Intro To PR: Storytelling Pays in Marketing

Nick Armstrong, I make marketing FUN.

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9 Videos (48m)
    • Intro to PR: Storytelling Pays in Marketing - Welcome!

      2:19
    • Marketing vs PR vs Branding

      3:49
    • What Makes For Good Stories

      6:20
    • Earned Attention vs Stolen Attention

      3:38
    • Actions Speak Louder Than Content

      5:49
    • Why User-Based Content Wins Over Influencer Marketing

      5:09
    • Growing Solid Story-based Content

      7:59
    • Branded Content - Not Always Under Your Control

      7:40
    • Wrap-Up and Final Project

      5:44

About This Class

  • Do you struggle to create a brand that people pay attention to and care about?
  • Do you find yourself staring at a blank page with no idea how to create cool content?
  • Do you wanna avoid rinse-and-repeating the same old marketing tactics and build events, content, and promotions that can't be ignored?

This course will teach you how to find, identify, and own your brand's story, how to create and leverage content, events, and promotions that enhance the brand story, and how to avoid bad storytelling that damages your brand.

Each lesson is backed up by case studies from real-world companies. By the end of the course, students will be able to begin crafting a brand story and 5 content ideas that will begin to elevate that brand story.

This class is for marketers or students of marketing - the skills are equally applicable whether you’re a freelancer, small business owner, or marketing manager at a mid-size company.

Check out my FIRST Skillshare class on Negotiation and Conflict Management here: http://skl.sh/2gOHIU8.

3 of 3 students recommendSee All

Great class! Really meaty content that's going to keep me busy for a while!
Luke Fabish

Let's get coding!!

Great information that I never really spent much time thinking about, but is obviously important!
Heidi McGall

Yoga Therapy and Meditation Instructor

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Nick Armstrong

I make marketing FUN.

I'm a dad, author, Ignite, PechaKucha, and TEDx speaker, audio drama enthusiast, and award-winning entrepreneur.

More than anything, I love to make people laugh.

I've co-organized community events like Fort Collins Comic Con, Startup Week Fort Collins, TEDxFoCo, Ignite Fort Collins, LaidOffCamp/CareerCamp, PodCamp Fort Collins, and more. My local efforts landed me a prestigious spot as one of BizWest's 40 Under Forty for 2016.

Alongside an amazing team of 13 other super-g...

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