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Introduction to Creative Direction: Pitch Your "Big Idea"

Nancy Herrmann, Creative Director and Packaging Designer

7 Lessons (18m)

- 1. Introduction
  
  1:54
- 2. Project Assignment
  
  1:09
- 3. Defining a Creative Director
  
  3:49
- 4. Writing Your Creative Brief
  
  5:27
- 5. Developing Your Concept
  
  1:52
- 6. Creative Reviews
  
  2:26
- 7. Final Thoughts
  
  1:11