Introduction to Digital Marketing | Stephanie Seow | Skillshare

Introduction to Digital Marketing

Stephanie Seow, Digital Marketer in NYC

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4 Lessons (12m)
    • 1. What is Digital Marketing?

      2:40
    • 2. Customer Journey & Purchase Funnel

      2:33
    • 3. Measurement & Benchmarking

      4:51
    • 4. Media Classification & Closing

      1:39
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About This Class

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This class is suitable for all learners (no background required). In this class, I will give you an overview of the digital marketing landscape and touch on platforms introduction, concept of customer journey and purchase funnel, as well as walk you through some common marketing metrics. This class will provide you with the fundamental understanding to take on learning more advance concepts of campaign set up, analytics and media optimization, which I will be teaching in the upcoming weeks.