Introducing Innovation | Will Woodward | Skillshare

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

8 Lessons (28m)
    • 1. What is Innovation

    • 2. Examples of Innovation

    • 3. Innovation as a Process

    • 4. Establishing Scope

    • 5. The Innovative Organisation

    • 6. The Innovation Journey

    • 7. Innovator's DNA

    • 8. Sustaining Innovation

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About This Class

This is an introduction for anyone who would like to get clear on the first things to know about how innovation works in organisations and wants to:

Understand what innovation is
Understand the different types of innovation and their application within an organisation
Understand the drivers and need for innovation and change management within an organisation
Understand the conditions which promote and hinder innovation in the workplace
Understand the innovation process, including the use of creative thinking
Have the skills to identify and define an innovation challenge

Meet Your Teacher

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Will Woodward

Organisational Development Facilitator


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1. What is Innovation: Let's talk about innovation Today. We're going to look at what innovation is and what it isn't before moving on to look, it's and brief examples and helping you think about innovation in your work. Okay, so what is innovation? Maybe many definitions. But let's keep it simple and go with the process of turning creative ideas into something that generates. So what is innovation, not innovation can often be confused with invention or creativity. Let's be clear about what these other two turns represent. Invention is the creation of something new. As a result of study or experimentation, it can apply to processes methods of physical devices. Importantly, invention might be part of innovation, but it would be possible to invent something which didn't necessarily add value. And there in lies. The creativity in the context of an organization is the ability to generate recognize alternative approaches to problem solving and communication. It could be described as behavior that enables benching as before. This could be part of innovation. Innovation is the big picture, so to reiterate, invention and creativity may help stimulate innovation. But just so we're clear, here's a reminder of our definition. Innovation is the process of turning creative ideas into something that generates done back to innovation. It all starts with dares on. It's less important where the idea came from. More about what happens to it. These ideas need to be evaluated for that sounds. So, firstly, is it desirable? Is there an appetite? Secondly, is it viable? So is it possible and something that can be brought to life? Finally, is your aunt if feasible? This is a pragmatic view of whether your idea provides a benefit on one of the benefit is, for example, cost efficient and legal. Innovation occurs in the sweet spot where these three So what does innovation actually look like? Here are some examples of the key types of innovation. It's easy to a shoe. Innovation only relates to product and technology, but it's much wider than this. For example, organizational innovation could be developing the culture of the organizer or simply changing where people work. Business model innovation includes includes ideas which challenge conventional thinking about how a certain type of business creates on markets its products or services. For example, the unique pricing structure, process innovation. This includes anything which, through fresh thinking, changes the way things get done. This could be anything from fundamentally shifting. How the operation works to simply tweaking the for on communication was innovation. This might be about the way you reach out to customers or simply personalize the way in which they can interact with your business. Remember, innovation could apply to communications both internally and extent. Well, that's just about it. For this video, to recap the key points Innovation is the process of turning creative ideas into something that generates about this is not the same as venture or creativity. Innovation, maybe organizational. Relate to a business model process or products or even communication. Take a moment now to think about what you work. What types of innovation Could your business benefit? What would you say the main barriers to this? Maybe What's that would you take to remove forever? 2. Examples of Innovation: Let's talk about innovation today. We're going to consider the different types of innovation. Get a feel for what these look like in three or four minutes time. I'd like you to reflect on these and begin to think about innovation in your world. So the most widely recognized is product and technology. Consumers naturally now expect products to evolve at a rapid pace to give him a faster, greener, more efficient or just a more enjoyable experience. The obvious examples of this are technology related. Innovation is much wider than this. Let's move on now to organizational innovation. This could be about developing the culture of the organisation or simply changing where people work. Examples range from outsourcing staff on different working patterns, such as job sharing to home working. More commonly, organizational innovation may get back demanding and empowering staff to change and improve the way things are done or removing hierarchies, which has been a barrier to innovation. This could be a simple is a star suggestion scheme where you could ask the cheap about your suggestions. 3 60 degree reviews or extreme examples like software company valve. You have no managers in their business. Only employees who select what they work on and half business model innovation includes ideas which challenged traditional thinking about how a certain type of business generates value from its products or services, historically, businesses of charge for their products and services in a very conventional way. Some businesses which have a shoot convention have become amazing commercial success stories. Examples include the Metro Free Daily newspaper, Skype's Internet telephone service and Google Repository. For all the world's answers, let's not forget also that Wikipedia has done for free what Microsoft's in car so couldn't achieve as a paid service. Finally, budget airlines have revolutionized the way people paper component parts of natural from a pre book seat having a male or optional hand luggage process. Innovation includes anything which, through fresh thinking, changes the way things get done. In the past, this may have been about automation and labor saving initiatives in the modern world. This is more likely to be about D duplication of common tasks or stripping out processes which don't add value or reduce breasts. It could be a simple as changing the form or using an app instead, communications intervention. This might be about the way you reach out to customers or simply personalized the way in which they can interact with your business. Remember, innovation could apply to communication both internally and externally, how businesses communicate with their customers and that staff has evolved. Live chats SMS, Skype, Facebook and email are now valid channels for businesses, customers and colleagues to interact. Communications innovation isn't always about technology. It may simply be a new format for a meeting, using a cascade system for company announcements or replacing a presentation with an interactive workshop. It could also mean just a different way of describing your offering to customers. Well, that's just about all of this video to recapture. It's not important how innovation is labeled, but the fact that you can recognize where it can occur. Innovation is not just about products and technology. It can also be organizational, so changing how well people work. We're like two business model. So how the business makes money or process by finding improvements in the delivery of a product or service. Finally, communication by exploring new ways to get messages understood. Finally, think about the types of innovation from this video and consider, have you can utilize that thinking in your 3. Innovation as a Process: one of the things that people sometimes find most unfamiliar about innovation, as opposed to simply change. It's how much of the value comes from the early stages of the process for familiar change where solutions are well known, these first stages are often skipped over, but here's an example of a framework that can enhance innovation capability. The aim is to avoid jumping straight to solution. There are five phases to this process. Identify where we look at what area requires change, gather, insight, understand problems and opportunities to describe them clearly and establish scope. The ideas phases where we get creative and come up with a wide range of solutions. No judgment is used here, so it's a safe place for unusual thinking. Watch out for the trap of the first reasonable solution. It's important to generate lots of options, as there's no reason to assume that the first idea is we have are the best that we could have in the investigate phase will assess ideas for value issues, risks on do any research necessary so that we can prioritise, thumb and select some to take further to the improve face where we'll tweak and develop ideas to mitigate risk, avoid issues, enhance value developed delivery ability. This is where we start prototyping and testing. It's only in the final phase. Implement that we actually make the full plan and go on to deliver change by prioritizing elements of the solution planning how to deliver and communicate the change. Executing the plan on measuring the difference we make in summary. Look at where the ideas are selected in the third phase. There's plenty of work to do before we choose a solution. By focusing effort on the earlier phases, we can fail fast in the cheaper front end of innovation. This means that we can learn more before we get closer to the expensive implementation phase. Solutions that do make it to delivery will be stronger, more creative, more likely to succeed. 4. Establishing Scope: Hi there. My name is down Masters on today. I want to give you some tips and techniques to help you focus on innovation or if you prefer, I want to help you channel your innovation. By the way, let's move on to look at some simple tactics to help overcoming barriers to making progress . Remember, everything you see here is just a very until you put it into practice back in the real world. So in three or four minutes time, I'd like you to be thinking about how you can apply this in your world and take some big strides towards becoming an innovation ninja. Firstly, I'd like to look at establishing scope. This is really about taking a pragmatic view of issues by considering them from different perspectives. Have you ever had an issue that turned out to be something completely different to your assumptions or initial prognosis? Maybe it was a bigger or smaller than your thoughts. Maybe it was more than one problem. Maybe somebody else even considered it an opportunity. This is why it's really important to establish will be called the scope of the problem. We do this by describing the problem in different ways, which in turn provides more clarity about potential solutions and out. Let's take an example that could be true in your world. I want my business to make moment. Statements like these are often the starting point of resolving issues, but arguably this one is ill defined. Somebody wants that. Is it a cloud or is it sheep? Either way, it's cloudy or really so. We need to focus our attention on some detail here. If we want lift off some generic will. Specific questions are probably now naturally occurring to you in order to try and solve our problems. My advice is that problem statements are much more effective if they begin with how or why . The white questions provide an insight into the motivation behind a statement. What the current thinking process will situation is and also a rational as to existing assumptions or decisions. For instance, why is it important to you to make more money? Why is it about making more money as opposed to reducing costs and why is this important now? Once you've established the wise, we can start to consider the specifics of what needs to be done on by who to overcome the problem or issue at this point resist the temptation to unleash your problem solving prowess. It's too soon. We've got some more things to find out. First, we're going to use a different starting. So how questions help you to establish more detail and also help you understand the parameters of the problem? The answers to these questions, coupled with your existing knowledge and expertise, would lead you to the promised land of a problem soul. You may also rely on your ability to think laterally and to bring in other expertise, but at the very least you'll have the intel you need to arrive at the solution. So now that you've got your scope established, I'd like to give you some food for thought around questions that these techniques will help you to explore an issue by phrasing appropriate and powerful questions. Okay, so let's start with broadened and narrow here. Your consider your current situation, then look at the problem from a broader perspective. Are there any broader benefits that flow from using resources and effort to tackle your specific problem? If the problem feels too big, look at what might stop your resolving the current problem and consider how these narrower issues might correct. So let's not focus briefly on wording. I can make this really simple. Remember that generic wording can help you identify solutions outside of the norm. Specific wording will often lead to more solution. Lighter outcomes. My advice here is to use both of these times a question to ensure that you don't miss out on any winning ideas. Finally, let's not forget. Everything we've covered here is about establishing the right starting points for overcoming the issue. This should be more than one, and I'd recommend to try and get six to fully understand whether potential solutions may lie once again resist the temptation to solve the problem just yet, you're still establishing options for direction of Trump. Also, that's not the gap that your issue could be. More than one problem. So asking the right questions is the key to unlocking the best solution. Well, that's all for this video. To recap the why questions help provide context on direction of travel, how questions provide the details of the milestones along. Make sure you ask questions that were both broaden on a narrow your field division. Be clever with your use of generic on specific would. My advice is to put this into practice as soon as you can. Good luck in the real world. 5. The Innovative Organisation: Let's talk about the innovative organization today. I want to walk you through the innovative organization model. This is a framework we often used to visualize the challenge of creating an innovation pipeline within an organization. It came from the work of Goffin and Mitchell, who created the pentathlon framework on what we like about the model is that we have our standard innovation pipeline where we're looking decorate value for the customer, the client or within the organization. So we start by generating ideas which can create value. We don't evaluate those ideas, so we explore them further to check that their worth progressing. And that will include analysis around whether the idea is desirable, viable and feasible. Finally, we look at how do we implement these ideas? So how do we make them happen? Where this model comes into its own is by considering what is our strategy? Is an organization on how does that affect the pipeline? So how do we know the ideas were generating are linked to that strategy and secondly, the model looks at what is the organizational culture? So what's the environment in which we're trying to implement these ideas? How will people react on what skills do we have to make this happen? So in summary, the innovative organization model allows us to look not just at the pipeline of ideas, generation evaluation and implementation, but also how do these fit in with the organisational strategy and its cultural values? 6. The Innovation Journey: Let's take a journey through innovation. This video is about embedding and encouraging innovation in an organization. So why innovation is needed, what we mean by innovation. What of the structures and activities that we could put in place to make innovation sustainable and repeatable? Starting point for innovation is often an aspiration to do things better. Well, possibly just a problem that may lead you to the same outcome. So why innovates? Businesses innovate in many ways, but usually in order to deliver value to their customers and to make them better, cheaper and faster than the competition. So these are very compelling reasons to start with gin. So what does innovation means to us? It means coming up with great ideas, either big or small, that make us better at what we do on making them happen. These could be game changers ideas, which really challenged the norm or incremental changes that just help us to do the everyday things a little better. Leading innovation. There are some key stages along the way. Firstly, Tala teen. Why things into change, then regularly review the progress of your ideas or changes. Organized detail days what you take a specific area and focus on it in minute detail to find areas of improvement or inspiration. Step challenges to ensure new ideas and progressive forthcoming on. Don't forget to walk the talk by leading by example so getting started with innovation whether it is come from. While Louis Buster asserted that chance favors the prepared mind. So let's keep our eyes open while we gather insight from these portals of discovery, flashes of inspiration, customers, happy accidents, seeing what other people are doing, new technology or even problems and pains. Asking some catalytic questions can help focus your efforts on the most relevant types of innovation for example, asking what? If so, how can we think and do things differently, or where can we deliver the most value? These will lead to increased revenues, happy customers, competitive advantage and decrease costs and all the benefits that flow from means when inspiring innovation. The role of the leader is to raise awareness to the need to innovate, give people the skills they need, training where necessary, create time for innovation and give access to with the resources such as money, human resource for information, but also to create reference materials to guide and support also set the agenda for innovation through quarterly challenges. Ideas, generation sessions on ideas, bank and kick start support. This could be a small firm to help. To try out is out or just accesses and resource to get things going. Also, online social media challenges open to both external customers and internal stuff. Help innovation to flourish in your organization. And sure, there are clear ways to proceed, for example, with a game changer. Panel ideas which need investment or outside support. Alternatively, the fast track route where stuff are encouraged and given permission to just do it and influence simple ideas themselves. So how do we turn those great ideas into reality by using robust project management techniques such as building, including milestones on stage gates for reviewing ideas as they progress by testing and experimenting with the concept as it progresses hand by reviewing the outcome before moving on to the next place? Keeping those great ideas coming is critical, and here's how to maintain their appetites for innovation. Firstly, reward and recognition, which is not always monetary designate innovation Champions share success stories well, the network of innovation on by appointing innovation and busters to recap that we've looked at. Why innovate the need for awareness and skills development, Providing this space to innovate the importance of setting challenges, seed corn investment and resourcing the different routes frill implementing innovation so both incremental or easy on breakthrough innovation Clear process decision making on the need for recognition How could you apply these techniques where you work? 7. Innovator's DNA: Let's talk about Innovator's DNA today. I want to talk about the behaviors are innovative people. These are five characteristics which have been seen too much greater in those who come up with successful, innovative ideas. Five factors were identified by clay Christians than in his book The Innovator's DNA. Mastering the Five Skills of Disruptive Innovators. So the five are questioning, observing, experimenting, networking and associate. I'm gonna walk through each of these for you to understand that in more detail. So our first behavior is questioning people who are inhibited. Come up with more questions and others. They question the status quo. How the world works on the ask more questions. Why, like a small child looking at the world, Why is it like this? Why don't wait? Why is it not like that? It's these types of questions that really help them to. The second factor is observing gang. This is a behavior that, Christensen asserts, is much more prevalent in successful innovators. They observed macro trends, so how the world is changing things like population changes, social media changes and have their customers and clients behaving would, on a minute level on a day to day basis that will look at their peripheral customers. So those who are doing things in different ways, maybe extreme users of their products and services. So people who I'm right at the edge just to see whether there are opportunities they can bring to the mainstream third part is experimenting on. This is another key skill. So trying things out quickly to see what works and what doesn't work. Take the example of the Wright brothers very quickly and cheaply made a wind tunnel out of household materials like pianos, wardrobes, bicycles and so on so they could test their ideas quickly. What they were doing in a month would take the competition years, and that's why they were the first fourth behavior is networking, so getting out and meeting other people in different sectors, different environments and those with different experiences looking for inspiration to improve our own business organization. This is easier than ever, with advances in social media such as Twitter and the Ted talks, which all sources of inspiration this leads us to the fifth behavior. Associating so looking outside of our own business is in questioning, observing, experimenting and networking to tackle problems or identify opportunities for us and our organization, in other words, connecting things which were not previously connected. So this is the key discipline that brings all the others together and really the springboard for innovation. To recap, The innovator's DNA comprises five key behaviours of questioning. Observing, experimenting, networking and associating. If you can build these within your team and for yourself, this could encourage and develop innovative practices and the environment where innovation can flourish in your organization. So how can you use these in your world? 8. Sustaining Innovation: Let's talk about sustaining innovation to ensure that innovation is sustained within an organization. There are four key stages which need to be implemented successfully. Firstly, invest in innovation. This is crucial. As without investment, innovation won't flourish. A number of different resources are needed, including time, money and people. Make sure people have time set aside to think about new things and explore ideas. Also, a small amount of money or resources just to enable Trying an idea out can pay for itself several times over. The aim of the investment in innovation is to create a culture where animation will try secondly, manage innovation to capitalize on new ideas and inventions, they need to be managed effectively. An important element of this is to ensure that the tools and techniques that are used are the best of most appropriate for the business environment. In essence, this is about making the process as effective and as efficient as possible. Also, it's important to manage a portfolio, said that you have the right balance of more radical or long term ideas and quicker, easier ideas which might bring you some quick wins. These are key to keeping innovation coming. Thirdly, realize innovation unless innovation is realized to bring benefits to clients and generally , though always, revenue to the organization that it will be extremely difficult to maintain the level of innovation in the long term. In other words, you need to make it happen on finally communicates innovation when innovation has been realized, it's important that this is well communicated both within and outside the organization. This helps to capitalize on the success of the innovation and helps to engender a strong innovation. Culture. Recognition of the innovations and innovators as well as incentives for innovators have an important part to play in sustaining innovation in summary. For innovation to be sustainable, it must be supported by investment, effective management, realization and communication. How can you make this happen in your world?