Introduction to Facebook Advertising!

Jerry Banfield, 102 Skillshare Classes Published

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22 Lessons (2h 51m)
    • 1. Facebook ads interface basics.

      7:38
    • 2. Page post engagement is the objective that performs the best for me.

      9:51
    • 3. Ads with videos consistently run at the lowest CPM.

      8:27
    • 4. What is your purpose of advertising on Facebook?

      6:31
    • 5. 80/20 power lecture: strategies for working on Facebook ads.

      9:16
    • 6. Live tutorial creating a campaign including placement on Instagram!

      12:17
    • 7. What happens after I click on a Facebook ad for a service I need?

      11:12
    • 8. See how to use the reporting features in Facebook ads to measure your ROI.

      14:27
    • 9. Tracking conversions on your website is critical for measuring ROI.

      6:22
    • 10. How to setup a Facebook ads conversion tracking pixel.

      3:22
    • 11. Focus on the results that matter most and avoid being distracted by the rest.

      3:46
    • 12. Filtering options in the Facebook ads interface.

      5:08
    • 13. Comparing ad sets is the foundation of improving performance.

      7:39
    • 14. Using custom Facebook ads reports to see deeper into what is working.

      11:36
    • 15. Analyzing within a Facebook advertising campaign by country.

      12:01
    • 16. Viewing your Facebook advertising results by placement.

      6:24
    • 17. Using Facebook ads reports to plan out the next campaign.

      3:29
    • 18. Introduction to the Facebook ads power editor.

      3:05
    • 19. How to create a new campaign in the Facebook ads power editor.

      10:58
    • 20. How to quickly make a lot of unique ads using page posts.

      6:03
    • 21. Use the Facebook power editor to quickly copy ad sets and ads.

      4:05
    • 22. 80/20 power lecture: steps to take once your ads are submitted and approved.

      6:55