longer range of data you have, the more relevant comparisons you can make. So I like using lifetime when possible, and I usually use 30 days by default to make it simpler. So thank you for watching this, and I hope this is useful for you when you're analyzing your Facebook ads. 13. Comparing ad sets is the foundation of improving performance.: comparing add sets is the foundation of improving ads on Facebook because add sets within a campaign allow you to easily compare different interest in front, targeting different types of ads and see what's working the best under one specific objective. What I'm doing here is analyzing my ad sets so that I can then make a better ad campaign using what I've learned on this ad set. So I'm looking over at thes, and first I want to start with my filter, so I make sure I hit delivery active, so I'm only looking at ad sets that are actually running. Then what I want to do is figure out which of these ads sets are giving me the best results so that when I create a new ad set, then I can use what I've learned from these AdSense. I've already went through the process of pausing add sets that have been ineffective. So what you're seeing here are add sets that have been effective when I use the filter to turn on inactive. Then you can see all of the ad sets I've paused that weren't working is good, and if I hit lifetime, then you can see the data for them. So these early ads sets helped me to see potential for what I could do better. And then when I learned from these add sets, I was able to transition into making better AdSense. So I do the process over and over and over again. I learned from what works, and then I do it better. And now you see all of these active headsets. It gets to be hard to distinguish, which is working the best. I've put the filter on lifetime and active, so I can try and have the best shot at it. And if I hit sort here, then it shows me the lowest from the highest in terms of the results I'm getting now. The challenge with this When you do lifetime, you can see it says you can start exporting because it can take a while load when you sort something. So it's easiest if you can just do it without having to move around and sort things where possible. Or you can do it last 30 days to make the data load faster, and sometimes you have to even refresh when it's loading because then it gets stalled like you saw right there. So you do your best to work in the ads manager within the technical limitations of whatever you're trying to do because it's normal. I have great Internet. I have a good connection to Facebook. It's normal toe. Have all kinds of delays like you see here. So it helps toe have patience. Which is why I take the time to talk about it, because that's a big part of being successful, doing your ads, having patients to go through all of the technical errors. So now I've got things sorted by cost, and I've can see these. This global one is working the best right here. This has some lower cost countries in it, and then the game console U. S. A. Is getting the second lowest in the game Council. High cost global is getting third law. So these air getting me my absolute lowest cost post engagement, which is what I'm looking for. I want that low cost interaction with my ads. Now if I go up a little bit thief first person games in the USA and High cost countries is actually and I'll zoom in here so you can see this better? I've got it sorted down here, so these might not look like big differences because they're so small with ones that are performing at the bottom here. Are working twice, is effectively at the ones at the top. So then I can look and see if there's anything I can learn up here. These ones at the top appear to be more off the newer console targeting. So this is Xbox one. High cost global like countries like Canada, UK, etcetera and then newer cost. Newer consuls here are costing MAWR to run ads, too. And then, as I go down and get less specific, it's working better to get lower cost. So that's a good lesson for me to learn that I could make a note from that. I can say game console in here is lowest cost, and I then know that that's worth targeting when I'm doing my next ad set when I'm planning my next campaign that maybe I can plan around game console instead of doing these specific ones down here, like specifically Xbox or PlayStation now that I've learned looking all these different and sets, and this is why it helps to have the ad sets with the same ads in them split by interest, because then when I'm looking at the names, I'm also looking at my targeting. If I had them names, some other way that I couldn't analyze them is easily. And so what? It seems that if I target game council or something more generic like first person games, anything more generic is seeming to get a lower cost. So I can Game Council and even first person shooters is working for lowest cost also. So I might be able to make a nice big ad set within all of those and then not have to do all of these more specific ones. The advantage toe having fewer add sets is that people won't get duplicate targeted. The problem with what I've got set up right now This is targeted to game Console USA, which includes all of these lower targeting here. So this is getting both the higher and the lower cost. Where is this is just getting the higher cost. You can see the depth that goes into doing all of this with your Facebook ads, and I'll show you a little bit more. I'll go down to the ad set level and take a look at one more thing. Now I've clicked. I want to look at the targeting down here, and once I see the targeting that I can see exactly what interest I've got. I can see the placements and then I can see the total possible reach here. So the game consoles is a large, broad audience in the United States. 36 million people can be targeted on the game consoles, so that's very useful to know. Well, what happens when you want to go into more depth from here? What if all of these relatively are pretty good results? So if I want to go into more depth here, I need to make a custom report because this is a default performance, and now it has my objective here. So this is the bottom line. And yet what exactly post engagements my getting? Is it just a video of you? Is it a click? Is it someone sharing it so I might want to consider mawr types of interaction. This is a challenge for me using proposed engagement because there's a lot more depth to an individual post engagement, whereas a few using website conversions. You can keep things really simple and just optimize on cost per website conversion. So I hope this is useful for you. And we're going to go even much more depth into looking at all of these ad sets and seeing exactly how I can turn what might look like a mess here with all of these different ad sets into some very clear goals and some very focused and sets I can make for my next campaign that I will make here with you. 14. Using custom Facebook ads reports to see deeper into what is working.: sometimes whatever your metric you're tracking. Rather its conversion tracking and especially with something like Page, post, Engagement or page likes you might have things that are working at such a similar level. You'll need additional data to make a good decision on rather towards keeping or not, for example, with Paige legs. If your cost per like is very similar and you aren't sure which campaign or which set of ads, you should keep running. Sometimes you might need additional data, for example, to see how many of people liking your page in a certain ad set are then going in and interacting with one of your posts. For me, all Facebook gives me and my default performance column is proposed engagement. Well, I know that proposed engagement means a video auto play as well as almost any other type of click or interaction with my EDS. So this is almost a CPM in here as well as containing all of my actual results. What I want to do then is have a report that shows me mawr of what I'm getting specifically so that I can make the best decision when I'm making my new ad campaign on what interest, countries and placements I should use. So I conduce this by going to customize columns and making a report with the exact things I want to see, and I'm going to show you how to do that. Now I have one set up already. It's called Post Ad full on. What you can notice in here is that it has a ton off data on it about all of the possible things I can get out of it. I like the page post engagement strategy because for the one cost 3600 total in this ad campaign, with all of these ads sets and I'll make sure to filter out the ones that aren't active, you can see an absurd amount of things. I'm getting out of it across my entire Facebook page website. Any link I put up all these page likes. It has so much depth to it that makes it really hard to decide what I should keep running because what if one campaign ad sat in here like, say, this Xbox one high cost global? If I look just at what Facebook tells me the proposed engagement, it might look like this one isn't doing that good. But then when I look over here, it's something like Link clicks or something like Post likes or Page like then it could be doing really good there. So the only way to do this is to break it down and to use all of this different data to try and see the depth to the results I'm getting now. Since I'm here doing this with you, I'm going to simplify it a little bit. Instead of trying to use all of the data I normally use, I like toe have everything available because I do a lot in the Facebook interface. I'm comfortable using all of this data, and still it can be challenging for me sometimes. So I'll show you here an easier way to do it to just put the essentials on there. So I'm going to start from scratch. We're gonna take everything off all of these things off and just put the things I really want to know about. So what I really want to know about is scroll down here and now these air for ads only. I'm looking at the ad set level. So when I really want to know about are the cost for various actions. So I'd like to know the cost per page like in each ad set, because that's essentially a bonus. I'm running for page post engagement. So I like to know what's my cost per page like then I'd like to know what's my cost per post, like a cost proposed like is a good indication of how much people like that ad generally. So if I'm having a low cost per post engagement, that's a good sign that what I'm targeting is working. And then I also want the post comments and the posts shares because those air a good indication off how much people are enjoying the adds up there. Now there's one more thing I'd like, and that's a cost per link click so I can go CPC to get on a link. Click to now, those air people going through to my website to my YouTube channel toe everything I'm promoting and finally I can do something like video views down here. The problem is on these that I'm using different length of ads, so if I do any of these, it could simply be a reflection off which adds, ran in there. So any of these I'm not going to do so. I've got a real simple five basic things I want to know about. And then I can order these. However I want. I really like the shares. The shares are one of my favorites, and then I really like the page likes because to me, that is a great indication of how much someone likes when I'm doing. And then I'll just all the rest of these in here so I can also then save this as a preset. And I can call this post ads simple so that I've got this later. And now what I do, I hit, apply on here and now look how much more simple this is to analyze and what I was doing before. Now I can really get more of a true point of view of the things I really care about. I can do things like I can sort for post like here, and then I can see the averages nine cents for a post like and what I want to be on the lookout for our ad sets, where I'm getting really high cost post likes. There's so much data here that if I'm not getting post likes out of it, it's possible people don't like it that much. So I've got the lowest cost down here. I can see the Xbox console. Global is getting the lowest cost Post likes only four cents each on those in the highest cost. Our first person shooter games in the high cost countries. So I've got a lot of things I can learn in here. What I want to do overall is figure out exactly where people are enjoying these the best. And so these are the data I have and this helps down here. This summary column gives me a bar, so to speak. It gives me an idea of what the averages. And so then I can see where things are significantly above average. What you'll notice is that the area that significantly above average is this one FPs games high cost countries, so I may not want to use that targeting. And yet when I scroll down to the bottom here, I can see that some of these that looked like they were costing more, also getting some of the lowest cost post likes and the game. Council USA is there too, so I could do some additional sorts to me. A post share, Ah, post share shows exceptional interest. That's something I really care about. If someone's sharing my post, that means they're putting it out to all their friends again, or potentially toe one friend on their news feed. So this helps me decide my targeting. Now what I can see from doing cost per post share here, I can see that the ad sets that looked mawr expensive initially are actually getting the lowest cost Post shares, and they're getting good costs. Likes good cost comments, link clicks and page lights, too. So what I can see is the Xbox one U. S. A. And the PS four US Air actually doing the best in terms of shares so far. Now that could be a reflection of which adds have shown, or it could be something else. The problem is, you never know there's so much data, but what I can knows that I probably want to keep targeting Xbox one in the USA. I probably want to keep targeting PlayStation for in the USA because I'm getting great results from there and now looking at the cost propose. Sure, I can make a note of that. I can say Xbox one and then I can go PlayStation four and then game Council, USA. Lowest cost. Best engagement. So now I can see what I might want to target for future one. And I'm here. The Xbox console Global has done very good. Low cost Page likes low cost link clicks, comments, page likes and shares. So that is a big winner right there. And then I can see here same thing with PlayStation USA and Xbox console so I can add Xbox one, Xbox, console PlayStation and then I've got a good idea now of what I want to do. So these interests are working good in U. S. A. Well, how are they working in other places? Well, the Xbox one high cost Global's not working is good. Higher cost shares higher cost. Page likes higher costs. Link clicks a little bit lower comments and higher costs. Post likes. It takes a lot of energy and effort, as you can see to get in and get in depth of what's working. Generally, if you look at what's at the top and doom or of that, and look more what's at the bottom and stop doing that. Then you can get good improvement. So when I see here, a lot of these high cost countries I've targeted are giving me some of the worst results. So these high cost global and I cost the UK, Canada, Australia, New Zealand and some of the similar countries there these air giving me some of the worst results across the board. So what I know now from doing this is that I need to do a country level analysis and figure out more than likely. There's a few countries I've targeted in here where things are really not working well. And if I eliminate those countries or split those countries up, then I can get better results. And as I scroll down here, I can see that the U. S. A. Pretty much anything I'm targeting in the U. S. A. Is working good and further global. The Xbox consoles working very well on the global. Now, this low cost global too is also working pretty well so I can theoretically do a game console low cost global in here. So if I look at the exact countries I'm targeting, Then I can go figure out the best opportunity. So I've got a good targeting solution here, and I can probably just do this one. If I do a country level analysis, I can probably just target all of these together since it's working good in the USA. Can probably try it in other countries the same way. There's so much depth to Facebook ads that I just try and do my best and keep doing the next right thing with my ads, and I generally get good results. So I value your feedback on this lecture. Thank you for watching it, and I'll show you mawr about how to use the reporting in her face. 15. Analyzing within a Facebook advertising campaign by country.: If you're doing your Facebook ads in different countries within the same campaign, which if you're trying to learn and grow, I find it's easiest to just use the same campaign for analysis. Then what you can do is break down the data in the campaign by country. Help figure out which countries air working the best. I have consistently seen that having an open mind with country targeting on Facebook ads can produce exceptional results. Some of the best sales campaigns have been in countries you never figure they'd be in along with some of the ones you would. So here's how you break down things by country. I'm still using the custom report I made before, and what I will do now is I go down here to break down, and I can then see this data by country. Now, I don't want to use all of these and sets because many of these ads that's already split by country and then when I go try and break it down by country gets too complicated. So what? I can dio Facebook has this nice little option up here. I can click on this campaign so then I can just see the campaign right here and then I can break it down from here by country. So I clicked on breakdown. I selected country. Now it'll take a minute to load by country. And as soon as it does load, then what I can do is figure out which country is giving me the best results. And then I can also go over to my post, add simple or performance. So first will look at performance and then we'll look at post at simple. Now, these are all the countries I've targeted in this one ad campaign. You'll notice the U. S has the most money that's been spent in it because that's where the ad sets are divided up. So I go down here. About half of this campaign has been spent in the U. S. And the average cost proposed engagement in the U. S. Is point 03 cents each. And if I scroll up through here, I can then find where the absolute lowest cost engagement I'm getting is, and so far it doesn't look like there's much at scale above 0.2 which is only slightly less than I'm getting in the US So then what I can do is go over to my post ads simple to see more in depth because this doesn't show me much when I want to know is nowhere. My highest and worst performing countries are so that when I make my new ad campaign using the data I've learned from this one, then I make it on Lee with the countries that are working best. So you've got these great summary data down here. 85 cents total per share. 45 4 cents total per page. Like link Click commented post like So I've got the campaign total data here and I've sorted it from top to bottom, the idea being I want to eliminate the worst performing countries so I can see right here which countries I want to eliminate. And I want to eliminate the ones that are significantly above average. So Sweden, the cost propose share crazy high cost per page like much higher cost per link, like much higher cost proposed comment. So I do not want slew Sweden in my new one. I can scroll down here to the bottom and do the opposite also in see, where do I definitely want countries, and I can see my lowest cost post share Italy, Mexico, Colombia and then the U S. A. With the USA having a lot of post shares in here. And yet I'm getting some low cost likes out of Colombia, Mexico, Italy. So what I want to do is make a note of that. So I've got the USA, obviously want to target the U S. A. And then I can put the country's in here also, that I want to do different access with. So I've Italy, Mexico and Colombia because I want to do the a little bit. Now I am going to spend much more money in the U. S. A. But if I'm getting these really low cost shares out of Italy in Mexico and if I'm getting other low cost page likes and low cost link clicks, low cost post likes, then those are good places to run some ads. Also, I'm not going toe probably put 10 times much into the U. S. A. It's worth putting a little bit of money into some of these other countries that are doing good down here so I can continue to learn here what's working good. I can see Taiwan has done good in the cost per everything, and I'm I'm excluding these because there's no shares from them. So I'm not going to put any of these in again because there's no shares from them. So I can go up here and keep scrolling up and see that Taiwan in Brazil and South Africa also working good for shares and all of these countries air under a dollar. So out of what you might call the high cost ones, the USA is the only one that's working good based on this cost propose share. If you can see, then the UK, I'm paying a lot more proposed share and then Canada even mawr for a post share. So when I make these new ones, I want to keep that in mind. Another thing I want toe look at, though not just shares, but page like so if I sort by Page likes, this will help me decide who to include. Also, if I school the bottom, I can see I've got some really cheap Page likes running these and some other countries, too. Although the shares were ah bit higher cost in India. India is also done good with the low cost page likes and low cost post likes and link clicks and comments. So India is worth doing in a global campaign for low cost countries. So what it looks like here's I'll have won us a campaign with the higher budget and then one lower cost campaign with some of the lower cost countries in it. Because then I have a well rounded campaign and I have made sales. I have students in my courses from almost every country in the world, and in fact I'm making sales everyday in India. So I'm able I can run things regardless of the country. Now I devote more of my budget two countries where I make more sales. But it's still worth being out there in every country of possible if you can help people and you genuinely want to help people with what you're creating, which is what I want to do. So I'm continuing to look at the data as best I can hear in this interesting missy, I got the lowest cost link clicks in Turkey. There's a lot of people than clicking to go to my YouTube channel or go to my other links. I'm sharing and I've got some good costs. Post likes there, too. So Turkey is worth including and a lot of these countries maybe countries also where Americans air traveling and seeing the ads and them, too, so you can sometimes get Americans are other high cost country, so to speak, at a low cost while they're traveling in another country. So I've made a good note of these, and I don't want to put too much in the way of the high cost years here and the high cost post comments. So I'm not going to use Chile because it's got a significantly higher costs. Post comment here. Where's Turkey at a pretty good cost comment. So now I've done enough of these to see I greatly want toe limit based on the cost per page like here, and I can see if I scroll up farther that my cost per page, like in the UK, is not so much higher. 65 cents and cannot 83 cents. So the last thing I want to check here's a cost for a post like a post like is a basic indication that people like the and I'm running, so the basic cost is nine cents each, and that's what it is. If I remember correctly in the USA for a cost for a post like and what's cool? Is all of these air inclusive? So I'm paying nine cents for Post like in 39 cents for a post comment out of the same budget, and I'm getting all of this in the same budget. So when I've got 85 cents for a post share, I've also got more than nine around nine. Post likes out of it. I've also got to Page Likes out of it. I've also got thes link clicks. So that's the beauty of this strategy is that these are all inclusive. So what I can see appears where I do not want to run my ads anymore because these are very highest cost Post likes here, and Post likes basic indication of what people like. So I like running my ads in Canada. And yet the data shows there's not good reason for me to keep running. My ads in Canada's shares are more expensive. The page, like some more expensive than the U. S. The link clicks and the post comments and the posts likes arm or expensive than the US. I'm mind as well. If you look at this, just run my ads in the U. S. And not even do Canada or just do a lower cost. Add can't set for the U. K and Canada based on here. And since the main thing I want is to get a Zeman e people that, like thes, is possible and get them out to the right people, it makes sense to do a drastically reduce campaign with just the best of what's working. So the lowest cost post engagement I've actually got in terms of post like is actually South Korea in here now. I didn't get a post share. I did get a low cost page like and a really low cost link flick. So I will actually add South Korea back in here. So it looks like what we'll have is add sets with all of these together and then an ad set with the USA in it. And then I can potentially split some of the targeting if I want to, or just put them all in one and see what happens So from doing all these country breakdowns , I can see a lot more depth. The problem with skinning started is you want to be able to just group all the countries together so that you can get this data well, now that I have the data now, I can split them up a little bit better. And now I can see more of what's working really good. And then I can make a call. Do I want to? Based on The Post likes here and post shares Do I want to doom or it looks like Based on this, I might want to add Brazil. Also Brazil's good across the board. So add Brazil. So now I've got nearly enough here to make an Spain also, and I've got enough to make a nice add set that's got on Lee the countries that work. So if you go back to, if I just go back to performance default, you'll see all of these countries. If I cut out the cost on a lot of these countries, I could save a lot of money. Just focusing my adds more where they're working the best. If I look up here at the U K, for example, where the ads are working nearly as good as us. I've spent $700 showing. Add there also. But if I just was looking with this level, which is mostly what I've looked at, it's hard to see the difference and what I'm getting out of that $700 versus this 1500. So when you combine all of the reporting together and you're using something like Page Post engagement where you need to get deep in a data, then you can really see what you're doing. That's right, what's worth continuing and what's worth reducing or eliminating. So thank you very much for watching. I've enjoyed doing this with you. I hope you've enjoyed watching it with me. Value your feedback on it. 16. Viewing your Facebook advertising results by placement.: another breakdown. You can try to see what's working best for use by placement. So when you make your ad, you have the option to choose placement for your ad. So I will do this campaign and I'll do my instagram campaign also, that I just did the tutorial a few videos before to show you how I made to see how that's working. So why you do you go to break down and I'm not going to do a gin gender in here. But you can do this same thing with age and gender, So if you want to do this, you can do it by age and gender. You can do it by region. What I'm going to do is do this one by placement because I trust Facebook to control the age and gender pretty well automatically and the placement automatically. Sometimes Facebook doesn't do very good on choosing where to place the ad, though, so I've got the basic level performance here. I can see the suggested videos feed is significantly more expensive, so so far I can't tell any major difference here. Now, what I'd like to know is on the post and simple how much it's costing based on where the ad is showing. And some of my country results could have been based on that, too. So now I've got the Post. Add simple here. Now I've got a lot better point of view on which way I should be showing my ad. So what? I can see the news feed on desktop computers. It's costing a lot more to get someone to share it on there. And a big part of that, I would guess, is that on a news feed on desktop, it's not as necessary to share it. Using the Facebook share was, If you want to share something on a mobile device, then it makes sense to go there. So if I look over here, I can see the cost is way higher here on news feed, on desktop computers, on news feed on mobile devices. It's doing good and and the suggested videos feed on desktops doing good and suggested videos feed on that. But it's not getting very good cost years here, and when it's into suggested videos, it's also not getting any. Page likes because there's not the option a lot like the page and then when it's in here. It's not getting any link clicks either. The link clicks are all happening when it's on the news feed and mobile and then the cost for a post like is best in news feed mobile. So it seems like when I want to do is just run this news feed on mobile devices. What I don't know out of those link clicks is what I'm getting out of it. So a nice thing I can do. I can pull up my website actions here and I can see where I'm getting conversions. So when I can see out of links out of the little bit of money I've spent on the desktop relative to the news feed on mobile devices so you can see I've spent a small amount on the desktop compared to newsfeed, most of my adds air showing on the news feed. However, if I look over here at website conversions, I've got 1200 website conversions out of the $250 or so spent, whereas out of here I've got 6500 so if I had 10 these air costing about half the amount to get a website conversion that it's costing on a news feed on a mobile device so you can see there's so much depth. There's so many different angles. Toe, look at, analyze everything. There's not going to be a scenario where you could get the exact perfect solution. It does help to be able to look Atmore categories. It does help to be able to look deeper into the data sometimes. And that said, if you get the website conversion set up, if I go down here to something like customized columns, you can make it really simple if you just take everything off. And if you just then do website conversion so I can scroll down here and I can find website convergence few tracking website conversions and makes all the difference in the world because you just need that one metric on. And now look how simple this is. 19 cents for conversion news feed on desktop computers, 19 cents to get a website conversion. That's why I'm running the ads like this. 19 cents for a website conversion, using when I'm showing you along with everything else and then it's 50 cents on the mobile news feed. So if I just quickly stopped and said All. I'm not getting the cost for fear. I can see I'm getting a lot better result out of the desktop ads for getting conversion. So I don't see anything I can do right here to improve the placement. And yet, sometimes you can see opportunities for placement. I'll go back over here to the Xbox videos with Instagram, and then I will run this. I'll put this by campaign here, and then I'll go run the same thing I just ran before I do the post, add simple, and then we'll break it down by placement in here. Now these air us and high cost countries again. What you'll see is that on Instagram on mobile devices so far is getting good cost post likes and link clicks and comments. But it's not resulting in any shares or Page likes, which is a big minus out of what I'm doing now. The challenges I've only spent six cents on Instagram. The ads are not running very often on Instagram. So right now Facebook is not spending hardly any of my ad campaign, the new one that I did. It's hardly doing anything with the Instagram ads, which means it's more than likely, at this point, not worth the trouble for me to try and do much with Instagram ads because the costs are lower on the mobile news feed. And I'm not getting much so far out of the Instagram on mobile devices, so it's good to test things out. You can see I'm always testing things out. I'm trying new things, and when I try new things, I've spent $25 on this campaign the last 30 days. I have a lower daily budget on this campaign, and then when things are proven the work, I invest a lot more money in that, and then I scale slowly scale it up if things continue to work better and better. So thank you for learning how to make all of these reports with me. I hope this is useful for you in doing your reports on Facebook. 17. Using Facebook ads reports to plan out the next campaign.: When you look through all of the reports the way I've shown you, then what you can do is have a chance to do better to improve. So this is an iterative process. You go through over and over and over and over again indefinitely. And the more you do this, the more you can continue to prove what you see out of my ads is not a reflection of our smart. I am or are great. I am, and I have this town. It's a reflection that I've gone through the process. I'm showing you a lot of times I've gone through a lot of it. Orations of creating ads, learning from them. Analyzing, Making new what. Reading, Analyzing, making new learning, Analyzing, making new over and over and over again I continue to test. Learn, test, learn, test Learn. If you're willing to do that with your ads, you can also get great results with your ads, and you can make an entire business system set up to support what you're doing, what you needed. Each step is toe learn a little something at each step, and sometimes you'll learn something the next step will contradicted. So you just do your best with it, to make a little bit of a plan out of what you learned. So here's my little bit of a plan out of what I've learned. I've just taken some notes here in Microsoft. Word about what I want to do next. So where you can see in this this is complex and it's got a lot of history in it. So if I go active, you can see there's 13 ad sets running in here right now. All kinds of different ads. Each ad said as 20 to 30 different ads in it. And I've got all kinds of countries targeted in here all kinds of interest. So what I've done, I've taken this to now a simple next step, a new campaign so that I can completely separate this campaign's data from the last one. A new campaign which keeps things simple with one ad set with one master targeting category . That way, that one ad set hits everyone and Facebook then can control the entire audience. In that ad set, I then will just target the USA with one ad set with the higher budget, and then I will target these low cost countries with the smaller budget, so I might be able to do 25 do $100 a day. Eventually with this one ad set. And then I could do a smaller one, like maybe 10 or something dollars a day to these global ones, the benefit of doing things in a more simple manner. What you see here is complex. It requires using the power editor toe upload into 13 different ad sets every time I make one new video, if I can get things in a more simple format where I can just upload into to add sets with every new video, then that's much easier to do on a sustainable basis. It's much easier to then just do 50 videos in one ad set and then do the same thing that next one. So I try and go towards simplicity, and yet sometimes you have to go through complexity and testing a bunch of different things to get to simplicity. So this is, after all, of what I just showed you. This is the product. This is what I've learned out of doing all of this. So I really appreciate you watching. I hope this is useful for you 18. Introduction to the Facebook ads power editor.: Welcome to the Facebook ads. Power Editor. The Power editor is a place where you can do ah lot of Facebook ads work rapidly, and the power editors where I make most of my ads today after I often make a new campaign to start in the ads manager and then I scale it up and keep going with it in the Power Editor. This is the Power editor interface. It's a lot the same now as the ads manager, which is really nice over here you've got and you can see the basic levels you've got campaigns, then you've got add sets. Then you've got individual ads. You've got the option up in the left here to create a campaign, and then you can use your audiences images, reporting and posts all up here, too. And then you've got filters to sort out the campaigns. You've got your stats over here on the right side that you can look at and you've got the help tab up here, which is very helpful, what I usually start off doing. Maybe it's because I've just had so many issues with the power editor. I start off resetting the power editor so I get to begin from fresh, I then download my account, and then I do what I want to do in there. That usually gives me the best odds of not having a problem I download within the past week . That way, everything downloads fast, and that downloads the ads that have gone on within the last week. So I hit download, and I wait for everything to download here. Now, while it's downloading when I have prepared, I have prepared. Based on my research and looking at the ads, I have prepared a new campaign. I'm going toe launch in the power editor here, live that I will be running, and I hope this is useful for you in doing your own ads in here. You can use the basic strategies I use for anything you're trying to use. The basic method I go about making the ads under, and the basic strategies involving creating the ad sets the ads in the targeting. All you have to do is adapt it to exactly what you're doing. You can disregard anything that's not applicable, like if you don't want to show ads in Italy than don't and if you want to split things up by state or by location or by city some other way than do that instead of whatever I'm doing, What I'm going to do here first is go all the way through making the new campaign process, and then I will scale it up with additional AdSense. And I'm going to do this with a lot of different ads. I've already made these on my page. So these air page posts on my page. I've prepared days in advance for this. So I've got at least 10 new posts I can use and brand new ads in the Power Editor. So sometimes the power editor will acquire a good bit of work done ahead of time. I've already done that. So the next step is to get into showing you how to use a 19. How to create a new campaign in the Facebook ads power editor.: Here's how you make a new campaign in the power editor and get it started. The basic four man. I'm using his page post engagement as I've shared before, and that's what I'm going to make a campaign for, to get the page posts on my page out to the people that need to see them. To do this, I click create campaign and I zoom out so you can see better here. And I'm going to call this Xbox videos to because it's basically the same as before. It's the second generation of existing campaign, though this wagon have all separate data from what I'm already using. And then as I go forward, I can see the evolution. You know, my in the 2nd 3rd 4th etcetera. So I'm starting off with the bidding, and I just want to do a regular auction. And then when I'm doing, I'm doing page post engagement as my objective. Down here, the goal is for people to interact with my ads, and that's why Page Post engagement works good because any interaction then counts as a positive response on the and it gives the most opportunity to do the greatest in terms of getting a high, relevant score. And in terms of telling Facebook that you've gotten ad, that's great. The difference between great ads and all the other ads of that. People ignore all the ads that aren't great and people love and interact with great ads. Facebook wants to show its users great ads. So that's how I've got it set up like this. And so I just create the campaign smooth enough. So I hit create, just to get it simply started here. You can set a spending limit if you want. I don't think that's necessary. However, if you want to cap it off at a certain point, you can do that and then you have to reevaluate it, and it will stop once it's at that point. So now I've got that campaign created. So these are all the campaigns I have here and then the next level down. Now I need a new ad set in here, So to make a new ad set in here, then I need to have all my targeting data prepared that I'm going to use. So to make an ad set, I go back to the same place up here now that I've clicked on the campaign level over here. So I clicked Campaign and I selected this campaign. Now I'm down one level in the ad set. Now I can click create ad set. So I click create ad set. And I scrolled down here now. You could do this in the same field. I still first simplicity. Just do it one step at a time. And so what I call this is U S a total gaming. So I've got this with the total gaming and that's based on my targeting in country. So I start first with the country, or I could start first with the interest. That doesn't matter. I'll do total gaming USA here and I click create. Now, I haven't actually done anything except name in up to this point. So I'm going to do now. I'm going to set the budget for this to $20 per day. I set the budget here because I can stand to throw out $20 a day If it doesn't work. I set the budget of the level I can afford the waste. That way I have time to see the data. I don't panic if the data doesn't come out just right to begin. And I can give it several days on blind faith before I go back and look at it now. I've got a lot of ads that have worked really well with the same basic thing I'm doing. And yet that doesn't mean this new set will work well, so I said it where I can afford to waste it. I let it run indefinitely. And then I get toe work using what I learned from the ads before. So this is where I edit the audience. And now I go put in my target and got the US here. How I want it all genders. I don't need to put a language. And now I can do a detailed targeting in here, and I can bring this up to remind how I want to do it. So I will target all the things on my notes here because I already did the research for that. So I'll do Xbox one, PlayStation four and then I'll go over to Xbox and that's the consul one. Then I go over to game console and now I have the console game or handheld game console or home video game console. So what I want to do. And then there's the biggest one game consuls generally. So I'm actually going to try the home video game console for this because that's specifically what I want. Not looking for a hand held one, and then I can even do first person shooters in this one. So that's a huge category. Also, so I'm doing is giving Facebook a gigantic audience that it can go mess around with. And then I'm trusting that Facebook will figure out what's the best way to go about and use that audience. And as you can see, some of these were exclusive. So if I take out PlayStation audiences the same size, if I take out PlayStation for the audience the same size, if I take out X Box Council, it actually does remove a 1,000,000 people. And then between the two of these, I've got almost everything targeted. So that's strange that it actually takes out some of the home game console without the Xbox in there, so I can go put these back in there now and then there's there's no reason you can't just try some different targeting But once you've researched you're targeting, then you might as well use it. So I've got 63 million people. I'm targeting the US. Yes, that's a big audience. At the same time, I want to build a have all my ads in one ad set. So I've got that set up now, and when I do is I hit save. So then the last step down here are to choose the placement. Now I do not want Instagram is a placement based on my initial tests so far. So I'm removing Instagram and I do not want desktop right hand column because there's no social proof, and so far these two have proven toe work. Good. So that's what I want to do. So I'm going to leave Mobile newsfeed on. So I scrolled back out and I'm almost done with this ad set. I optimize for post engagement because that's what I really want. I don't need any of the other options here, such as impressions of daily unique reach. I want people to interact with that post and then I'm doing standard delivery type. So now I hit this button. The ad set is completely created now The last step is to put an ad in it, and I just start with one ad to make sure everything's functioning correctly. I try and do the least work and then upload it. So I do need one ad in here before I go upload this whole campaign. So now I click create ad, and I could have done all this at once, but I would have had to go through a net. It's easier to show you this way. So now what I want to do is look on the page and copy the exact post title I'm going to use because I want to be able to see it in the reports that way. So now I've made the ad, and since it's page post engagement, I choose my page here first and then I use an existing post. I always want to use an existing post, because then it looks great for social proof. When you come through and see that post, I have hundreds of likes and shares on them, and it's also easier to interact that way. If I try and create an ad or make some kind of dark poster something, then it's really hard for me to go through and see exactly what I'm supposed to be interacting with. So if someone interacts on my ad, it's really hard to go see when they did it. If I'm using something besides a page post, so I go select here I click on the post and then I select the Post that I'm trying to make and up on top. It matches a title, and then when I do, I leave all these conversion tracking pixels on here, and I could take some of them offer simplicity, So I don't need all of these. I guess I'm here. I just the Klan podcast there. That way. Contract fully. If people are going to my website after seeing this admit, you might say, Well, why would they go to your website when you have your YouTube channel here while when someone goes my YouTube channel, they end up getting sent back to my website. So I've got all of these existing pistols on here. Now, I can also track all conversions from my Facebook pixel. However, you have to go set up custom conversions for it to be able to report anything. So for Now I'm just going to use existing pixels. I'll put the home page of the clan, the podcast, and you to me on there. And now I've got all active pixels ready to go. That ad is now done. So I've got my preview. I can see down here. This is what it looks like. Jerry Banfield sponsored. Ah, quick text a link and then a video with a social proof. And I just published this an hour or two ago. So that's all organic at this point, which is nice. I see the same thing is available on mobile and even the feature phone looks pretty good. So zoom out, hit the edit. But no, I've got ad add set and campaign finished. Right now that's beautiful. So I hit upload changes. Now he never know what's going to happen when you go to hit, upload changes, anything could happen so I could continue. And I've made these before and everything's went wrong. So I'm very grateful that it actually worked correctly on the first try today showing you how to do this. So now I've got a new ad, a new ad set, and a new ad campaign And if I go back into my account here, you can see I've got Xbox videos, too. And I use the ads manager just to check to make sure things are coming out. How I think they should be. So I'm in the campaign. I dropped down to the ad set, and then it looks like this is the adhere. It looks like everything worked correctly on it, getting it uploaded. So now I know I'll have to do is go through and fill out MAWR ads. Go through and copy out my ad set and I'll have the foundation of a new campaign. I'm running. So that's why I love the power editor, because off it's easy to create an ad in the Power Editor. And then it's very easy to create lots of different ads in the Power editor. Thanks for watching this, and I hope this is inspirational for you and going out making your own ads. 20. How to quickly make a lot of unique ads using page posts.: Here's how to quickly copy and make a lot of different ads within one. Edson, if you want an ad set to run well, usually helps to have a lot of different ads in it. Because when people have seen an ad on Facebook, then often they don't want to see it again. I know is a user five Seen an ad once. I'm not going to interact with the 2nd 3rd 4th 5th 10th time I've seen I see a lot of ads scroll by now, as I've seen already looked at your landing Plage. I don't want to go to your webinar and I don't go to anyone's webinar. So I just keep scrolling past the same ads over and over as the advertiser. Keep spending money to show me the same ad strategy. Amusing works great because you can see here I've got all these different posts on my page , so I'll go down and promote all of these posts. And that way I have an ad to show someone that's unique every single day. So say they didn't like the title of one video. I hit him with another video the next day, or sometimes even the same day. You get one ad from the ad set, and then later in the day you get another one. So it's important this strategy works very good. That's important to be able to make these ads quickly in order to use it. I wouldn't want to go make each of these individually and adds manager. But fortunately I can just duplicate and click, keep same campaign, and then I can go down and get the post below Exactly what I'm using, and then I can just go grab the text off it. Here, go copy the text right here and paste it in the title. Sino, which posted is everything else, then, is all perfectly set up exactly the same. So there that adds done. And then I can hit, upload toe upload that new ad now. I don't usually upload a new ad every single time. So what I can do then? Now that I've uploaded that one I hit create and then I just keep going, keep going down there, grabbing the next post title, and I try and keep up with which ones I've put in an ad already. So I go down here and copy. Go up here and paste. Everything else is done. Now, another new ad. And now I can just keep duplicating it. And all I have to do is go down and grab the next one. So it helps if you've been doing a bunch of posts on your page beforehand and all posts that you can do in ads because then you can just go down, use this strategy quickly and just keep grabbing new ads that fast. And then you see, if an era pops up, an image includes too much text. If you get some kind of error like this, then what you can do is go back on the page and you can edit the post and get things fixed . Now for the video post, you can just go right here and then pick a different thumbnail so that one didn't work well , so I just need a new one right here. I can try that thumbnail and it save. So then I need to delete this one. I upload the new one and then what I need to do is actually download it again so that I can get the new thumbnail on it. So I can just reset the power editor and download everything again. It's helpful then, because that way avoid getting an ad disapproved. I've uploaded tens of thousands of ads with the power editor. I've done all kinds of things on Facebook ads, and yet I still have that fear there. Every time I submitted ahead that is going to get disapproved. So the power editor, and then adds manager way they're set up will help you see if your ad as too much text now before it goes and gets disapproved, and it's nice to then when you do this strategy, you can see that your ads are getting approved sometimes as you're doing them. So then you can just copy the and you just did. You know it's already getting approved and you can keep making more of it. So now I can go back here and I hit that one again and I hit over here and now it doesn't have any error with it, since I changed the thumbnail by editing the post. So it's so easy when using a page post like this to just set it up and change it, and then it quickly copy and create and make so many more of the ad you just did. And then if you mess up like I forgot to change the post title here, it's really easy. Then I can just go back on my page. I go grab the title dropping in here, and then I click edit. So then I can uncheck this one and this one. I forgot to change the title so I can go to edit the ad. You'll notice there's a one on it. Well, I can go back up here. I can go grab this title and then I can go put it back in here. So now I've got five ads and I upload these next two, and it looks like it initially had a little bit of an error. But then it checked it again and said everything was fine with it. So I'm grateful that you've watched this and the basic thing that just I'm going to now copy this out to do a whole bunch of ads on all the post I haven't promoted yet so that I have a deep campaign where if I show this for the next 30 to 60 90 plus days, someone can get a unique ad from it every single day. When someone gets a unique ad for me every single day, it's a great chance to build a long term relationship over their fine, showing them the same ad every day. It's like saying the same thing to someone in a conversation every day. It gets boring and repetitive, so I'm going to take the time to go through here and make each of these ads. But I'm not going to take all of your time to go do that now. So thank you very much for watching this all the next step is then, once you've made a big ad sent like this than to be able to copy it out over quickly. 21. Use the Facebook power editor to quickly copy ad sets and ads.: Here's how to quickly copy an ad set so that all the work you put into making one good ad set like the last ad said I made it as 19 ads in it Now, using 19 different posts from my page. And I can add, I think up to 31 Mawr ads in that ad set before Facebook. Max, is it out? So I've got a good ad said I can use, and I don't want to go through and do all the work to make that same ad set again. What I do want to do is target my other list of countries. So here's how I do that while I'm at the ad set level. So I'm over on the right side on the ad set level here. So this is the level I made the ads at, and this is a level where I made the campaign at I click on add set level, and then I hit the duplicate button and it create. Now it duplicates all the ads and everything about that ad set. Now what I want to do is make a new ed set for a low cost global, and then I put a much smaller daily budget. I'll just do something like $5 a day on this one to see if it can run. I'll use the same interest targeting, but what I'm going to do is take United States off and look at my list of countries that I found worked the best with the videos I was using, and I will put all those countries in Italy, Mexico and these. The purpose is just to get the most engagements for lowest cost and to see if the results will hold. And the nice thing is these videos are genuinely out there to help people and be useful people. So if you can find a way to share your message in a way that any person on earth could use , theoretically that speaks your same language. Then you have the opportunity to really do some amazing things on Facebook and what I'm doing. These videos are meant to just help people adjust, be useful to people. They're promoting things that are free, that people anywhere in the world who speak English can use. So I go put English in here because I don't want to show these ads to people who don't speak English. So that took the audience down to 32 million from about 100 and something 1,000,000. So I've got English speaking people in these countries targeted on the interest I found that worked the best, and now I hit save. So I've got a new ad set here that will run in a much smaller cost. Then the other ads that I had and what I can do now is upload this entire ad set at once. And now I've got all 19 of the ads in that adds that also, and this works good with social proof than that $5 is likely to lead on. That ad said, I just uploaded to about the same amount of social proof in terms of likes and shares and comments as about a 10 to $20 budget approximately on this one. So using the two of these together, I have consistently found works really good. So now I go over here back to the Xbox videos to I C have got to add sets now, and all I have to do is just I can refresh the campaign up here. I'll go back to the campaign Xbox videos, too. I can see I've got four ads that are still going to review 15 approved, and then all the ones in this one are going review. I have $25 total day and you can see so far the results. It says it spent 43 cents yet, but I can't even see what I've gotten out of that. So now what I do. I leave this alone for at least a day, if not two or three days. Just leave it alone, see what happens with it. And then I take a look at it, do the same process I've shown before. And then that's an indefinite thing. You just keep doing it and re doing it and doing it over checking it, testing it and continuing to make a little improvements. Ah, little improvements made consistently adds up to a gigantic big result. So I appreciate you watching this and hope this is useful for you. 22. 80/20 power lecture: steps to take once your ads are submitted and approved.: what's next. Once you've got your adds up and got them, either pending review or approved, what's next to take some steps so that you can keep going forward, we'll hear the next steps I'm taking. I've now gotten a total of 38 adds submitted. And according my campaign, most of them have been approved already, which I'm grateful for because now I know my fear of getting my ad disapproved is not going to happen right now, at least, which is nice. So what I did, I just made a budget for $25 a day extra. I'm looking to scale from Xbox videos one into Xbox videos to and again. Whatever you're doing, you can use the same strategy. So if you're wanting to move from one campaign into another, often with Facebook ads, there's a burnout that happens with your ads and looking and analyzing at that. What's happened with my ads previously? I'm trying to set up this new campaign with the understanding that it seems that I need to phase this old campaign out because the average person on this campaign has seen an ad several times on it already, and the cost according to at least, the data yesterday shows, the cost went up a little bit significantly, and the result rate went down a little bit as people have started to see the same ads over and over and over again. So what I want to do the next step is to work on phasing this campaign out. So I filter by active and then I'm getting toe work facing this one out, so I'm going to phase this one out. I'm going to lower the budgets on all of these by $5 a day, so that's 13 ad sets. That is $65 a day. Then I'm going to drop my budget into this existing ad campaign, and now I've put $25 a day into my new ad campaign. And if it works well, I should be able to scale it up almost immediately because of how big the audiences and the way I set it up. At least the US portion the global abortion may not need to be scaled up, so I'm cutting down the budget in this to make way for the growth of the next campaign. An idea is that I just then progressively do that repeatedly. I repeat all the steps I've shown you. I reduce the budget on the campaign that's going out until it gets to the point where then either the results are bad or just turn the campaign off or turn the budget down really low , like to a dollar a day, so that the people who didn't see an ad before can come back and came seeing it. I've got this set up now so that the people who never log on and so on ad before I can still see one of the ads from the old campaign. And yet the people who are on every day now also have the chance to get seen along with this campaign. And finally, you don't want Teoh go obsess over your data right away and try and draw conclusions, because if I looked at this just right now, I'd say, Oh my God, this is a nightmare. It's four cents proposed engagement That's literally 100 times higher, ah, 100 times higher, Then the campaign I'm looking to replace, and yet these ads have only been running a few minutes now. There's no useful data in there So once I have submitted, my adds, I'm done today. What I do with working on Facebook ads is work a little bit each day. That allows me patients. That allows me to not sit there and click back on this and All right, come on. Come on. Where's that refresh button? Let's reload this page. Come on, give me some new data. What's happening on my website? Oh, all right. It showed it to a few. Didn't show it to anyone else. I work a little bit each day, and that allows me to learn a little bit each day. And it allows me to also not waste time obsessing over what I just did not waste all that energy Wondering is this one now that six cents per engagement, which is 200 times more expensive than one? I'm hoping replaced. Is it really going to be that bad? And the nice thing is, I don't have to worry about that. I'm done for today. I've spent time making this new ad campaign and analyzing my existing ones. I've done my work today to try, and now I wait around 24 hours at least, if not 48 hours to even take a look at it again. I give myself some space. I back off of my ads and then I come back on another day toe look and see what's going on. That way. I've got plenty of data. By the time I go to do anything, I think my time is very valuable. So I try and put my time carefully into Facebook at so that when I go in, everything's ready for me to go. I don't after race time doing a bunch of pointless activities are obsessing. I say this because I used to do this a lot, and I see a lot of people in the course doing the same thing. It spent three hours. Why are my ads approved? Sometimes it takes a long time to get your ads approved. If here's what happens with the approval process. When you submit your ads, my ads air active because they didn't trip any automated triggers. If your ads trip automated triggers, you have to then go through a manual review process, which takes a lot longer. I work hard to dodge any automated triggers and to make my ads with the intent that if they're reported, they won't get me in any trouble. There's a difference between doing it just however you want to and then sometimes running into the automated triggers versus intentionally. I try and make my ads so that I don't hit an automated trigger because rather I get through manual review or not. I want to get the ads out there right away. So I'm grateful I made these ads. If you'll notice in the other campaign, I have ads based on the automated triggers. There's 10 adds pending and some of these that never even got through. I learned from how those ads got pending the various words that were in those ads and the ones that weren't in the other ads. And then I now got my ads through. However, we'll see what happens in a few days. It's up to seven cents proposed engagement right now, So this is motivation here to have closed out thes tabs on back on the Apple desktop. Nothing going on right now except finishing this course with you here. Nothing more to do with Facebook ads today for that, I'm thankful I've spent now several hours today doing things with Facebook ads, and I'm grateful that I can wait a few days and then see what's going on. So thank you for watching this. I hope this entire sections useful for you in planning your ad strategy, doing all your ads and getting motivated to try.