Introduction to Creative Direction: Pitch Your "Big Idea"

Nancy Herrmann, Creative Director and Packaging Designer

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7 Lessons (18m)
    • 1. Introduction

      1:54
    • 2. Project Assignment

      1:09
    • 3. Defining a Creative Director

      3:49
    • 4. Writing Your Creative Brief

      5:27
    • 5. Developing Your Concept

      1:52
    • 6. Creative Reviews

      2:26
    • 7. Final Thoughts

      1:11