Intro to Graphic Design: Create Unique Logos with Gestalt Principles

Dominic Flask, Independent Designer and Illustrator

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9 Videos (49m)
    • Introduction

      4:19
    • Sketching & Research

      5:40
    • Similarity & Proximity

      5:27
    • Continuation & Closure

      6:02
    • The Figure Ground Relationship

      5:11
    • Symmetry & Order

      5:27
    • From Sketch to Vector

      6:16
    • Color and Typography

      4:27
    • Finishing Touches

      6:29

About This Class

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If you've ever been asked to design a logo in the past you can easily relate to the fact that it is difficult to create some thing new and original in a constantly expanding commercial culture. This courses focuses on how to apply Gestalt psychological principles to logo design in order to help you generate more intersting and unique logo concepts.

You will learn how to generate and transition ideas to real logos by thinking about different Gestalt principles, including:

  • Similarity
  • Proximity
  • Continuation
  • Closure
  • Figure & Ground
  • Symmetry

This course is intended for graphic designers and anyone who designs logos for a living, but is a great introduction for anyone who is intersted in logo design.

The videos use Adobe Illustrator to create the digital side of the design, those sections focused on the digital crafting of the logo assume that you have a basic knowledge of Adobe Illustrator.

If you find this course intriguing, be sure to check out my other courses as well:

Intro to Design: Using Geometric Shapes to Illustrate Badges

Intro to Design: Using Color Theory to Express Emotion

194 of 206 students recommendSee All

I loooove it! It help me very much with the process, also is very direct. Thank you so much!
very good for those who are into logo designing.

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Dominic Flask

Independent Designer and Illustrator

Dangerdom Studios is the work of Dominic Flask, that's me.

Drawing and design give me the creative outlet that my existence requires. That outlet has provided unique and interesting opportunities for me to continue my mission to make the world a more beautiful place to live in, one small piece at a time.

I have an MFA in Graphic Design from Fort Hays State University and spend my spare time educating budding designers at Wichita State University. My obsession with mid-century mo...

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