Intro to Graphic Design: Create Unique Logos with Gestalt Principles

Dominic Flask, Independent Designer and Illustrator

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9 Videos (49m)
    • Introduction

    • Sketching & Research

    • Similarity & Proximity

    • Continuation & Closure

    • The Figure Ground Relationship

    • Symmetry & Order

    • From Sketch to Vector

    • Color and Typography

    • Finishing Touches


About This Class


If you've ever been asked to design a logo in the past you can easily relate to the fact that it is difficult to create some thing new and original in a constantly expanding commercial culture. This courses focuses on how to apply Gestalt psychological principles to logo design in order to help you generate more intersting and unique logo concepts.

You will learn how to generate and transition ideas to real logos by thinking about different Gestalt principles, including:

  • Similarity
  • Proximity
  • Continuation
  • Closure
  • Figure & Ground
  • Symmetry

This course is intended for graphic designers and anyone who designs logos for a living, but is a great introduction for anyone who is intersted in logo design.

The videos use Adobe Illustrator to create the digital side of the design, those sections focused on the digital crafting of the logo assume that you have a basic knowledge of Adobe Illustrator.

If you find this course intriguing, be sure to check out my other courses as well:

Intro to Design: Using Geometric Shapes to Illustrate Badges

Intro to Design: Using Color Theory to Express Emotion

172 of 180 students recommendSee All

As a digital designer who did not come from an art school background, I found the demonstration of thought process very helpful.
Great Class. The presenter should get a better microphone however
Nice course but it only gives a general ideia not in dedpth know how





Dominic Flask

Independent Designer and Illustrator

Dangerdom Studios is the work of Dominic Flask, that’s me.

Drawing and design give me the creative outlet that my existence requires. That outlet has provided unique and interesting opportunities for me to continue my mission to make the world a more beautiful place to live in, one small piece at a time.

I have an MFA in Graphic Design from Fort Hays State University and spend my spare time educating budding designers at Wichita State University. My obsession with mid-century modern design and children’s books provides an endless supply of inspiration and an ever-growing Amazon wish list.

I specialize illustration and design for the print and digital world. This includes icon and badge design, motion graphics, interactive design, posters, branding and identity design as well as many other things. I have created work for international corporations, local small businesses and everything in between.

View my resume or send me a note, I’d love to talk with you about how we can work together.