Intro to Product Development for Small Business

Leah Farquharson

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7 Lessons (14m)
    • 1. INTRO - What makes great product design?

    • 2. PROJECT OVERVIEW - inspiration board

    • 3. OBSERVE A NEED - why meeting a need is important to product development

    • 4. BRAINSTORM - think about your unique solution

    • 5. INSPIRATION BOARD - pull your ideas together

    • 6. AUTHENTICITY - the importance of being you

    • 7. FINAL THOUGHTS - why it's important to stay positive


Project Description

Product Design Inspiration Board

  1. Observe a Need

“I wish this came in yellow.” “Wouldn’t it be easier if it did ___?” “I wonder if there’s a way to make that  ___?” In this portion of the class, we’ll talk about the power of observation and curiosity. Sometimes as adults, we forget that we may have the power to change an outcome, just by engaging our creativity and observations. I’ll share the story of how I developed my staple product by observing a need in my own life, trying ideas, and creating a unique solution. An optional printable worksheet of reminder prompts from the video information is included to help guide your process.


  1. Brainstorm a Solution & Create an Inspiration Board

Let the fun begin! Now that we’ve identified a need, let’s start brainstorming creative solutions. As we pull our ideas together, I’ll share two examples of simple inspiration boards that you make to help get you excited AND help give you focus as you develop your product. We’ll pull together sketches, inspiration photos, color palettes, and materials in two different inspiration boards - one paper, one in photoshop. Your finished inspiration board will get you excited for next step of product development.

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