Intro to Graphic Design: Create Unique Logos with Gestalt Principles

Dominic Flask, Independent Designer and Illustrator

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9 Lessons (49m)
    • 1. Introduction

      4:19
    • 2. Sketching & Research

      5:40
    • 3. Similarity & Proximity

      5:27
    • 4. Continuation & Closure

      6:02
    • 5. The Figure Ground Relationship

      5:11
    • 6. Symmetry & Order

      5:27
    • 7. From Sketch to Vector

      6:16
    • 8. Color and Typography

      4:27
    • 9. Finishing Touches

      6:29
42 students are watching this class

Project Description

Design a Logo for a Restaurant

ASSIGNMENT

For this project you will use the Gestalt principles of psychology as applied to graphic design to create a logo for a restaurant that features an animal of some kind. The Gestalt principles are used in real world logos every day and are some of the most reliable tools a logo designer can posses.

You choose the type of restaurant and you choose the animal you want to use. Real World Examples:

DELIVERABLE

A finalized logo for a fictional restaurant created from scratch, including color and typography. Example:

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RESOURCES

  • View my Sample Project as an Example of the process of going through the class.
  1. Example Project
  • Logo Design Books

  1. www.logocreed.com
  2. www.logodesignlove.com
  3. Logo by Michael Evamy
  • Places to Research Logos

  1. www.dribbble.com
  2. www.logolounge.com (requires membership)
  3. www.logopond.com
  4. www.designspiration.net
  5. There are many other run of the mill sites that are worth perusing as well but not all of the content is always as high of a quality, they include things like Logo Faves and Logospire.
  • More Gestalt

  1. Smashing Magazine Article
  2. Six Revisions - Gestalt Principles Applied

  3. Universal Principles of Design

  • Illustrator Drawing Tutorials
  1. Illustrator Shape Tools
  2. The Shape Builder Tool
  3. A Guide to the Pen Tool

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