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Intro to UX: Creating Great Omnichannel Experiences

Stef Miller, Marketing Manager, UserTesting

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8 Videos (50m)
    • Introduction

    • What is an omnichannel experience?

    • Phases + Touchpoints

    • Journeys

    • Opportunities

    • Improvements

    • Buy-In

    • Closing

13 students are watching this class

About This Class

Join UserTesting's Stef Miller for an easy-to-follow, smart dive into creating great customer experiences!

What: This 45-minute class shares frameworks and tools for identifying, evaluating, and optimizing the touchpoints in your customer journey across different channels — from sites, apps, and emails to phone calls, in-person interactions, and more.

Who: This class is ideal for entrepreneurs, small business owners, product managers, marketing managers, and everyone involved in crafting great customer experiences and UX.

Why: You'll gain a holistic and strategic understanding of how your touchpoints work together — helping you unlock user empathy, customer satisfaction, brand consistency, and business success.


Explore more Skillshare classes by the experts and strategists at UserTesting, a user experience research platform for fast, real-time feedback.

87 of 91 students recommendSee All

I thought the information was very helpful especially the thought process.
Awsome ! I suggest you guys, to watch all the videos to learn better UX plan.
Concise and to the point overview of user experience analysis.





Stef Miller

Marketing Manager, UserTesting

Stef Miller leads the Demand Generation team at UserTesting, the user experience research platform that helps companies and individuals get on-demand feedback from their target markets. She is a contributor to leading industry blogs and a frequent speaker on customer experience, UX for marketers, and inbound strategy.

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