Intro to Brand Positioning: How to Design Memorable Brands Customers Love

Ilya Lobanov, Creating brands that make impact

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8 Lessons (25m)
    • 1. Introduction

    • 2. What is a Brand

    • 3. Defining Brand's Basics

    • 4. Creating Brand Values

    • 5. Consider Customer Needs

    • 6. Create Positioning Statement

    • 7. Create Tagline

    • 8. Final Thoughts


About This Class

We live in a world where consumers have more power than ever, curating their own personal brands like we’ve never seen before. Some brands improve our lives in very personal ways, but in order for them to lead the way, they must first connect with us on a deep, intrinsic level. It’s also important to understand that a brand is not just a logo or a business name.

In this class I will show you my process of coming up with a memorable brand that will engage customers.

The class is geared towards:

  • Creatives who work in any type of Creative or Marketing Agency
  • Graphic Design, Branding or Marketing students
  • Entrepreneurs who want better clarity for running their business
  • No prior knowledge is required for this class

What you will learn:

  • My process for defining the How, What and Why of a business
  • What are Brand Values, how to create them, and why they are important in Branding
  • How to reference Human Needs to create a brand that connects with your customers
  • How to create a Positioning Statement and Tagline and why they are vital for your brand

The Class Project will involve creating a Positioning Statement and a Tagline for either a personal brand or another business of your choosing, using the Brand Worksheet I personally use to brainstorm and ideate a brand’s essence. The completed Brand Worksheet is the foundation for crafting a memorable and meaningful brand.