Intro to Content Creating: A Guide for Influencers | Shelby B | Skillshare

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Intro to Content Creating: A Guide for Influencers

teacher avatar Shelby B, CREATIVE

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

4 Lessons (25m)
    • 1. Intro to Content Creation: INTRO

    • 2. Content creation intro: photo editing

    • 3. Photoshop intro

    • 4. Intro to Content Creation: Photoshop

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About This Class

Do you want to be a content creator or influencer? Using Lightroom and Photoshop to edit the photos you post will make anyone's Instagram or blog look much more polished and professional. 

In this intro class, you will learn how to make great content, whether it is for yourself, or for brand work. Part of being a content creator is having good quality images for your brand. Lightroom is the most popular photo-editing software to use. This class will take you through the steps of using Adobe Lightroom so you can edit your own photos to perfection! This class will also take you through other photo editing programs such as Photoshop and Canva.

As a paid content creator, I've learned how important it is to post quality images on my blog and Instagram. Having a perfect looking grid on your Instagram is the perfect chance for a company to get an idea of what you could create for them! After multiple years of working on photography, I've learned many tips and tricks on how to make images look beautiful and polished. This class is for anyone who wants to learn how to start taking their photo editing more seriously–whether you are an aspiring influencer or photographer, you will learn important lessons on how to use the tools in Lightroom, Photoshop, and Canva.

Meet Your Teacher

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Shelby B



Hello, I'm Shelby. I am an adventure and lifestyle content creator. I focus on writing, photography, videography, and animation! I also specialize in social media and website creation. My classes revolve around everything that you would need to know about content creating–starting with photo editing basics and going into everything from pitching to your favorite brands and writing your first blog!

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1. Intro to Content Creation: INTRO: Everyone, my name is Shelby and I am an adventure and lifestyle content creator. A content creators job is basically to work in collaboration with a brand on producing top quality images, videos, and copy content creators share this work on their own platforms such as YouTube or blood, Pinterest and Instagram. And I'll take talk. Well, it's super important to take a great photo. The other half of the job is editing that photo and making sure it looks polished and professional. Also, if this is going on Instagram, you're going to want to make sure that this image fits with the rest of your grid, which will be a whole other classmates, ONE coming up very soon. This class is going to show you how to edit your photos using the software Lightroom, you'll learn how to use the most important tools to make your photos look brighter, CRISPR, and more professional. Some key photo editing concepts that you will learn how to use in Lightroom are white balance, highlights and shadows, vibrance and saturation, color correcting. And I also want to show you some of my favorite tools that I use when I'm making this class to help people learn how to be a content creator. This class is really for anyone that wants to learn how to edit their photos and make them look more beautiful. So whether you're a concentrator or just someone that wants to learn how to edit their photos a little better. This class is for you. Well, I'm using Lightroom and I also highly suggest that if you're wanting to be a content creator to eventually upgraded Lightroom, if you can't right now, it's fine and you can still learn a lot from this tutorial. You can follow along using an app on your phone events such as Misko or VSCO, It is a lot more limited. You'll still be able to learn how to edit your photos in this tutorial that I'm teaching you, whether using Lightroom or another app. So if you don't have, I don't worry about it, but I highly suggest eventually upgrading to it. Since this class is geared towards beginners, you don't need to have any editing skills. Allo requires that you have a couple of photos that you would like to experiment with and edit if you're wanting to get started on working with brands and being a PE content creator. This class is going to give you some tools and how you can add it, your photos and create beautiful contents so you can get started on working with brands. After this class, you have the skills to polish your photos, whether it's for your Instagram grid or your blob or any other platform that you're deciding to use. 2. Content creation intro: photo editing: Hey guys, my name is Shelby and I am an adventure and lifestyle content creator. And what that means is I run my own blog as well as other social media platforms such as my Instagram, make tick tock, and patrons. I create content and work with a lot of different brands. And part of being a content creator is obviously editing and having good shots. Today, I just want to give you a basic understanding of how you can edit your photos in Lightroom and make them look much greater, whether it's just content for yourself that you want to look good, or content that you are creating for a brand. The first thing that I would recommend if you're using light rail is to make sure that you're shooting raw and not just J peg. This allows you to edit your photo without losing any quality. I'm going to show you what to do next on screen. Okay, so I chose this photo and import it into Lightroom because it definitely needed brightened up and some spots, you can tell there's a lot of shadow on the subject. So I'm going to go over to the editing menu bar. And I want to go over a few easy things that I can do for this photo. So the first button that we could play with his exposure, which either make it brighter or darker, which is pretty common sense, right? So as you can see, I can really make a lot of different without slider. Next we have contrast which can either make something look more focused and sharper. Or dollar highlights can either Brighton or darken the lightest part of your image, which you can see it makes a big difference and seamless shadows, same ideas so you can either Brighton or darken the darker parts of your image. Whites are gonna do a similar thing as highlights and shadows. It's going to bring out the lights in your photo or mute them and make them darker, Same with the blacks. Alright, so we're not gonna get into the plant curve yet that's a little more advanced. But we can go into color. Temperature is a good one to play with depending on the lighting of your shot. So you want an image joke a little warmer or a little cooler. And this can have a difference on things such as water or skin color. So that's definitely something that is worth playing around. You normally don't want to adjust this to extreme or it just looks crazy. Okay, next we have tent and I recommend not playing around with that vibrance to I don't really use it a lot. Saturation and will occasionally use if a nurse, my entire image needs to be a little bit more colorful or it needs to be a little bit more neutral. But my favorite is the Color Mixer because I can make a specific color a lot more vibrant than other colors. So I highly recommend experimenting with the Color Mixer. You can totally change your image with this tool. So as you can see, I'm readying up the water right now. And it makes a huge difference if I play around with the blues and greens here. This photo was taken in Lake Tahoe. So I really wanted the brew in the water to look how it does in real life, which is honestly truly magical. So I did touch up the blues and make it a little bit brighter. So to give you a breakdown of the Color Mixer, cuz means the shade of the specific color that you're working on. Saturation is going to make it either a lot more colorful in brighter, or it can make it a little more neutral if that's what you're wanting to do. Luminance is either going to lighten up that color or dark in it depending on what way you move the slider. Okay, so now we're going to work on a new photo so we can learn about the other tools. I like to go to the Crop and rotate section in the menu bar. Because if you look, the horizon in this image is not exactly straight on, it's a little cricket. So what I'm going to do is use the straighten tool, Snyder and it'll pop up. So I can make this perfect. Will not believe how much of a difference this makes. If you correct this type of stuff, especially on an Instagram grid, cricket horizon, do not look good. So I fixed that. Have you ever loved the lighting of an image that you took? But there is just one part that looks either a little too dark or a little too bright. So this next trick is going to allow you to make micro adjustments to a specific spot in your photo. Here I want to focus on the pine trees. So I'm gonna go click on the paintbrush icon and adjust the size of my brush. I'm going to highlight over the spot of the trees that I want to change the lighting. Alright, so then once you do that, I'm going to go over and play with the highlights and the shadows of this section. I'm just kinda do sort of figure out if I like the pine trees darker or brighter. So mess around a fat. I kind of decided a teen's event darker might actually be better. So that's what I went. Alright, so I'm going to start working on the water now. So I'm pressing the plus button and I am trying to make the water just look clear because it was just so crystal clear in blue. So I'm going to scroll down and go to texture clarity in detail. Starting with the haze. This is just going to make my water look either a little more foggy or a lot more detailed. So I just wanted it to look detailed. So I brought that pretty high up. And then I went to clarity vistas, similar thing as D. Hayes. And lastly, texture is going to really bring out things in the image such as ripples in the water, or texture on rocks, or texture on leaves. So it's really fun to play around with. Same goes. Let's say you want to use texture of your hair. You can actually smooth out things with that tool as well. If I wanted my hair to look more silky, you could bring texture down, which is also a pretty fun thing to experiment with. Now I'm just using some of the sliders that I already talked about previously. Shadows and highlights are probably the two most used slider bars in Lightroom that I use on a daily basis. I just think it can change. Your images are ton. So I highly recommend if you're going to use any tools in Lightroom as it began to experiment with highlights and shadows. And it has three main sections in the water that I notice look a little different, so evident the back section and look a little more bluer cause it's farther away and a lot deeper, so the water gets a lot more turquoise. Well back left is a lot greener just because of the reflection. Pine trees. So I just focused on again, highlights and shadows are my favorite. And it can really brighten up back, back spot that kind of is getting a lot of shadows from the trees. Okay, so now I want to show you how to use the texture clarity in D Hayes toolbox and if you want a specific item to stand out. So let's say you've got a brand deal with a hat company and you need this hot, really look beautiful. So I'm going to take that selective brush tour again and highlight an entire hat, and then go down to that box. And starting off with texture. Obviously, this is a straw hat. So if you play around and texture, it can really make it look a lot more. Chris, same with clarity, singlet D, Hayes and religious going to bring up this slider. In all of these, see how much richer the colors get with behaves. It looks definitely keep these tools in mind if you're working with a brand or on creating content for their products. It so I just want to put everything together one more time with final photo, just see visor understanding all of these tools. So I want to play around with the grass in this photo, the grasses kinda dull and i want to bring the color out. So I'm gonna go to that color mixer and choose the right shade of green that I want and see where I worked the saturation as well as aluminum. See Albright, the grass can get if I bring it all the way up. So I'm just playing around with this until I get the perfect shade of green. Now I'm gonna go in there at the selector tool and experiment with how you can make this water just look a little less murky. I was in a hot spring that day and it's pretty shallow. So just by taking my theater Ellen, I was kicking up a lot of the dirt at the bottom of it. So I just want to make it look a little crisper. And that's when the texture and the clarity. The sliders really come into play and love using this on water. I really like this image because since the water, so mercury, you can really see what these three tools can do for your photo right here. So DNA's obviously makes it a lot less murky looking. Well, that's about it for today's Intro to light room editing. I really hope you guys learned from this. I'm so excited to keep making these videos. Please tune back in next week to see what I will be teaching. Content creation. 3. Photoshop intro: Hey everyone, my name is Shelby and I'm a content creator. So if you're new here, I highly recommend checking out the intro to how to edit your photos as well as the course on how to edit your photos and Lightroom. These are going to give you the basics of how to polish your photos to make them look really nice Before you need to go into Photoshop to maybe remove something or crop it. In this class, we're going to specifically learned some beginner tools that will be good for you if you are trying to make your photos look more perfect. No, Photoshop skills are required. Prior to this video, I do recommend that you have Photoshop so you can follow along. This class is geared totally towards beginners are going to take you through the basics of how to import and export your photo out of Photoshop. Discourse is useful for anyone that wants to learn how to edit their photos and make them look nicer. But specifically for content creators, those that want to maybe remove something that's in their photo to make it look a little bit more perfect. By the end of this video, you're going to feel confident on knowing how to use the basic tools of Photoshop as well as some of my favorites. All right, now let's go to Photoshop. 4. Intro to Content Creation: Photoshop: Alright, so let's get started. I have an image that I want to use specifically to show you guys how to remove people from the background if you don't like or any object if you don't like it in there. So first things first, I'm gonna show you how to crop a photo to the size that you want. And first I'm going to show you the classic Instagram grid photo ratio, which is pretty much just a square. So this is what your image is going to look like when someone clicks on your photo, of course, because all of your photos are in tiny little squares on a grid. You can also go on to Google and look up social media photo ratios. That way it'll show you what it will look like based off of what size you crop your image. So for this one, I actually decided to go with a different ratio then the classic grid, just because I wanted to see more of the trees in the background. So that would require more of a vertical shaped image than a perfect square. So at this selector tool, I literally just grabbed my photo and dragged it into the new tab with the correct photo ratios. I'm using the shortcut Command Shift T to transform my photo, which allows me to drag those little squares in the corners to the perfect size that I need. So if you don't want to use a shortcut, you simply just go to the top tab that says edit and go down to free transform. This will allow you, excuse me, until I realize it's free chance transform. So this takes you to the same thing as that shortcut does. Alright, so now we're going to be learning about layers. So before I explain what they are, what you're gonna do is go up to window and then click on layers. This will bring up a window that shows you every single layer in Photoshop. So the easiest way to explain layers is It's a way to allow you to correct your mistakes. So as you can see, I have that white background with the correct imaging ratio, and then I have my layer one, which is my real image. Alright, so let's learn how layer's work. Well, we're going to go to is layers, new layer, and then go head and title this layer doodle. That way we know which one it is, click on the paintbrush tool. And we're just gonna, I chose a random size and doodled a random little squiggle. As you can see, there's tons of different options that you can feel free to pause this video and experiment with the different paintbrush sizes and types of brushes that there are. But as you can see, if I go back to the Layer window, I can press the eyeball and either appears or disappears. Alright, so I'm going to create two more layers. I am going to call it doodle smile and doodle frown. And you could probably guess what I am going to be doing this. Also, feel free to pause this video whenever, if I'm going too fast and go at your own pace. Now when I'm drawing 100Hz, it's going to look like all of the layers are of course on one image and that they're merging into each other. And don't judge me for my poor drawings, please. All right. So now I have my three layers. I can show you why we weren't to create separate layers will working in Photoshop. Since I'm on the layer do frown. I can take that one jolly and move it around. If you were to draw all these three things on my layer one, you and not being able to move them apart or delete just one of them because they're drawn on top of each other. So as you can see, I can click on the little eyeballs and I am able to see what it looks like with or without just one of those objects. So more of the story is while you're working on Photoshop, make sure you create a new layer each time you're adding something onto your image, it's really important that way if you mess up, it's super easy to Fits. All right, so I'm just zooming in on the photo and you're seeing I like or don't like and someone's legs in the corner this photo. So I'm going to remove it, which is super easy with the clone tool, which is that one right there. Alright, so all you have to do is press the Option key on the Mac. Click the background that you want to paste on to what you don't want. And once you click that area that you want to copy with, again, the option key, you just click on what you want to remove and it starts pasting the background that you selected onto that image. It's such a great camouflage and it does take a little bit of practice, but you can get it to be pretty invisible once you continue practicing this skill. Alright, as you can see, it's pretty invisible now, which I just, I love this tool makes me so excited that this is something that exists. So something that is a little bit harder is fabric because of course you have those wrinkly details. So I'm just going to practice this again. So I will have to copy from an actual clothing wrinkle like I'm doing here. And again, this takes a lot of practice. So again, if you want, feel free to pause the video, find in another image that you might have where maybe you want to remove the logo on your shirt, like I'm doing here, and just keep practicing removing various objects. All right, and as you can see, it's not very noticeable at all. So let's try something in the background now. I think I'm going to remove those two people behind me and my boyfriend. Alright, so now I'm going to zoom in to where these two people are. And their top halves are behind this pine tree, which is a pretty easy cover up. But it's still pretty complex just because you have their legs which are below the tree and on sand it looks like. So it's really all about making sure that you copy whatever background is appropriate. He's also reminds me of those like old school celebrity news magazines like all the Photoshop fails. You. You definitely don't want to overdo this tool. People do overdo it a lot. So basically my rule of thumb for using this tool is to make my photos are cleaner and more simple. If there's something in the background that's making my image look busy and I'm posting on social media, I'm going to clean it up. But again, yeah, sometimes you vote, can overdo it and it makes me think of like the botch Photoshop fails. So just remember, it's better to keep it simple. Alright, so now I'm really just focusing on copying the bottom background and pasting it onto their legs right now it looks like they're hiding and trees, which is kinda funny. He he I'm sorry. I heard a comment saying that I should be more like engaging in my videos. So I'm trying to make jokes, but I don't think that at funny, but I promise I'll get better. So I'm just cleaning this up for the rest of the video you can watch along. But I'd love to get your feedback if you're watching this and you found that learning about these tools with super-helpful, please let me know. Please practice on a bunch of your own photos because the more textures that you practice on and an image, the better you're going to get at it. As you can see, I'm just playing around with it right here to make it look as perfect as possible. But again, thank you so much for watching this video. I hope you learned something new about Photoshop. And also, please let me know what you'd like to learn next about being a content creator or influencer. And just one last thing, I didn't show myself exporting this image. So when you export and save your photo, you'll export it two different ways. So you're gonna go to the top file export, and then you're going to obviously choose where you want to save it. And I want you to see that as a Photoshop PSD. And then you need to save it a second time as JPEG, which is a regular image that you can use for social media. You want to make sure you have the PSD as well, just so you can come back if you need to edit a layer, if you save it as an image and you bring it into Photoshop, those layers will be gone. Alright, see you next week.