Intro to Your Business Social Media Strategy (writing, posting, tracking)

Dana Malstaff, Business & Content Strategist

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16 Videos (1h 39m)
    • Join the Course Now

    • Welcome!

    • Understanding Different Platforms

    • Writing Social Media Content for Instagram

    • Writing Social Media Content for Twitter

    • Writing Social Media Content for Facebook, LinkedIn & Google+

    • A brief overview of Facebook Ads

    • Hashtag Research

    • Writing Social Media Content for Your Blog Post

    • Writing Social Media Content for Your Service / Product

    • Writing Social Media Content for Your Opt-in

    • Buffer Overview

    • Coschedule Overview

    • Hootsuite Overview

    • MeetEdgar Overview

    • Now go out and rock it!


About This Class

It is becoming harder and harder to get our content noticed on social media. Creating engagement and driving people to our blogs, podcasts, sales pages, products or opt-ins are an important part of growing a business, and knowing how to write content that converts can feel like an uphill battle.

This course helps show you easy ways to create intriguing social media content that will get you noticed. 

You will not only learn how to write for social media, you will also learn what social media manger is best for you, how to use each social media platform to your advantage, and how to research hashtags. 

After this course you will be able to create content for social media that is engaging, fun, and drives action.

54 of 58 students recommendSee All

Hi Dana, This is one of the best classes that I have taken on SMM so far... it answered so many questions that I had. I haven't come across a quality class that dealt with content strategy until now, so many thanks! Take care.
Dana, Thanks for the informative and succinct course. The segments were just the right length to give a detailed overview WITHOUT overwhelm. DOUBLE "thank you!" I'm completely new to the social media scene - yes, I've been living under a rock - so, I found the thorough overviews to the 4 social media management platforms super-helpful saving me tons of time in research to form comparisons. I will definitely return to post my projects! Know that your hard work and detailed presentation are greatly appreciated! Be well, Michelle :-)
Michelle Fulwider-Westall

World Languages Enthusiast





Dana Malstaff

Business & Content Strategist

Dana is a mother, business & content strategist, coach, speaker, writer, podcaster, brainstorm facilitator, blind spot reducer, and CEO at Boss Mom LLC

Dana is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro, and the founder of the Boss Mom Movement. She serves Boss Moms who yearn for more time and less guilt when it comes to building their business and starting or raising their family, by providing the tools they need to get more out of their content and business, without sacrificing their family goals.

She specializes in course creation and business & launch strategy and currently has over 9,000 students over multiple courses and platforms and had various coaching programs, events, and masterminds. 

You can get access to her free training on now she uses Trello to run your business and team at